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1.
雅典奥运会和日韩世界杯足球赛电视收视状况的比较 总被引：1，自引：0，他引：1
运用文献资料、比较研究等方法，对雅典奥运会和日韩世界杯足球赛电视收视状况进行研究。结果显示：日韩世界杯足球赛收视规模稍高于雅典奥运会，但奥运会收视人群分布范围更广。世界杯足球赛和奥运会电视转播权价格相近，但奥运会电视转播权却是购销两旺而购买世界杯足球赛转播权的公司处境艰难，缺少美国市场的支撑是关键原因。两大赛事对我国电视体育市场都有巨大的拉动作用，我国运动员参加的比赛最受观众关注，节目播出时间是影响收视率的重要因素。奥运会收视的“全民性”特征更为明显。 相似文献
2.
已经结束的 2 0 0 2年韩日世界杯足球赛 ,以其奇迹诞生、冷门迭爆、问题丛生而备受世人关注。高水平职业联赛对世界杯质量的冲击越来越大 ,足球技战术的革命还没有真正到来 ;另一方面 ,足球的纯粹性也受到了人们的质疑 ,商业炒作、裁判问题、政治因素和民族情绪正一步步侵蚀着足球 相似文献
3.
Miguel Conchas 《Soccer & Society》2014,15(1):167-174
The FIFA (Federation Internationale de Football Association) World Cup is the world’s biggest soccer tournament and is one of the largest international sporting events. In 2014, Brazil will host the quadrennial FIFA World Cup for the second time in its history. Since this premier global mega-event involves much of the world and Brazil is a major nation that seeks to assert its position internationally, the situation is optimal for exploring various issues. Scholars have examined various aspects of the ongoing preparations. Researchers have several options worthy of exploration including, but not limited to, relevant social phenomena, the social, cultural, economic and educational impact, as well as the cultural practices related to this mega-event. The aim of this literature review is to present some key areas that should be considered in regards to the 2014 FIFA World Cup in Brazil. 相似文献
4.
通过对中美、美巴对抗赛，第二届世界聋人篮球锦标赛（世聋赛）、第三届斯坦科维奇洲际篮球杯赛（斯杯）志愿者管理研究，对美国NBA和国际篮球联合会以及重大单项体育赛事的志愿者管理模式进行了分析，为我国今后的单项体育赛事志愿者管理提供理论依据。 相似文献
5.
Andrea Giampiccoli 《Soccer & Society》2019,20(2):288-306
The real legacy of the 2010 World Cup is that people in the focus areas of Cape Town, Durban and Johannesburg–Tshwane may have received some benefit from infrastructural development while much of the rest of South Africa has fallen further behind those globally projecting conurbations. Though the literature on sport and community development is growing rapidly as is work on legacy and mega events, there are few studies that examine initiatives generated within local communities, particularly those located well away from the activities of international sport development agencies. In this paper, we examine a village football team in rural Mpondoland in the far reaches of the Eastern Cape located well away from the impact of World Cup football-related initiatives. We also explore activities of international sport development agencies. We examine the motivations of the players, the community role that football plays and how community-generated initiatives might be supported and nurtured with full involvement and democratic decision-making practices embedded into the operation of local sporting groups. Understanding the hurdles faced in resource-strapped communities will enhance discussion of the ways in which sporting development can be supported rather than imposed and become sustainable in the future. 相似文献
6.
Tom Penfold 《Sport in Society》2019,22(3):384-398
Soft power is a two-step process. First, countries need to possess national cohesion and international credibility. Second, they can then project certain marketable images to other countries. When transferred into a discussion of sports, it can be argued that sporting mega-events have become important arenas through which to exercise aspects of this soft power matrix. This article considers Brazil’s hosting of the 2014 FIFA World Cup and 2016 Olympics Games. I seek to understand whether they successfully promoted national cohesion by renewing a Brazilian national identity and healing social divisions. The result, I argue, is largely negative. Neither the World Cup nor the Olympics spread the message of national cohesion hoped for by the political establishment that successfully bid for the events. Instead sporting mega-events in Brazil provided a unity of protest and only the hope, that in time, the periphery can be heard over the centre. 相似文献
7.
自2 0 0 4年起,我国将迎来F1、NBA、女足世界杯、亚运会、奥运会等重大国际体育赛事。赛事的举行为我国企业进行体育赞助带来无限机遇,同时也面临巨大的挑战。文章分析了我国企业参与体育赞助活动时存在的问题并提出了发展对策。 相似文献
8.
This paper examines the impact of qualification for the 2006 World Cup on football participation in Australia. Australia’s qualification for the 2006 World Cup created widespread media coverage across the country, and this was amplified by the fact that it was only the second time the nation had qualified for the event. Contrary to a number of studies that have examined sport participation legacy and major events, this research presents data that suggest an overall positive trend in Australian football participation post Australia’s successful World Cup qualification. Three of the four demographic categories examined in the study had witnessed increased football participation across the examined period. 相似文献
9.
