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1.

This paper provides a historical perspective on the intersection of media, popular culture, and nationalism through a study of the broadcasting policies and programs of one of Mexico's earliest government radio stations. This study analyzes the musical programs that formed the centerpiece of government radio programming in order to evaluate the racial and class ideologies imbedded in the nationalist discourse of state broadcasters. By viewing these government programs through the lens of a broader literature on nationalism in the Third World and among diasporic communities, it is possible to identify a fundamental tension in Mexico's official nationalism between a search for the roots of an “authentic”; ethnic identity, and a need to position Mexican culture within the constellation of Western “civilization.”; Finally, this paper investigates audience reactions to state broadcasts in order to explore the meaning of early broadcast nationalism for Mexico's radio listeners.  相似文献   

2.
In this article, we explore factors that influence the number of broadcasters in a market and the achievement of optimal outcomes in broadcast markets.We explore a range of barriers to entry and means of overcoming those barriers in broadcast markets.We argue that choices regarding and influences on barriers to entry and channel availability act as forms of competition management in broadcast markets. Policymakers and regulators indirectly influence markets by altering the effects of those barriers and directly influence market activities by making decisions regarding the number of competitors, market structures,and-indirectly-the financial performance of broadcasters. We argue that barriers to entry can be controlled to produce competition levels and market outcomes that promote optimal social and economic outcomes.  相似文献   

3.

The authors present a detailed analysis of the major factors (sales price, net broadcast revenue, average daily audience size, program expenses vs. station profitability, and sales price) which help define a station's economic value. One major conclusion is that higher program expenditures appear to correlate with higher station profits (and economic value). Mr. Blau is a doctoral candidate in mass communications at Indiana University, while Drs. Johnson and Ksobiech are associate and assistant professors, respectively, in that university's department of telecommunications. The study was conducted with the support of grants from the NAB and an Indiana University Faculty, Grant‐in‐Aid. Naturally, the opinions and other content do not necessarily reflect the position or policy of those institutions, and no official endorsement should be inferred.  相似文献   

4.
Framed by the technology acceptance and customer-based brand equity (CBBE) models, this study investigated how audiences intend to use broadcast television network Web sites. Drawing upon the results of a survey (N = 178), this research found that perceived ease of use and perceived enjoyment significantly influence intent to use broadcast Web sites. Findings also reveal that CBBE plays a significant role as a mediator between motivations and behavioral intention to use broadcast networks' Web sites. It is concluded that as the medium of television evolves, networks' Web sites should be conduits for sustained brand allegiance and broadcasters should make more strategic use of their Web sites.  相似文献   

5.
《Communication monographs》2012,79(2):116-119
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6.
Television broadcasting started slowly in Romania and for decades languished under strict state control. However, since it helped break the shackles of dictator Nicolae Ceausescu's unique blend of Communist dogma and censorship, it has been leading Romania's march toward a more open, democratic society. At first, broadcast improvements were slow to develop as the first democratically elected regime in post‐revolutionary Romania maintained its Communist‐era monopoly overstate television. More recently Romania has seen a dramatic increase in broadcast competition and freedom. Four factors have played particularly significant roles in spurring improvements: the development of alternative networks, access to Western‐style programming and production techniques, the rise of private, independent broadcasters, and the international exchange of broadcast content.  相似文献   

7.
In May 1992, the FCC issued a ruling prohibiting pranks that cause immediate “public harm”; or divert resources from law enforcement. This paper documents the incidence of broadcast hoaxes and government response to them from 1938 to 1992, and includes a case study of a broadcast hoax at KSHE‐FM in St. Louis, Missouri, that helped precipitate the 1992 FCC ruling. This paper will analyze the commission's move toward content regulation in the nineties, by examining recent actions taken against broadcasters for airing hoaxes and to a lesser extent indecent material.  相似文献   

8.
Abstract

This study applied a resource‐based view (RBV) strategy framework to analyze the major broadcast television networks’ alliances with Internet firms in the United States from 1998 to 2001 in the context of the convergence between the Internet and television. The findings show that the television networks primarily contributed property‐based resources, while the Internet firms largely contributed knowledge‐based resources to the alliances. The findings also indicate that the broadcast networks’ alliance structural preferences were influenced by the resources they contributed to and what they desired to access through the alliances. The networks used their property‐based resources as a basis to form Internet alliances, and in return they obtained access to Internet firms’ knowledge‐based resources that are essential in creating an Internet presence for the broadcasters.  相似文献   

9.
This essay examines television news treatments of stay-at-home dads (Mr. Moms)during the late 1990s and argues that these news accounts represent a challenge to more traditional masculine identities depicted in media. While offering a nominal challenge, however, these representations reinscribe significant aspects of patriarchal privilege within domestic space. Through a combination of discursive strategies compatible with the commercial needs of contemporary media organizations, television news programs' Mr. Moms operate ideologically to legitimate domesticity and nurturance as appropriately masculine. In so doing, they challenge some traditional notions about men while further solidifying a connection between these men and heterosexuality in the context of mainstream television news representations of middle-class family life in the contemporary United States. This process of legitimating nurturance and domesticity also and concurrently reverses the genders long articulated to particular advertising target segments within the commodity broadcast audience. This representational process reifies and naturalizes the class specificity of these Mr. Moms while it fuels television's continual need to produce and satisfy new audience niches in order to survive and compete in the media environment of today.  相似文献   

10.

