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1.
This study uncovers a universal pattern regarding the oft-misunderstood demand relationship between online and print products under one newspaper brand. Growing from the portfolio management perspective and building on previous research conducted in the US and Hong Kong, this study examines the newspaper market in Taiwan. Secondary analysis of survey data collected from 7706 Web users confirmed that: (1) the print edition attains a much higher penetration relative to its online counterpart, suggesting that more people would rather consume the print edition over free Web offerings; and (2) compared with the general public, readers of the online edition were more, not less, likely to read the same newspaper's print edition. Such counter-intuitive findings carry important theoretical and managerial implications regarding the management of multiple product offerings under one newspaper brand. 相似文献
2.
Erik P. Bucy 《媒体管理杂志》2013,15(1-2):102-113
This study assesses the ways in which local television news operations and major metropolitan newspapers in the top 40 U.S. media markets are making information accessible and structuring interactive experiences online as the industry transitions into a third generation of Internet news. As Net news approaches its first decade of existence, online news sites are assumed to be evolving from a noninteractive, passive model of information delivery into an environment of increased immediacy, content richness, and user control. To investigate this question, a content analysis was performed in 2 waves, once during fall 1998 and again during fall 2000. For comparative purposes, differences across years are examined. In addition, the efforts of local television news sites are contrasted with the online activities of dominant newspaper sites, which have assumed a commanding lead in building a local online audience. The analysis argues for valuing Net news sites less from a profit-loss standpoint and more for the nonmonetary contributions they make in relation to the broader news mission, namely, enhanced coverage, brand loyalty, and news credibility. 相似文献
3.
We seek to understand the experience of reading a newspaper. Qualitative and quantitative research methods identify 44 distinct dimensions of the newspaper reading experience. Using statistical models, these experiences are compared across a random sample of 101 daily U.S. newspapers to examine the extent that the experiences vary both across newspapers and among readers of a specific newspaper. Also, hierarchical linear models are used to study the association between readership and each of the 44 experiences. This shows which experiences have the strongest associations with readership and whether the strength of association varies across newspapers. By measuring experiences, media management can improve both content and advertising, ultimately increasing readership. 相似文献
4.
This study adopts a network analytic approach to understand media audiences in relation to media markets, bridging the literature on audience behavior and media economics. Using audience data in the Chinese and U.S. markets, we apply multi-level measures to compare audience fragmentation patterns, a key indicator of market structure, across television channels. Drawing on McQuail's four–stage fragmentation model, we find the Chinese television market exhibits the Core-Peripheral model where a few channels dominate the marketplace and the rest are viewed by niche segments of the audience. In contrast, the U.S. market represents the Pluralism model with extremely high levels of audience duplication across channels, suggesting overlapping patterns of exposure throughout the market rather than isolated segments. 相似文献
5.
《Journal of Media Economics》2013,26(2):91-106
A random-sample telephone survey was conducted in Austin, Texas, to investigate the public's response to local, regional, and national newspapers' print and online editions. Print readership was strongest among readers of that same newspaper's online edition. The substantial overlap of online and print readerships for the local daily suggests the potential of a complementary product relation. The print format was preferred-even among Internet users-when compared with the online edition, other things being equal. 相似文献
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7.
《Journal of Media Economics》2013,26(3):219-227
What is it that helps printed newspapers successfully compete with other media for the audience: marketing efforts, content, or their design? This article discusses the results of the most recent studies of an extensive research program on this topic. It began with the evaluation of 350 local dailies in Germany in the mid-1990s. Papers were reexamined: 60 in 2001, 28 in 2002. Success factors revealed in the foundation study-such as clearly structuring the content, local orientation and a generous design-are still valid, but now have to be applied in a more refined manner. A replication with 50 U.S. newspapers provided material for both an analysis of newspaper success in the United States and for a German-American comparison. The recipes for newspaper success point to convergence between the two countries, but also to some cultural differences in what reading a newspaper means. 相似文献
8.
This study adapts Giddens' structuration theory to assess audience agency and its relationship with media structures. It employs network analysis to examine the co-evolution of audience duplication patterns and elements of media structure in China's national television market. The findings reveal that Chinese audiences tend to gravitate to channels with greater market share, higher household penetration rates, and more drama programming. Furthermore, channels tend to adjust their levels of drama programming relative to patterns of audience duplication in the long run. Finally, there was evidence of higher-order patterns of audience behavior, suggesting the existence of channel repertoires, and market concentration. 相似文献
9.
