共查询到20条相似文献，搜索用时 15 毫秒
1.
Annie Galvin Teich 《Publishing Research Quarterly》2008,24(4):261-266
Company blogs offer publishers a media platform to build online communities around issues of interest to customers and prospects.
Web 2.0 represents the fundamental shift from “old” marketing where publishers engaged in one-directional push messaging and
“new” marketing where customers and prospects are also creators of content and key messages in response to their individual
experiences. Whether companies decide to participate in the online conversation or not, they and their products are being
discussed. To maintain credibility and support their brands, publishers must engage their audiences online. Creating a company
blog as the centerpiece of a Social Media strategy can be a meaningful investment in a publisher’s longevity. 相似文献
2.
Conclusion Publishers may wish to ignore disabilities legislation since it doesn’t apply directly to them, but their customers will not be able ignore the new laws when making purchasing decisions. Thus, as a practical
matter each publisher must develop a game plan for how it will position itself to remain competitive in a marketplace where
the timely availability of their print works in digital formats is becoming a Sine qua non on purchasing checklists.
How individual publishers choose to tackle the new challenges will be determined by a number of variables including the type
of content they publish (humanities, math, science, technical), the production systems they use, the length of their press
runs, the shelf-life of their products, the level of service they are prepared to provide, the risks they are willing to take,
and the dynamics of the markets they serve.
A publisher’s strategy will need frequent review and modification because the variables involved in the accessibility environment
are changing rapidly. New developments are occurring all the time in the legal environment, in production technologies, in
assistive technologies, in distribution technologies, in digital rights management technologies, as well as in file standards.
Solutions will need frequent tuning.
For publishers, accessibility challenges do not stop with providing alternate formats for printed works. Those delivering
their content over private networks via course management systems and over the Internet find that there are other accessibility
requirements and standards to be met. It will behoove publishers to develop and implement informed operating policies and
protocols that assure that onan ongoing basis its products and services meet applicable accessibility requirements and thus
can fully compete in an increasingly demanding marketplace. 相似文献
3.
Cristina Mussinelli 《Publishing Research Quarterly》2002,17(4):32-46
Conclusion: What is the future for Digital Publishing? It is very difficult to understand the real value of all the different business models that have been introduced to the market
in this very chaotic and evolving arena. The recent disillusions with the Internet and the “new economy” downturn have also
made the publishing industry very cautious of investing in new business ventures. Many new projects have been suspended or
postponed because they were based only on estimated or assumed online revenues. Meanwhile, very real operating expenses far
exceeded original estimates or start-up budgets while sources of revenues remained elusive.
On a more positive note, inside all the major publishing houses there is a stronger knowledge of the importance of creating
a digital content database. Traditional publishers are learning that their intellectual property and editorial content can
be used for many different products and delivered in many different media. Probably in the next months one of the big strategic
issues will be the integration between the traditional print on paper products as the viable revenue model with all the other
digital media in development. Finally, the questions remains how the market will accept as well as pay for content in different
digital formats? 相似文献
4.
Alison Norrington 《Publishing Research Quarterly》2010,26(2):96-105
Conversation is key and as the communication landscape shifts rapidly, harnessing ‘e’ is pivotal in extending ‘story’ as digital
evolves, catapulting publishing from analogue to digital. Harnessing ‘e’ is an exciting and effective way to add value, but
for ‘e’ to be implemented successfully and seamlessly requires more than a standard ‘roll out’ of strategy. Staying Single [1] was my MA dissertation project in the form of a fictional blog that bridged a fictitious digital world with a real physical
one as I supplemented Sophie’s story with souvenirs, additional digital content, UGC, and social media elements, all channelled
through Sophie’s fictional storyworld. This study was an investigation into the effects that interactivity and community might
bring to contemporary fiction, traditionally published in print form, by women, for women. The presentation of Staying Single as a cross-media, digital story challenged conventional boundaries for story enjoyment and involvement and attempted to vastly
expand the story universe, recording how the option for interactivity impacted the story. Readers were offered choices to
receive Staying Single through blog feeds, by email or downloaded podcasts, with additional options for involvement through multiple platforms—‘Pulling
Power’ ‘relationship’ documentaries, SMS alerts and ‘meeting’ Sophie in Second Life. My current transmedia romantic comedy
fiction, Loving NY will push these resources and opportunities further, enhancing and driving the story whilst engaging and interacting with
readers. Transmedia storyworld development is extremely fast-moving and with magazines offering web-cam enabled augmented
realities and iPhone apps allowing readers to GPS tag co-readers, these are extremely exciting times! To harness ‘e’ is to
offer options—levels of immersion and engagement, multi-platform choices, perhaps even linear or non-linear narratives with
the intention of organically reaching a wider readership far beyond the restrictions of print based novels. 相似文献
5.
