共查询到20条相似文献，搜索用时 15 毫秒
1.
基于信号传递理论和公平理论,构建了网络零售商无缺陷退货政策对消费者溢价支付意愿影响的概念模型,以分析其直接和间接影响,以及产品类别和产品涉入度的调节作用。结果表明,宽松的退货政策使消费者产生更高的感知质量和更低的感知风险,进而产生更高的溢价支付意愿。相对于搜索产品、购买体验品时,退货政策宽松度对消费者感知质量和感知风险的影响更强;相对于低涉入度的消费者,退货政策对高涉入度消费者的感知质量影响更强,而对感知风险的影响并无显著差异。 相似文献
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利用哈尔滨市952个城市居民样本数据,选择13个因素作为识别生态消费行为的基础变量,运用因子分析方法考察消费者行为的维度结构,结果表明生态消费者进行消费时不仅关注环境,而且还关注消费对自身的影响;根据不同个体的消费习惯与个体特征之间的差异性,采用聚类分析方法对总样本进行分析,将其分为坚定型生态消费者、主流型生态消费者、偶尔型生态消费者和非生态消费者四类,并在此基础上分别从人口统计学特征、社会和环境价值观、心理学特征3个方面分析了不同类型生态消费者的行为特征。 相似文献
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城市生活垃圾资源潜力与产业化对策 总被引：32，自引：2，他引：32
垃圾是放错地方的财富,全球各国却为之困扰。如何实现垃圾减量化、资源化、无害化成为城市可持续发展领域的新焦点。文章在浅析全球尤其中国人口和城市化水平高峰期的到来而更加严峻的垃圾态势基础上,从物质不灭和能量守恒定律角度,通过探讨垃圾回收利用的资源化潜力,揭示垃圾产生的历史必然;并就中国垃圾产业的建立、组织、运行机制和法律、法规提出了相应的建议,为实现中国城市生活垃圾减量化、资源化、无害化即城市可持续发展找到新的突破点。 相似文献
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[目的/意义]旨在为商家能否调动消费者的惊喜情绪提高优惠券赎回率提供参考。[方法/过程]运用事件相关电位技术对消费者产品搜索时触发的惊喜情绪以及大脑活跃程度进行即时观测,通过问卷调查收集了156条有效数据,采用PLS模型和方差分析进行数据分析。[结果/结论]结果显示惊喜情绪偏转促使消费者P300成分产生。消费者做出与初始需求相悖的购买决策时,脑内激活冲突信号,体现在N2成分的振幅差异上,惊喜情绪相比于喜悦情绪诱发的N2成分振幅更低。结合PLS模型提出,基于消费者损失厌恶心理,惊喜情绪激发的喜悦情绪比没有惊喜情绪激发的喜悦情绪更容易增加感知交易价值,产生购买意愿。 相似文献
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本文通过研究近年来关于研发和加计扣除政策的文献,结合调研和分析发现企业存在利用加计扣除政策进行盈余管理的可能,并以此提出假设。本文以财政部2008年首次颁布研发加计扣除政策以及2013年扩大可扣除范围这两个时间点前后为研究对象,选取我国2006年到2014年均为高新企业的上市公司为实验组样本,这几年均不是高新技术企业的上市公司为控制组样本,通过双重差分、分段研究等方法,检验政策实施效果。研究发现：（1）政策实施后,实验组相比控制组研发费用比例显著增加,即政策执行促进了企业的研发投入;（2）政策对于企业研发效率的提升并没有起到显著的作用;（3）政策实施后实验组的总资产利润率的波动相比控制组显著减小,同时可操控性应计利润显著减少,说明政策实施后,企业运用该政策来替代应计利润进行更隐蔽的盈余管理,达到平滑企业利润的目的。最后,本文提出在执行加计扣除政策时应考虑行业特征、增加政策执行力度和加计扣除透明度等建议。本文的研究为从盈余管理的视角审视加计扣除的政策实施对研发效率的影响带来新的文献与数据。 相似文献
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基于一项以5600名分类网站顾客为对象的实验,检验了顾客历史行为和电子优惠券促销对其未来购买决定的影响,特别是两者的交互影响.其中,历史行为包括历史购买和历史点击浏览行为.结果表明,历史购买行为和电子优惠券及其交互项对顾客未来购买决定均有显著正向效应;而就历史点击浏览行为而言,尽管其对网络顾客购买决定的直接效应并不显著,但当给曾经点击过产品购买页面的顾客发放优惠券时,其购买意愿相对于未曾点击过购买页面的顾客购买意愿更强. 相似文献
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This study seeks to examine consumers’ self-disclosure in mobile payment (MP) applications by highlight the value of personal and proxy control enhancing mechanisms: perceived effectiveness of privacy setting and perceived effectiveness of privacy policy. To empirically validate the model, we conducted two quantitative survey studies in the same research inquiry. The empirical results suggest that perceived benefits, perceived effectiveness of privacy setting, perceived effectiveness of privacy policy, and perceived risks together predict perceived value and psychological comfort, which further determine consumers’ self-disclosure in MP applications. This study contributes to the information privacy literature by highlighting personal and proxy control enhancing mechanisms to promote consumers’ self-disclosure in MP applications. 相似文献
8.
Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy 总被引：5，自引：0，他引：5
David J. Teece 《Research Policy》1986,15(6)
This paper attempts to explain why innovating firms often fail to obtain significant economic returns from an innovation, while customers, imitators and other industry participants benefit Business strategy — particularly as it relates to the firm's decision to integrate and collaborate — is shown to be an important factor. The paper demonstrates that when imitation is easy, markets don't work well, and the profits from innovation may accrue to the owners of certain complementary assets, rather than to the developers of the intellectual property. This speaks to the need, in certain cases, for the innovating firm to establish a prior position in these complementary assets. The paper also indicates that innovators with new products and processes which provide value to consumers may sometimes be so ill positioned in the market that they necessarily will fail. The analysis provides a theoretical foundation for the proposition that manufacturing often matters, particularly to innovating nations. Innovating firms without the requisite manufacturing and related capacities may die, even though they are the best at innovation. Implications for trade policy and domestic economic policy are examined. 相似文献
9.
Patrick Xavier 《The Information Society》2013,29(5):342-354
Consumers can be disadvantaged and suffer detriment when information is withheld, when there is deception in the information provided, or when information is too difficult for consumers to obtain or evaluate. While information provision is often favored as a policy/regulatory tool to address “market failure,” it can have its own failings and drawbacks. For instance, the volume of information presented can contain its effectiveness. While the demand-side analysis indicates that actual consumer behavior exhibits systematic departures from the “rational” behavior assumed by conventional (neoclassical) economics, behavioral economics goes further in questioning whether additional information is always useful. It challenges some of the presumptions of conventional economics that consumers make their choices coherently and rationally. This article incorporates such considerations in proposing measures (including regulatory initiatives) that could improve the information made available to telecommunications consumers. 相似文献
10.
伴随着电子商务的快速发展,快递包装带来的资源浪费与环境污染问题不断加剧,提高快递包装回收利用率是实现绿色物流与资源可持续化的关键所在。本文基于东北、中部和西部地区1151份消费者调查数据,通过Probit模型分析环境认知（环境关心、环境态度、环境责任）、感知利益对消费者参与快递包装分类回收意愿与行为悖离的影响,运用层次回归将政策宣传、便利程度对环境认知、感知利益与消费者回收意愿与行为悖离关系的调节效应纳入分析,进而通过ISM模型探析各影响因素之间的逻辑层次关系。结果表明：①环境关心、环境态度、环境责任、感知利益均对消费者参与快递包装分类回收意愿与行为悖离存在显著负向影响;②政策宣传、便利程度不仅对消费者回收意愿与行为悖离产生显著负向影响,还在环境认知、感知利益对消费者分类回收意愿与行为悖离的影响路径中发挥了负向调节效应;③年龄、受教育程度和网购次数对消费者分类回收意愿与行为悖离具有显著负向影响;④逻辑层次关系显示,消费者参与快递包装分类回收意愿与行为悖离的表层直接原因是环境认知和感知利益,政策宣传、便利程度是中层间接因素,年龄、受教育程度、网购次数是意愿与行为悖离的深层根本因素,而且深层和中层因素均要通过表层直接因素才能对消费者分类回收意愿与行为悖离产生影响。因此,提升消费者环境认知能力、完善消费者参与回收的激励政策和回收设施以及加强政策宣传,对于消费者参与快递包装分类回收具有重要推动作用。 相似文献
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This paper addresses the implementation of technology-forcing policies in open-ended diffusion processes that involve companies and regulators as well as consumers and civil society actors. Mobilising insights from the societal embedding of technology framework and policy steering theories, we investigate two implementation dilemmas that relate to an overarching tension between flexibility (to enable technological learning and stakeholder engagement) and coordinated push (to focus actors and drive deployment): a) early or late formulation of initial targets, and b) technocratic or emergent-adaptive implementation styles. We investigate these dilemmas with four comparative case studies of smart electricity meters between 2000 to 2019, which diffused rapidly in the Netherlands, Norway, and Portugal, but decelerated in the UK. We relate these differences to policy choices, and identify two patterns for successful implementation of technology-forcing policies: a) start with early targets and a technocratic style, but make adjustments if there are substantial protests or technical problems, and b) start with an emergent-adaptive style and formulate and enforce targets later, once technical and social stabilisation has occurred. 相似文献
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在新能源汽车“补贴型”政策逐步“退坡”的背景下,有效发挥“非补贴型”政策的作用具有重要的现实意义。选择中国目前实施的“路权优先”和“充电保障”两项主要“非补贴型”政策,以新能源汽车示范推广城市为例,应用双重差分模型从时间和区域两个维度分析了两项“非补贴型”政策作用的差异性。结果表明：从时间维度来看, 新能源汽车“非补贴型”政策作用虽然稍低于 “补贴型”政策,但是十分显著并呈现持续上升趋势,新能源汽车“非补贴型”政策可以成为“补贴退坡”后市场持续发展的重要政策支撑,其中,“路权优先”政策作用的增幅相对更大;从区域维度来看,“充电保障”政策作用的区域差异不明显,“路权优先”政策作用则存在比较明显的区域差异性,城市的交通承载压力越高,“路权优先”政策作用越强。在新能源汽车“补贴退坡”的情形下,应在快速推进充电桩等基础设施布局的同时,加大新能源汽车“路权优先”政策实施的力度,同时,要根据交通承载压力的区域差异性,因地制宜地实施差异化的“非补贴型”政策。 相似文献