This article examines approaches to creating museum Web sites that offer quality experiences to online users. In six case studies, museum Web developers in the U.S. and Canada describe how they have made the most of available human and financial resources. The development history of each site offers insights into the origins of a design and its subsequent versions, and describes the influence of institutional missions, philosophies, success indicators—and financial and human resources, the most crucial factors. The study found considerable variety in the backgrounds, expertise, titles and training of people developing Web sites within institutions. Web teams developed “exchange” experiences through online discussion, and by creating links among users, or between museum staff and users. In three case studies, Web sites encouraged visitors to cycle between online and on‐site museum visits. Web developers describe using quantitative and qualitative online audience research strategies. WebTrendsTM software has enabled Web teams to report complex log analyses. Creating online experiences in partnership with users is the intention of Web developers. 相似文献
10.
Through a nationwide survey of potential public library closures from 1999–2003 (the most recent federal dataset at the time of the study), the researchers assessed the reasons for public library closure, actions taken to alleviate possible loss of library services and resources, and the potential effects on users from the librarians' perspective. Geographic information systems (GIS) was used to analyze the demographics and socioeconomics of the geographic market areas around permanently closed library facilities and compared with national averages from the 2000 U.S. Census. The study found a variety of factors lead to closure; however, a lack of use, a sudden reduction in funding, and the opening of another library facility were the most common closure reasons. The actions taken by the community or library system to alleviate the loss of library services and resources depended on the circumstances of each closure. The geographic market areas around permanently closed facilities tended to include poorer and less educated patrons, and more renters than homeowners when compared to the national average from the 2000 U.S. Census. The study presents a methodology using GIS to describe libraries' geographic market areas and illustrates the need for further exploration into reasons for public library closures and the effects of facility site location, relocation, and permanent closure on potential users. 相似文献
11.
This study examined the impact that program scheduling and market characteristics had on people's exposure to the early evening local news. Three factors combined to explain 81% of the variation in local news ratings across the U.S.: a station's network news rating, the lead‐in rating for the local news, and the size of the available television audience. We discussed how such structural factors might be better integrated into research and theory that emphasize individual characteristics as determinants of exposure to television programming. 相似文献
12.
Piet Bakker 《媒体管理杂志》2013,15(3):180-187
Abstract Free daily newspapers, first introduced in Sweden in 1995, have proved to be much more than a passing phenomenon. By 2002, 80 free daily newspapers were introduced in 26 countries, 60 of them still exist. In thirteen countries free papers are responsible for more than ten percent of the total daily weekday circulation. The total circulation of the 60 free papers is almost 10 million copies, every day more than 20 million people read these papers. The success of the free papers is the result of their efficient cost structure and their ability to reach a new and relatively young audience. When looking more closely at the firms that publish these free newspapers two different models emerge; first, the entrepreneur entering a new market, and second the local or national newspaper firm. In the second model, free papers are launched to prevent other firms entering the market or to counter new firms already in the market. In the long run these obstructive tactics may develop into more positive strategies. Most readers are former ‘non‐readers’ or people who read paid and free newspapers Existing firms are developing strategies to benefit from the growing readership of newspapers created by free papers. 相似文献
13.
Julie Uldam 《广播与电子媒介杂志》2013,57(3):431-434
This study examines the attitudes and the selection criteria of U.S. television journalists toward international news. Q factor analysis of 3I journalists from major national networks and local television stations reveals that journalists select international news based on market demands and local relevance. The findings strikingly delineate along the line between network versus local television. Network journalists manifest a global view, selecting international news with diverse themes, while local television journalists adopt a more pragmatic stance due to business pressures and audience demands, choosing international news with a local angle. All, however, emphasize timeliness and U.S. involvement in news selection. 相似文献
14.
This study assessed the security of the U.S. state e-government sites to identify opportunities for and threats to the sites and their users. The study used a combination of three methods – web content analysis, information security auditing, and computer network security mapping – for data collection and analysis. The findings indicate that most state e-government sites posted privacy and security policy statements; however, only less than half stated clearly what security measures were in action. Second, the information security audit revealed that 98% of the sites secured users' accounts with SSL encryption for data transmission, and the sites' search tools enable public users to search for public information only. Third, although the sites had most of their internet ports filtered or behind firewalls, all of them had their main IP addresses detected and their port 80/tcp open. The study discussed the threats and opportunities and suggested possible solutions for improving e-government security. 相似文献
15.
