共查询到20条相似文献，搜索用时 46 毫秒
1.
《College & Undergraduate Libraries》2013,20(1-2):19-33
Abstract Academic libraries do not often launch public relations campaigns. However, recent changes and enhancements at the Geoffrey R. Weller Library at the University of Northern British Columbia prompted librarians to embark on a public awareness campaign built upon the “@ your library” framework. The campaign featured multiple strategies, including posters, displays, brochures, newspaper ads, and giveaways. The goal of the campaign was to break away from the stereotypical image of the library as a research necessity, and show it instead as the beating heart of the University. The campaign is evaluated and the continued need for marketing and promotion of academic library services is examined. 相似文献
2.
AbstractTo better understand how librarians across the country market e-learning resources to faculty, a survey was distributed to academic librarians in the United States to gauge what marketing strategies were being used, how the marketing responsibilities were being divided, and what strategies were deemed successful. The survey’s results suggested that active, tailored marketing strategies which utilize the traditional liaison model tend to be the most successful. This study emphasizes the need for communication among librarians and includes recommendations for increasing the awareness of e-learning resources on your campus. 相似文献
3.
《The Reference Librarian》2013,54(73):281-292
Abstract Many library directors and administrators spend a significant portion of their time attempting to market the library and its services. Getting patrons into the library and keeping their business is an integral part of the day-to-day management of the library. This mission, however, is not always effectively passed on to the front lines to the one group of people who face the patrons on a daily basis -the reference librarians. This article will show how the library's service points can be used as marketing tools; outline what librarians and public service staff should know about their library; and discuss ways in which reference service librarians can help further the library's marketing and public relations goals. 相似文献
4.
5.
6.
This article describes empathetic marketing, a new marketing approach that was created by Mark Ingwer and outlined in his 2012 book, Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers. The authors discuss how this marketing theory can be used by academic librarians to transform their marketing endeavors by presenting library services and resources to students in a way that helps them meet core human emotional needs (control, self-expression, growth, recognition, belonging, and care). The authors also include examples of empathetic marketing from their libraries. 相似文献
7.
ABSTRACT Subject specialist librarians play a role in providing resources and services to distance students. The authors surveyed subject librarians and distance librarians, examining how and to what extent subject librarians provide service to distance learners. 相似文献
8.
9.
《图书馆管理杂志》2013,53(3-4):459-470
Abstract As distance education programs continue to grow, so do the services offered by libraries to the communities created by such programs. However, for these programs to be successful, the people that they are intended to serve need to be aware of the support and services available to them. Without such awareness, the services will go unused. Through a survey, the librarians at Emporia State University learned that making distant students aware of services was essential to the success of distance learning library services. Librarians discovered that creating a marketing plan to guide the marketing process was essential. This tool serves as a road map to visually illustrate the path from the conception of ideas to the realization of the marketing goals and objectives. This paper examines the process of writing a marketing plan and intends to illustrate how it can assist the library in marketing its services to a distant population. 相似文献
10.
《The Reference Librarian》2013,54(65):79-88
Summary The purpose of this article is to provide readers with creative methods for procuring funding for building an electronic information literacy instruction classroom. Using the Library Instruction Program at Niagara County Community College as a case study, the authors explain how grant funding was obtained to create a 24-computer lab classroom to teach students how to search for information effectively. A complete explanation of instruction provided to grant participants is also included. This article is particularly useful for librarians working with limited resources and for instruction librarians responsible for teaching students how to search for information in electronic form effectively. 相似文献
11.
《Medical reference services quarterly》2012,31(4):347-357
AbstractMany studies have examined how medical faculty and fourth-year medical students use information tools. Few studies have investigated how first, second, and third-year medical students discover and use information tools. In fall 2018, first, second, and third-year medical students received emails describing a study, which included a three-question survey and four interview questions. Of the 525 students, 122 completed the survey and 18 completed interviews. Results showed that clinical students most frequently use UpToDate, but preclinical students use multiple information tools. This report shows librarians can positively influence how preclinical students use information tools during medical school. 相似文献
12.
《College & Undergraduate Libraries》2013,20(1):77-96
Abstract For decades, print pathfinders have complemented card catalogs and been useful reference tools. They're overlooked as components of on-line catalogs, even though they can extend the depth of the catalog. To encourage librarians to consider integrating pathfinders into on-line catalogs, the authors discuss problems in OPAC searching, describe the value and styles of pathfinders, and illustrate how to include them in a NOTIS system. 相似文献
13.
ABSTRACTThis study looks at the organizational entry or onboarding experience of 20 new academic librarians through a series of interviews. The goal is to explore what new librarians in a variety of settings and career stages consider most important for them to learn during onboarding and the best approaches for sharing information with them. The study also explores how much institutions are actively learning about the signature strengths of new employees as part of the onboarding process. The authors conclude with recommendations for additional research and onboarding process improvements. 相似文献
14.