Toyo Yoshizaki 《Publishing Research Quarterly》2004,19(4):31-36
Summary Now more than ever good translations are proving to be vitally important to fulfilling Shoichi Noma’s mission of advancing
good relationships between cultures. With the emergence of dozens of world-class Japanese writers, the translators of Japanese
literature have acquired a new significance and a new importance. No longer are they required to simply handle the language
like an exotic and precious commodity but they must prepare a writer’s work to compete with literature from around the globe
and let others understand the issues at their very heart of the Japanese people.
Indeed, the selection committee’s choice of Murakami’s Wind-Up Bird Chronicle is an apt example of how literature at its very best can span cultural divides to promote mutual understanding of very complicated
and important world issues. Written for Japanese to help them understand the devastation of war, it is a rare and timely book
that confronts Japan’s experience head on. Ironically, Noma’s idea that books are silent ambassadors, an idea born from agony
and defeat, so many years later is helping the world come together towards a unified vision of peace and understanding.
“Literature has been described as a means of exchange between the hearts of people. Literary translation, then, is the building
of bridges so that all peoples of the world can interact in this way.”
Ye Weiqu, Chinese Institute of Social Studies. 相似文献
6.
This paper reviews the archival process at the Inter-university Consortium for Political and Social Research (ICPSR), a repository
of digital social science data, and maps ICPSR’s Ingest and Access operations to the Open Archival Information System (OAIS)
Reference Model. The paper also assesses ICPSR’s conformance with the archival responsibilities of “trusted” OAIS repositories,
with the proviso that audit criteria for archival certification are still under development. The ICPSR to OAIS mapping exercise
has benefits for the larger social science archiving community because it provides an interpretation of the reference model
in the quantitative social science environment and points to preservation-related issues that may be salient for other social
science archives. Building on the archives’ long tradition of shared norms and cooperation, we may ultimately be able to design
a federated system of trusted social science repositories that provides access to the global heritage.
相似文献
| Cole WhitemanEmail: |
7.
David Emblidge 《Publishing Research Quarterly》2012,28(1):53-64
We think of bookstore chains—Barnes and Noble, Brentanos, Walden Books, or the defunct Borders—as recent phenomena. But, the
roots of franchised bookselling lie deep in American publishing history. A case can be made that late eighteenth century publisher-printer
Isaiah Thomas, of Boston and Worcester, Massachusetts, was the originator of the bookstore chain. At his zenith, Thomas and
various partners had eleven stores operating in a network reaching from Boston to Albany to Baltimore, with branches in New
Hampshire and Vermont. Driving the Thomas publishing-bookselling enterprise was a form of vertical corporate integration of
publishing services (all the way from papermaking to distribution of product) that would, under today’s antitrust laws be
hard to justify legally. At the time, in the 1790s–1810, Thomas’s multiple interlocking businesses were, nonetheless, truly
a bookman’s empire, with bestsellers like almanacs and textbooks leading the way. 相似文献
8.
