共查询到20条相似文献，搜索用时 513 毫秒
1.
Monica Berger 《College & Undergraduate Libraries》2013,20(1-2):127-140
ABSTRACT This article describes a library workshop for freshman hospitality management students enrolled at New York City College of Technology, CUNY, which features a focus on critical thinking. An active learning experience uses an element of surprise. Students evaluate the Website of a bankrupt company where information about the company's situation is not obvious. When the instructor guides the class to find unbiased information from newspapers, many students begin to think critically about sources. 相似文献
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Abstract The impact of financial markets on media management practices is apparent in Canada, where public trading in newspaper company shares has contributed significantly to concentrated press ownership. Fluctuations in newspaper share values have often shaped firm strategies as a result. This paper presents the Southam newspaper chain as a case study of the impact of financial markets on newspaper management practices. Historical analysis is used to show how Canada's oldest and largest newspaper chain, which was known for its commitment to quality journalism and for allowing its local publishers editorial independence, made a fateful decision when it went “public”; with a share issue in 1945. The increasingly widespread ownership of its stock led to Southam's gradual takeover in 1996 by Hollinger Inc., which cut costs and reduced staff chain‐wide. Sale of the Southam newspapers in 2000 to CanWest Global Communications has seen editorial control centralized at company headquarters and partisan support shown for the ruling federal Liberal party, contrary to Southam's founding principles. As a result, the Canadian Senate began hearings into the media in 2003, bringing the possibility of government regulation to reverse the impact of financial markets on the management of media firms there. 相似文献
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Ainara Larrondo Ureta 《Journalism Practice》2020,14(8):991-1007
ABSTRACT According to a growing volume of academic literature on the subject, transmedia fiction and non-fiction production is now one of the main areas driving innovation in media companies, thanks to the improvements it brings in numerous interconnected fields: narrative and content, management and productive strategy, brand promotion, etc. In this context the article focuses on transmedia linked to public broadcasting companies, starting with a qualitative study based on interviews with expert professionals from thirteen corporations in Spain, one operating at the national level (RTVE) and twelve at the regional level (A Punt Media, CARTV, CCMA, CRTVG, CMM, EITB, EPRTVIB, RTVM, RTPA, RTVA, RTRM and RTVC). The results show how professionals view the concept of transmedia production, its advantages, disadvantages and the challenges it poses, which depend on these corporations’ service and relationship with audiences. As the conclusions state, the keys factors for understanding the professional transmedia strategy of public broadcasting corporations are found in the characteristics of today’s media market, which is suffering from budget cuts and growing competition. 相似文献
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ABSTRACT A constant theme in strategic media management literature is the transformational impact that digital media technologies and deregulation have had on shaping media firms’ corporate strategies. Whilst the role of corporate strategy is to encapsulate a firm’s long-term direction and scope of activities, it will also give a strong indication of how the firm will compete and be positioned in an industry. However, the transformative effects of a highly technological media environment have changed our traditional view of how the media industry is defined, and so developing a strategic recipe for competing in an ill-defined industry becomes more challenging. This paper examines a single media firm’s corporate strategy and perimeter and considers this in the context of a changing media industry. The paper takes a practice-led approach by undertaking a longitudinal analysis of a firm’s acquisition and divestment activities in order to understand its corporate perimeter and by implication the industry or industries where it competes. We argue that by exploring a media firm’s corporate strategy and perimeter over time, scholars will not only be able to better understand the dynamics of media practice and strategy, but also gain an insight into the changing nature of the media industry. The paper concludes that the 'five forces framework' on industry structure, profitability and attractiveness remains a relevant form of strategic analysis that can help media management researchers to conceptualize and understand the evolution of media firm corporate perimeter and the industries in which they compete. 相似文献
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《The Reference Librarian》2013,54(79-80):157-161
Summary One of real-time chat reference's strengths is the options it gives the librarian in terms of answering questions. Librarians can use text chat, send over a Web page (push pages), or let a patron watch them work over their computers. Options come with a price, though-transaction speed. While most librarians work from a speedy connection, patrons chatting with them are probably using slower dial-up connections. Chat software features are expanding quicker than most patrons can handle, so now it's time to focus on how to best serve the most patrons, instead of inadvertently catering to a select group of technologically savvy patrons with fast computers. Text chat is an excellent way to make sure the most patrons get the best results from real-time reference chats. 相似文献
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《图书馆管理杂志》2013,53(3-4):43-55
ABSTRACT The most important thing for a book vendor in managing customer relationships is successfully managing the company's own resources. Book vendors must be able to hire and train staff who understand the changing needs of libraries and who are able to influence the company's strategic direction and daily operation so that these needs are met. In recent years, book vendors have had to go beyond bookselling, and provide technical services to help libraries to become more efficient. This has required new levels of expertise from book vendors, who today work more closely with their customers then ever before. 相似文献
