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1.
ABSTRACT

This study investigates the site of intersection between legacy and social media, whereby it asks how local legacy media (St Louis Post-Dispatch and Richmond Times-Dispatch) invoked social media (Facebook and Twitter) discourse within their coverage of the Ferguson (2014) and Charlottesville (2017) events. It thus explores how gatekeeping is manifested and, consequently, how the protest paradigm emerged in a news landscape of proliferating social media. Thematic textual analysis indicates that coverage of Charlottesville and Ferguson clearly relied on indulging the social media sphere in important ways. Common themes of social media as multipurpose platforms, as interfacing with law and order, and as reconciling material and digital modes culminating in social activism were revealed. The study shows that the protest paradigm that has long characterized legacy media’s coverage of social protest is not as “pure” as it may once have been, since a social media component is helping define the contours and content of legacy media’s landscape.  相似文献   

2.
This research explored how University of Cincinnati football fans used Facebook to manage a social identity threat arising from head football coach Brian Kelly leaving the school to become the head coach at the University of Notre Dame. A thematic analysis of 717 wall postings in the “Get Out of Our City Brian Kelly” Facebook group was conducted. Results revealed that fans responded to this social identity threat in the following ways: (a) rallying, (b) stigmatizing, (c) victimization, (d) intimidation, and (e) degradation. The results suggest that social media sites are prime vehicles for sports fans to collectively manage social identity crises. Social media enables fans to perpetuate messages that elevate group distinctiveness, minimize in-group issues, and derogate out-group members.  相似文献   

3.
《Journalism Practice》2013,7(5):555-571
American sports writers' use of social media as a newsgathering tool has influenced journalism practice, further complicating the industry's abstract definition of “professionalism.” This study builds on a pilot study published in the fall 2011 issue of Journal of Sports Media, which assessed print sports journalists' use of social media. In the current study, a survey was administered to 77 full-time print sports journalists who cover professional sports. This paper seeks to extend the pilot study and previous professional research in two ways: firstly, to assess how this specific subgroup of sports writers use Facebook and Twitter to gather information; and secondly, to analyze how these sports writers define “professionalism” and what industry factors correlate with chosen definitions, such as newspaper circulation and work superiors' attitudes toward social media. Cross-tabulations and chi-square tests were used to test hypotheses. Cramer's V or Phi, depending upon the cross-tabulation, were used to measure relationship strength. Results suggest this subset of sports writers more often uses Twitter for newsgathering purposing than Facebook. There is also a strong relationship between the frequency of Twitter usage and the definition of professionalism chosen; circulation size and instances of directly quoting from athletes' social media accounts; and age and Twitter usage.  相似文献   

4.
American newsrooms are adopting social media as an innovation for greater engagement. However, several organizational and individual factors may affect the extent to which news outlets adopt social media innovations. In particular, there is assumed to be a divide among different age groups of journalists in embracing social media. Utilizing a structural equation modeling (SEM) analysis, the study seeks to understand how social media culture in newsrooms affects journalists’ strategies of taking social media as an innovation, and how journalists of different age groups differ in the SEM model fit. The analyses indicated Twitter engagement mediates social media culture and journalists’ attitude toward social media. However, that was not the case with Facebook. Additionally, while younger journalists favored Twitter, older journalists embraced Facebook and middle-aged journalists adopted both Facebook and Twitter. The analyses showed the more that middle-aged journalists interacted on Twitter, the more they tended to have a positive attitude toward social media. However, the more that younger and older journalists engaged on Twitter, the more they tended to have a negative attitude toward social media. Journalists from all three age groups tended to hold a negative attitude toward social media if they engaged more on Facebook.  相似文献   

5.
This article provides a case study of how the University of Nebraska College of Law and Schmid Law Library use “buttons” to manage Law College faculty members’ and librarians’ online presence. Since Google is the primary search engine used to find information, it is important that librarians and libraries assist Web site visitors in finding relevant information about faculty members at an academic institution. Easily identifiable buttons allow visitors to navigate to faculty scholarship in the University of Nebraska-Lincoln Digital Commons, SSRN Web site, or both, in an academic service such as lessons from the Center for Computer-Assisted Legal Instruction and in social software sites like Twitter, Facebook, or LinkedIn. The case study includes (1) how the project was implemented, (2) the feedback and results of a survey, and (3) an analysis of Web site statistics, clicks, and links data gathered via Google Analytics. This project was a partnership between the Law College Communications Department, Law College Administration, and the Law Library, involving law faculty, staff, and librarians. The buttons project was considered a successful venture by participating faculty members; it also provided an opportunity for face-to-face conversation between faculty members and librarians about digital scholarship and social media in the academic environment.  相似文献   