Juan Antonio Simón 《Soccer & Society》2019,20(7-8):948-959
ABSTRACTOne of the most memorable moments in the World Cups history is Marco Tardelli’s second goal in Italy’s win over Germany in the 1982 World Cup finals. Better known as Tardelli’s scream, it is thus a perfect object to analyse in order to understand football’s deeper social meanings and its political and cultural undertones, in this case both for the World Cup champions, Italy, and for the host country, Spain. In the Spanish case, organizing the World Cup was a huge political opportunity for the just restored democracy to showcase to the world a modern and pluralistic society leaving behind the authoritarian and outdated dictatorship. As for Italy, their first World Cup winning since World War II was heavily politically used by actors across the political spectrum. Such nationalistic approach constituted a novelty after decades of a low profile national discourse. 相似文献
10.
近年来微博的发展势头极其强劲,不但成为了社交网站的新宠,给人们的日常生活带来了巨大影响,而且还作为一种新型的传播工具,参与到了各种体育赛事中,给体育迷们带来新的赛事体验。从微博的传播模式和传播特点等方面入手,并以南非世界杯和广州亚运会为例,探析在微博时代体育赛事的新特点。 相似文献
11.
全球性重大体育赛事电视转播权开发状况的解析与思考 总被引：4，自引：0，他引：4
王晓东 《武汉体育学院学报》2006,40(10):19-23
运用文献资料、逻辑分析等方法对全球性重大体育赛事电视转播权开发状况进行了分析研究,研究结果表明,世界杯收视规模要稍高于奥运会,但奥运会收视人群分布范围更广,F1赛车的收视规模和收视人群分布范围较小。世界杯和奥运会电视转播收入相近,F1电视转播收入不如世界杯和奥运会。奥运会电视转播权销售中坚持了“公益性”的原则,最有利于世界上最广泛的观众观看奥运会,而世界杯转播权存在开发过度的问题。F1电视转播权销售采用的是彻底商业化方式,且转播权销售的透明度很低。我国三大赛事转播权销售价格近年大幅攀升,其中F1的上升幅度最大,世界杯次之,奥运会的上升幅度较平稳。中央电视台是三大赛事中国大陆转播权的唯一拥有者,这种垄断性地位还会保持一段时期。随着我国新闻管理机制改革和体育传媒市场的开放,最终将会形成众多体育媒体争夺三大赛事转播权的局面。 相似文献
12.
Rwany Sibaja 《Soccer & Society》2014,15(5):655-670
Scholars of Argentine fútbol have explored the construction of fútbol criollo and how this style of play has factored into the broader debate over national identity in Argentina. Focusing on the performance of the key Argentine personalities at the FIFA World Cup from 1958 to 1990, this essay explores how fútbol represented a contested vision of the nation across five decades. After a 24-year absence at the FIFA World Cup, and in the wake of the overthrow of President Juan Perón, Argentina underachieved at the 1958 tournament. The country would later experience a number of disappointments en route to eventually winning the 1978 and 1986 World Cups. However, across this time span (and beyond) the team’s style of play and identity became the subject of intense debate. Popular discourse revealed a preference between two approaches seemingly in juxtaposition to each other. On the one hand, traditionalists favoured the criollo style, which celebrated the pibe (the young kid from the streets) and the potrero (the dusty fields where fútbol is practised) as emblematic of the nation. These symbols represented the working class and elevated the life of the barrio as an anchor to the nation’s humble beginnings. On the other hand, reformers preferred approaches that proved successful in Europe. Sometimes described by critics as anti-fútbol, the emphasis was on physicality, strict adherence to tactics and data-driven training. Proponents in Argentina equated this European approach to progress and modernity. Between 1958 and 1990, notable Argentine personalities at the FIFA World Cup embodied both of these philosophies. 相似文献
13.
Although recurring sports events are held more frequently and by a larger number of cities than one-off events, little research has examined the branding process within recurring events. This paper addresses this gap by examining the brand creation process for international recurring sports events. Based on Parent and Séguin's (2008) model for one-off sports events, a comparative case study of the Alberta World Cup (Canada) and World Cup Drammen (Norway) cross-country ski events was conducted. Findings included similarities (leaders’ skills/value-based actions, induced event experiences, and institutional experiences) and differences (branding/marketing efforts, recognition of the sport, and nature of the event (success, media coverage, geographic location, and history/impact)). An expanded model of event brand creation is proposed, which can be applied to both one-off and recurring sports events in small and large North American and European cities. 相似文献
14.
