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1.
[目的/意义]对美国YOUmedia数字媒体教育理论及其实践进行分析，为我国公共图书馆开展数字媒体教育活动提供参考。[方法/过程]回顾YOUmedia数字媒体教育理论的产生过程，归纳其具体内容，分析理论的应用模式和教育活动的管理，考察教育活动的实施效果，总结YOUmedia的特色经验及其对我国的启示。[结果/结论]数字媒体对于青少年的成长产生深刻影响，我国公共图书馆可在相关理论的指导下开展数字媒体教育，引导青少年合理使用数字媒体；公共图书馆在教育活动中应广泛与社会组织合作，营造平等、相互尊重、相互学习的氛围，注意利用青少年个体之间的互惠行为，学习内容要以青少年的学业及未来职业为导向。 相似文献
2.
Rita Figueiras 《Critical Studies in Media Communication》2019,36(2):171-183
The article explores the relationship between the punditry sphere and democracy by analyzing how pundits and media organizations think about their audience. It also examines the role of punditry in the political environment in which the media organizations operate. Using Portugal as an example, the study draws on data gathered from interviews with pundits, journalists and news editors. Findings suggest that pundits and media organizations construct a punditry sphere that revolves around the circles of power. The article argues that this conception of the punditry sphere reflects the reward system under which pundits and media organizations work. Punditry seems to be a field primarily oriented to pundits themselves and to managing their stakes in the public arena while operating as a sphere where media organizations rework their relations with and within established powers, where politicians hold a special place. This construction reflects the co-dependence between media organizations and circles of power in Portugal and offers organizational-structural understanding of the logics of the punditry sphere and the role pundits play in public communication. 相似文献
3.
Social media technologies have begun to enter the governmental workplace as tools to accomplish improved public service and engagement. Widespread recognition of the potential of social media technology for achieving public outcomes does not match our understanding about how and why specific tools are being used for specific purposes. This paper makes use of newly collected national survey data from local government managers in five different agencies to address the questions: which social media tools are being used, for which tasks or purposes; and what organizational characteristics influence the coupling of task and technology. Findings reveal patterns of social media tool application for particular purposes, although organizations do not all use social media tools in the same way. Moreover, regression analysis shows that different organizational factors – work characteristics, innovativeness, technology and management capacity and stakeholder influence – predict each of the four technology–task couplings — social media for dissemination, social media for feedback on service quality, social media for participation, and social media for internal work collaboration. This study demonstrates that social media tools are not a monolithic group and calls for greater research attention to the complex interactions among social media technology, task and organizational context. 相似文献
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This article introduces a theoretical framework that can serve as a conceptual basis for media economics research of the development of media industries. The framework incorporates dynamic expansion and contraction processes and the constant interaction between strategy, structure, and government policy. The focus in this article is on strategic behavior of firms in the communications industry. I posit that these organizations are part of a system of organizations. As a part of this system the communications firm changes and affects the structure of the system, but at the same time the organization is affected by this same environment. The capability of media organizations to develop, augment, structure, and adapt a bundle of internal and external competencies is the central organizing concept. 相似文献
6.
《Government Information Quarterly》2023,40(3):101832
Public organizations are looking for new ways to use digital technologies to increase the efficiency of their internal processes and improve their interactions with clients, whether citizens or businesses. In response, scholars suggest that public organizations be proactive in digital public services such that the organizations approach their clients, rather than the other way around. In the most extreme form of proactivity, clients do not have to do anything to receive a public service. Although various examples of proactive public services are in use, how proactivity changes the conceptual understanding of digital public services remains unclear. Therefore, we derive the changes that proactivity causes in a conceptualization of digital public service by means of a conceptual analysis through the lens of a seminal theoretical work on proactivity. The results indicate that proactivity can ensure equal accessibility to a subset of public services, rely on more comprehensive integration of IT systems on the back end, and change how value is co-created in the service process. We formulate the changes as propositions that future work can investigate empirically and discuss proactive digital public services as a way to reduce clients' administrative burden. We contribute to theory by clarifying the conceptual changes in digital public services that proactivity invokes and call for joint research by scholars of public administration, information systems, and service management to relate the research streams of administrative burden and proactive digital public service. 相似文献
7.