Mike Shatzkin 《Publishing Research Quarterly》2007,23(3):167-174
A new digital distribution infrastructure is being created to parallel the structure in the physical world by which content
is stored, distributed, and invoiced. Like in the physical world, book publishing will need fewer points of distribution than
it has points of creation: there will be “distributors” handling the digital content of many publishers and some large publishers
will handle the digital content of smaller ones. This system is just now taking shape and this paper defines the terms and
enumerates some of the emerging players in this role.
This paper was first presented during the “Making Information Pay 2007” on May 10, 2007 organized by the Book Industry Study
Group (). The research completed will help any publisher with the task of finding a DAD. The research paper version of our work will
be made available as a final White Paper, with conclusions and updated information by Klopotek Inc. that can be ordered at
Klopotek.com 相似文献
9.
Lorraine A. Busby 《期刊图书馆员》2017,73(2):84-88
The examination of publishing empires as paralleled by their geopolitical counterparts continues. The transition from a print-based industry into the digital era opened up new opportunities to build a corporate empire that intentionally seeks dominance and market control. As the biggest publishing corporations maneuvered for self-interests, their researcher and library customers have pushed back with sometimes clandestine responses to register their opposition, just as peasantry periodically revolted in previous eras. As the publishing empires and the researchers and libraries that use their products fight for support in the forum of public opinion, interesting contrasts in messaging are offered. 相似文献
10.
The deployment of Web 2.0 technologies has led to rapid growth of various opinions and reviews on the web, such as reviews
on products and opinions about people. Such content can be very useful to help people find interesting entities like products,
businesses and people based on their individual preferences or tradeoffs. Most existing work on leveraging opinionated content
has focused on integrating and summarizing opinions on entities to help users better digest all the opinions. In this paper,
we propose a different way of leveraging opinionated content, by directly ranking entities based on a user’s preferences.
Our idea is to represent each entity with the text of all the reviews of that entity. Given a user’s keyword query that expresses
the desired features of an entity, we can then rank all the candidate entities based on how well opinions on these entities
match the user’s preferences. We study several methods for solving this problem, including both standard text retrieval models
and some extensions of these models. Experiment results on ranking entities based on opinions in two different domains (hotels
and cars) show that the proposed extensions are effective and lead to improvement of ranking accuracy over the standard text
retrieval models for this task. 相似文献
11.
Pam Fochtman 《Publishing Research Quarterly》2007,23(4):254-261
After settling in to his second term, Brazil’s president Lula da Silva has pledged to improve on his country’s woefully inadequate
education system. This means addressing illiteracy, which is one of Brazil’s most serious development issues. While Brazil
has the potential to be one of the world’s largest economies, it is hampered by high rates of functional illiteracy. Furthermore,
those that can read are non-readers. Consequently the Brazilian government has pledged to resolve illiteracy and launched
a nationwide reading program in 2005 with the optimistic goal of increasing the national reading rate by 50%. The article
analyzes the political risk in Brazil in light of the da Silva administration’s stated objectives. It will also assess the
impact of state literacy campaigns will have on the publishing industry and the potential for investment in the country. Finally,
it will discuss the importance of foreign investors in Brazil’s development goals. 相似文献
12.
Tara E. Murray 《图书馆管理杂志》2017,57(4):461-467
Special libraries, especially in corporate environments, face a challenge in measuring their value and communicating it to their customers and management. This can be especially difficult in organizations where libraries or information centers are perceived as cost centers that make minor financial contributions. A return on investment study, when combined with contextual information, can help overcome this perception while providing valuable information on customer needs. 相似文献
13.
James Lichtenberg 《Publishing Research Quarterly》2011,27(2):101-112
The forces for change in the 600 hundred-year history of book publishing have never been more powerful and fundamental than
in 2011. Barely 12 months ago, what publishers viewed as “innovation” was the creation of digitized versions of physical books
to be ‘consumed’ on e-reading devices. As 2011 begins, that change is largely regarded as accepted business practice, and
the edge of “innovation” is moving in more complex directions. Publishing finds itself in the midst of a ‘phase shift’ from
the scarcity model of print to a complex, new world of digital abundance. The dimensions of change, moreover, its speed, and
its extent are still unknown. While book publishing begins with the creative work of authors, digital technologies are turning
the business models inside out. Among the forces for change acting on book publishing, this article examines several phenomena
that are working their way in from the edge to the center of the industry, including complex interwoven considerations around
container, context, and customer. 相似文献
14.
