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1.

Campaigns are complex exercises in the creation, transmission, and mutation of significant political symbols. However, there are important differences between political communication through new media and political communication through traditional media. I argue that the most interesting change in patterns of political communication is in the way political culture is produced, not in the way it is consumed. These changes are presented through the findings from systematic ethnographies of two organizations devoted to digitizing the social contract. DataBank.com is a private data mining company that used to offer its services to wealthier campaigns, but can now sell data to the smallest nascent grassroots movements and individuals. Astroturf-Lobby.org is a political action committee that helps lobbyists seek legislative relief to grievances by helping these groups find and mobilize their sympathetic publics. I analyze the range of new media tools for producing political culture, and with this ethnographic evidence build two theories about the role of new media in advanced democracies-a theory of thin citizenship and a theory about data shadows as a means of political representation.  相似文献   

2.
ABSTRACT

Stuart Hall’s “Encoding/decoding” essay sparked an on-going focus in media studies on reception and audience studies that remains theoretically robust today. Hall’s insight that audience members decode media content in multiple ways, some in line with the dominant cultural ideology and some resistant to that ideology, illuminates the phenomenon of media resistance. Media resisters significantly limit their media consumption and they do so based on their decodings of media culture—decodings, or readings, that resist normative messages about commercialism and consumption, about the natural diffusion and inherent benefits of mobile technologies and social media, and about the political landscape depicted and generated by news media. Hall’s encoding/decoding model is expanded here to include not only audiences’ decodings of specific content, but of media culture broadly. Concerns about media culture in the aggregate lead to media resisters’ practices of limiting media engagement, practices themselves that are counter hegemonic.  相似文献   

3.
As today's media simultaneously converge and diverge, fusing and hybridizing across digital services and platforms, some researchers argue that audiences are dead—long live the user! But for others, it is the complex interweaving of continuities and changes that demands attention, especially now that audiencing has become a vital mode of engaging with all dimensions of daily life. This article asks how we should research audiences in a digital networked age. I argue that, while many avenues are being actively pursued, many researchers are concentrating on the notion of participation, asking, on the one hand, what modes of participation are afforded to people by the particular media and communication infrastructures which mediate social, cultural or political spheres of life? And, on the other hand, how do people engage with, accede to, negotiate or contest this as they explore and invent new ways of connecting with each other through and around media? The features of this emerging participation paradigm of audience research are examined in this article.  相似文献   

4.
Post-cold war theories of the press and foreign policy have noted a new, less consistent relationship between political and media elites. Political communication scholars have developed three general models in response, but these do not seem to map well to press coverage of the anti-globalization movement that has emerged in recent years. This paper argues for a new theory of the press and oppositional politics in an environment that has altered the equilibrium between media, political elites, and interest groups. The new political environment results from three principal causes: the erosion of state sovereignty over the political economy, the elimination of the Soviet system as a rhetorical resource for movement critics, and new information technologies that alter movement structure and thus increase its resilience. Analysis of two streams of media content, news and editorial, on the protests at the 1999 meetings of the World Trade Organization reveals an anomalous reversal for received theories of media and elite power in the way the mainstream press covers movement politics.  相似文献   

5.
ABSTRACT

Audience ratings data have long occupied the attention of marketers and media managers. These are the “currencies” that support the operation of commercial media. Today, metrics can be derived from many large datasets, raising the possibility that new kinds of currencies might emerge. We argue that data on exposure are the most likely to support currencies, and that these might well go beyond traditional measures of audience size and composition. We explore the relationship between the most plausible contenders for audience currencies: size and engagement as measured by time spent. Contrary to the “Law of Double Jeopardy,” we find these metrics to be uncorrelated in an online environment, suggesting that each might have a role to play as a currency. We conclude with a discussion of how the political economy of audience measurement is likely to affect audience currencies in the age of big data.  相似文献   

6.
Since most activists participating in the recent uprisings in Arab countries have been using social media to an unprecedented extent, public analyst and researchers have rushed to reflect on and explain the phenomena, often attributing a ‘change agency’ to social media as such. This argumentative research collects evidence from literature, recent surveys and focus groups in order to contextualize our understanding of the role of social media and its usage in reshaping the Arab government–citizen relationship: Are the traits of social media significant enough to single them out and discuss their specific impact on the government–citizen relationship? Are we well advised to attribute an ‘agency’ of social media in shaping politics and inducing political change? And in view of the actual use of social media: What are the options of containing emerging ‘destructive’ phenomena and ‘improving’ the government–citizen relationship? Answers are outlined to support contextualized design of social media technology and regulation: (1) Arab citizens basically support democratic concepts; however (2) social media as such do not act and therefore do not ‘create’ e.g. democracy; rather (3) social media enable a new political sphere for Arab citizens, nevertheless challenged by realpolitik; and (4) social media need care taking in terms of shaping political communication and shaping the media itself in order to serve well as mediator among citizens and between citizens and government.  相似文献   

