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1.
《期刊图书馆员》2013,64(3):41-56
SUMMARY

Electronic resources are one of the last collections in a public library to receive attention for usage and for promotions. Oftentimes their statistics go unnoticed as well. An effort is needed to consciously study, track, and evaluate the usage of these resources. Then a library can focus on educating the staff and patrons regarding the existence and use of these resources. This paper details the steps involved in initiating, conducting, and financing a marketing campaign for education and promotion of electronic resources for a public library.  相似文献   

2.
Abstract

The abuse of library materials defined in terms of theft, mutilation, unauthorized borrowing and vandalism was investigated in University of Port Harcourt (Uniport) in Nigeria and King Fahd University of Petroleum and Minerals (KFUPM) in Saudi Arabia. The study sought to find out the ways the collections of the two institutions were abused by various classes of readers and for various reasons. By interviewing librarians, and analysis of collection use records, it was revealed that students, as well as faculty, staff and external readers indulged in abuse of library materials, motivated by situational, conceptual, attitudinal and other factors. It was observed, however, that Uniport had more problems with the misuse of library materials than KFUPM. Recommendations relating to library building design, tightening of security, generous and flexible loans policies, etc., were made for improved collection protection. Besides, public relations campaign and multilateral co-operation on book theft detection would help to discourage in particular the uninitiated or new converts from any acts of library abuse.  相似文献   

3.
Abstract

Institutions of higher education are among the most prominent proponents of portals. A group of resident librarians at the University of Illinois at Chicago (UIC) has targeted a larger audience by creating a customized Web portal to be used by library patrons throughout the Chicago area, whether they are academic, public, school or special library users. The portal project has raised issues of maintenance and administration, as well as those of the collaborative process between libraries in a system.  相似文献   

4.

A recent survey by Broadcasting of television programming personnel indicates that professionals in the broadcasting field agree with the general public in holding that the Kennedy‐Nixon debates during the late presidential election campaign were among the most exciting programs ever presented on television. We know that the audiences to these “great debates” were among the largest ever recorded, but sheer numbers do not tell us why audiences paid attention to these debates in the first place, much less the potential and actual effects of these programs.

The following article is one of a number being prepared by the members of the Communications Research Center at Michigan State University, covering a great many facets of political behavior in the 1960 campaign and election. The author of the following article, Dr. Lionel C. Barrow, Jr., is Assistant Professor in the Communications Research Center.  相似文献   

5.
Abstract

In recent years, library outreach has become an increasingly important aspect of public services work. In order to expand capacity and engage patrons, libraries should consider expanding their library outreach programs to include the efforts and expertise of technical services personnel. In this article, librarians from Texas A&M University will share how public services librarians, cataloging experts, and preservation librarians collaborated to provide support for a student-led textbook lending library for student veterans. Through this collaboration, the library was able to develop new outreach opportunities that highlighted technical services expertise as well as lend support to an important campus effort to improve the affordability of college textbooks for veterans.  相似文献   

6.
The Future Voices in Public Services column is a forum for students in graduate library and information science programs to discuss key issues they see in academic library public services, to envision what they feel librarians in public service have to offer to academia, to tell us of their visions for the profession, or to tell us of research that is going on in library schools. We hope to provide fresh perspectives from those entering our field, in both the United States and other countries. Interested faculty of graduate library and information science programs who would like their students' ideas represented in these pages are invited to contact Nancy H. Dewald at nxd7@psu.edu.

Martha Stortz is a student in the Library and Information Science (LIS) program at the University of Western Ontario. In this essay she offers her perspective on the teaching of librarianship.

The University of Western Ontario's LIS program is part of the Faculty of Information and Media Studies (FIMS) and enjoys the benefits of interdisciplinarity brought about by collaboration with other FIMS programs such as Journalism and Media Studies. Originally founded as the independent School of Library and Information Science in 1967, the school merged with other programs in 1996 to form FIMS. Two major LIS programs of study are offered: one leading to the Master of Library and Information Science (MLIS) and the other to the Doctor of Philosophy (PhD). The MLIS program is accredited by the American Library Association.

