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1.
《Journal of Web Librarianship》2013,7(4):525-547
ABSTRACT Search engine use is one of the most popular online activities. According to a recent OCLC report, nearly all students start their electronic research using a search engine instead of the library Web site. Instead of viewing search engines as competition, however, librarians at Binghamton University Libraries decided to employ search engine optimization strategies to make their Web site more visible on the search engine result pages. Although search engine optimization is used frequently by commercial Web sites, few libraries have attempted to optimize their own sites. This article describes Binghamton University's experiences in developing and implementing an optimization pilot project. The research presented in this article has importance for libraries who may be considering an optimization project for their own sites. 相似文献
2.
《Journal of Web Librarianship》2013,7(2):94-108
Google Scholar is a free service that provides a simple way to broadly search for scholarly works and to connect patrons with the resources libraries provide. The researchers in this study analyzed Google Scholar usage data from 2006 for three library tools at San Francisco State University: SFX link resolver, Web Access Management proxy server, and ILLiad interlibrary loan server. Overall, the data suggested that Google Scholar had become a very useful resource in the library and was a significant addition to the library's collection of research databases. SFX data revealed requests from Google Scholar grew ten-fold from 2006 to 2011, and that Google Scholar became the top-ranked SFX source for requests in 2011. Library patrons favored Google Scholar over San Francisco State University's federated search tool, MetaLib, and it has become an important source for interlibrary loan requests. Analysis of San Francisco State University usage data will assist other libraries in their decisions about the implementation of Google Scholar. 相似文献
3.
《Public Services Quarterly》2013,9(4):11-27
Abstract The article reports the results of a visual survey of library Web sites conducted over a seven-month period in 2000. Included in the survey were 100 ARL libraries in public and private universities in the United States. The author sought information about the libraries' policies regarding access to services and resources for unaffiliated users-library users who are not students, faculty, or staff of a library's parent institution. The author focused on four areas: entrance to the building, circulation policies, interlibrary loan service, and the use of proprietary databases. The author also looked for mention of services to unaffiliated users in library mission statements and the costs for use of services or resources. As expected, the variation among library Web sites was great, in terms of the amount of information provided, the level of access to services and resources, and the cost for access. No attempt was made to confirm the information by direct correspondence with staff at the libraries, in part because the intent was to determine only what one could learn from a library's Web site. 相似文献
4.
SFX, an OpenURL link resolver, was implemented at the University of Illinois at Urbana-Champaign Library in late 2005. Data from the SFX statistical reporting package are providing yet another look at how library users navigate and utilize electronic resources. However, unlike other statistical reports, such as electronic use statistics provided by vendors, SFX data cover both successful and unsuccessful links, meaning that libraries can identify items patrons wanted, but which were not (for some reason) available. And while SFX cannot totally replicate use data from publishers (since it cannot track bookmarked links resulting from use outside the library's links), it can provide statistical use data in place of publishers who simply do not offer this service, which often includes smaller or more specialized publishers. SFX data also cover multiple databases and vendors, combining use and nonuse data in one statistical package. This paper provides an overview of the 20 established statistical reports available through the SFX statistics module. Suggestions are offered for how the data from these reports can be used to answer questions about how academic journal collections and their indexes are being used and what users need but are not finding. 相似文献
5.
Today's library systems collect and supply a wealth of transaction data. The unobtrusive data collected by these systems can help us understand our users' search and information-retrieval behaviors. Analyzing user behaviors challenges or reinforces our practices, and the changes we make should not be simply consumer preferences but based upon the analysis of usage patterns and search behavior. Institutions of any size can use a cyclical grounded theory model to look at the unobtrusive data that is available from systems such as WorldCat Local, Google Analytics, and others to reveal our users' information-seeking behaviors. The author's model shows how system-generated data can be a part of an assessment strategy for ongoing improvement that can be implemented by small academic libraries. By articulating inputs consisting of goals, users, and performance indicators, and by utilizing a grounded-theory approach, libraries can observe behaviors that can inform, as well as reveal, outputs. 相似文献
6.
《Medical reference services quarterly》2013,32(2):9-21
Abstract To assess the quality and usefulness of one health sciences library's mediated computer search service, a survey was undertaken to determine satisfaction rates, why users do or do not use the service, and how useful the service is perceived to be in comparison to instructional service. Satisfaction rates were high, with users indicating librarian expertise and time/cost savings as the main reasons for using the service. Non-users indicated that they preferred to do their own searching, and many were unaware of the service. Though a majority of respondents do not currently use the service, surprisingly a majority of respondents placed significant value on the mediated search service in relation to instruction. 相似文献
7.
As academic libraries create online learning objects, it is important to consider whether such resources actually reach and answer the questions of intended users. This study considers three points of inquiry for one academic library: How its users make their way to the library's tutorials; user preference for searching or browsing for resources, when given both modes of access; and the kinds of online learning objects or tutorials users are seeking. A close examination of Web analytics and users’ search terms within the tutorials interface helped to illustrate patterns of access and highlighted users’ needs for tutorials and online learning objects. 相似文献
8.