AbstractMega sporting events such as the World Cup have been found to stimulate categorization of in-groups and out-groups among fans. While self-categorization correlates with gender, the sport of soccer also facilitates nationalistic categorization. The World Cup features nation vs. nation competition while making gender a non-variable as the men and women compete in separate tournaments in separate years. This study examined 33,529 tweets illustrating social media match commentary involving US teams and opponents on Twitter during the 2014 and 2015 World Cups. Results revealed US teams were more likely to be described in regard to attributions of success and failure, while opposition teams were more likely to receive personal and physical attributions. Conversely, no differences were found between US Men’s and Women’s teams in regard to characterizations of success and failure, but revealed the Women’s team was more likely to receive personal and physical characterizations. 相似文献
15.
With global media attention and a global reach, mega-sporting events play a crucial role in sports communication. Although the audience of these events has traditionally been overwhelmingly male, in recent years they have attracted an increasing number of women. The present paper therefore explores women’s and men’s motives for watching three mega-sporting events – FIFA World Cup 2006, the UEFA European Championship 2008 and FIFA World Cup 2010 – and compares the intensities of the three central motives of thrill, entertainment and information, especially as they relate to participants’ levels of general interest in sport. The results indicate that as their interest in sport increases, the differences between the motives of women and men decrease. This finding provides valuable initial insights into the increasing popularity of mega-sporting events among women. 相似文献
16.
Édison Gastaldo 《Soccer & Society》2014,15(1):123-131
This essay analyzes the complex relations between soccer and media in Brazil. Both massmedia and sports arrived in Brazil at the same time, in the late nineteenth century, both associated with the values of modernity in urban centres. It discusses the media coverage of the World Cup and data regarding audiences in particular. The World Cup is considered to be a very important social fact in contemporary Brazilian culture, and since its beginning, the World Cup has been available in Brazil exclusively through the mass media. Since the first international radio transmissions in the late 1930s, Brazil’s matches reached outstanding audience numbers. In the last three World Cups, the share of the total audience for the matches was around 95%, something like 110 million viewers per match, on average. The essay discusses the media’s role in projecting Brazilian football. 相似文献
17.
通过使用Shoemaker等人的新闻价值模型,分析新闻价值指标是否对2010年南非世界杯足球赛的体育报道产生了影响。该新闻价值模型假设:一场比赛越是重要和反常,媒体对其的报道就越显著。世界杯单场比赛的重要性和反常性根据FIFA排名来确定。测定每场比赛媒体报道的显著性,将其作为4种不同文本的因变量:美国传统媒体、美国网络媒体、我国传统媒体、我国网络媒体。研究结果表明,在预测媒体对体育赛事的报道上,此新闻价值模型基本有效。与网络新闻媒体相比,此价值模型更适用于传统新闻媒体。 相似文献
18.
James M. Dorsey 《国际体育史杂志》2014,31(14):1739-1754
The controversial awarding to Qatar of the 2022 FIFA World Cup, the world's most important sporting event alongside the Olympic Games, has emerged as a potential monkey wrench for social and political change. The tournament has to the Qataris' surprise given international trade unions, human rights groups and a reluctant governing world soccer body, Fédération Internationale de Football Association (FIFA), leverage they lacked prior to the awarding to pressure Qatar to radically reform the Gulf state's long-criticised labour system. It has also offered critics of the awarding of the event a stick with which to beat Qatar. In response, Qatar has pledged significant reform in a bid to secure achievement of its soft and subtle power goals and fend off demands that would fundamentally alter its political and social structures. In doing so, it is walking a tightrope, balancing the soft power-dictated need to embed itself favourably at multiple levels in the international community and defeat the mounting threat of losing the right to host the World Cup with maintaining a socially and politically restrictive system whose long-term viability is being called into question. 相似文献
19.
世界杯足球赛的综合效应 总被引：1，自引：0，他引：1
有着相当长历史的世界杯足球赛在市场化的原则下蓬勃发展,商业化使得足球运动与经济和文化产生良性互动,出现所谓的“世界杯景气”的社会文化综合效应。本文提出,“世界杯景气”其实是人气,世界杯给予了人们参与的机会,获得参与的机会对于现代人来说是至关重要的。“参与”的文化已成为主流,而主流参与自然成为文化的主导。 相似文献
20.
This article seeks to analyze certain questions concerning the protests mounted against the 1978 World Cup. After a brief review of the military government's efforts to use the World Cup to legitimize its dictatorship, to Argentine society as well as the rest of the world, we examine the reactions of world public opinion to the fact that this event was being held in a country ruled by a repressive, criminal regime. Our focus, however, is on the people and groups in Israel who used the occasion of the World Cup to protest and denounce the crimes committed in Argentina. The Israeli case is particularly interesting because of the close relations between Israel and the Argentine dictatorship, as well as the fact that Israel had a large community of Latin American immigrants, most of them Argentines. Their numbers steadily increased as several hundred exiles fled the horrors of the military dictatorship. 相似文献