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Kenneth M. BrooksJr. 《Publishing Research Quarterly》2017,33(3):229-237
Content developers and publishers are facing a myriad of challenges when it comes to producing content for customers. As the number of platforms, formats, and channels continue to increase, it is important for publishers to get a handle on effectively managing development and do so in a way that is agile and will serve customer needs. This article breaks down how publishers can think print, platform, and product in a way that customers will respond to. 相似文献
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客户知识管理中的知识流动分析 总被引：1，自引：0，他引：1
文章从知识流动的视角,给出了客户知识管理的概念,认为客户知识管理是通过企业与客户的互动、交流和学习,获取、整合、共享和利用客户知识,实现知识的增值与价值的转化的活动,其本质是对客户与企业间的知识流动进行引导和管理。主要探讨了客户知识管理活动中的知识流动机制,分析了知识流动的途径、规律和效果。参考文献10。 相似文献
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Sara Hills 《资料收集管理》2020,45(3):208-222
AbstractIn 2016, the Munday Library at St. Edward’s University migrated to a new discovery layer. The Library had been an EBSCO Discovery Services (EDS) customer for six years, and the migration to Ex Libris’s Alma-Primo negatively impacted content discovery and collection usage due to issues with EBSCO’s proprietary metadata and Primo’s OpenURL link resolver. This article discusses switching the library’s collection using collection data analysis to respond to the change in discovery layer. The data-informed changes made to the collection improved collection usability and access. 相似文献
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构建网络环境下信息对顾客的作用机理模型,分析信息的构成及各类信息对顾客价值感知的影响,包括对期望价值、感知价值、体验价值、决策价值、反馈价值和净价值的影响。研究表明:完整真实的产品实意质量信息和象征质量信息,丰富的信用信息和服务信息,全面的支付信息、物流信息和多渠道的信息反馈平台,有助于提升顾客价值感知。 相似文献
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感性工学视角下的用户需求挖掘研究 总被引：3，自引：0，他引：3
以用户需求为中心的产品设计和营销策略,可以帮助企业在市场竞争中获得优势。而社会经济的快速发展,使得用户对产品的要求逐渐提高。用户期望产品在具备功能性特征的同时,拥有符合感性美学的设计,从而满足自身的感性需求。感性工学作为一种将用户感性情感与产品设计要素相关联的研究框架,可以有效挖掘用户感性需求。因此,本文在感性工学的视角下,以产品评论为语料,利用word2vec模型和滑动窗口技术半自动化生成用户感性情感词典和产品特征词表,并在此基础上提出特征-感性情感模型。本文以iPhone手机的产品评论为例,验证模型的有效性。结果表明,相较于传统的情感词典,结合感性工学理论进行情感分析可以更为有效地捕获用户感性需求,为企业提供决策支持。 相似文献
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《Journal Of Access Services》2013,10(3):21-42
ABSTRACT Are librarians doing all they can to ensure that customer services are delivered with the customer in mind? Librarians are great at helping, but we sometimes need help with identifying customers, defining their needs, developing services, and reviewing the processes behind the services. Fourth Generation Management provides new insight for librarians as we compete with customers, our patrons, to offer new services at an ever-increasing rate. Libraries need to improve customer services in order to remain a vital part of their community. 相似文献
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Variability is a central concept in software product family development. Variability empowers constructive reuse and facilitates the derivation of different, customer specific products from the product family. If many customer specific requirements can be realised by exploiting the product family variability, the reuse achieved is obviously high. If not, the reuse is low. It is thus important that the variability of the product family is adequately considered when eliciting requirements from the customer. In this paper we sketch the challenges for requirements engineering for product family applications. More precisely we elaborate on the need to communicate the variability of the product family to the customer. We differentiate between variability aspects which are essential for the customer and aspects which are more related to the technical realisation and need thus not be communicated to the customer. Motivated by the successful usage of use cases in single product development we propose use cases as communication medium for the product family variability. We discuss and illustrate which customer relevant variability aspects can be represented with use cases, and for which aspects use cases are not suitable. Moreover we propose extensions to use case diagrams to support an intuitive representation of customer relevant variability aspects. 相似文献
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信息产品开发前必须做好市场调查。做市场调查需从政治环境、市场竞争、产品用户、产品的生命周期以及新产品发展趋势等方面进行调查了解。其次要抓住信息产品针对性、可靠性、广泛性、及时性、预见性、连续性、科学性、系统性等特点开展工作。以及将信息产品推向市场所采取的措施。 相似文献
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Piyawan Siriprasoetsin Kulthida Tuamsuk Cholabhat Vongprasert 《International Information and Library Review》2013,45(4):221-229