基于5W1H分析法的基层公共图书馆服务供给政社合作研究 总被引：1，自引：0，他引：1
[目的/意义]在国家深化文化体制改革的背景下,政社合作提供图书馆服务是对公共文化服务供给模式的探索与创新。本文在丰富基层公共图书馆服务供给政社合作的理论基础上,探讨政府和社会组织如何实现有效合作,为我国基层公共图书馆的建设和发展提供参考。[方法/过程]运用5W1H分析法,深入分析基层公共图书馆服务供给政社合作的动因、参与主体、模式、不同模式之间的差异、流程以及发展策略。[结果/结论]促进政社合作长效发展,需要加强顶层制度设计,创造良好的合作环境;明确角色定位,保持社会组织的独立性;严把评审环节,科学选择合作对象;依据客观情况,灵活选择合作模式。 相似文献
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In light of the media industry’s growing focus on audience engagement, this article explores how online and offline forms of engagement unfold within journalism, based on a comparative case study of two American public media newsrooms. This study addresses gaps in the literature by (1) examining what engagement means for public media and (2) applying the concept of reciprocal journalism to evaluate the nature of reciprocity (direct, indirect, or sustained) in the give-and-take between journalists and their communities. Drawing on direct observation and in-depth interviews, this article shows how this emerging focus on engagement is driven by public media journalists’ desire to make their relationship with the public more enduring and mutually beneficial. We find that such journalists privilege offline modes of engagement (e.g., listening sessions and partnerships with local organizations) in hopes of building trust and strengthening ties with their community, more so than digital modes of engagement (e.g., social media) that are more directly tied to news publishing. Moreover, this case study reveals that public media organizations, in and through their engagement efforts, are distinguishing between the communities they cover in their reporting and the audiences they reach with their reporting. 相似文献
9.
信息环境共享的信息社会学论析 总被引：4，自引：0，他引：4
信息环境共享是指由国家或社会组织构建的信息环境为社会公众共同享用的社会目标和社会过程.信息环境共享的理论基础是信息社会学的信息分化理论、信息公平理论、信息共享理论和信息主用理论.信息环境共享有利于减缓信息分化,维护信息公平,推进信息扶贫,促进信息利用.要实现信息环境共享,必须树立信息资源共享意识;加强信息基础设施建设;重视信息服务机构发展;推进农村信息扶贫工作;实现公共信息法制管理;力促国民信息素质提升.参考文献9. 相似文献
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Gerald GrantAuthor Vitae Shawn McKnightAareni UruthirapathyAuthor Vitae Allen BrownAuthor Vitae 《Government Information Quarterly》2007
As shared services organizations (SSO) become more popular as a service management and delivery option in government, properly defining and setting up the governance structure continues to be a key success factor. This paper explores the options and issues to consider when selecting and implementing shared services governance including topics such as oversight, accountability, culture, management of resources, and of day-to-day operations. Shared services organizations are increasingly common in private sector companies and the particular challenges involved in the governance of an SSO in a public service context are highlighted and discussed. 相似文献
11.
Leo W. Jeffres Kimberly Neuendorf Cheryl Campanella Bracken David Atkin 《Mass Communication and Society》2013,16(4):470-491
In an earlier period of mass communication research, scholars were more adventuresome in advancing “new” theories and less hesitant to “create” theory. The 1970s, in particular, bore witness to the emergence of several such theories—from the knowledge gap and agenda-setting to cultivation. Scholars have generated substantial literatures elaborating work in these and other traditions. Those contributions are now sufficiently robust that it is time to direct some of our energies toward synthesizing theories. This article nominates third-person perception as a candidate for such integration. Several prominent theories of media effects in the mass communication literature are selected to illustrate how the theories can or have been integrated. Results from three surveys provided evidence that the theories of third-person perception, agenda-setting and cultivation can be interrelated. The proposition examined here can serve as a model for further integration of other media theories. This integration attempt harkened back to the times when theory building in media effects was more common and perhaps more optimistic about explaining processes of influence. 相似文献
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Iñaki Zabaleta 《Journalism Practice》2014,8(5):508-518
This article investigates innovation in the media business models that some European minority-language news organizations are implementing in these times of economic crisis. It entails a shift in the underlying business and service philosophy which interpellates the community and pleads for a change in their mutual relationship. The research is based on the case studies of two private media companies from the Catalan and Basque language media systems that were experiencing economic and financial difficulties. Conducting inspirational advertising campaigns, the news organizations issued a call for readers and non-readers to make a funding commitment to the project, a pledge to provide new revenues and liaisons, while retaining and enhancing the standard income streams. In brief, it is about going back to the basics of active community projects and involvement. 相似文献
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全媒体时代,新媒体成为信息传播和互动阅读的新平台。文章分析新媒体与互动阅读服务的内涵,以抽样方式调查公共图书馆新媒体互动阅读服务现状,以问卷调查方式了解江苏省常州地区居民对新媒体互动阅读服务的需求,总结新媒体互动阅读服务的成效与不足。从构建互动服务平台、挖掘新媒体的互动功能、拓展互动服务内容、完善互动服务机制等方面,提出公共图书馆推进新媒体互动阅读服务的对策。 相似文献
14.
