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1.
One can think of one-shot library instruction sessions as a way to introduce the academic library's resources to first-year students to help them with their research. These classes can also be thought of as an opportunity to “sell” the entire library and its resources to the student. This article will propose suggestions that can be adopted by library instruction librarians based on the recommendations and practices of business marketing practitioners and entrepreneurs who depend on one-shot “selling” meetings to convince their audience to “buy” their wares.  相似文献   

2.
《The Reference Librarian》2013,54(73):281-292
Abstract

Many library directors and administrators spend a significant portion of their time attempting to market the library and its services. Getting patrons into the library and keeping their business is an integral part of the day-to-day management of the library. This mission, however, is not always effectively passed on to the front lines to the one group of people who face the patrons on a daily basis -the reference librarians.

This article will show how the library's service points can be used as marketing tools; outline what librarians and public service staff should know about their library; and discuss ways in which reference service librarians can help further the library's marketing and public relations goals.  相似文献   

3.
ABSTRACT

One of the six strategic planning goals of Northern Arizona University (NAU) is to strengthen its relationship with Native Americans and to become one of the nation's leading universities serving Native American students. Considering its close geographic proximity to several tribal communities—particularly the Navajo Nation, which represents 44% of Native American Students at NAU—several programmatic and collection management activities have been instituted at the university's Cline Library as a response to this broader university goal. The library's outreach efforts, though, extend beyond the university's Native American student population and include activities designed to collaborate with tribal communities in a more direct and inclusive manner. Furthermore, incorporating concepts of critical librarianship into the library's teaching, learning, and public programming helps provide a progressive theoretical framework for improving relationships between the university and Native American communities. This case study provides an overview of existing programmatic and policy-based initiatives at the library and discusses where improvements could be made to help foster a closer and more meaningful relationship with Native American students, faculty, and patrons.  相似文献   

4.
Background:With the mandate to review all available literature in the study''s inclusion parameters, systematic review projects are likely to require full-text access to a significant number of articles that are not available in a library''s collection, thereby necessitating ordering content via interlibrary loan (ILL). The aim of this study is to understand what effect a systematic review service has on the copyright royalty fees accompanying ILL requests at an academic health sciences library.Case Presentation:The library created a custom report using ILLiad data to look specifically at 2018 ILL borrowing requests that were known to be part of systematic reviews. This subset of borrowing activity was then analyzed to determine its impact on the library''s copyright royalty expenditures for the year. In 2018, copyright eligible borrowing requests that were known to be part of systematic reviews represented only approximately 5% of total filled requests that involved copyright eligible borrowing. However, these systematic review requests directly or indirectly caused approximately 10% of all the Spencer S. Eccles Library copyright royalty expenditures for 2018 requests.Conclusion:Based on the sample data set, the library''s copyright royalty expenditures did increase, but the overall financial impact was modest.  相似文献   

5.
ABSTRACT

Using Bloom's Taxonomy, this article provides a practical approach for enhancing critical thinking by business students. The article first describes Bloom's Taxonomy and how the model may be used as a framework for engaging business students in higher-order thought. It then explains how secondary research methods can be used to move business students to the higher planes of thought identified in Bloom's Taxonomy. Lastly, Herrick's criteria are used as a framework to analyze and evaluate the quality of secondary sources.  相似文献   

6.
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7.
ABSTRACT

The Brooklyn campus library of Long Island University (LIU) seized the opportunity to take a proactive approach to providing library resources and services to the university's Global College community. An active link connecting the library, Global College headquarters, and international sites has been created. After carefully evaluating the needs of faculty and students across the globe, the authors recount how the library supports the teaching and learning activities of this unique user group. This article describes the LIU Brooklyn campus library's efforts to promote and implement customized resources and services to users on different continents.  相似文献   

8.
ABSTRACT

Interlibrary Loan (ILL) is intended to supplement a library's collection, but often patrons submit requests for items already owned. An analysis of a large academic library's ILL requests shows that in most cases the cataloging of bibliographic records is correct, but patrons need instruction in bibliographic searches and ILL policies and procedures. An unexpected result of the study was a realization that patrons are confused by the way items are shelved in the various branches.  相似文献   

9.
ABSTRACT

The J. Paul Leonard Library at San Francisco State University is engaged in a number of information literacy efforts. The library's new information literacy coordinators had many questions about the library's current activities and how to further develop its information literacy program. In the 2006–2007 academic year, the Library Education Committee obtained a more accurate understanding of the library's information literacy efforts through a self-study process. A survey instrument was created and distributed to all teaching librarians. The results of this study were contrasted with the Association of College and Research Libraries' (ACRL) Characteristics of Programs of Information Literacy That Illustrate Best Practices: A Guideline in order to facilitate program assessment and long-term planning.  相似文献   

10.
Abstract

A contribution to an issue devoted to end-user research needs and information-seeking behavior, this paper describes a cooperative venture between faculty members, librarians and students to assess and improve methods of bibliographic instruction for business classes in order to assist students with their research needs. At St. Edward' s University' s Scarborough-Phillips Library, bibliographic instruction (BI) of business information is offered to students upon the request of faculty members of the Business School-it is not a required credit course. A new approach to eliminating information overload in BI sessions was attempted, proved successful and will likely be repeated.  相似文献   