《Journal of Web Librarianship》2013,7(2):80-95
Creating a learnable, effective, and user-friendly library Web site hinges on providing easy access to search. Designing a search interface for academic libraries can be particularly challenging given the complexity and range of searchable library collections, such as bibliographic databases, electronic journals, and article search silos. Library Web designers must decide whether to present users with a single search interface—one that searches across content silos by default—or to offer an interface that exposes the various silos available. Designers must also contend with the user's entire search experience and determine how search should appear on the library home page as well as in global navigation systems. In the spring of 2010, the North Carolina State University Libraries sought to answer search design questions for an upcoming Web site design effort. The Libraries evaluated two different search interfaces to determine whether a tabbed search approach with options to pre-select silos is an effective design for end users. Findings show that a tabbed search interface is an effective design device for presenting multiple silos. This study outlines the methods the North Carolina State University Libraries used to conduct usability testing as well as observations, findings, and recommendations about effective design of search on academic library Web sites. 相似文献
9.
The University of Wollongong (UOW) in New South Wales, Australia, has undertaken an innovative and collaborative research project to demonstrate the value that can be provided by academic libraries through a tool called the “library cube”. The library cube consists of two major components: a backend system containing a multidimensional data warehouse linking student borrowing and use of electronic resources to students' academic marks (grades); and a frontend system that allows users to quickly and easily create cross tabulated data views, such as average student marks by frequency of library resource usage and gender. The project is different from the efforts of other institutions to link usage to student outcomes, in that the library cube is not an isolated research project, but is now an ongoing part of UOW's systems and performance reporting. The library cube represents a fundamental shift in evaluating the student experience through the integration of discrete systems and datasets. It has revealed a very strong relationship between student library usage and academic performance. This information will improve UOW library's ability to demonstrate value to clients and stakeholders. The library cube has also delivered some anticipated and unexpected findings on the relationship between social variables, such as gender, age, and citizenship, and library usage behaviors; and in doing so has also identified potential target audiences for library promotions and engagement strategies. 相似文献
10.
Laura N. Kirkland 《Cataloging & classification quarterly》2013,51(5):510-531
This study analyzes the relationship between online public access catalog (OPAC) searches entered in a small academic library's catalog and the circulation of items during the same time period. Rather than identifying all searches resulting in a reasonable number of retrievals as successful, searches in this study were determined most useful if items on the results list were subsequently borrowed from the library. This comparison of search results with subsequent material checkouts indicates which metadata elements seem most useful to searchers, and suggests ways libraries might use this knowledge to enhance their users’ search experiences. 相似文献
11.
The library's mission is to support the information and educational needs of its users. E-journal “Big Deals” offer libraries one method of maximizing the resources available to their users, but, with libraries now experiencing flat or decreasing budgets, these Big Deals present budgetary difficulties for libraries. They also remove collection development decisions from the control of the libraries themselves. Some libraries have canceled their Big Deals, resulting in problems. This article presents the results of an online survey of libraries regarding these bundled journal packages. 相似文献
12.
ABSTRACTThis article is a preliminary report on the work of the Canadian Linked Data Initiative (CLDI), a collaboration between five of Canada’s largest research libraries, Library and Archives Canada, Bibliothèque et Archives nationales du Québec, and Canadiana.org. Although still in its nascent stage, participating institutions are working together to advance the technical services divisions of our libraries in the area of linked data. Project working groups are making progress in five main areas: grant funding, digital collections, education and training, legacy metadata enhancement, and in the evaluation and adaptation of Bibliographic Framework Transition Initiative tools. By working across geographic and institutional boundaries, the CLDI aims to chart a path to a new age of technical services, one based on the foundation of Linked Open Data. 相似文献
13.
The aim of this study is to determine the effectiveness of digital reference services in academic libraries in Malaysia. It focuses on the awareness, usage, users' perception, library's performance, perceived needs, issues, and problems faced by students. The research methodology employed was a case study approach that combined three data collection methods: questionnaires, interviews, and content analysis. 相似文献
14.
《The Journal of Academic Librarianship》2020,46(5):102188
Social media like Facebook have become popular tools for different organizations like libraries in marketing practice. To build relationships with library users, libraries hope social media can engage its user communities actively with their collections, services, and activities. This paper aims at evaluating the effectiveness of using social media as a platform in marketing through a questionnaire on the Facebook page of the University of Hong Kong Libraries (HKUL), comparing the perspectives of students and faculty members. Both the current situation of HKUL's Facebook page and the reasons affecting users' interest and participation in the page are evaluated, in order to suggest better strategies for the library to deal with the needs of library users in the future. Other university libraries can also gain new insights from the study.This research has the following key findings: 1. The marketing practices of HKUL's Facebook page generally did not receive adequate attention and reactions from users; 2. Students were more engaged than faculty members in HKUL's Facebook page, as students use more varieties of library services than faculty members; 3. User needs, social media content, and interactions generally affected user acceptance of the library's Facebook marketing. 相似文献
15.