*****  相似文献   

7.
Introduction     
ABSTRACT

Makerspaces and related concepts and technologies are currently the subject of much discussion in the library community, particularly among public libraries. One prominent technology often featured in makerspaces is three-dimensional (3D) printing. In this article the author describes a 3D printing service launched at Southern Illinois University Edwardsville's Lovejoy Library; the justification for providing the service in an academic library, equipment selection, procedures and workflow, and evaluation of the success of the service to date.  相似文献   

8.
《Public Library Quarterly》2013,32(1-2):137-154
SUMMARY

Current research conducted by the Information Use Management and Policy Institute, Florida State University, identifies the characteristics of the successfully networked public library (SNPL) and in particular explores the impact of technology on both library advocacy and networking in the political system. This paper identifies the factors that are critical to a public library's success in advocacy, community support, government relations, and ultimately the perceived importance of the library in the community. This perspective on the SNPL is reinforced by the examination of Cuyahoga County Public Library's program to use the strategies of the SNPL.  相似文献   

9.
ABSTRACT

Saint Leo University faculty provide instruction at SCE sites located on eight community college campuses and three military bases in the Florida region. This article will examine ways in which the Distance Learning/Reference (DL/Ref) librarian facilitates off-campus student access to both the university library's online and print resources and to library resources at nearby supporting, or “proximal,” libraries for students who are too far from the University Campus to use anything except the Ask-a-Librarian, 1–800 reference, and Interlibrary Loan services. These students must rely on proximal libraries, which include large public library systems, library consortia, community college libraries, and military base libraries, for access to print resources as well as Internet access to the university's online content. Providing library access services for such a large, disparate group requires the additional combined efforts of administrators, other faculty librarians, and supporting libraries.  相似文献   

10.
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11.
Abstract

A university library implemented a three-pronged marketing action plan to increase library visibility on campus. The plan included a publicity campaign, a formalized liaison program, and a user satisfaction survey. The year-long effort did return library instruction statistics to earlier levels but did not increase reference usage. Several factors are identified as potential causes for its limited success.  相似文献   

12.
Abstract

This column describes “surfacing”—a technique commonly used in political campaigns to raise awareness about a candidate or cause long before election day—and explores ways in which it applies to campaigns for library funding or initiatives. Surfacing is most effective during the earliest phase of a campaign to ensure that a candidate or cause is viable and has the resources needed to move the political agenda forward. EveryLibrary, a national organization dedicated to building voter support for libraries, has used the surfacing approach successfully, helping public libraries across the U.S. gather the resources they need to win or successfully move an initiative forward.  相似文献   

13.
《The Reference Librarian》2013,54(59):139-146
Summary

New reference desk staffing configurations are required as reference service evolves from locating in-library resources to using and teaching the use of electronic resources. The tangible and intangible benefits achieved by scheduling technical services staff to assist at the reference desk are discussed. Intangible benefits include improved library service due to technical services staff expertise, and greater flexibility for reference desk staffing. The reference staff can also learn more about the automated library system and current processing initiatives from their technical services colleagues. Technical services staff benefits from seeing the results of their work in a public services setting and experiencing the satisfaction of helping users locate needed information. A stronger sense of library service is instilled in the “back room.” Technical services staff will also enjoy more challenge, opportunity, and variety in their work. Some tangible benefits realized at the University of Minnesota's Bio-Medical Library, which are directly related to the scheduling of technical services staff at the reference desk, are also briefly described.  相似文献   

14.
ABSTRACT

This case study aims to describe how librarians at Indiana University Kokomo designed a marketing campaign to promote its discovery tool to undergraduate students during the fall 2012 semester. The authors illustrate how, through the use of a coordinated marketing plan, librarians applied marketing principles to select a target audience, create promotional designs, organize events, and assess campaign effectiveness. The authors express how libraries can construct cost-effective yet comprehensive marketing campaigns, as well as learn from both unexpected successes and shortcomings of such projects. Ultimately, these takeaways can inform a library's future marketing endeavors.  相似文献   