11.
Abstract

The resource to be reviewed in this issue is “A Business Researcher's Interests” (BRINT), an Internet resource providing links to a range of business information (http://www.brint.com/) focusing on contemporary business, management and information technology. Where does it fit in a business librarian's toolbox of company information resources?  相似文献   

12.
《The Reference Librarian》2013,54(67-68):111-130
Summary

Early in 1997, full Web access was added to Babson Library's public workstations. In a few short months, library computers became a mecca for neighborhood youth. The library's “open door” philosophy and Springfield College's strategic vision to strengthen campus/community ties brought the library to the forefront of actively developing services for community youth. An outreach program for community youth was designed to address the issue of computer access. The development of the program involved the entire library and provided an opportunity for collaborative interaction among the library, related campus programs, and community agencies. Its impact on the library brought to the forefront the debate between “academic service” and “community service.”  相似文献   

13.
《图书馆管理杂志》2012,52(8):656-671
ABSTRACT

State, public, academic, and special libraries are conducting and publishing the results of studies aimed at showing the value of their services and resources. Librarians must be prepared and proactive so when asked to justify budget allocations they have the tools to show their library's value and understand the importance of expressing value in terms familiar to the administrators. By identifying stakeholders and obtaining their buy in, librarians can turn data into evidence of the organization's return on investment (ROI) in the library. ROI is a powerful tool to use when establishing credibility, accountability, and evidence demonstrating the library's value.  相似文献   

14.
《资料收集管理》2013,38(4):67-78
Abstract

The WLN Conspectus determines a library's acquisition commitment (growth rate) by considering what percentage of book publishing output it acquired. In 2000, the Bowker Annual changed its source of book publishing from the American Book Publishing Record to Books in Printwith an attendant increase in recorded output. That increase has serious implications for libraries using the WLN formula to determine collecting levels. The recent Art assessment at Jacksonville State University demonstrates how Bowker's change in book title output affects the library's acquisition commitment level, and what adjustments the library made to maintain consistency and continuity.  相似文献   

15.
《The Reference Librarian》2013,54(95-96):99-112
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16.
Lost is Found     
《资料收集管理》2013,38(3):15-32
Abstract

A study conducted at the University of Illinois at Urbana-Champaign (UIUC) Library examines data from unfilled ILL requests to determine the status of materials housed in the Main Bookstacks of the library's collection. This study follows the research that was started in the original study conducted in 2002, “Needles in a Haystack: Using Interlibrary Loan Data to Identify Materials Missing from a Library's Collection.” The results of the second study indicate that the use of a high-density storage facility had a positive impact on the retrieval rate of ILL materials from the Main Bookstacks. It also indicated that fill rates increased when over 770,000 items were removed from the Main Book-stacks resulting in improved shelving conditions for the library's collection.  相似文献   

17.
ABSTRACT

Through a review of the literature, the author sought to identify what assessment planning practices exist in libraries, how the assessment planning process works in libraries, and what components constitute a library assessment plan. The findings suggest that, while libraries determine and report a great many aspects of organizational performance, general assessment planning (which encompasses total organizational impact and value) is not frequently used or integrated into the library's comprehensive strategic planning process, and it does not always effectively cover the scope of the assessment activities and information needed by organizational leaders and administrators to develop effective strategic plans and decisions. This lack of integration creates disconnects between the library's ability to determine and report organizational value and the library's need to provide accountability evidence to stakeholders and use the performance measurement results effectively in executing strategic planning and decision making. Using the findings of the review, the author proposes an alternative set of assessment planning components and focus areas.  相似文献   

18.
ABSTRACT

What happens when an academic library's print collection is reduced by half to meet strategic planning goals? The library at the University of Texas (UT) at Tyler joined a shared resources facility—the Joint Library Facility (JLF)—that uses a resource-in-common (RIC) model. The current article describes UT Tyler library's massive weeding project and decision to participate in the JLF as a result of strategic planning initiatives, explains the RIC model along with the JLF, outlines some pros and cons of participation in the JLF/RIC model, and reviews what was learned from the experience.  相似文献   

19.
《The Reference Librarian》2013,54(67-68):57-67
Summary

The University of Arizona Library's tradition of outreach to the surrounding community is reflected in two examples of projects detailed here. The first project is a series of Web exhibits created by librarians and individuals from the community that explore the history of Tucson and southern Arizona. Some of the Web exhibits detail the experiences of immigrant and Native American cultures in the area while other Web exhibits deal more generally with the history of the area. The second project involves a Federal grant that will make certain parts of library's Special Collections more accessible to the community by building new facilities that are open longer hours, digitizing some of the materials and adding computer workstations for users.  相似文献   

20.
ABSTRACT

The rise of “digital humanities” and the “spatial turn” in the humanities has generated many new insights in the study of culture, history, literature, and arts. Within this research trend, the library's geospatial service can play an active role by introducing spatial information literacy and technology. In this article, we use the information literacy framework to explore the library's role in supporting digital humanities by introducing a successful collaboration involving a librarian and history and education researchers in hosting a National Endowment for the Humanities (NEH)-funded summer institute for school teachers. Our results suggest that the framework has opened a new way to facilitate collaborations between librarians and multidisciplinary researchers.  相似文献   

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