7.
Mediatization of politics in the institutional perspective is commonly taken to refer to the interactions between political actors and media actors, where the first become increasingly governed by media logic and the latter become increasingly independent from other institutions. Even though we could picture the relations between the different constituents as a triangle with audience, media and political actors as equally important corners, the institutionalist perspective does not give equal attention to the audience as actor in the process. In this article, I ask to what extent audience participation in news production affects our understanding of the process of mediatization of politics. I discuss both how audience participation can be seen as a challenge to media's role in politics (challenging the current conceptualization of mediatization of politics) as well as how the theory of mediatization can be seen to be confirmed by currently dominant audience participation practices. In the first understanding, we can argue that audience participation challenges independence of institutional media actors (to give more power to both audiences and politicians). In the latter understanding, audience participation can be seen to be governed by the same commercial interests as other media production and in addition that both mainstream and alternative media are subject to search engine logic. This article then calls for a critical examination of our understanding of mediatization of politics to do justice to the multiplicity of logics informing media practices, the multiplicity of actors producing news and, crucially, the interaction between those logics and actors.  相似文献   

8.
Information technologies are increasingly important for political and social activism. In particular, web 2.0 tools and social media applications have recently played a significant role in influencing government decision making and shaping the relationships between governments, citizens, politicians, and other social actors. After the Arab Spring and the uprisings that have led to significant political changes in Egypt, Tunisia, and Iran, commentators argue that information technologies have the potential to strengthen social movements and ultimately transform society. However, this influence is not new. There were movements in the 90s, using the new technologies of e-mail and websites, which were able to gather significant social attention and generate political pressure. Based on three Mexican social and political movements that span close to 20 years, this article identifies key similarities and differences in the use of information technologies and proposes a framework to understand the evolution of cyberactivism. Initially, activists used information technologies to promote a movement's main ideas and gain global support. More recently, a single tool or application, such as Twitter, has been the technological basis for certain social and political movements. However, there is a trend towards a more integrated use of social media tools and applications, generating what could be called cyberactivism 2.0. In addition, there are some distinguishable stages in the development of social protests using information technologies; this evolutionary model seems to be useful to understand very different social and political movements using very different levels of technological sophistication.  相似文献   

9.
Hallvard Moe   《Media History》2013,19(2):213-227
New media technologies are often met with political and public ambivalence, as they are perceived to threaten established activities, values and institutions, as well as bring progress and improve political, cultural and social life. Taking the Norwegian history of television as an empirical case study, this article relates to an international research agenda focusing on the cultural political debates in the early phases of broadcast media. The article is structured according to five key conjunctures where significant new media and technologies were introduced with corresponding political debates: the introduction of television (1940s–1950s), of colour television (1960s–1970s), of satellite, cable and commercial television (1980s), of digital distribution (1990s–2000s) and the expansion of television to new platforms (2000s). The article addresses the key arguments and dividing lines in these political debates, as well as the change in the perception of television when the medium is no longer new, but has become an integrated part of people's everyday life.  相似文献   

10.
Issue advocacy groups play a central role in today's political system, and the choices they make concerning media and communication have lately been a scholarly concern. This study investigates how issue advocacy groups choose media and communication technologies from the perspective of uses and gratifications approach and the niche theory. Drawing upon a national telephone survey of 209 randomly chosen advocacy groups in the United States, the findings suggest that new communication technologies (including e-mail and websites) are perceived to be competitively superior to traditional media and provide more gratifications when it comes to extending public mobilization. Grassroots-oriented advocacy groups in particular more actively utilize new technologies in public mobilization than do professional associations.  相似文献   

11.
Responding to the rapid adoption of new technologies, political parties, both incumbent parties and minor ones, have been quick to leverage web 2.0 technologies for party communication and mobilization. A coterie of work addressed how social media such as Facebook are used as political tools for the promotion of candidate and party campaign platforms. However, a present bias is observed as current literature focus on western democracies. To bridge the gap, this study examines the gradual, yet significant, evolution in technology deployment by the ruling elite in Singapore. This paper traces the developments in e-engagement to bridge the affective gap between the ruling elite and an increasingly IT-savvy population, one which has demonstrated its astuteness in using new media to articulate its disenchantment. Developments in the last five years indicate that the government's earlier endeavor to centralize and streamline its political engagement via a single portal, REACH, is insufficient to say the least. Between the general election in 2006 and the watershed election in May 2011, the repertoire of media tools deployed by the political elite has broadened, with the inclusion of personal blogs, Facebook, and Twitter. In this paper, we apply Kent and Taylor's public relations dialogic communication framework to examine how Facebook fosters greater mutuality, propinquity, and empathy between the government and the electorate. However, problems arising from new technologies themselves inadvertently create risks and challenge the government's ability to commit to dialogic communication.  相似文献   

