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1.
《Communication monographs》2012,79(1):69-74
Eighty English‐Canadian subjects listened to a taped persuasive communication attributed to either an English‐Canadian or a French‐Canadian source and read with either an English‐Canadian or a French‐Canadian dialect. Both the speaker's dialect and the source's ethnicity affected the audience's reaction to the message. French‐Canadian subjects responded more favourably to a communication read with an English‐Canadian dialect than one read with a French‐Canadian dialect and responded more favourably to a communication attributed to an English‐Canadian source than one attributed to a French‐Canadian source. Furthermore, French‐Canadian sources were evaluated less stereotypically when communications attributed to them were read with an English‐Canadian dialect than when read with a French‐Canadian dialect. Methodological and theoretical implications of these results are discussed. 相似文献
2.
《Communication monographs》2012,79(1):8-13
The affective and cognitive dimensions of attitudinal structure in Martin Fishbein's theory have been investigated rather thoroughly. Little research, however, has been conducted on the function of saliency in such a structure. While previous research has almost exclusively applied Fishbein's theory to impression formation and person perception, the present study adapted the theory to the prediction of attitude toward a proposed change in policy. Saliency in cognitive structure was conceptualized as the perceived importance to “self” and “others” of the consequences associated with the proposal. The addition to the theory of perceived importance of consequences significantly improved its strength in predicting attitude toward a proposed change in policy. 相似文献
3.
Frank Kahn 《广播与电子媒介杂志》2013,57(3):277-279
It is perhaps inevitable, but none the less disturbing to discover errors, in standard reference works. The source of the error may be well hidden, but it is the responsibility of each researcher to check “accepted” findings, whenever opportunity presents itself. This is as true with respect to bibliographic citations as to research data or analysis. This “research coup” by Frank Kahn is one of several comments on Lawrence Lichty's “Who's Who on Firsts: A Search for Challengers” published in the Winter, 1965–66 issue of the Journal. Many corrections or additions were published in the Spring, 1966, issue, and readers are urged to send in other “challenges” as soon as possible. Mr. Kahn, Lecturer in radio and television at Queens College, has contributed to the Journal of Broadcasting in the past. 相似文献
4.
This research examined how the interaction between a source's facial similarity to message targets and communicated bias affects audience persuadability. We used an evolutionary explanation to hypothesize that biased sources would elicit less favorable attitudes than unbiased sources for dissimilar sources, but that this difference would be absent for similar sources. Predictions were supported by results from a 2 (facial similarity) × 2 (source bias) experiment, in which an unrecognizable percentage of participants' photographs (n = 94) was digitally morphed with a source's face to act as a kinship cue. Further, structural equation modeling demonstrated a direct effect of facial similarity on attitude independent of mediation by source liking and appraisals, providing further evidence that susceptibility to influence from facially similar sources may have evolutionary origins. 相似文献
5.
Douglas Bruce 《Critical Studies in Media Communication》2013,30(2):229-245
–Recent studies have suggested the need to broaden our approaches to violence in children's programming. This paper uses the violence of “The Road Runner” cartoon series as a starting point for a mythico-rhetorical analysis of the message system contained in the cartoon. It explores how the animated short re-enacts the myth of Sisyphus in the context of the post-World War II technological boom in the United States. Technology is the source of most of the violence in the cartoon, and the violence is created by failures of technology. The use of a “children's” medium to critique our reliance on technology offers substantial freedom to the animator, and, in turn, to the viewer and the critic. Examination of “The Road Runner” yields insights into the meanings of cartoon violence, into how media reproduce mythic structures, and into the potentially rich message systems of children's media. 相似文献
6.
Robin Camille Davis 《Behavioral & Social Sciences Librarian》2013,32(2):88-94
A basic understanding of the Internet's physical and operational structure is one element of information literacy. In this article, “traceroute” and “whois” commands are demonstrated as tools that librarians can use to illustrate how the Internet is geographically distributed, how businesses enable and control information sharing, and how to check a source's credibility by determining website ownership. With these tools, students can gain a better understanding of how online information is created, accessed, and affected in ways that may be otherwise invisible. 相似文献
7.