6.
《Journalism Practice》2013,7(6):726-741
Now that an increasing number of journalists and editorial offices make use of social media platforms such as Facebook and Twitter to research, break, distribute and discuss the news, social media guidelines are being issued with increasing frequency by news organizations that want to indicate to journalists what is and is not permitted on these platforms. This study investigates how Flemish journalists experience the sense and nonsense of these social media guidelines, focusing on rules that prescribe their behaviour on Twitter. Analysis of 20 in-depth interviews demonstrates that the majority of Flemish journalists find the introduction of rules concerning the use of Twitter unnecessary. The argument heard most often is that the journalist's common sense should be enough to deal with the platform in the proper way. A number of journalists even find the rules a curtailment of individual freedom. Guidelines concerning specific formal requirements—such as mentioning the employer in the Twitter biography and/or account name, or the requirement to only use one account—encounter particular resistance. The journalists interviewed are, however, favourably disposed to a list of non-enforceable recommendations. Based on these findings, the tweeting journalists seem to indicate that they themselves are able to both adapt their use of social media to fit traditional professional norms and adapt those norms to fit the media logic of the Twitter platform.  相似文献   

7.
This paper examines the presence, usage, and effectiveness of Egyptian government social media websites. The adoption of social media technology provides an illustration of the application of New Public Service (NPS) theory to public administration. The first phase of this study examined the presence of social media applications on these government websites. The second phase analyzed the use of Facebook by governmental entities in Egypt. The use of Facebook, Twitter, and YouTube were the top social media applications in Egyptian government websites, which is consistent with other government surveys of social media found in developed countries. In terms of effectiveness of these social media websites, they were used mainly to post information, with very little two-way interaction between citizens and government. The analysis in this paper shows that social media in Egypt is not much in line with the NPS theory.  相似文献   

8.
鉴于Web2.0时代社会化媒体迅速普及并在政府事务中扮演越来越重要的角色,运用观察法和二手资料分析,对香港特别行政区政府在五大社会化媒体平台：Facebook、Twitter、YouTube、新浪微博和网志上开设的44个政府账户进行观察统计,分析其现状,并为其未来发展提供建议,同时也为中国大陆政府社会化媒体的应用提供借鉴。  相似文献   

9.
The article analyses the social media activity around two genre fiction titles published in the UK. The research is focused on the platforms Twitter and Facebook as they are the sites currently most used as marketing tools by the publishing industry. Over 10,000 social media posts were collected and categorised to create a timeline of social media activity for two case studies. The findings were then compared to sales data from Nielsen BookScan to give an understanding to the value of social media marketing in the publishing industry. The findings show that social media is most effective as a marketing platform when there is already an established community, allowing publishers to converse with readers. While social media is less effective at marketing new books written by debut authors with no existing readership, it is none the less an important tool in the marketing plan as it provides a platform to engage with readers around significant events.  相似文献   

10.
Social media like Facebook have become popular tools for different organizations like libraries in marketing practice. To build relationships with library users, libraries hope social media can engage its user communities actively with their collections, services, and activities. This paper aims at evaluating the effectiveness of using social media as a platform in marketing through a questionnaire on the Facebook page of the University of Hong Kong Libraries (HKUL), comparing the perspectives of students and faculty members. Both the current situation of HKUL's Facebook page and the reasons affecting users' interest and participation in the page are evaluated, in order to suggest better strategies for the library to deal with the needs of library users in the future. Other university libraries can also gain new insights from the study.This research has the following key findings: 1. The marketing practices of HKUL's Facebook page generally did not receive adequate attention and reactions from users; 2. Students were more engaged than faculty members in HKUL's Facebook page, as students use more varieties of library services than faculty members; 3. User needs, social media content, and interactions generally affected user acceptance of the library's Facebook marketing.  相似文献   

11.
The work presented here characterise the engagement of one university library with two social media platforms popular with academic libraries. The collected data are analysed to identify the forms of Twitter and Facebook activity that engage library stakeholders in social media conversations. Associations were observed between: i) directed tweets from the library and mentions of the library by others on Twitter; and ii) comments from the library and comments from others on Facebook. Three broad classes of Twitter user interacting with the library were revealed: i) accounts strongly linked to the library with multiple to/from tweets; ii) those weakly linked to the library with, typically, a single tweet; and iii) those indirectly linked to the library through tweets mentioning the library and sent by other users. Two divergent forms of Facebook interaction with the library were highlighted: i) a library post generating a large sequence of comments, typically in response to a competition/challenge; and ii) a library post with no comments, typically a photo post or a post inviting readers to click a link to find out more about an event/service. The work presented here is an initial investigation that provides useful insights, and offers a methodology for future research.  相似文献   

12.
This article investigates the online comments of news items posted on the Facebook pages of two popular Arabic-language radio channels: Radio Monte Carlo—France24 and Radio Netherlands Worldwide (RNW). This study examines over 184,000 comments with a special focus on the most liked posts in order to understand how audiences of regular radio interact on social media. The results indicate that audiences seem to be more engaged with posts that encourage participating in broad issues, interacting with clever quotes, and entering contests and less so with reading breaking news. With regards to news events and serious issues, this study also examined how social media users of these two Facebook “radio” sites responded to postings that differed from their own opinions, and seemingly actively engaged with contrasting or oppositional views or sentiments.  相似文献   