媒体活动所产生的经济利益和社会利益皆为矢量,其和为综合利益。根据媒体经济利益与社会利益间的位置关系,综合利益可分为两类:综合利益有效与综合利益无效。应对外部性和无谓损失的措施可以实现对综合利益有效的追求。将经营型媒体交给市场,将公益性媒体交给政府,应为新一轮媒体管理改革的逻辑起点。 相似文献
15.
Mark Hampton 《Media History》2013,19(3):239-246
During the first half of the twentieth century, colonial rule in the Indonesian archipelago was an important marker of international prestige for the Netherlands, which was merely a small power on the European continent, carefully guarding its neutral status against the Great Powers. After World War I, there was growing concern amongst several groups in Dutch society about criticism of the colonial regime in the foreign press. This article considers three organizations that aimed to set up an international information service about the Dutch East Indies in the 1920s. Although private individuals ran these organizations, they had close links with the authorities in The Hague and Batavia, indicating the emergence of a controlled media environment. Moreover, despite the fact that people involved preferred to use neutral terms to describe their activities, they aimed to provide the international public with propaganda supporting the Dutch colonial regime. 相似文献
16.
新公共服务理论是在对新公共管理理论进行反思和批判的基础上建立的一种行政管理理论与模式,由于其核心理念与图书馆核心理念有着一定的契合,因此将新公共服务理论引入到高校图书馆服务建设,将在管理机制、人才建设、理念建设等方面带来诸多的启示与理论支撑。 相似文献
17.
The Internet has emerged as one of the most prevalent forms of communication media in and among public organizations. The construction and management of the World Wide Web (Web) sites are becoming essential elements of modern public administration. This study is intended to provide an in-depth evaluation on the Web sites of Taiwan’s central government based on the Web performance indicators provided by Nielsen (2000). Based on the Nielsen’s indicators, the authors carefully studied and coded each individual Web site of Taiwan central governmental agencies. The coding results indicate that the government Web sites in general have made many of the mistakes as predicted by Nielsen. Most of the agencies need to improve the coordination between Web designers and the line mangers of the agencies. In light of these research findings, this article provides a number of strategies to improve the Web design practices of Taiwanese public organizations that may also apply to public organizations in general. 相似文献
18.
John J. Oliver 《媒体管理杂志》2013,15(4):245-257
The UK broadcast media landscape provides an interesting context to understand and explore the competitive dynamics of media organizations. As an industry characterized by uncertainty and turbulence, this article considers the process by which broadcast media organizations develop their strategies and the type of analytical tools that they use to underpin this process. This article presents the findings of a survey of UK broadcast media executives and their views on the outlook for the UK media industry; the influence that the competitive environment has on developing media strategy; and the management tools that they use and their levels of satisfaction with these tools. It concludes that UK broadcast media is a competitive and turbulent environment, and that media strategy is developed using a number of media management tools that have varying degrees of success in terms of helping broadcast media executives to manage their media organizations in uncertain and complex conditions. 相似文献
19.
潜在读者与公共图书馆营销——从社会需求和全民阅读调查结果谈起 总被引：3，自引：0，他引：3
图书馆的社会调查不能局限于对持证读者,也不能局限于人们表述出来的信息需求.很多人不了解、不会利用图书馆,而公共图书馆,仅依据现有读者的需求进行文献资源建设和服务设计,也不利于发展读者.图书馆必须让公众对图书馆及其资源与服务有全面的了解.可以借鉴市场营销的理念和方法,如细分读者、需求调查、根据具体需求进行资源建设,提供图书馆服务,注重资源和服务的营销. 相似文献
20.
《Government Information Quarterly》2001,18(4):357-373
The Internet has emerged as one of the most prevalent forms of communication media in and among public organizations. The construction and management of the World Wide Web (Web) sites are becoming essential elements of modern public administration. This study is intended to provide an in-depth evaluation on the Web sites of Taiwan’s central government based on the Web performance indicators provided by Nielsen (2000). Based on the Nielsen’s indicators, the authors carefully studied and coded each individual Web site of Taiwan central governmental agencies. The coding results indicate that the government Web sites in general have made many of the mistakes as predicted by Nielsen. Most of the agencies need to improve the coordination between Web designers and the line mangers of the agencies. In light of these research findings, this article provides a number of strategies to improve the Web design practices of Taiwanese public organizations that may also apply to public organizations in general. 相似文献