12.
Sleep frequently intersects with media technologies in routinized yet unpredictable ways. This article proposes a concept of “drowsing” to describe how sleepiness occurs and persists across aspects of banal media life. Focusing on nighttime tablet use and blue light engagement, we argue that sleep requires a multidimensional and embodied account of how cultural practices, biological rhythms, and incidental occurrences interact. Ultimately, focusing on sleep suggests the contradictory roles that technologies play within the duration of everyday life—both providing a sense of calmness and deceleration, even as they accelerate life or contribute to long-term bodily harm.  相似文献   

13.
Ran Wei 《亚洲交流杂志》2013,23(1):116-127
Scholars argue that the history of communication technology is a history of social change, often in unpredictable ways under the influence of various socio-political forces and technological innovations. How does this insight apply to China which has witnessed a boom of new media technologies amidst rapid social change? To what extent does new media research conducted by Chinese scholars help us understand the process of new media diffusion and consumption in China? By reviewing research published in Chinese-language scholarly journals, this paper reviews current new media research in China by tracing trends in such research, identifying research agenda, applications of theory, and use of methodology. Gaps in Chinese new media research will be explored; directions that lead to further research will be suggested.  相似文献   

14.
栾静 《大观周刊》2012,(40):42-42
高校思想政治教育作为高校学子素质教育和德育教育的主要媒介和手段之一,对其学生的世界观、人生观和价值观有着极大的影响作用。随着经济全球化的发展和我国社会大环境的变化,高校学予的思想工作出现了新的问题,在新形势下要想保证学生的全面健康发展,帮助他们树立正确的做人处事态度就必须革新高校思想政治教育的途径,提高其工作的实效性,进一步优化高校的思想政治教育工作。  相似文献   

15.
This article analyzes the Digital Millennium Copyright Act as a refinement of governmental techniques developed for technologies such as piano rolls, reprography, DAT, and VCRs. The technological history recontextualizes legal transitions in copyrights during the 20th century and builds on poststructuralist work on law, technology, and government. Building on Kittler’s understanding of symbolic/technical media and storage/processing, I develop a framework for disentangling the relationship among copyright, DRM, and media technologies. The case studies indicate ICTs are vectors for extending copyright into previously unimagined territories. I argue cultural practices become problematized as they are remediated in new technologies. The evidence suggests the shift from governing storage to processing corresponds to broader rearrangements in power, binding our rituals and means of perception ever more tightly to articulations of industry and state.  相似文献   

16.
There is increasing scholarly interest in how social media impacts our society. This paper examines the effect of social media usage in reducing corruption at the country level. By analyzing a five-year (2011–2015) panel dataset of 62 countries, our results suggest that the level of social media usage of a country affects the level of perceived control of corruption after controlling for several variables that have been reported to correlate with a country's corruption including GDP per capita, urban population, female population, press freedom and political stability. Furthermore, we find that cultural tightness-looseness, which is defined as the strength of social norms and degree of sanctioning within the society, negatively moderates the relationship between the nation's social media usage and control of corruption. The relationship is stronger for the set of countries with loose culture, and vice versa. The theoretical and practical implications of the findings and future research directions are also discussed.  相似文献   

17.
This article explores some of the dilemmas and difficulties encountered by academic researchers (and specifically those who work on media audiences) in presenting their work in the public domain. It considers some examples of media coverage of debates about media audiences, raising questions about academic authority, research evidence and public knowledge. It points to the limitations of a view of such debates as “moral panics” and proposes a different approach based on social constructionist analyses of “social problems.” It concludes by considering some of the ambivalence and uncertainty that surrounds the increasingly common requirement for academics to become engaged with the public at large.  相似文献   

18.
本文从媒介与社区生活的互动出发,回顾了媒介形态演变对社区生活的影响历程。在描述新媒介尤其是互联网进入社区模式的基础上,作者认为新媒介的作用机制并非简单地产生新社区或消减旧社区,而是以嵌入社区邻里交往的方式来拓展居民已有的社会联系。  相似文献   

19.
“网络社会”在发展的过程中给大学生的思想政治素质带来了许多负面影响,给高校思想政治工作带来了严峻的挑战。 面对新形势,要切实有效地加强和改进思想政治工作,就必须促进和实现思想政治工作进网络,建立网络宣传教育阵地。用正确、积极、 健康的思想文化占领网络阵地,通过丰富多彩的网络教育活动,贴近学生,提高他们的道德素养。  相似文献   

20.
In the last century, teachers have come under pressure to incorporate new media technologies into their lessons. Comparing educational research, press coverage, and teachers' firsthand accounts of mediated instruction between 1919 and 1946, this article highlights a historic discrepancy between anticipated and actual uses of media in classrooms. Drawing on de Certeau's theory of “making do,” the author argues that teachers' efforts to balance high technologies with simpler, more do-it-yourself varieties of media in their lessons constituted critical forms of participation in educational media culture and small acts of resistance against industrial, top-down efforts to streamline, modernize, and technologize their work.  相似文献   

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