15.
No Phone Zone     
Abstract

This article reports the results of a survey of cell phone policies in university libraries conducted over a three-month period in 2005. The authors sought information about the libraries' problems regarding cell phone use and attendant noise by students and other library users. The authors began with an 18-question survey of one hundred libraries, with at least one library from every state. When the response was low, the authors expanded their research by looking at every library Web page that had the word “University” in its title. Finally, they contacted several larger libraries that had policies banning cell phone use altogether to see whether they worked. Most respondents found cell phone noise a problem. Most respondents indicated that public service staff and security officers enforced the policies; comments from the original survey were insightful concerning compliance solutions.  相似文献   

16.
Abstract

Creative, effective use of a committee can accomplish much toward increasing library outreach to the various constituents served. This article will address the outreach activities of the Georgia State University (GSU) Pullen Library's Communications and Public Relations Committee (C&PR), a library standing committee that has developed into a major contributor for Pullen Library public relations. The communities served by the library's C&PR are defined as GSU students, faculty and staff, and the wider metropolitan community of Atlanta, especially Georgia legislators and university and library donors. C&PR has responsibility for a variety of projects and events that serve these communities, such as Leadership Appreciation Night (the event for Georgia Legislators), Faculty Authors Exhibits, and displays for students and staff, such as Freshmen Week and Staff Information Day. This paper will also address the changing role of the committee as needs for public relations activities change in the university and  相似文献   

17.
Abstract

InfoQuest is a fee-based document delivery and research service provided by Auburn University Libraries to patrons who may or may not be affiliated with a library. InfoQuest operates on a cost recovery basis and opens up the library's collection to the general public. This article presents an overview of InfoQuest's document supply service including statistics and offers insight into the client base.  相似文献   

18.
《Public Library Quarterly》2013,32(3-4):69-80
Abstract

While the public library exists to serve a diverse clientele, one group often ignored consists of those with invisible challenges, such as attention deficit disorder (ADD) and attention deficit disorder with hyperactivity (ADHD), in children and adults. This article covers background information on ADD/ADHD, diagnostic criteria, and common characteristics of the disorder. The role of the public library in serving the ADD user is examined through needs assessment, training, programming, collection development, and continuing education for librarians. The public library can and should ensure that those who suffer from disordered attention skills benefit from the ordered knowledge at their local library.  相似文献   

19.
The Future Voices in Public Services column is a forum for students in graduate library and information science programs to discuss key issues they see in academic library public services, to envision what they feel librarians in public service have to offer to academia, to tell us of their visions for the profession, or to tell us of research that is going on in library schools. We hope to provide fresh perspectives from those entering our field, in both the United States and other countries. Interested faculty of graduate library and information science programs, who would like their students' ideas represented in these pages, are invited to contact Nancy H. Dewald at nxd7@psu.edu.

Marissa K. Mason is an MSIS student specializing in archives and records management at the University at Albany's Department of Information Studies. In this essay, she discusses the opportunities and challenges of using various social media for promotional outreach of archives and special collections.

The University at Albany's Department of Information Studies, part of the College of Computing and Information, offers a broad-based Master of Science in Information Science degree accredited by the American Library Association. The program has concentrations in library and information services, archives and records administration, school library media, information management and policy, and information systems and technology. Students learn how information is created, organized, represented, stored, accessed, retrieved, managed and used. In addition, they investigate the uses and impacts of information and technology on individuals, organizations and society, including formal and informal communities, libraries, government, and business. A required internship course helps ensure that the program's graduates are ready to enter the world of information professionals. For more information, see http://www.albany.edu/informationstudies/index.php

*****  相似文献   

20.
《The Reference Librarian》2013,54(83-84):157-173
SUMMARY

Websites are virtual front doors to the university library for many distance education students and for those simply choosing to access the numerous resources available to them through the library from off-campus. A driving force behind the redesign of the library website was to provide a user-friendly, content-rich website that offers assistance at the point of need, wherever the student is located. The University of Oklahoma Libraries' Web Committee's research and development focus combined with a collaborative environment provided a positive impetus for change to the library website and improved reference services to the University community.  相似文献   

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