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1.
The authors investigate the salient factors that influence users’ continuance intentions to use smart-connected sports products. Drawing on the theory of planned behavior (TPB), they propose that three major factors—attitude, social comparison as social influence, and perceived behavioral control—significantly influence users’ continuance intentions. Smart-connected sports product users (N = 236) participated in this study. Collected data were analyzed using Partial Least Squares (PLS) modeling. Results suggest two different attitudinal beliefs—technology-related (perceived usefulness) and fashion-related (perceived comfort) factors—of smart-connected sports products influence attitudes toward the products and that control-related factors (technical functionality and facilitating conditions) play a role in regulating users’ volitional behaviors from their intentions. The authors highlight user beliefs of smart-connected sports products based on TPB and propose a concrete, practical set of factors that practitioners might manipulate to facilitate users’ continuance intentions to use smart-connected sports products. 相似文献
2.
Drawing on the literature on service quality, value, satisfaction, and loyalty, the present study assumes a hierarchical, multidimensional scheme for perceived quality focussing on four process dimensions of service quality. The aim of this study is to test a comprehensive model of perceived quality on loyalty in the context of public aquatic centres in Australia. Using partial least squares structural equation modelling (PLS-SEM) on a sample of 961 repeat customers of three outdoor public aquatic centres, results from this study reveal that four first-order process quality dimensions—facility presentation, core services, secondary services and staff—are significant in determining their higher-order perceived quality construct, with facility presentation and staff having the strongest influence. Moreover, the results of the present study indicate that overall satisfaction fully mediates the impact of perceived quality and perceived value on loyalty (behavioural intentions), with perceived quality having the strongest influence on overall satisfaction and loyalty. The present study provides an enhanced conceptualisation of the perceived quality construct in the context of public aquatic centres and contributes to the debate on the relationships among service quality, satisfaction, value, and loyalty in the sport and leisure context. In addition to strengthening theoretical understandings, the present study offers a service quality model that allows aquatic centre managers to identify specific attributes of the service that can be managed to influence loyalty more favourably. 相似文献
3.
Yuhei Inoue Caroline Heffernan Taku Yamaguchi Kevin Filo 《Sport Management Review》2018,21(2):202-218
In this mixed methods research, the authors examine a unique type of small-scale event – a charity-affiliated sport event – and define and measure its social and charitable impacts as perceived by residents. Findings from interviews (N = 37) and surveys (N = 459) with residents indicated that the event’s social impacts can be defined by its capacity to develop social capital, enhance collective identity and pride, and promote sport, health, and well-being. Three types of charitable impacts also emerged, including empathy for cause, informational support, and tangible support. Of them, empathy for cause, which addresses a central social issue in the host community, had the strongest association with residents’ perceptions of social impacts. These results provide evidence of a variety of positive impacts that a charity-affiliated sport event has on a community, which can be used to bolster appeals for corporate sponsorship and government support to assist in event delivery. 相似文献
4.
Nicholas D. Theodorakis Kostas Alexandris Nikolaos Tsigilis Serafim Karvounis 《Sport Management Review》2013,16(1):85-96
The present study aimed to examine the relationships among service quality, satisfaction and spectators’ behavioural intentions, in the context of professional football. Using Gronroos’ (1984) theoretical framework, service quality was conceptualized in terms of technical (outcome) and functional (process-related) quality. Outcome quality was measured with two dimensions: game quality and team performance, while five dimensions were used to measure functional quality (tangibles, responsiveness, reliability, access and security). Three hundred and fifty (N = 350) spectators of a professional football game in Greece participated in the study. The results provided support of the two total service quality model used. Furthermore, outcome quality was shown to have a stronger influence on spectators’ satisfaction levels than functional quality; finally, satisfaction was shown to partially mediate the relationship between service quality and spectators’ behavioural intentions. These results contribute to our theoretical understanding of the factors that predict spectators’ loyalty in professional football. Sport marketing implications are also discussed. 相似文献
5.
