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1.

The affective and cognitive dimensions of attitudinal structure in Martin Fishbein's theory have been investigated rather thoroughly. Little research, however, has been conducted on the function of saliency in such a structure. While previous research has almost exclusively applied Fishbein's theory to impression formation and person perception, the present study adapted the theory to the prediction of attitude toward a proposed change in policy. Saliency in cognitive structure was conceptualized as the perceived importance to “self” and “others” of the consequences associated with the proposal. The addition to the theory of perceived importance of consequences significantly improved its strength in predicting attitude toward a proposed change in policy.  相似文献   

2.

In this paper the authors argue that the salience of beliefs about an attitude object (their elicitability) is an independent dimension of persuasion theory. A revision of Fishbein's summation theory is offered to take this dimension into account and to expand the explanatory range of the theory to include and predict temporary effects. Experimental support for the revision is offered. The authors argue for further revision of the attitude construct as borrowed from psychology. Communication scholars should distinguish between changes in “attitudinal tendency” and changes in “manifest attitude.”  相似文献   

3.

Subjects differing in cognitive complexity formed impressions of another based on positive information about the other's work behavior and negative information about social behavior, or vice versa. Immediate impressions written to one context, and work‐ and social‐evaluation measures, reflected the valence of the information; general evaluative measures tended to neutrality. Impressions (written to the other context) and evaluations obtained two weeks later showed similar results. These results, in conjunction with those of subsidiary analyses involving Fishbein's attitude model, were interpreted as supporting a view of beliefs as substantive cognitions rather than as vacuous elements functioning only to contribute increments of affect.  相似文献   

4.

This article examines the history of the Jews in England up to and including Elizabethan times in order to add to our understanding of Shakespeare's Shylock. The examination also compares Marlowe's Barabas with the Bard's characterization in order that a fuller dimensionality of the Elizabethan concept might be made manifest. Such an examination should be helpful to those who seek additional information on the proper interpretation of these characters.  相似文献   

5.
Abstract

For media firms, convergence is a strategy for value creation. However, the concept of convergence belongs to a field of media research and practice that still is in a pre‐paradigmatic stage (Kuhn). The aim of the analysis is to contribute to the process towards “normal science,”; where the paradox of conceptualisation is solved and the outcome is guiding research as well as business development. The article introduces the concept of “value creation convergence,”; and discusses its potential as a sixth dimension of the convergence concept in relation to Miège's typology of traditional media firms (editorial, press, and flow) and Stabell &; Fjeldstad's typology of value creation configurations (chain, shop, and network).  相似文献   

6.
ABSTRACT

This article explores the concept of service branding in the context of libraries and information organizations. We discuss community perceptions of library brand value from the librarian's perspectives in the context of public and academic libraries. Librarians’ thoughts and viewpoints in improving the community's library experience are also discussed. The findings highlight the importance of improving the library's visibility, creating appealing ambience, and developing a strategic branding plan in order to provide robust, compelling, and meaningful experiences for their community.  相似文献   

7.
《Communication monographs》2012,79(4):298-304

Authors respond to the criticism of their analysis of belief salience offered by Delia, Press, Crockett, and O'Keefe. Authors discuss the reinterpretation of their data and offer criticism of the position espoused by Delia et al.  相似文献   

8.
Trade and Sell     
Maclaurin's Invention and Inovation in the Radio Industry (1949)

Chase's Sound and Fury (1942)

Codel's, Radio and Its Future (1930)

Cantril and Allports', Psychology of Radio (1935)

Goldsmith and Lescaboura's, This Thing Called Broadcasting (1930)

Hettinger's, Decade of Radio Advertising (1933)

Schubert's The Electric Word (1928)

NBC's The Forth Chime (1944)

Wylie's Clear Channels (1955)

CBS's booklet “Radio's Daytime Serial” (1948)

NHK Studies of Broadcasting for 1963, 1964, and 1966

Dupuy's Television Show Business (1945)  相似文献   

9.
《期刊图书馆员》2013,64(3-4):51-73
ABSTRACT

This overview of the core concept applied to journals defines the relevant terminology and cites specific examples of core lists. Ten approaches for determining core journals (subjective judgment, use, indexing coverage, overlapping library holdings, citation data, citation network/co-citation analysis, production of articles, Bradford's Law, faculty publication data, and multiple criteria methods) are reviewed and the practical applications of core journals lists are explained. Theoretical and practical problems associated with the core concept and core journal lists are discussed and a taxonomy for classifying core journal lists is outlined.  相似文献   

