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1.
ABSTRACT

Libraries are quite practiced at outreach activities in the physical world, but now, just as our services and resources have moved online, so must our outreach efforts. This article provides a list of twenty practical things libraries can do to begin to delve into the world of online outreach. Topics covered include listing your library in Wikipedia, listing library events in local community calendars, listing librarians in expert-finding directories, pushing newsletters out via RSS, being present in online game and other environments, and much more. The requirements for online outreach at libraries will always be evolving, but this starter list will provide a place for all libraries to begin their foray into online outreach and marketing.  相似文献   

2.
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3.
ABSTRACT

Leaders have tremendous influence not only in their organizations but for the profession and within the communities they serve. Librarianship has strong core values that are the foundation of our services but librarians also create an environment that supports diversity of opinions. How does a library leader balance social justice while serving the broad needs of a community? Is there an inherent conflict between personal perspectives and the encompassing multiple viewpoints? Library leaders may face difficult decisions in determining social justice issues within their libraries considering personal beliefs, institutional responsibilities, and community impacts. Every library leader has opportunities to address social justice issues within libraries and in so doing, will advance community goals of inclusiveness of all members.  相似文献   

4.
ABSTRACT

Saint Leo University faculty provide instruction at SCE sites located on eight community college campuses and three military bases in the Florida region. This article will examine ways in which the Distance Learning/Reference (DL/Ref) librarian facilitates off-campus student access to both the university library's online and print resources and to library resources at nearby supporting, or “proximal,” libraries for students who are too far from the University Campus to use anything except the Ask-a-Librarian, 1–800 reference, and Interlibrary Loan services. These students must rely on proximal libraries, which include large public library systems, library consortia, community college libraries, and military base libraries, for access to print resources as well as Internet access to the university's online content. Providing library access services for such a large, disparate group requires the additional combined efforts of administrators, other faculty librarians, and supporting libraries.  相似文献   

5.
《The Reference Librarian》2013,54(82):183-197
Abstract

While most college campuses have strong support for the libraries, as competition on university campuses for limited financial resources gets tougher, support for libraries can be more theoretical than actual. Library users are unaware of the complexity of and expense required for library services. Not only must libraries compete for limited financial resources, they must also compete in a complex information marketplace. Today, libraries must market themselves to their constituents to ensure that services are utilized and appropriate resources are allocated for all formats of library materials. By committing to a strong marketing program, the University Library at Sonoma State University developed strategic plans to gain broader support from faculty, students, administrators and greater use of services. Libraries wishing to explore the possibility of integrating marketing efforts or libraries in the process of a move can adopt and/or adapt some of these techniques.  相似文献   

6.
ABSTRACT

As libraries continue to grow and change in the 21st century, we are seeing an increased emphasis on outreach, engagement, creativity, and innovation for academic libraries. These ideas are crucial to the future of academic libraries and makerspaces are one way for academic libraries to realize these ideas. Makerspaces can be affordable, don't need to take up a lot of space, and have potential to be catalysts for creating partnerships within one's community. Engaging making events can stimulate broader conversations among library patrons and library employees as well as a way for library liaisons to connect with their faculty, students, and staff.  相似文献   

7.
《Public Library Quarterly》2013,32(1-2):191-197
SUMMARY

In the past, mid-sized public libraries left the literacy needs of their patrons to other agencies in the community, preferring to focus on the traditional library roles of being a center in the community for popular materials, community information, reference assistance, life-long learning, etc. As the literacy levels in the community weakened and began to affect both the status of a community and children's ability to learn, traditional services and literacy can be combined into a successful program that benefits all who participate.  相似文献   

8.
ABSTRACT

Academic libraries serve great numbers of distance learners and must address the unique challenges faced by these students. Technology can bridge the gap in terms of access and use of library resources. Academic librarians working with distance students must examine their student population, determine the needs of their users, and be prepared to adapt technology available to meet those needs. Many academic libraries have adapted Online Computer Library Center (OCLC) ILLiad to allow better support of distance learners. Library models that have used OCLC ILLiad or similar software for distance services are discussed and can be used as a model for change in library distance services programs.  相似文献   

9.
《The Reference Librarian》2013,54(82):107-124
Abstract

A partnership formed between a special library and a public library system to address the information needs of local farmers is the subject of this paper. The special library partner is an information center for agricultural medicine and health. The public library system is one which serves its fourteen member libraries in central New York. These libraries, together with several community-based organizations, combined their leadership, resources, and expertise in a successful outreach effort that saved a village library, improved community relations, enhanced awareness of the role of libraries, and disseminated information necessary for sustaining a viable and healthy farming community.  相似文献   

10.
Outreach     
《The Reference Librarian》2013,54(82):199-213
Abstract

Academic libraries have often participated in outreach to their surrounding communities. This article focuses on independent outreach efforts of academic libraries to move beyond their walls or traditional clientele. Academic libraries determine their interaction with their communities based on three factors: whether a need is expressed from outside the academy, whether they see their mission as an invitation to pursue an action on their own accord, or whether they construct a form of outreach in response to a specific problem or crisis. Most libraries, public and private, recognize outreach as part of their mission and obligation to the community. This article examines why libraries choose to initiate outreach programs.  相似文献   

11.
Abstract

Colleges and universities have come to realize that student wellness is a factor in student retention and success. While academic libraries have not generally been included in wellness initiatives they are strategically placed on college campuses to play an essential role. By parlaying their reputations as trusted information providers and community centers, academic libraries can partner with more traditional campus health providers to be active and effective participants in this essential form of outreach.  相似文献   