13.
Although literature about the relationship between social media and political behaviors has expanded in recent years, little is known about the roles of social media as a source of political information. To fill this gap, this article considers the question of whether and to what extent learning political information occurs via Facebook and Twitter. Theory suggests that social media may play a significant role in the learning of political information within the modern media environment. Making use of a combination of experimental and survey-based studies, the data suggest that the potential for users to learn political information from social media exists but is not always realized within the general population.  相似文献   

14.
Using St. Louis Public Radio and the St. Louis Beacon as a case study, this research applies social identity theory to examine the pre- and post-merger identities of the organizations and their workers. The merger experience is a guide for other institutions considering similar moves. By understanding the impact of a merger, news organizations can better manage the process by reinforcing how changes align with the pre-merger organizations’ identity and the new emerging identity.  相似文献   

15.
A debate has emerged in library literature concerning the advantages and disadvantages of adopting social media applications in academic libraries. This research examines the ubiquity of social media through a longitudinal study of the adoption rates and usage patterns of Facebook, Twitter, YouTube, and Flickr at academic libraries in the Canadian province of Ontario from April 2010 to April 2012. The findings from this study indicate that large discrepancies exist in adoption rates across libraries, with two-thirds of Ontario academic libraries maintaining at least one social media application during the period of examination. Unexpectedly, Twitter and Facebook were equally popular social media tools during the study period. Despite its low adoption rate and usage, YouTube was by far the most effective means of reaching patrons. We conclude by examining the implications of engaging with patrons via social media in ways that are effective, engaging, and meaningful.  相似文献   

16.
Adults who are 65 years or older have increasingly adopted social network sites (SNSs), Facebook in particular. Yet the ramifications of SNS use in this population remain understudied. Using a nationally representative sample of U.S. adults (N = 2,003), this study focuses on Facebook users (N = 1,138) and examines patterns of Facebook use by younger (aged 18–65 years) and older users (aged 65 or older), as well as the social benefits associated with older users’ Facebook use. Findings show that older users have different network structures, but the frequency of their visits and engagement in Social Media Relationship Maintenance Behaviors (SMRMB), a measure of perceived likelihood to engage with others via social media, do not significantly differ from those of younger users. Moreover, our results suggest that among older users (N = 98), the number of self-reported “actual” friends on Facebook and SMRMB positively predict perceived support, while SMRMB contributes to perceptions of access to useful information. Overall, the study highlights unique usage patterns and social benefits associated with Facebook use among older adults. As such, its findings provide insights for the future design of technological interventions to help older adults better access social benefits associated with SNS use.  相似文献   

17.
ABSTRACT

This study investigated the use of Twitter in terms of personal and academic variables of students. These included gender, grade point average (GPA), and year level. Data were collected from undergraduate students at the College of Social Sciences at Kuwait University. A structured questionnaire was used as the data collection instrument. The findings show that the majority of respondents use social media, 42.8% use Twitter “sometimes,” and 44.4% use it “always.” There is no significant difference between males and females, except for social influence (SI). There is a statistically significant difference in the use of Twitter as an information source among students for different academic year levels, with the highest mean for senior students. However, no significant differences were found by students' GPA scores. Further investigation focusing on variables such as students' level of confidence and skills of using Twitter, such as the effect of course content, etc., would provide more insight into the use of social media platforms in higher education.  相似文献   

18.
While previous research has focused on the uses of a variety of online services—such as Web pages and, more recently, Twitter—by media organizations and their audiences, a rather limited amount of empirical inquiry has been directed towards the often more and broadly used Facebook platform. The current paper contributes to the research field by providing a longitudinal study of journalist and audience engagement on the Facebook pages of Sweden's four major newspapers—Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet. Employing state-of-the-art methods for data collection, the results indicate that while audiences appear to be increasing their engagement with news organizations on Facebook—albeit mostly through so-called “likes”—the media organizations themselves are decreasing their engagement with audiences.  相似文献   

19.
Libraries are offering more services through social media Web sites like Twitter and Facebook, and this presence online is encouraging more conversation between libraries and patrons, including collection development requests. A review of popular Twitter and Facebook library profiles reveals the most successful accounts to be those where the library actively engages its users online. Through these media, libraries can have direct, immediate conversations with patrons that result in patron-initiated material requests.  相似文献   

20.
Social media is now an integral part of modern sports broadcasting, which combines old and new media into a redefined and multidimensional experience for fans. The popularity of social media has particular implications for professional women's sports due to this convergence, and may be utilised by organisations to address some of the issues women's sports face from a lack of traditional broadcast coverage. This article discusses Twitter activity surrounding the ANZ Championship netball competition and analyses the ways social media can help transcend the structural challenges that “old” media has placed on professional women's sports.  相似文献   

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