10.
Abstract

This conceptual paper is based on two propositions: 1.) An efficient flexibility management is a critical success factor for media companies. 2.) The concept of real options theory (ROT) aims at improving a company's flexibility management. As a consequence, it is analysed how ROT can contribute to the flexibility management in media companies. In this context, two research issues are investigated. First, it is shown that real options as substantiations of flexibility are of great importance for media companies: In doing so, it is outlined that options which focus on a company's fixed costs management and options which aim at improving a company's sales situation are of high relevance for all segments in the media industry. Contrarily, options which focus on a company's variable costs are only relevant for media companies engaged in the print segment. Second, it is illustrated how ROT can contribute to the reactive and proactive management of flexibility in media companies.  相似文献   

11.
ABSTRACT

From Jan.-April 1996, the University of Evansville Libraries compared the EBSCODOC and CARL UNCOVER document delivery services in the context of fulfilling article requests that were not completed using the OCLC/ILL subsystem as well as in providing “rush” service. Both services had comparative strengths and weaknesses. EBSCODOC's strength was its comprehensiveness; its weakness was speed of delivery. CARL UNCOVER's strength was the speed and reliability of delivery; its weakness was a 41% rate of fulfillment. Recommendations include further testing of full-text document suppliers in order to identify the best service or services to completely meet the needs of academic libraries.  相似文献   

12.
The Final Word     
  相似文献   

13.
The Graphic Arts     
Max Gallo's The Poster in History (New York: American Heritage/McGraw- Hill, 1974—$22.95)

Erich Salomon's Portrait of an Age ((New York: Collier Books/Macmillan, 1974—$7.50, paper)

M. Thomas Inge's “American Comic Art: A Bibliographic Guide,” Choice XI:1581-1593

Stan Lee's Origins of Marvel Comics (New York: Simon and Schuster, 1974—$5.95, paper)

John Hedgecoe and Michael Langford's Photography: Materials and Methods published by Oxford University Press. Apparently Focal Press picked it up in London, and now a new smaller format but hardcover edition is just out from Hastings House (N.Y.) for $12.95  相似文献   

14.
Andrew Tudor's Image and Influence: Studies in the Sociology of Film (New York: St. Martin's Press, 1975---$17.95)

Paul Weiss' Cinematics (Carbondale: Southern Illinois University Press, 1975---$8.95)

James F. Scott's Film: The Medium and the Maker (New York: Holt, Rinehart and Winston, 1975---$7.95 1 paper)

Douglas Brode's Crossroads to the Cinema (Boston: Holbrook Press, 1975---price not given, paper)

William Kuhns' The Moving Picture Book (Dayton, Ohio: Pflaum, 1975---price not given, paper)

Richard M. Blumenberg's Critical Focus: An Introduction to Film (Belmont, Calif.: Wadsworth, 1975---price not given, paper)

Axel Madsen's The New Hollywood: American Movies in the 70s (New York: Crowell, 1975---$7.95)

George Rehrauer's The Film User's Handbook: A Basic Manual for Managing Library Film Services (New York: Bowker, 1975---$14.95)  相似文献   

15.
Stars     
Whitney Stine's Mother Goddam: The Story of the Career of Bette Davis (New York: Hawthorne, 1974---$12.95)

Elizabeth: The Life and Career of Elizabeth Taylor (New York: Doubleday, 1974---$10.00)

Marilyn Monroe, My Story (New York: Stein & Day, 1974---$5.95)

Raymond Strait's The Tragic Secret Life of Jayne Mansfield (Chicago: Henry Regnery, 1974---$7.95)

Jack Hawkins' Anything for a Quiet Life: An Autobiography (New York: Stein and Day, 1974---$7.95)

Richard Schickel's Harold Lloyd: The Shape of Laughter (Greenwich, Conn.: New York Graphic Society, 1974---$14.50)