《Sport Management Review》2019,22(2):235-246
Perceived risk, identification, and perceived value play a critical role in consumer behavior. Although previous researchers have examined identification and perceived value, examination of mediated sport consumption is lacking. Additionally, risk has received limited attention within this context. The purpose of the current study was to examine the relationships between identification, perceived value, and purchase intentions, and to assess the moderating role of perceived financial risk within the context of combat sports pay-per-view purchases. Combat sport consumers (N = 364) participated in an online survey. Findings showed that identification had a positive association with perceived value and purchase intentions. Perceived value was directly associated with purchase intentions and partially mediated the relationship between identification and purchase intentions. However, perceived financial risk did not moderate the value-intentions relationship. These findings contribute to the sport consumer behavior by (a) extending the understanding of identification, value, and purchase intentions in a mediated consumption environment, and (b) advancing knowledge on the role of financial risk in this setting. As advances in technology continue, it is important to understand the role of attitudes and behavior, and the potential impact of perceived risk on purchases of mediated sport programming. 相似文献
6.
Although the practice of building brand equity in the context of professional sport teams is popular, the formation of sport team brand equity in the sport marketing literature is still relatively unknown and incompletely understood. In this study, the authors propose a dual-identification model to examine the formation of sport team brand equity in an Asia-based professional team sport setting. Baseball fans (N = 548) of the Chinese Professional Baseball League (CPBL) in Taiwan participated in the self-administered survey. A Partial Least Squares Structural Equation Model analysis revealed that marketplace characteristics (including group experience, salient experience, team history, and fan rituals) and brand-identified-related factors (including self-congruity and team brand prestige) were significantly related to identification with sport team and identification with sport team brand, respectively. In turn, both identification with sport team and identification with sport team brand were significant predictors of sport team brand equity. These findings highlight the importance of studying a dual-identification model in order to understand how sport team brand equity forms and suggest implications for sport team managers. 相似文献
7.
《Sport Management Review》2016,19(5):536-549
The increasing popularity of mass participant sport events has provided sport event managers and scholars with an opportunity to contribute to a broader conversation on ways to promote population health. Theoretically, these managed sport services should have the capacity to enhance event participants’ well-being; however, the empirical link between event participation and well-being remains inconclusive. By comparing individuals who participated in a distance-running event with individuals who did not participate in the event, this study examined the contributions of the distance-running event, behavioural loyalty, and psychological involvement to life satisfaction, an indicator of mental health and well-being. Participants (N = 742) were recruited from a 10-mile running event held in the United States. The results revealed that participation in a distance-running event was positively associated with weekly running activity, an indicator of behavioural loyalty. In addition, the two facets of psychological involvement in running—pleasure and sign—mediated the relationship between weekly running activity and life satisfaction. These findings provide empirical support that distance-running events can serve as environmental correlates of participants’ behavioural loyalty and that the contribution of behavioural loyalty to life satisfaction lies in whether event participants identify pleasant and symbolic aspects of the activity. 相似文献
8.
In this study, the authors use participant interviews to examine how participating in an international event enabled the accumulation of subcultural capital. The authors conducted interviews with players (N = 9) in the Australian Football League (AFL) International Cup from Canada, USA, New Zealand, and Ireland. The AFL International Cup created a liminal state offering individuals with opportunities for: (a) national representation; (b) international competition and comparison; (c) cross-cultural learning and interaction; (d) sport subcultural engagement; and, (d) authentic game experiences. The resulting experience enabled participants a deeper connection with the sport subculture, which created the potential for sport advocacy in their home countries. Results will assist international sport event hosts in creating meaningful participant experiences that facilitate deeper personal attachments to the sporting subculture. 相似文献
9.
《Sport Management Review》2016,19(2):183-197
Brand communities have become an important aspect for brand management in social media. However, many brands have failed to establish a successful online brand community. In this study, we introduce branded communities as an alternative concept to brand communities. In contrast to brand communities, a branded community does not revolve around a specific (sport) brand, but around any interest or need. However, a specific brand makes use of the community for marketing purposes by sponsoring or operating the community. We emphasize the suitability of sport as an interest around which branded communities can be built as well as links of branded communities to sport sponsorship. We empirically studied the factors which influence the success of this phenomenon and the effects of operating or sponsoring such a community for a brand by using an online survey (N = 501) of members of a branded online community relating to football. The results demonstrate the relevance of topic interest (i.e., identification and involvement with football) and the quality of the community as determinants of interest in and loyalty towards a branded community. The brand owner benefits from an increase in brand loyalty for those community members who are aware of the brand as the operator of the community, whereby awareness of this sponsorship does not decrease loyalty towards the community. Our research contributes to previous knowledge by proving that branded communities are both an effective means for companies to deploy sponsorship and branding strategies in social media and provide a promising opportunity for sport managers to generate value. 相似文献
10.