This study investigates and analyzes the factors affecting customer relationship management (CRM) practices in Thai academic libraries. The research conceptual framework focuses on factors affecting CRM practices was developed using Combe (2004)’s study on assessing CRM strategies. Mixed methods, qualitative, and quantitative approaches were used as a research methodology. Data was collected by using the interview and survey techniques with the administrators, staff and customers of six selected academic libraries in Thailand. Analysis of the data was done by using Pearson’s correlation coefficient, factor analysis, and multiple regression analysis. The results of the study show that factors that have statistically significant impact on CRM practices in Thai academic libraries at 0.05 level were: (1) the knowledge and understanding of CRM of library staff and leadership of library administrators (Beta = 0.762), (2) organizational culture and communication (Beta = 0.323), (3) customer management processes (Beta = 0.318), (4) technology for supporting customer management (Beta = 0.208), and (5) channels for library services and communications (Beta = 0.150). The knowledge and understanding of CRM of library staff and leadership of library administrators which include the perception and awareness of service quality focusing on customer relationship is a key to library success. Important factors also include the acceptance and support of the use of CRM in the library, the clear vision and mission about using CRM in the library strategic plan, the knowledge and understanding of library staff on CRM processes, customer characteristics, and behaviors. The organizational culture and communication factors involve the creation of the CRM cultures of working in the library, good teamwork, cooperative and clear working agreements, clear roles and responsibilities, good communication between library staff, cross library functional integration, and performance evaluation and development. The customer management processes factor includes recording and registration of customer profiles, customer analysis and classification, services to individual customers, services to expected customers, and continual customer interactions. The technology for supporting CRM factors includes communication technology, information technology, and operations support technology. The channels for library services and communications factors can be direct channels, such as a service counter and self-circulation service, and indirect channels such as telephone, call center, email, personal web, library web, and social networking technology. Suggestions for academic libraries on the development and implementation of CRM in libraries are: (1) CRM must be included in the library strategic plan; (2) CRM must be a key strategy for the improvement of library service quality; (3) library administrators must have strong leadership for achieving the effectiveness of CRM practices in the library; (4) library staff must have good knowledge and understanding of CRM and its link to the library service quality improvement; (5) the working cultures for CRM effectiveness such as teamwork, cross functional work, and good communication between staff must be encouraged and practiced in the library; and (6) technology must be fully supported for CRM in the library. 相似文献
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Wendy Zabava Ford 《Journal of Applied Communication Research》2001,29(1):1-29
This study examined customer expectations for interactions with service providers in public, commercial service contexts. Two customer surveys revealed significant differences in expectations for "relationships" versus "encounters," and for personalized service communication in varied service contexts. The surveys also revealed that customers who expect relationships with providers tend to expect personalized service communication from those providers. Customers' current involvement in service relationships predicted their expectations for relationships versus encounters with service providers. Post hoc interviews also suggested that customers have distinct social expectations and time use expectations that coincide with their expectations for relationships or encounters and personalized service communication from different types of providers. 相似文献
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以2013 年我国产学研合作创新48 家优秀企业为样本,实证分析企业合作对创新企业的影响。研究表明,
作为整个价值链中的供应商和客户对产品创新具有较大影响,竞合企业之间的合作对企业产品创新具有显著的积极影
响,公司规模和盈利能力与企业产品创新显著正相关,决策者R&D投资决策对企业合作中产品创新有显著影响。强调
指出,企业要选择供应链企业进行合作,特别是加大与供应链中的供应商和客户的合作程度,作出有效的R&D投资决
策,同时政府部门应该制定培育和发展企业网络创新的政策。 相似文献
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Abstract This article discusses a promising entrepreneurial opportunity: toolkits for user innovation and design. This innovative method of new product development (NDP) shifts the design task to the customer by making use of recent developments in IT, media, and production technologies. The customer, in turn, gets a product that perfectly suits his/her needs. This new approach challenges the time‐consuming and costly traditional approach of screening the market for new product needs which are then converted into novel or adapted products. Our analysis shows that there are basically two different ways to exploit this opportunity. First, by means of high‐end toolkits, radically new products can be gathered. Second, low‐end toolkits can be used efficiently to further exploit seemingly mature markets. We argue that in particular startups might be in the best position to take advantage of these entrepreneurial opportunities. They can either enter the arena of manufacturers or they can act as new intermediaries between manufacturers and users. 相似文献
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Factors affecting customer relationship management practices in Thai academic libraries 总被引：1，自引：0，他引：1
Piyawan Siriprasoetsin Kulthida Tuamsuk Cholabhat Vongprasert 《International Information and Library Review》2011,(4):221-229