Roger Manvell's Chaplin (Boston: Little-Brown, 1974---$6.95)

John McCabe's The Comedy World of Stan Laurel (New York: Doubleday, 1974---$7.95)

Arthur Lennig's The Count: The Life and Films of Bela “Dracula” Lugosi (New York: Putnam, 1974---$10.00)

Donald F. Glut's The Dracula Book (Metuchen, N.J.: Scarecrow Press)

David Dalton's James Dean: The Mutant King (New York: Straight Arrow Books, 1974---$9.95)

Ray Milland's Wide-Eyed in Babylon: An Autobiography (New York: Morrow, 1974---$7.95)

Warren G. Harris' Gable and Lombard (New York: Simon and Schuster, 1974---$7.95)

Anthony Curtis (ed.) The Rise and Fall of the Matinee Idol: Past Dieties of Stage and Screen, Their Roles Their Magic, and Their Worshippers (New York: St. Martin's Press, 1974---$9.95)

Sol Chaneles and Albert Wolsky's The Movie Makers (Secaucus, N.J.: Derbibooks, 1974---$19.95)

John Kobal's 50 Super Stars (New York: Bounty Books/Crown, 1974---$9.95, paper)

John Springer and Jack Hamilton's They Had Faces Then: Super Stars, Stars and Starlets of the 1930s (New York: Citadel, 1974---$19.95)

James Robert Parish's Hollywood's Great Love Teams (New Rochelle, N.Y.: Arlington House, 1974---$14.95)  相似文献   

16.
Kenneth R. Sparks' A Bibliography of Doctoral Dissertations in Television and Radio (School of Journalism, Newhouse Communications Center, Syracuse University, Syracuse, N. Y. 13210, $3.50 paperback)

Joseph Keeley's The Left Leaning Antenna: Political Bias in Television (Arlington House, $8.95)

James Aronson's Packaging the News: A Critical Survey of Press, Radio, TV. (Little New World Paperbacks, available from International Publishers, 381 Park Ave. South, New York 10016, $1.45 paperback)

Walter Cronkite and Fred W. Friendly's I Can Hear It Now: The Sixties (Columbia Records M3X 30353, $9.95 for the set)

Phyllis Feinstein's All About Sesame Street (Tower T-075-19, 75¢)

Bruce F. Elving's FM Station Atlas (contact the author c/o WUWM Radio, University of Wisconsin-Milwaukee, Milwaukee, Wisc. 53201, $2.00)

Takeo Furo's The Function of Television for Children and Adolescents (Tokyo: Sophia University: available in this country from Charles E. Tuttle, Rutland, Vt., $9.50)

Richard Averson and David Manning White's Electronic Drama. Television Plays of the Sixties (Beacon Press, $9.95)

Bernard Wilkie's The Technique of Special Effects in Television (Hastings House, $16.50)

Action For Children's Television issued occasionally for a membership fee of $5.00 per year

Cable Television: Communications Medium of the Seventies (Samson Science Corp., Quantam Science Corp., 245 Park Ave., New York 10017, $195)  相似文献   

17.
Erik Barnouw's The Image Empires A History of Broadcasting in the United States From 1953 (Oxford University Press, $9.75)

Howard Koch's The Panic Broadcast (Little, Brown & Co., $4.95)

Howard W. Coleman's Caso Studios in Broadcast Management (Hastings House, $4.95)

Joe McGinniss' The Soiling of the President 1963 (Pocket Books, $1.25)

Alexander Kendrick's Prime Time: The Life of Edward R. Murrow (Avon, $1.65)

Nicholas Johnson's How To Talk Back to Your Television Set (Bantam, $1.25)

Herbert C. Kelman and Raphael S. Ezekiel's Cross-National Encounters (Jossoy-Bass (San Fransisco), $10.50)

Victor Gold's The Enemies He Has Made (Arlington House)

Bon Bagdikian's The Information Machine (Harper & Row)

Chester, Garrison, and Willis' Television and Radio (Appleton-Century-Crofts)  相似文献   

18.
Harry Sova's American Radio: 1927 (available from the author c/o Department of Radio and Television, Indiana University, Bloomington, Indiana 47401, 4)1.00).