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The purpose of this article is to study how WebTV channel additions influence the following relationship dimensions between a broadcasting company and its consumers: brand knowledge, brand satisfaction, direct relationship investments, and indirect relationship investments. A survey of broadcast consumers indicated positive effects of WebTV channel additions on all 4 brand relationship dimensions. The findings also indicate that brand satisfaction, direct relationship investments, and indirect relationship investments mediate the effect of WebTV channel additions on customers' use of the broadcaster's main channel. The implication of the results is that WebTV channel additions have the potential to strengthen consumer-brand relationships and that WebTV channel additions seem to complement rather than substitute a broadcast company's main channel. Based on the results, WebTV channel additions are recommended as a channel strategy for broadcasting companies. Similar studies in other industries and settings are suggested before the results can be generalized more broadly. 相似文献
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《Slavic & East European Information Resources》2013,14(3-4):111-125
Abstract The Russian government is exerting increasing control over the country's media, although the media are resisting. This government-media conflict is relevant to Western academics and libraries, because the variety and quality of Russian periodicals is at stake. In addition, if the media are constrained, publishers of books are likely to experience restrictions, too. The difficulties the government is having in controlling the media, however, are a measure of how much Russia has changed. At the same time this conflict is occurring, book publishing is thriving. Official statistics show the number of titles published surpassed even the previous record set in 1977. Planning is in progress to restructure the state book industry sector, including publishing, printing and distribution. Book prices have increased more rapidly than inflation, and postage costs have also increased. Russian Press Service is doing its best to keep its prices to Western libraries down. 相似文献
10.
Markus Will 《媒体管理杂志》2013,15(1):46-53
Abstract Management has always been about communications. Business strategy in particular can only work, if implemented. Part of the process is communicating strategy to all company's stakeholders. The more team‐orientated a management style the more communications becomes a key success factor. By the same token, there has never been a management discipline for communications in its own right comparable to all the others that have developed over time: Neither Marketing nor HR nor even Finance were part of the original settings as, for example, laid out by Erich Gutenberg in the 1960s. All these “subs”; were initiated by increasing specialisation of business administration and developed to mature disciplines. This article will argue for yet another management discipline, communications management. The reasons are mainly twofold: on the one hand there are increasing needs on different types of communications even without the world‐wide web (such as financial communications), which must be integrated in one holistic approach. And on the other hand there are increasing new challenges caused by the digital economy (such as customer related communications), which will have to be integrated in an even advanced holistic management approach. This article will combine both reasons, but mainly focus on the first aspect. 相似文献
11.
《Journalism Practice》2013,7(2):193-209
Through focus groups with four self-described “independent” college student newspapers, this study provides a new perspective on how to view student media independence. Choices student journalists make concerning sourcing, funding, location and guidance may contribute to the newspaper's level of independence more than how much an institution attempts to control the student media. Expressed invitations by student journalists to non-students and faculty in guiding editorial content and by using university resources to produce a newspaper, such as Internet access, relinquishes the students' control to the university and other non-students. 相似文献
12.
Jeremy Packer 《传播与批判/文化研究》2013,10(2-3):295-300
This article argues for a shift away from ideology critique as the primary focus of critical communication and media studies. Instead, the author suggests enlisting the work of German Media theorist Friedrich Kittler's Foucault-inspired approach to the epistemological dimensions of media. This focus is relevant to digital media in terms of the selection, storage, and processing of data that are the fundamental concerns of Kittler's media studies. Advertising and drone warfare are used as examples of how this approach differs from ideological critique. 相似文献
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《Medical reference services quarterly》2013,32(3):105-114
Abstract In today's world, library users are confronted with almost too many options for using information because of the ubiquitousness of technology. Yet, libraries can harness the power of the same technologies to help users find the information they need at the time it is needed. The tools described in this article represent a starting point for librarians looking for technologies that are easy to use, inexpensive, and have a reasonable learning curve. Technologies addressed include classroom technologies such as audience response systems and Web-based technologies, including Web tutorials and screencasting. These technologies enhance and offer flexibility and variety in many educational settings. 相似文献
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《International Information and Library Review》2000,32(3-4):379-402
This research employed Q methodology to examine how much privacy the public wants and what regulation it wants to impose on on-line companies. Respondents were 23 adults who sorted 40 Q-sample statements. Results revealed three factors or types: “absolute privacy advocates”, “consumer first advocates” and “objective privacy advocates”. The three types shared some viewpoints: All strongly agreed that consumers deserve notice and choice when a company uses personal information on themselves, even after they provide personal information for the company. Beyond this overlap, they had their own traits. Absolute privacy advocates believed in absolute privacy protection. They also understood power of on-line technology and were suspicious of companies selling data without considering consumer's benefits, but still did not want to regulate the private sector. Consumer first advocates were interested in consumer protection of privacy while ignoring companies' need to collect data on consumers. Objective privacy advocates wanted to restrict a company in its use of personal data while acknowledging the company's need to collect personal data. Who should be an on-line privacy regulator didn't seem to be a salient issue to the adult groups yet. Direct government intervention or legislation as a privacy protection method did not register strongly with the three groups. Ages and occupations seemed to be no type determiner. But when it comes to on-line purchasing experience, consumer first advocates and objective privacy advocates seemed to do more on-line shopping than absolute privacy advocates. 相似文献
16.