This study investigates and analyzes the factors affecting customer relationship management (CRM) practices in Thai academic libraries. The research conceptual framework focuses on factors affecting CRM practices was developed using Combe (2004)’s study on assessing CRM strategies. Mixed methods, qualitative, and quantitative approaches were used as a research methodology. Data was collected by using the interview and survey techniques with the administrators, staff and customers of six selected academic libraries in Thailand. Analysis of the data was done by using Pearson’s correlation coefficient, factor analysis, and multiple regression analysis. The results of the study show that factors that have statistically significant impact on CRM practices in Thai academic libraries at 0.05 level were: (1) the knowledge and understanding of CRM of library staff and leadership of library administrators (Beta = 0.762), (2) organizational culture and communication (Beta = 0.323), (3) customer management processes (Beta = 0.318), (4) technology for supporting customer management (Beta = 0.208), and (5) channels for library services and communications (Beta = 0.150). The knowledge and understanding of CRM of library staff and leadership of library administrators which include the perception and awareness of service quality focusing on customer relationship is a key to library success. Important factors also include the acceptance and support of the use of CRM in the library, the clear vision and mission about using CRM in the library strategic plan, the knowledge and understanding of library staff on CRM processes, customer characteristics, and behaviors. The organizational culture and communication factors involve the creation of the CRM cultures of working in the library, good teamwork, cooperative and clear working agreements, clear roles and responsibilities, good communication between library staff, cross library functional integration, and performance evaluation and development. The customer management processes factor includes recording and registration of customer profiles, customer analysis and classification, services to individual customers, services to expected customers, and continual customer interactions. The technology for supporting CRM factors includes communication technology, information technology, and operations support technology. The channels for library services and communications factors can be direct channels, such as a service counter and self-circulation service, and indirect channels such as telephone, call center, email, personal web, library web, and social networking technology. Suggestions for academic libraries on the development and implementation of CRM in libraries are: (1) CRM must be included in the library strategic plan; (2) CRM must be a key strategy for the improvement of library service quality; (3) library administrators must have strong leadership for achieving the effectiveness of CRM practices in the library; (4) library staff must have good knowledge and understanding of CRM and its link to the library service quality improvement; (5) the working cultures for CRM effectiveness such as teamwork, cross functional work, and good communication between staff must be encouraged and practiced in the library; and (6) technology must be fully supported for CRM in the library. 相似文献
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随着Web挖掘应用的日益广泛,隐私权保护研究不断增添新问题和新内容.本文分析了Web挖掘中客户隐私权被侵害的主要方式,并从政府、客户以及网络行业三个角度提出了Web挖掘中客户隐私权保护的策略. 相似文献
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以2013年我国产学研合作创新48家优秀企业为样本,实证分析企业合作对创新企业的影响。研究表明,作为整个价值链中的供应商和客户对产品创新具有较大影响,竟合企业之间的合作对企业产品创新具有显著的积极影响,公司规模和盈利能力与企业产品创新显著正相关,决策者R＆D投资决策对企业合作中产品创新有显著影响。强调指出,企业要选择供应链企业进行合作,特别是加大与供应链中的供应商和客户的合作程度,作出有效的R＆D投资决策,同时政府部门应该制定培育和发展企业网络创新的政策。 相似文献
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Abstract This paper discusses the application of the means‐end chain (MEC) framework for investigating customers cognitive”; structure regarding community applications. It is argued that the understanding of customers cognition is crucial for the development of sustainable communities. MEC analysis is seen as a mean to support the community design tasks, especially concept development. The MEC analysis within concept development helps to improve the success rate of a newly designed community by the early integration of customer needs and benefits. Based on theoretical considerations about the MEC framework and its limitations a case study regarding an information community is illustrated. Data was collected conducting individual laddering interviews online at a major information portal in Germany. Dividing answers into attributes, consequences, and values and using content analysis hierarchical value maps (HVM) for both, messaging applications and information ‐portals, were constructed. To support concept development of a new information community, as a distribution platform for content, the findings of both HVMs were considered. Examples illustrate, that the MEC analysis helps to create a community concept that is focused on the targeted customers. It is supporting the creative process of finding community functions and features that are fitting or can be linked to the existing cognitive structures. 相似文献