Objective:The primary objective of this study was to determine how community college health sciences librarians perceive their proficiencies in the essential skills, knowledge, and abilities necessary for the practice of a health information professional as defined by the Medical Library Association (MLA) Competencies for Lifelong Learning and Professional Success. A secondary objective was to determine their current level of engagement with the professional community and identify barriers to further professional development.Methods:A survey was posted to various email discussion lists, and volunteer follow-up interviews were conducted.Results:The survey was completed by seventy-five community college health sciences librarians, and seven follow-up interviews were performed. Survey results indicated that community college health sciences librarians perceived themselves as having intermediate or advanced intermediate proficiency in the six MLA competencies. Survey and interview results indicated that community college health sciences librarians were engaged with the profession and faced the same barriers to continued professional development and continued education as other academic librarians.Conclusion:The results affirm that community college librarians who are responsible for collections and services in the health sciences meet the MLA competencies, which fills a gap in the literature regarding how these librarians develop professional competencies and are involved in professional associations. The results suggest that community college librarians can improve their skill levels by continuing their education and following trends in the literature. 相似文献
15.
《Journal of Web Librarianship》2013,7(1):27-44
Abstract This article details the development of the Library Instruction Wiki (http://instructionwiki.org): an effort to develop a web-based, knowledge-sharing resource. Though some library instruction is specific to a given institution or class, much of what instruction librarians teach is similar. Library instructors have repeatedly expressed the desire to share resources, ideas, and expertise. With the increasing presence of social software applications, the options for technology-enabled knowledge sharing have grown dramatically in recent years. The success of Wikipedia illustrates how wikis can be used to build collective knowledge-building projects. The authors describe the process of using a wiki to build such a resource. Drawing on research connecting communities of practice, information and communication technology, and knowledge management, the authors also examine the social and cultural challenges they faced trying to use communication technology with a dispersed network of practitioners. Implementation details including software selection and installation, customization, and marketing are discussed. A year after its initial launch, contributions to the wiki have slowed despite consistent and enthusiastic support for the concept. The authors examine possible reasons for this limited activity, and suggest next steps for this wiki and for further research. 相似文献
16.
Ann T. Musgrove Jillian R. Powers Lauri C. Rebar 《College & Undergraduate Libraries》2013,20(3):243-260
AbstractFake news has captured the world’s attention. Educational survey research has highlighted the difficulties students and adults have in determining how to identify valid sources. Psychology can help us to understand why it is difficult to distinguish fact from fiction. The authors describe how to identify fake news from digital sources and ways faculty and librarians can teach information literacy skills using the Association of College and Research Libraries (ACRL) Framework, websites, LibGuides, worksheets, and other resources shared in the extensive appendix. 相似文献
17.
《College & Undergraduate Libraries》2013,20(2):77-93
Summary Loyal to long-held convictions of what undergraduates need intellectually, academic librarians ignore the critical signs that they may be failing students and faculty. Unless librarians are willing to question assumptions about how students think, what they value, and how external incentives shape their behavior in the information environment, they will find themselves increasingly at the margins of students' academic life. If there are important questions that beg for answers before librarians can redefine the teaching role of libraries, librarians have probably never been in a stronger position as a profession to engage in the research necessary for meaningful solutions. 相似文献
18.
Abstract The Kaiser Permanente health sciences librarians created inter-regional policies to standardize and guide the work of all librarians across regions. In response to the larger organization’s emphasis on promoting diversity and equity in healthcare and the workplace, the library policies have evolved over time to include aspects of critical librarianship in the information services that the Kaiser Permanente librarians provide to their organization. The article describes how the inter-regional group of hospital librarians provide information services through a critical librarianship lens and provides examples of how other health sciences librarians can incorporate these principles to expand their services. 相似文献
19.
Sa'ad Laws 《Journal of the Medical Library Association》2021,109(4):618
Objectives:Within many institutions, there are debates over whether medical librarians should be classified as faculty or professional staff, a distinction that may have considerable effect on the perception of librarians within their local institutions. This study is a pilot exploration of how faculty status may affect the professional experiences of academic medical librarians within their local institutions.Methods:Surveys were sent to 209 medical librarians listed as having some instructional function at Liaison Committee on Medical Education (LCME) accredited medical institutions in the United States. Survey responses were captured using Qualtrics survey tool and analyzed for frequencies and associations using SPSS version 27.Results:Sixty-four medical librarians at academic medical institutions completed the survey developed for this study. Of the respondents, 60.9% indicated that librarians at their institution have faculty status, while 71.9% believe that librarians at their institution should have faculty status. Ninety percent of librarians with faculty status reported that they are expected to generate scholarly materials, compared to 28% of those without faculty status.Conclusions:Many medical libraries offer faculty status to librarians. While many medical librarians are active in instruction, research, and other activities normally associated with faculty status, it is not clear if faculty status impacts how librarians are perceived by other health care workers within their institutions. 相似文献
20.
《The Reference Librarian》2013,54(79-80):257-266
Summary This paper relates the collaborative planning by a task force of public, academic, and special librarians to develop KANAnswer, a statewide virtual reference pilot project. Major points include selecting software, developing policies and procedures, marketing, procuring partners, staffing and training, coordinating the project, and early impressions of the librarians who staff the service. 相似文献