Although American broadcasters are conscious of the role of the North American Regional Broadcasting Agreement, it may well be that few realize the existence of other regional broadcasting agreements and bodies, with different functions, and cast into a different mold. One such body is the International Radio and Television Organization (OIRT) which coordinates the broadcast activities of nations within or allied in varying degree to the sphere of influence of the USSR.  相似文献   

11.
In 1928, the fledgling National Broadcasting Company hired Boston-based marketing consultant Daniel Starch to conduct the first wide-ranging survey of the national radio audience. Starch oversaw more than 5,000 interviews of U.S. radio families living in states east of the Rocky Mountains. The survey's findings provide a glimpse of the early network radio audience prior to the Federal Radio Commission's 1928 reorganization of frequency and power allocations and the industry's subsequent expansion. This paper examines Starch's findings and places them within the historical context of the developing radio industry.  相似文献   

12.
This study examined the causes of an inadequate number of entry-level sales candidates at U.S. broadcasting stations. It concluded that college broadcast majors are not adequately introduced to sales as a career or trained in media sales. It recommended that broadcasters and educators work together proactively to inform students about careers in radio and television sales. Survey respondents proposed a 7-point action plan for each other. Educators were challenged to offer a media sales course, invite local broadcast sales managers to meet students and faculty on campus, and work proactively to arrange sales internships. Broadcasters were challenged to be proactive on local campuses to instruct and engage students, view development of salespeople as a long-term investment in a steady stream of good people, devise a workable sales internship, and offer an entry-level compensation package that is competitive with comparable beginning sales jobs in other industries.  相似文献   

13.
《Journalism Practice》2013,7(9):1042-1056
ABSTRACT

On television news, exemplification is almost inevitable, as newscast cannot represent reality but through a particular object that is caught on camera: the only way to signify something abstract on television is precisely through a concrete particularity. The present study analyzes the main stories in a sample of national broadcast news in Chile, where broadcast news remains the most important source of information. Based on a content analysis, results show that particular case reports are widespread in Chilean television news, especially in hard news stories about the economy and crime. They also further evidence on the homogenization of television coverage between commercially run private and public broadcasters. Findings are linked to past research in the Latin American theoretical tradition that underscores the relevance of vivid and emotional representation on television.  相似文献   

14.
This study examined how Iraqi broadcasters perceive the concept of press freedom in their newly emerging media environment. Based on the survey of 122 Iraqi broadcasters, this study found that individual, attitudinal, and organizational factors determine Iraqi broadcasters' perceptions of press freedom. Departing from the conventional press freedom indices on Iraq compiled by Western freedom advocate organizations, this study suggests that the Iraqi broadcasters' perceptions on the press freedom were relative, not absolute or uniform as depicted through numerical indices or qualitative labels.  相似文献   

15.
Television inheritance effects, inordinately high levels of audience duplication between programs scheduled back-to-back, have helped broadcasters manage audience flow for decades. This study uses 2004 national peoplemeter data collected by Nielsen to replicate a study of inheritance effects done 20 years earlier. It finds the same predictors explain either 96% or 58% of variance in the duplicated audience, depending upon the measure of duplication that is used. The research resolves discrepancies in the literature on inheritance effects and casts serious doubt on the common practice of inferring audience duplication from the strength of correlations between lead-in and lead-out program ratings.  相似文献   

16.
The CKO Radio Network was the only privately owned English language news and information radio network in Canada. CKO held a one‐of‐a‐kind package of licenses to build, own, and operate 12 stations in the largest Canadian markets but built only nine of them. The network launched in 1977 and survived until 1989 when it was shut down by its owners under a staggering $55‐million debt. This paper chronicles Canada's largest broadcast failure and examines the broadcast regulatory agency's role in CKO's demise. It will also consider the legacy of CKO in the context of the current Canadian radio landscape.  相似文献   

17.

Audience duplication is recognized as a major component of program choice models and a fundamental aspect in understanding television viewing patterns. This study evaluates the utility of a specific set of ratings‐based audience theories developed over the past 25 years, and critiques their future relevance in an increasingly dynamic, complex media environment. An integrated model of audience duplication is presented as a way to assess the ability of current structural theories to explain audience behavior in the future. Recommendations are given for the direction of this research.  相似文献   

18.

This study examined the impact that program scheduling and market characteristics had on people's exposure to the early evening local news. Three factors combined to explain 81% of the variation in local news ratings across the U.S.: a station's network news rating, the lead‐in rating for the local news, and the size of the available television audience. We discussed how such structural factors might be better integrated into research and theory that emphasize individual characteristics as determinants of exposure to television programming.  相似文献   

19.
This study adopts a network analytic approach to understand media audiences in relation to media markets, bridging the literature on audience behavior and media economics. Using audience data in the Chinese and U.S. markets, we apply multi-level measures to compare audience fragmentation patterns, a key indicator of market structure, across television channels. Drawing on McQuail's four–stage fragmentation model, we find the Chinese television market exhibits the Core-Peripheral model where a few channels dominate the marketplace and the rest are viewed by niche segments of the audience. In contrast, the U.S. market represents the Pluralism model with extremely high levels of audience duplication across channels, suggesting overlapping patterns of exposure throughout the market rather than isolated segments.  相似文献   

20.
In this article, a model is introduced that has 2 distinguishing features. First, the multidimensional nature of competition in media markets characterized by free access and advertising is acknowledged, through explicit modeling of vertical and horizontal differentiation. Second, the price of advertising depends on the expected audience composition, not simply on its magnitude, and the amount of price discrimination. It is found that market equilibria depend on a number of critical factors: the amount and type of price discrimination in advertising, the correlation between formats and audience composition, the relative profitability of the different market segments, and diseconomies of scale in program quality. For a variety of market structures, the ability to discriminate on the price of advertising encourages a higher level of quality in broadcast media.  相似文献   

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