12.
ABSTRACT

Five years ago the Association of College and Research Libraries published “The Value of Academic Libraries” report, spurring academic libraries to action concerning assessment. Communicating library value is especially important when reaching distance learning populations outside the walls of the library. By employing marketing and branding strategies combined with the library's inherent characteristic of compassionate service, the library can use its powers for good to communicate value and gain advocacy for the library. This article discusses one distance learning librarian's experience building campus partnerships by assessing library services, and using assessment to build advocacy for the library within the institutional distance learning community.  相似文献   

13.
ABSTRACT

Information professionals strive to understand the needs of communities in order to discover ways to connect and engage them in library resources and services. Positive word-of-mouth communication remains one of the most powerful tools used to develop mutually rewarding connections with the community. This article argues that libraries can harness the power of brand advocacy to transform their patrons into the most enthusiastic sharers of information, or informal brand advocates. Moreover, it emphasizes how libraries can carefully build and maintain mutually rewarding community connections through effective brand advocacy by utilizing the STEPPS framework – Social Currency, Triggers, Emotion, Public, Practical Value, Stories. Each principle in this framework can help an organization to effectively spread important brand messages. While the social currency principle encourages people to talk about topics that make them appear more favorable to others, triggers provide everyday cues that remind people of the library brand. Emotion focuses on appealing to feelings and the public principle calls for initiatives that advertise the brand. Finally, practical value motivates people to spread useful information and the stories principle explains that people share their experiences through memorable narratives. The article calls for adopting a holistic approach toward brand advocacy in applying the STEPPS framework in libraries.  相似文献   

14.
ABSTRACT

This article explores the concept of service branding in the context of libraries and information organizations. We discuss community perceptions of library brand value from the librarian's perspectives in the context of public and academic libraries. Librarians’ thoughts and viewpoints in improving the community's library experience are also discussed. The findings highlight the importance of improving the library's visibility, creating appealing ambience, and developing a strategic branding plan in order to provide robust, compelling, and meaningful experiences for their community.  相似文献   

15.
Abstract

An interview with former library director Maxine Bleiweis explores leadership, staffing, and operations from the perspective of interpersonal connection. How can real conversation – asking questions, listening, and remembering – lead to a stronger staff engagement, innovative programing, and community investment in the library? How can directors find the best candidates for their staff and then assemble energized, complementary teams? How can libraries find support from their local business communities? Bleiweis, winner of Charles Robinson Award for Innovative Leadership from the Public Library Association, is now a consultant who encourages libraries across the country to tap into their community networks to explore bold new directions.  相似文献   

16.
Abstract

Organizations function as small societies with their unique behaviors, patterns, and communication. Organizational culture describes how individuals work within libraries and the patterns, assumptions, values, attitudes, and behavior that help an organization to operate within its environment and achieve, or not achieve, its mission. Effective leaders must understand the operational framework of their libraries in order to be successful in managing or to change the culture in support of strategic goals. Changing the culture of an organization is difficult and a long-term process with a realistic understanding of the current behaviors and a determined vision for how an organization should work. There are some specific strategies that may aid leaders in transforming a library culture into a productive and effective set of behaviors that will contribute to a library’s success.  相似文献   

17.
《图书馆管理杂志》2012,52(1):53-69
ABSTRACT

As new digital technologies make the storage of redundant print copies less important, as strained budgets can support fewer subject specialists, and as demands for new services such as data stewardship rise, it is clearer now than ever that libraries’ traditional consortia and their places and roles within academic institutions must be rethought and changed expeditiously if academic libraries are to be vitally important. This article, a companion piece to Joan Giescke's article in this issue, explores this concept and offers some possible models for collaboration.  相似文献   

18.
《图书馆管理杂志》2013,53(3-4):465-475
Abstract

Online full-text research services such as Questia and Ebrary are targeting faculty and undergraduates directly, offering them library-like services for a fee. This has caused a great deal of negative response in the library community, because these companies seem to be trying to compete with and undercut freely available library services. However, rejecting them outright is probably not the best answer—if only because their marketing budgets dwarf our own. This presentation will explore the impacts these services could have on libraries, as well as the ways we might use them to extend our online collections and services. If we engage these companies in conversation, we could end up with cooperation and even partnerships. They may have an inevitable impact on libraries, but it is up to us to shape that impact by taking the initiative.  相似文献   

19.
《图书馆管理杂志》2012,52(3-4):321-331
ABSTRACT

Special collections play an increasingly important role in university libraries. As library collections move to digital formats and collections are similar from one library to another, special collections are one of the ways in which libraries can build a distinct identity. Because of their unique nature, special collections must be permanently retained because of their artifact value and need specialized storage conditions with appropriate levels of security. Library administrators will increasingly face the need to provide expanded space for special collections as well as improving storage conditions to ensure that unique and valuable materials are preserved for research in the future.  相似文献   

20.
Abstract

As library service providers for distance learners, we are constantly searching for ways to assist them in their use of library resources. Virtual (real-time chat) reference is yet another tool to utilize in reaching these students. While virtual reference has been around for several years and many libraries offer such services, as a medium-sized institution, Emporia State University took some time to move into providing such a service on a formal basis. Several issues, including staffing and funding, delayed entrance into this arena. It was not until a collaborative academic reference venture among several academic libraries in the state was proposed that the ESU library was able to offer this service. Advantages and disadvantages of the collaboration will be discussed, as well as lessons learned that can be applied to any collaborative project.  相似文献   

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