Edward Nawotka 《Publishing Research Quarterly》2008,24(2):124-128
This article introduces a selection of presentations from the 21st International Rights Directors Meeting held at the 2007
Frankfurt Book Fair It offers an overview of a variety of issues related to negotiating digital rights, in particular, and
the development of digital publishing, in general. Topics covered include current business models, opportunities for licensing,
and methods for negotiating contracts. Publishers are sanguine about the possibilities; though acknowledge that the digital
rights business is still in its formative stages. Agents and author advocates are concerned that digital advances may lead
to devaluation of writer’s works. Downloadable audiobooks have already created a new market, though e-books have yet to gain
traction and are awaiting a device or software application that make them available to a wide audience. 相似文献
15.
Sam Hollander 《Publishing Research Quarterly》2011,27(1):26-35
Multimedia EBooks present a tremendous growth opportunity for publishers. Yet, industry executives might be cautious after
witnessing the astounding collapse of the record business during its digital transition over the last 10 years. This article
looks at what went wrong for Big Music, what lessons book publishers can learn from the recording industry’s mistakes and
also some visions of the future. And why digitally, for books—at least—it can’t get here fast enough. 相似文献
16.
Helen R. Tibbo 《Archival Science》2006,6(2):231-245
Archivists in North America have described, discussed, and debated the necessary and optimal content, configuration, and venue
for archival education for close to a century but have given little consideration to integrating technology within archival
curricula. Increasingly, archivists are faced with a high tech world in which they must understand issues including information
systems, the nature of electronic records and databases, record migration, digitization, and web design and creation for provision
of access. This paper explores the nature and extent of information technology and information science coursework and knowledge
discussed in the Society of American Archivists’ Guidelines for a Graduate Program in Archival Studies and that students have
available to them while in archival programs. It concludes with a proposal for Library and Information Science education programs
that prepare archivists to explore developing Certificate of Advanced Studies programs in archival management on top of master’s
degrees to allow for additional information science coursework. 相似文献
17.
Günter Mahler 《Informatik - Forschung und Entwicklung》2006,122(3):91-97
Scaling properties of modular quantum systems will dominate the future of quantum computing as well
as the potential role of quantum mechanics in classical computing. We undertake a brief journey through
length- and time-scales in order to locate pertinent control schemes. It is argued that ‘‘quantum benefits’’
are more likely to survive in ‘‘imbodied’’ systems like coherently driven materials, sensors or robots than
in abstract digital computation. 相似文献
18.
Morgan Guenther 《Publishing Research Quarterly》2011,27(4):327-331
In this article, the author discusses opportunities and challenges facing the magazine industry as it migrates from print
to digital distribution models. While the industry can achieve outsized returns in the digital realm based on the unique content
and brand equity developed in its traditional business, multiple hurdles confront publishing industry executives in the process.
The changing landscape of data access, consumer engagement, production workflows and magazine industry business models are
all discussed. An analogy to the television industry’s efforts to address new technology is used. The author argues that long-term
industry value is dependent on making the right decisions in the early stages of market development today. 相似文献
19.
《Informatik - Forschung und Entwicklung》2006,21(1-2):91-97
Scaling properties of modular quantum systems will dominate the future of quantum computing as well
as the potential role of quantum mechanics in classical computing. We undertake a brief journey through
length- and time-scales in order to locate pertinent control schemes. It is argued that ‘‘quantum benefits’’
are more likely to survive in ‘‘imbodied’’ systems like coherently driven materials, sensors or robots than
in abstract digital computation. 相似文献
20.