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转基因食品的标签与知情选择的伦理分析 总被引：4，自引：2，他引：4
由于转基因食品(geneticallymodifiedfoods,GMF)可能有潜在危险,许多国家和消费者要求对转基因食品贴标签,以便消费者能在知情的基础上做出自由选择。但有些国家像美国和许多生产商、销售商不愿意贴标签,他们认为转基因食品与传统食品一样安全,没有必要进行标识。本文对转基因食品的标签与知情选择(labeling＆informedchoice)的概念问题作一个简单的阐述,对其伦理问题作了重点分析并进行哲学反思,结论是应该对转基因食品进行标识,以尊重消费者的知情选择权。 相似文献
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Digital platforms are becoming increasingly important for household sector innovators that seek support for the innovation process and that want to make innovations available to large audiences. Innovation development and diffusion is especially challenging for first-time innovators as they cannot build on experiences from prior innovations. We argue that first-time innovators can increase the diffusion success of their innovations by engaging in pre-innovation platform activities. We use the context of the 3D printing platform Thingiverse to show that a consumer's pre-innovation platform activity increases innovation diffusion success and that frequency, quality and relatedness of a consumer's pre-innovation platform activity promotes this effect. We find support that innovation quality, the use of recombinant innovations, and innovation documentation are three mechanisms through which pre-innovation platform activities translate into higher diffusion success of consumers’ first innovation. 相似文献
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为加快绿色交通发展与促进新能源汽车市场推广,引入前景理论与演化博弈论耦合,构建新能源汽车推广政策三方演化博弈模型,根据模型的复制动态方程分析政府、汽车企业、消费者的策略选择演化及其影响因素,并通过Matlab软件进行数值仿真实验。研究结果表明,政府、汽车企业及消费者的决策行为会受到另外两者的决策影响;现金补贴政策能够促进汽车企业及消费者选择新能源汽车,但补贴过低达不到预期效果;部分限制燃油汽车政策能够增加消费者使用燃油汽车感知成本,同时增加新基建的投入能够提高使用新能源汽车感知收益,有助于策略组合朝理想状态演化。 相似文献
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日本通过国内、国际两个层次的博弈作出了加入TPP 谈判的决定。在国内层次上,日本政府主要通过制定农业改革政策、在TPP 谈判中要求设置“例外品种”等措施减轻了来自反对派“农协”的压力,并得到了产业界及国内民众的支持;在国际层次上,日本在得到不必在谈判之前事先承诺单方面取消所有关税,与美国确认双方存在应予以照顾的“敏感产品”的承诺的同时,也满足了美国要求日本开放农业、美国汽车业界要求的在谈判中维持美国的汽车进口关税、日本以简单手续扩大进口美国汽车等相关诉求。 相似文献
19.
Fishman JR 《Social studies of science》2004,34(2):187-218
The process of bringing new drugs to market interweaves commercialism, science, clinical medicine, and governmental regulation. Through their authority and public persona as medical experts, academic clinical trial researchers studying these pharmaceuticals are integral to this process, serving as mediators between producers (the pharmaceutical companies) and consumers (clinicians and patients) of new drugs through a complex set of exchange networks. Using examples from my ethnographic research on the search for pharmaceuticals to treat what has become known as female sexual dysfunction, this paper explores the links academic researchers make with drug manufacturers and consumer markets. Academic researchers have become an integral aspect of drug development, not only by conducting clinical trial research, but also by participating in a number of other activities that assist pharmaceutical companies in identifying and creating new markets. In this paper, i examine how researchers attend professional meetings where they present clinical trial data, lecture at continuing medical education conferences, and offer themselves as ' experts' to raise awareness about disorders and their treatments. Modifying a sociology of technology approach, this paper focuses on the actors in the social network who mediate the junctions between technological producers and consumers. This extends work in this area through theorizing the linkages between exchange networks, commodification techniques, and technoscientific developments. 相似文献
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Connoisseur consumption is continuing to grow in popularity, with more niche retailers and specialty firms servicing increasingly discerning consumers. Despite the wealth of consumer data from social media platforms, there has been little empirical focus on how consumers make sense of their experiences after interacting with cultural interlocutors from niche industries with highly specialized knowledge. In order to scrutinize the process of distinction making in practice and reception, this study employs a mixed methods approach to triangulate the production, reception, and practice of taste-making at four coffee fairs held in Toronto, Ontario, and Hamilton, Ontario. Through ethnographic fieldwork, conventional content analysis, and a discourse network analysis of social media usage from attendees, this study finds that there are important contextual differences that affect which discourses are present in-person and appear online. 相似文献