共查询到20条相似文献，搜索用时 296 毫秒
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《Communication methods and measures》2013,7(3):203-222
The use of implicit measures of attitudes has great potential to advance our understanding of process and mechanism in the field of communication. These measures assess automatically activated attitudes, which have the potential to influence spontaneous decisions and outcomes, and may operate, to some extent, below individuals' consciousness. A large number of implicit measures have been developed and tested. These measures use a variety of different procedures and have various strengths and limitations. This piece provides an overview of three types of implicit measures of attitudes: (a) evaluative priming measures, (b) the implicit association test (IAT) and several of its variants, and (c) the recently developed affect misattribution procedure (AMP). Emphasis is placed on issues of mechanism, reliability, validity, and strengths and limitations of each measure. 相似文献
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This study examines factors influencing the effectiveness and relational consequences of emotional support through three phases: decision, enactment, and outcome. Participants (N = 428) completed a questionnaire asking them to identify a time they faced a traumatic event, to identify whom they turned to for support, to complete measures of trust and solidarity before and after the support episode, and to complete measures assessing the efficacy of the support exchange. Analyses revealed the type of event influenced selection of a support target, severity of event was correlated with pre-episode trust and solidarity levels, and females provided more effective support than did males. Trust and solidarity levels after the support episode were predicted, in part, by the efficacy of the support episode. Implications of the phasic model for future research on support following a traumatic event are discussed. 相似文献
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《Communication monographs》2012,79(1):49-69
Fear appeals have long been used in persuasive messages to motivate people to perform adaptive behaviors. This research explored the influence of a fear appeal message concerning breast cancer on attitude accessibility. Messages advocating the efficacy of breast self‐examinations increased the accessibility of attitudes toward the adaptive behavior. Further, the accessibility of participants' attitudes toward the adaptive behavior predicted behavioral intentions to perform breast self‐examinations. Attitudes toward the threat became less accessible after exposure to a high fear‐arousing message, however. Analyses suggest that defensive reactions to the fear‐inducing message mediate the influence of the message on the accessibility of the attitudes toward breast cancer. Implications of these findings for models of fear appeals are discussed. 相似文献
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《Communication methods and measures》2013,7(2):138-161
The ability to validly measure campaign exposure is central to claims of public communication campaign effectiveness. Surprisingly, scholars have paid remarkably little attention to questions about the validity of various ways to measure campaign exposure. This paper begins to address this gap by outlining conceptual, empirical, and practical issues in developing valid measures of campaign exposure. First, I offer a brief definition of measurement validity and describe a variety of measurement options utilized in recent, large–scale health communication campaign evaluations. Next, I outline conceptual and empirical assumptions behind these various measurement strategies. I continue with a review of research that has applied validation criteria to specific measures of campaign exposure. I conclude by offering a series of guidelines for exposure measurement and validation practices based on the evidence to date, which I caveat by describing tensions and emergent issues that researchers will need to consider in future work. 相似文献
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Recent work in the area of communication and individual differences has produced measures of two traits which promise to be important to the process of selecting compliance gaining messages. In the study reported in this paper the effects of these two traits, argumentativeness and verbal aggressiveness, on compliance gaining message chokes were assessed, while controlling for the effects of two known predictors, negativism and dogmatism. The data indicate that the impact of these variables is situationally dependent. This finding is discussed in terms of recent hypotheses concerning the impact of trait by individual difference interactions on human communication behavior. 相似文献
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近十年我国乳腺癌文献计量指标及研究热点分析 总被引：1，自引：0，他引：1
文章以SCIE为数据源,利用文献计量学方法,对2000-2009年我国乳腺癌研究发表文献被SCI收录情况,分别通过不同层面进行统计分析,并与其他国家相关数据进行比较。结合共词聚类分析法与文献被引频次,运用BICOMS软件统计高频主题词以及高频被引文献,并利用SPSS软件进行聚类分析。以期总结我国乳腺癌的研究热点,为相关专业人员深入开展乳腺癌研究提供参考。 相似文献
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Laura E. Miller 《Journal of Applied Communication Research》2013,41(4):429-449
Evidence indicates recent increases in breast cancer diagnoses among young women. Research also suggests that younger women diagnosed with breast cancer may experience more psychological distress than older women. In-depth interviews with 25 breast cancer survivors age 40 and under were conducted to explore the uncertainties young women face throughout survivorship. Results indicate that young women experience unique sources of uncertainty and that communication may facilitate or hinder the management of uncertainty across the survivorship trajectory. Implications of these findings for theorizing on uncertainty, healthcare providers’ interactions with young women, and social networks’ communication with survivors are discussed. These data also have important implications for the practical treatment of young breast cancer survivors and applied, communicative recommendations for providers are proposed. 相似文献