Kirstin Hallmann 《Sport Management Review》2012,15(1):33-42
The popularity of women's soccer has increased in Germany since the inauguration of the sport in 1970 by the German Football Association. The purpose of this study is to analyze the current image of women's soccer in general and the pre-event image of the World Cup 2011 in particular, as well as the key drivers and indicators that trigger interest in attending women's soccer matches. The study sample consists of sport-interested individuals who were questioned concerning their attitudes and actions related to the attendance at women's soccer matches at different leisure facilities and sport events in Germany in 2009 (n = 1284). Additive image indexes were created in order to evaluate the respective images of women's soccer and the Women's World Cup. Regression analyses were applied to test the key drivers for interest in attending matches. The results suggest that age is important in determining the perceived image of women's soccer and the Women's World Cup and gender influences the perception of the pre-event image of the Women's World Cup. Moreover, various image indicators influence future behavior which applies as well to age. No differences were found regarding an effect of gender on future behavior. Regarding women's soccer it can be said that the more interesting, exciting and cheerful it is perceived to be, the higher the interest in attending matches. These attributes can be used in marketing communications to foster game attendance. 相似文献
11.
Engaging in relationships with other organizations is one way for nonprofit community sport organizations (CSOs) to acquire needed resources, knowledge, and other social benefits while achieving important public purposes and building community cohesion. This study explored the processes and outcomes of interorganizational relationships in CSOs through semi-structured interviews with presidents of these organizations (N = 20). The findings revealed key relationship processes including trust, consistency, balance, and engagement as well as specific management skills. The findings also revealed that relationships impacted CSOs through enabling improvements to program/service quality and operations, and enhancing community presence. The study contributes to the interorganizational relationship literature and our understanding of how relationships advance organizational goals in this small nonprofit context. 相似文献
12.
《Sport Management Review》2015,18(1):69-85
The current study focused on addressing a gap in understanding the design, structure, and management of sport-for-development (SFD) initiatives, in this case an initiative rooted in sport-based service learning. Sport, and specifically SFD, has been shown to facilitate positive outcomes such as social capital development through expanding networks and community building. Some studies have focused on impacts on volunteers in sport and SFD programs. These volunteers have developed networks most often through informal relationship building activities. Building on this knowledge, the current mixed methods study investigated the social capital development of alumni of a college service learning through sport course. Survey data (n = 93) and individual interviews (n = 22) with participants who had completed at least one semester in the course indicated that social capital development was facilitated. In particular, the intentional design, structure, and management aspects of the course and program provided opportunities for social capital development. 相似文献
13.
Although sport management researchers concur with one another regarding the significance of interaction between employees and consumers in shaping the consumers’ attitudes and behaviors, the vast majority of previous studies are largely isolated such that they take assessment exclusively from one side of the dyad—either employees or consumers. The authors seek to advance the current body of knowledge by utilizing a dyadic method that includes judgments provided by employees as well as one of each employee’s consumers in a high-contact sport service context (i.e., multi-purpose fitness centers). As such, the authors investigate how employee citizenship behavior and deviance behavior influence consumer citizenship behavior and participative behavior through consumers’ perceived service quality and satisfaction with employees. The results indicated that employee citizenship behavior positively and deviance behavior negatively shaped consumers’ perceptions of service quality, whereas the negative moderating effect of employee deviance behavior between employee citizenship behavior and service quality was not supported. Satisfaction with employees significantly mediated the relationship between service quality and consumer citizenship behavior but not between service quality and consumer participative behavior. Theoretical, methodological, and practical implications derived from this study are discussed. 相似文献
14.
《Sport Management Review》2020,23(2):256-270
The purpose of this study is to develop a comprehensive understanding of consumer experiences in participant sport events. The authors explored two traditionally prominent components (i.e., service quality and perceived economic value) and one emerging factor (i.e., athletic goal achievement) of consumer experiences at participant sport events. The authors examined the effects of these three factors on re-participation intention and the effect of athletic goal achievement on future exercise intention. Results of moderated serial mediation analyses based on data from a sample of marathon runners (N = 3186), all three factors exerted significant effects on re-participation intention. In particular, athletic goal achievement was positively associated with re-participation intention and future exercise intention through the serial mediation of performance satisfaction and overall event satisfaction. However, the moderating effects of athletic goal importance on the serial indirect relationship between athletic goal achievement and two outcome variables (i.e., re-participation intention and future exercise intention) were not significant. The findings of this study offer participant sport service providers with insights to manage participants’ athletic performance, service quality, and perceived economic value for better consumer experiences. Such efforts should result in higher participant satisfaction, better retention rates, and a higher post-event physical activity level. 相似文献
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16.