《Communication monographs》2012,79(4):427-428
Researchers have ignored the role of mass communication in the process of political socialization. Research on the media's influence in the election process stem from classical studies largely reported prior to the political use of television. Recent evidence suggests that mass communication may have direct effects on political behavior. Though the literature fails to resolve the question of media's influence in the election process, previous pronouncements of “limited effects” need to be re‐assessed. Suggested hypotheses for that assessment are presented. 相似文献
8.
《Communication monographs》2012,79(3):231-237
This study investigated the variability of scales representing four factors of source credibility and the overall factor structure of subjects’ perceptions of and attributions to a message source. The results confirmed the hypotheses that (1) scales representing factors of source credibility will change over time, and (2) the factor structure (the number of significant factors and the amount of variance accounted for by the factors) would also change over time. The authors suggest that if the view is accepted that communication is an ongoing dynamic process, then an individual's experiences in the communication setting and the variables affecting perceptions of the process will be expected to change continually. 相似文献
9.
John H. Lerch 《广播与电子媒介杂志》2013,57(3):213-224
The question of “who is to supply programs” to television networks is one that affects viewers, advertisers, and licensees as well as networks and program producers and packagers. The revolutionary change that took place in the early 1950's, when the advertising agency was supplanted by the network as the primary source of programming, cured many then‐existing problems, but led to complaints that the networks could and did prevent “outside” creative program agencies from having an outlet for their productions. These complaints, added to those presented in Congress and elsewhere about the present quality of television programming, led to the proposal discussed in the following article. Often mislabeled, and still more often misunderstood, the FCC's proposal is intended to “preserve intact the present structure of television network broadcasting, but seeks within that structure to improve conditions of competition in the program process.” 相似文献
10.
《期刊图书馆员》2013,64(3-4):419-424
Abstract The workshop addressed where the responsibility should rest for the preserving and archiving of electronic resources. Librarians, publishers, and commercial vendors reflected various points of view. A literature search revealed that there is not yet a definition or a process for the preserving of electronic information. There is general agreement that the information should be “global” and “eternal” and that the ultimate responsibility will be in the form of a consortium arrangement. 相似文献
11.
Michael D. Basil 《广播与电子媒介杂志》2013,57(4):478-495
Considerable research has been devoted to the effects of celebrity endorsers on consumer behavior. Most of the research has examined credibility or attractiveness as a determinant of message effectiveness, A review of Burke, Kelman, and Bandura's theories suggests that there may be another critical factor underlying celebrity effects — identification. A review of previous research results suggests that identification may be a viable explanation for the effectiveness of celebrity endorsers. A test of the identification effect was probed by examining people's personal concern, perceived risk, and sexual behaviors a year after Magic Johnson's announcement that he tested positive for HIV. The results of this study indicate that identification mediates message effects. This finding has important implications for media campaigns. It suggests that a spokesperson with whom the audience identifies insures the greatest likelihood of achieving lasting attitude or behavior change. 相似文献
12.
Hillary A. H. Richardson Nickoal Eichmann-Kalwara 《College & Undergraduate Libraries》2017,24(2-4):595-615
ABSTRACTTo assess the implications of supporting and participating in a digital humanities project team as embedded subject librarians, those involved must examine the dynamic of the group responsible for the work and the processes or infrastructure employed to support this work. Using the Critical Incident Technique (CIT) method with interview questions based on the American Historical Association's “Career Diversity Five Skills,” this case study interviews respondents involved in “‘A Shaky Truce’: Starkville Civil Rights Struggles, 1960–1980,” a digital public history project created in 2015 by a team of subject librarians, history graduate students, history faculty, and undergraduates. 相似文献
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14.
《Communication monographs》2012,79(4):287-295
Attempts to circumscribe “the Burkean method” of rhetorical criticism can be frustrating. Critics more profitably might use Burke as an example and a prod, appropriating—as was done in this study—whichever of Burke's concepts, methods, and metaphors seem applicable to a given rhetorical event. Burke's “chart‐prayer‐dream” trilogy, together with his understanding of “strategies,” was employed to examine Morley's “Home Rule” speech before the Oxford Union in 1888. Morley's reply to Randolph Churchill abandoned propositional argument in favor of reviv‐alistic‐exhortation early in the speech; his strategies of form, argument, labelling, style, and mimesis are best understood as those of the High Priest seeking a confessional and an act of expiation from his auditors. 相似文献
15.