ABSTRACT The automated library system (ALS) has undergone significant changes since its inception in the 1970s. It is no longer simply a database to house and retrieve a library's holdings. It has become an integrated library system (ILS) comprised of robust clusters of systems involving every process and module related to libraries. The Internet, open source, the increase in electronic resources, and the rising expectations of library users are changing the nature of the ILS. Library vendors are at times struggling to keep up with the demand for new services while providing support for existing services. This article details the evolving role of the ILS and discusses where it could and should be headed. 相似文献
16.
《Journal of Web Librarianship》2013,7(4):299-321
The transition to a new architecture and design for an academic library Web site does not always proceed smoothly. In this case study, a library at a large research university hired an outside Web development contractor to create a new architecture and design for the university's Web site using dotCMS, an open-source content management system. The library participated in the design and development process along with other campus units. Because the university-wide process focused on marketing the university to prospective students, parents, and donors, the contractor's fact-finding process focused on how the library's site design could incorporate Web 2.0 technologies. The resulting library Web site showcased Web 2.0 technology more than it provided users with access to library resources. The library's users quickly communicated their dissatisfaction and confusion, which led to some immediate changes and a commitment to redesign the site based on expressed and demonstrated user needs. The library then hired another contractor to conduct iterative usability testing on both the new site and prototypes for a redesigned version. The testing showed that Web 2.0 technology that does not meet existing user needs creates obstacles for both novice and experienced users. In collaboration with the university's information technology unit, the library developed and launched a revised Web site, which helped users connect to the resources they needed. In the upgrade, Google Search Appliance replaced the native dotCMS search functionality. The authors of this case study demonstrate that libraries may need to advocate for different Web design priorities than those used at the university-wide level and that working with outside contractors presents different challenges and opportunities depending on the contractor's hiring unit. These experiences also demonstrate that libraries can do a better job learning about their users when they lead the fact-finding process. Following these experiences, the library committed to conducting iterative usability testing on a regular basis. 相似文献
17.
Geoffrey P. Nie 《Public Library Quarterly》2013,32(3):204-211
This article tracks how Ajax Library Services, located in suburban Toronto, followed up on its designation as the only ISO‐certified library in North America by its adoption of the computer‐based, computer‐survey tools of Counting Opinions. Use of the online survey tool helped to inspire reforms in customer service, collection development and many other library policies. And, with before and after data reports, library administration could see how the library's users reacted to the changes. This intermixing of quantitative and qualitative data represents a level of customer‐opinion‐and‐data analysis seldom seen in public libraries. Collecting Opinions has expanded its public library analytical utilities to include access to data on additional public libraries so that customers can do statistical rankings to rank their own service levels to other libraries who serve communities with similar demographics. 相似文献
18.
基于用户行为分析的搜索引擎优化策略 总被引：8，自引：0，他引：8
搜索引擎在给广大网络用户带来便捷的同时,也暴露出其不足。从网络用户利用搜索引擎的角度分析搜索引擎存在的问题以及用户利用搜索引擎时出现的障碍,在此基础上提出搜索引擎的优化模式。此外,提出由用户、知识生产者与知识组织者三者与搜索引擎共同组成一个信息系统的建议,以达到优化搜索引擎的目的。 相似文献
19.
Diana Gleason 《Public Library Quarterly》2013,32(4):275-301
In Capital Area District Library v. Michigan Open Carry, 826 N.W. 2d 736 (2012), the Michigan Court of Appeals concluded that state law preempted the library's weapons policy prohibiting firearms in the library. This survey asks how laws in each state impact similar policies prohibiting handguns in public libraries. 相似文献
20.
Denise Branch 《期刊图书馆员》2013,64(3-4):315-331
Electronic resources are common in academic libraries. Focus is being placed on ways to provide users with easy access and accomplish tasks at the same time. When e-journals first arrived, libraries created workflows that followed the path of a print journal. These workflows were effective for a while, but are now breaking down. Libraries performed review and analysis to discover problems, and created new workflows. They have learned that workflows need to be constantly reviewed, analyzed, and updated to identify inefficiencies and eliminate them. Libraries must be willing to devote time and energy to maintain effective workflows to prepare for the future. A summary will be provided of one library's transition from a print to an electronic environment and the steps taken to maintain effective workflows through the years. The early days of cloud computing are here and libraries are taking first steps into the cloud. Workflows must be evaluated before moving into the cloud. Migration should be carefully structured for the move. Libraries are witnessing the benefits of the cloud environment. This article will discuss the benefits of maintaining effective workflows in the cloud. Readers will learn about a journey into the cloud with Ex Libris' Alma system. 相似文献