《Journal of Media Economics》2013,26(3):33-46
This study examines newspaper competition on a national level using the umbrella model and the county as the geographic market. Although daily newspaper markets showed higher concentration and lower competition than other U.S. industries, these markets were less concentrated and had a greater potential for competition in 1983 and 1988 than suggested by previous studies using cities as the geographic market. The levels of competition and concentration remained steady between 1983 and 1988. 相似文献
16.
People are increasingly viewing, providing, and recommending video content through the Internet. Applying the uses and gratifications framework, along with contextual age and generational theory, this study identifies and compares motivations for, and their influence on, traditional TV viewing and online user-shared video use among a U.S. sample of adult Internet users. Further, this study explores the form and role of audience activity through online user-shared video recommendations (type, channel, and social relation). Overall, the basic U&G motivations also apply to the new online media world, but differ in levels and influence. 相似文献
17.
Hsiang Iris Chyi 《媒体管理杂志》2013,15(3):227-250
Propelled by the recent economic recession that caused substantial declines in advertising revenue, some major newspapers have renewed their efforts to find alternative revenue models. This renewed interest in paid content strategy triggered another round of debates on the viability of the “paywall.” To address the recurring industry debate, this study, based on a national survey of 767 U.S. online adults, systematically evaluated users' paying intent for different newspaper formats, the amount they are willing to pay, as well as users' responses to various payment models being considered by the industry. Results showed the print edition outperforms other formats (Web & “apps”) in terms of usage, preference, and paying intent; and is perceived as the most valuable platform. Paying intent for the online formats (Web & apps) was weak, and so was people's response to each of the 6 payment models under study. Therefore, how users are charged does not make much difference—whether they are charged does. The analysis also identified the predictors of paying intent for newspaper formats and different payment models. Although multiplatform news delivery has become a reality, paying intent for digital news content remains elusive. 相似文献
18.
Enrique Dans 《媒体管理杂志》2013,15(1):4-13
Abstract In 450 years of existence, the written press has never faced a change with the intensity and consequences as those of the Internet. The decision of going online represents a whole set of opportunities and threats that publishers must carefully weigh. Once they have made the step, newspapers find themselves in a completely different competitive environment. They deal with different competitors, business models, customers and patterns of consumption. The present study explores such patterns of consumption by using data from 15 Spanish newspapers, covering time periods from 2 to 20 months. Characteristics of the printed newspapers and general patterns of the Internet are also analyzed in order to isolate the factors that enable an Internet newspaper to achieve a high level of readership. The findings indicate that reading patterns on the Internet strongly differ from those in the physical world, particularly when we consider weekday versus weekend circulation. The use of the newspaper is different too: reading of Internet newspapers is usually more functional and goal oriented, as indicated by the small number of pages read per visit. These and other results can provide publishers with valuable insights to understand this new frontier in the history of journalism. 相似文献
19.
Exploring the link between culture and strategy in media organisations: The cases of the BBC and CNN
Dr. Lucy Küng 《媒体管理杂志》2013,15(2):100-109
Abstract This study employs participant observation methodology to examine the U.S. broadcast industry's cognitions of its external environment. Previous research has documented a tendency among industry participants to operate under outdated mental models of their environment. This tendency ‐ labeled ‘cognitive inertia’ ‐ provides the analytical framework for this study. The results provide indications that broadcasters operate under what appear to be outdated mental models of their external environment, with broadcasters appearing to pay inadequate attention to competing program sources and failing to account for the changing demographic composition of the television audience. However, these conclusions are tempered by the broadcast industry's dual‐product marketplace characteristics, wherein cognitions that would appear to reflect inadequate assessment of the content market may in fact reasonably reflect the contemporary realities of the audience market. 相似文献
20.
宋兆宽 《浙江传媒学院学报》2004,11(4):5-6
在激烈的报业市场竞争中,行业报只有开发应用好自己独特的信息资源,复合型的人才队伍和"专属"受众群体这三大优势,才能站稳脚跟,取得佳绩. 相似文献