《Communication Teacher》2013,27(3):146-149
Courses: Introduction to Communication, Persuasion, Communication Theory Objective: Students will demonstrate understanding of Marshall McLuhan's aphorism “The Medium is the Message” 相似文献
16.
Martha Solomon 《Communication Studies》2013,64(2):74-84
The success of Marabel Morgan's Total Woman indicate its rhetorical effectiveness despite its substantive flaws. This article argues that the book's strong appeal to readers stems from: (1) its promise of fulfillment if woman expiate the guilt they bear for marital discord by self sacrifice; (2) its reinforcement of readers perceptions of themselves and their husbands; and (3) its emphasis on the power of “Total Women”; and its encouragement of sexual fantasy and play. These strategies produce a persuasive message which plays on readers’ concerns for their marriages, offers an alternative to the self consciousness urged by feminists and permits women to fulfill comfortable stereotypes yet experience the power and sexual freedom promised by liberationists. For readers with troubled marriages Morgan provides an alluringly simple, emotionally attractive answer to complex questions. Her message is rhetorically effective even if intellectually weak and psychologically misleading. 相似文献
17.
Charles M. Woodliff 《广播与电子媒介杂志》2013,57(1):71-72
In the introduction to Charles Woodliff's “Catch Me if You Can” in the Fall, 1965 issue of the Journal it was, prophesied that it would be not “the last that will be published on the question of the proper curriculum for training professional broadcasters.” In this issue, on the preceding pages, is an article by Professor John Pennybacker answering Professor Woodliff's article disagreeing with the one that started it all, Pennybacker's “Working with Universities.” The following comment by Woodliff is intended only as a brief comment upon Pennybacker's “Leadership and the Educator: The Middle Way” and does not, of course, attempt to make full reply in this brief form. Professor Woodliff (Assistant Professor in the Department of Radio‐Television‐Film at the University of Denver) hopes that the dialogue between him and Dr. Pennybacker represents their respective points of view fairly—and that other positions will be heard from in the future. The airing of these points of view is not just another rehash of the old “liberal arts vs. professionalism” debate. Recent surveys have shown that broadcasting education has not yet made its mark on the industry—if it is to do so in the future, teachers of broadcasting must constantly reassess their goals and the means to achieve these goals. 相似文献
18.
Bonnie J. Dow 《Communication Studies》2013,64(3-4):225-240
AIDS activist Larry Kramer's 1983 essay, “1,112 and Counting,” was a key rhetorical event in the development of AIDS activism by gays. This analysis relies on perspective by incongruity to explain Kramer's attempts to stimulate AIDS activism by altering gays’ perceptions of the disease and its implications for their lives and identities. The author argues that the power of perspective by incongruity in this case is linked to its facilitation of genuine argument, a personalized form of persuasion that forces both arguer and audience to confront an argument's implications for their own identities and behavior as moral human beings. The conclusion suggests that “1,112 and Counting” functions as a variant of constitutive rhetoric that de‐constructs and re‐constructs audience identity. 相似文献
19.
《图书馆管理杂志》2013,53(1-2):263-324
SUMMARY The quantity of legal and government information accessible through online delivery has increased tremendously. Information technology has revolutionized the way much of this information is disseminated by government and the way that researchers access it. The increase in publication can be attributed to two factors: the government's efforts to create a virtual depository of publications and the capability of Internet technology to provide personalized “feeds” of topic-specific information through Web logs and RSS news aggregators. In this article, finding tools, primary and secondary sources of legal and regulatory government information will be identified and described including search engines and guides. 相似文献
20.
《Communication monographs》2012,79(3):237-244
A questionnaire was developed to test the hypothesis that an individual's intention to perform a given behavior is a function of (a) his attitude toward performing that behavior and/or (b) his normative beliefs about what others think he should do, weighted by his motivation to comply with those others. It was also hypothesized that an individual's beliefs about the consequences of performing the behavior, weighted by his evaluation of those consequences, should be highly related to his attitude toward performing that behavior. Both hypotheses were supported. In addition, it was found that specificity of the attitude measure was a crucial mediator of the attitude‐intention relationship. 相似文献