《Journal of Media Economics》2013,26(4):235-251
This article contributes to the understanding of how transnational media corporations enter, operate, and are structured in different national contexts. Specifically, it provides a detailed examination of News Corporation's use of sport as an instrument for successfully penetrating national television markets within the United States, the United Kingdom, and Australia. The discussion is divided into 3 sections, focused on (a) the cultural and economic rationales underpinning News Corporation's use of sport as a core aspect of transnational television market entry strategies, (b) examples of News Corporation's use of sport programming to enter and manage local media markets, and (c) the changes wrought in News Corporation's organizational structure and focus resulting from its transnational sporting orientation. 相似文献
17.
《Journal Of Access Services》2013,10(1):151-177
Abstract Librarians today are faced with many choices when acquiring information and directing their users to the sources they need. This is most evident with serials. The choices have become more confusing with new options requiring libraries to determine what a full text purchase actually buys, how to be sure users can identify the material needed, and then how to acquire the actual material in the most appropriate media. Providing access by the piece is a valid solution that can help lead to the transition to full text online journals. This article critiques the use of the British Library Document Supply Centre's “inside” service and its use at the University of Illinois at Urbana-Champaign Library (UIUC). The article concludes with a review of the components of a good document delivery system. 相似文献
18.
Byung Lee 《International Information and Library Review》2013,45(3-4):379-402
This research employed Q methodology to examine how much privacy the public wants and what regulation it wants to impose on on-line companies. Respondents were 23 adults who sorted 40 Q-sample statements. Results revealed three factors or types: “absolute privacy advocates”, “consumer first advocates” and “objective privacy advocates”. The three types shared some viewpoints: All strongly agreed that consumers deserve notice and choice when a company uses personal information on themselves, even after they provide personal information for the company. Beyond this overlap, they had their own traits. Absolute privacy advocates believed in absolute privacy protection. They also understood power of on-line technology and were suspicious of companies selling data without considering consumer's benefits, but still did not want to regulate the private sector. Consumer first advocates were interested in consumer protection of privacy while ignoring companies' need to collect data on consumers. Objective privacy advocates wanted to restrict a company in its use of personal data while acknowledging the company's need to collect personal data. Who should be an on-line privacy regulator didn't seem to be a salient issue to the adult groups yet. Direct government intervention or legislation as a privacy protection method did not register strongly with the three groups. Ages and occupations seemed to be no type determiner. But when it comes to on-line purchasing experience, consumer first advocates and objective privacy advocates seemed to do more on-line shopping than absolute privacy advocates. 相似文献
19.
This study examines the interaction effects of camera perspectives used to portray a victim of a social problem and the sex of audience members on empathy and intentions to help people sharing the victim's problem. As predicted, the study found interaction effects for camera perspectives and viewers' sex on empathy and care for the victim group. The findings corroborate not only the role played by empathy in inducing care for people in need but also the parallels between one's real and mediated experiences. Most importantly, the findings contribute to our understanding of how media portrayals of human suffering can increase empathy for those in need. 相似文献
20.
《Public Library Quarterly》2013,32(3-4):129-140
ABSTRACT In this article, media trainer Tripp Frolichstein introduces librarian readers to positive points, positive proof points, distinguishing points and message maps as appropriate tools to plan and carry out effective communication for organizations and companies. In addition, the author provides a list of tips that reiterate and enrich preparation as individuals serve as their organization's media spokespersons. 相似文献