Robert Lewis Shayon's Open to Criticism (Beacon Press, $9.95)

LeRoy E. Kennel's Ecology of the Airwaves (Focal Pamphlet No. 21, Herald Press, Scottsdale, Arizona 15683, $1.50 paper).

Noel B. Gerson's Talk Show (William morrow, $6.95) which deals with a Carson or Cavett-like personality and you guessed it–his sex hang-ups which lead to his TV Downfall. The second is Allan Prior's The Contract (Simon and Schuster, $7.95)

John M. Stormes and James P. Crumpler's Television Communications Systems for Business and Industry (Wiley/Interscience, 4)11.95).  相似文献   

19.
Arthur Hezlet's Electronics and Sea Power (New York: Stein & Day, 1975—$15.00)

W.M. Dalton's The Story of Radio (London: Adam Hilger Ltd., 1975—about $9.00 for each of three volumes)

Anita Klever's Women in Television (Philadelphia: Westminster Press, 1975—$5.95)

Donald L. Guimary's Citizen's GrouRs and Broadcasting (New York: Praeger Special Studies, 1975—$14.00)

John Blair & Co.'s Statistical-Trends in Broadcasting 1975: 11th Edition (New York: John Blair & Co., 1975—$2.50, paper)

Natan Katzman's Public Television Program Content: 1974 (Washington: Corporation for Public Broadcasting, 1975—price not given, paper)

James W. Brown (ed.) Educational Media Yearbook: 1975-76 (New York: R.R. Bowker, 1975—$21.95)

Alan Bermingham et al. The Small TV Studio: Equipment and Facilities (New York: Hastings House, 1975—$7.95, paper)

John H. Barwick and Stewart Kranz's Profiles in Video: Who's Using Television and How (White Plains, N.Y.: Knowledge Industries Publications, 1975— $27.50)  相似文献   

20.
Susan E. Meyer's America's Great Illustrators (New York: Harry Abrams, 1978—$35.00)

Donald Walton's A Rockwell Portrait: An Intimate Biography (Kansas City: Sheed, Andrews & McMeel, 1978—$12.95)

William Hillcourt's Norman Rockwell's World of Scouting (New York: Harry Abrams, 1977—$17.95)

Leonard S. Marcus' The American Store Window (New York: Whitney Library of Design/ Watson-Guptill, 1978—$25.00)

J.C. Cooper's An Illustrated Encyclopedia of Traditional Symbols (New York: Thames and Hudson, 1978— $14.95)

Cathy Guisewite's The Cathy Chronicles (Kansas City: Sheed, Andrews & McMeel, 1978—$12.95/7.95)

Frank Lohan's Pen and Ink Techniques (Chicago: Contemporary Books, 1978—$5.95)

Allen Hurlburt's The Grid: A Modular System for the Design and Production of Newspapers, Magazines, and Books (New York: Van Nostrand Reinhold, 1978—$16.95)

Edward Booth-Clibborn, ed. European Illustration 78/79 (New York: Hastings House, 1978— $47.50)

Ken Kesey's Sorcercers: A Collection of Fantasy Art (New York: Ballantine, 1978—$7.95, paper)

Rock Art: The Golden Age of Record Album Covers (New York: Ballantine, 1977—$8.95, paper)

David Sandison's Rockvisions: The Art of David Oxtoby (New York: Dutton, 1978—$8.95, paper)

Byron Preiss, ed. The Illustrated Roger Zelazny (New York: Baronet Publishing Co., 1978—$8.95, paper)

Ian Summers, ed. Tomorrow and Beyond: Masterpieces of Science Fiction Art (New York: Workman Publishing Co., 1978—$19.95/9.95)

Jose Pierre's An Illustrated Dictionary of Pop Art (London: Eyre Methuen/Woodbury, N.Y.: Barron's Educational Series, 1977—$3.95, paper)

Gene Baro's Graphicstudio U.S.F.: An Experiment in Art and Education (Brooklyn, N.Y.: Brooklyn Museum, 1978—price not given, paper)

Joni K. Miller & Lowry Thompson's The Rubber Stamp Album (New York: Workman Publishing Co., 1978—$12.50/6.95)  相似文献   

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