In the United States, the decision to commit extensive public resources to sport facilities is a contentious topic of debate. Elected officials often commit substantial public resources to sport facility projects amidst contrary empirical evidence and mixed residential approval. This behavior not only implicates the presence of political activity to advance a course of action, but also suggests an escalation of commitment (EoC), the subject of this study. The authors implemented a collective case study approach to examine three municipalities with long-standing histories of subsidizing professional sport facilities. Data collected from influential elected officials and public leaders (N = 13) as well as documents and records revealed (a) political action to be essential in EoC with decisions involving multiple stakeholder groups; (b) the influence and interaction of political action within each EoC determinant; (c) the substantial role of support, resources, power, and influence in efforts to increase and prevent commitment to a failing course of action; and (d) noticeable spillover effects from use of political activity in EoC. 相似文献
17.
Effects of sport facility services of program attractiveness, socializing opportunities customer loyalty, and the sportscape on frequency of participation at three different types of sport facilities; special purpose – health and fitness centers, single-purpose – tennis, golf or swim pool amenities, and multi-use – gymnasia were examined. The purpose of the study was to identify differences between, and effects on, participation at different types of participant sport facilities due to service quality. Data were collected on a sample of 1199 participants from a mid-sized east coast Australian city. Linear restrictions testing determined that the three sport facility types were significantly different in the ways in which the constructs affect repeat participation. The sportscape has the most impact on participation frequency at fitness facilities, and minimal impact on participation at multi-sport facilities. Implications for retaining customers at each facility type are discussed. 相似文献
18.
Volunteers are a major labor source in sports; however, the impact of volunteers on organizational image or on customers’ repatronage intentions has not been studied. An experimental study (2 × 3 factorial design) was employed to explore the effect of Employment Status of the service provider and perceived Quality of Service Exchange on Perceived Organizational Image and Intention to Attend a Game with 461 college students who were potential customers of college sports. Quality of Service Exchange included Technical Aspects (presenting of information vs. presenting of no information) and Relational Aspects (willingness to help vs. unwillingness to help). Results showed that both Perceived Organizational Image and Intention to Attend a Game were primarily determined by Quality of Service Exchange. Employment Status and the interaction term between Employment Status and Quality of Service Exchange only minimally influenced the two dependent variables. This suggests that potential customers of college sports did not distinguish the service of volunteers from that of paid-employees. 相似文献
19.
《Sport Management Review》2014,17(3):254-264
Consumers are bombarded every day by numerous promotion messages, and their decision making in purchasing sport goods or services is frequently confused by these advertised information (Lysonski, Durvasula, & Zotos, 1996). For this reason, research in consumer decision-making styles has become increasingly popular. In 2009, Bae, Lam, and Jackson developed the Purchaser Style Inventory for Sport Products (PSISP) to identify consumers’ shopping behaviors. However, the PSISP was exploratory in nature. The purpose of this study was to validate the PSISP using confirmatory factor analysis. Participants (N = 455) were college students in the southern region of the United States. Fit indices (e.g., CFI = .92, SRMR = .068, RMSEA = .065: 90% CI = .062; .068) indicated the model provided reasonable fit to the data. After model respecification, the 37-item PSISP-II model significantly (p < .001) improved and included nine latent factors: Quality, Brand, Fashion, Recreation, Price, Impulse, Confusion, Habit, and Endorsement. It was concluded that the PSISP-II was a reliable scale in measuring consumer decision-making styles in purchasing sport products. 相似文献
20.
《Sport Management Review》2014,17(4):493-506
Sponsorships are a critical resource for nonprofit community sport organizations (CSOs) that are increasingly experiencing pressure to generate funding beyond their traditional source of membership revenues. In order to optimize this alternative source, it is important to understand the nature of the relationship between CSOs and sponsors and its impact on those clubs. Scales were developed, and presidents of CSOs (N = 189) completed a corresponding survey that measures the extent to which clubs’ relationship with their key sponsor was characterized by various elements of the relationship process and relationship outcomes. Operational competence was a consistent predictor of the impact of the sponsor relationship on club program/operations and community presence, and further enhanced the impact of long-standing sponsorships. Notably, operational competence was perceived to be required to a lesser extent in CSO–sponsor relationships than in the other process elements. Implications for effective CSO–sponsor relationships and directions for future research are presented. 相似文献