共查询到20条相似文献，搜索用时 683 毫秒
1.
Patrícia Silva António F. Tavares Tiago Silva Mariana Lameiras 《Government Information Quarterly》2019,36(3):469-479
This article explores the determinants of local governments' use of social networking sites. It does so by analysing the relative impact of institutional, political and social determinants, while controlling for the impact of mayors' traits and social characteristics of municipalities on local governments levels of activity on Facebook. Empirically, this article presents a within-case analysis of Portuguese municipalities' activity on social media, aiming to shed light on the strategic use of social media by local governments. A coherent picture associated with politically pro-active local governments emerges from the results: higher levels of social media activity appear in municipalities with more competitive local elections and higher commitment to transparency. Moreover, findings suggest that local governments tend to be concerned with the low levels of voter turnout, potentially resorting to social media as a powerful tool to increase civic engagement and (offline) political participation. Levels of Facebook activity are significantly higher in larger and wealthier municipalities. The results indicate that Facebook official pages of municipalities are part of a larger arsenal of tools to promote political engagement and activity levels signal a propensity to involve citizens pro-actively. 相似文献
2.
《Government Information Quarterly》2022,39(4):101755
Government entities utilize social media to communicate with primary, secondary, and tertiary constituents. The microblog Twitter serves as a rapid and inexpensive means of communication, allowing municipal governments to reach a large and diverse audience with limited time or resource costs. Lacking in the existing research are examinations of whether governments are using social media outlets like Twitter as strategic communication tools or merely as ad-hoc communication outlets. By applying the Barcelona Principles 3.0 as the theoretical framework, this study explores whether U.S. municipalities measure and evaluate their Twitter activity as part of a formal communications process informed by modern public relations standards, an whether differences in municipal resources and demographics predict the integration of social media measurement and evaluation. The results suggest that while formal communication plans are reported to exist, there is not a sufficient presence of goals, policies, procedures, and metrics to consider Twitter a formal, strategic communication tool for participating municipalities. Total population and the administrative role of the social media account manager were also found to impact the perception of defined procedures and specific assessment metrics. Though these results suggest a lack of formal integration of social media measurement and evaluation, more research is needed to explore the factors which may impact this situation. 相似文献
3.
《Government Information Quarterly》2018,35(1):109-122
Despite the expectation that social media use in the public sector contributes to enhancing government responsiveness to citizens, few empirical studies exist on whether social media use actually leads to more responsive public administration in practice and how social media are used by governments to build citizen-centric governance. The purpose of this study is to examine what roles are played by mayors and public officials in social media networks to increase government responsiveness. Thus, we adopt social network analysis (SNA) to the Twitter network of public services as well as carry out a case study on interactions among the mayor, local government, and citizens via Twitter in Seoul, Korea. The research findings show that the mayor of Seoul plays the most important role as a bridging hub in the Twitter network. Specifically, the mayor serves as a bridge between different clusters of citizens and public officials as well as a hub for the most connected users in the network. The mayor's role as a bridging hub in the Twitter network contributes to enhancing government responsiveness by making possible to overcome the disconnection between citizens and the local government, and information asymmetry among the mayor, public officials, and citizens. 相似文献
4.
《Government Information Quarterly》2018,35(4):579-587
As governments are increasingly turning to social media as a means of engaging the public, questions remain as to how they are actually using various social media platforms. Do specific platforms engender specific types of messages? If so, what are they, and how do they affect civic engagement, co-participation, and address citizen concerns? In this paper, we compare the use of Instagram and Twitter by ‘The Big Lift’, a bridge re-decking project completed by Halifax Harbour Bridges. Based on a content analysis of Instagram (n = 248) and Twitter (n = 1278) public posts, we found that Instagram was used as a more ‘informal’ narrative platform that promoted a clicktivist type of responses from the audience, whereas Twitter was a more ‘formal’ news platform that supported greater two-way communication between the organization and the audience. We conclude that by building and maintaining their active presence and following base on social media, and especially on Twitter, organizations can develop a capacity to address social concerns during disruptive events or infrastructure projects like ‘The Big Lift’. 相似文献
5.
Kelly M. Meyer 《媒体管理杂志》2015,17(4):241-257
A content analysis of 4,507 tweets from 60 local news organizations in the United States was conducted to examine Twitter strategies used by the local news industry. Results indicate that local news organizations in the United States mainly used Twitter as an additional platform for news dissemination. While local TV stations and newspapers differed significantly in their use of tweet structures, content, and strategies, both followed the similar practices of their traditional media portals. In addition, the number of followers and total tweets of a news organization’s Twitter account, use of photos, hashtags, usernames, and tweet content predicted audience engagement with the site. Overall, local news organizations in the United States did not appear to use Twitter to cross-promote and/or supplement their traditional business practices. This research calls for more systematic, multi-dimensional social media management in local newsrooms. 相似文献
6.
Leticia Bode 《Mass Communication and Society》2016,19(1):24-48
Although literature about the relationship between social media and political behaviors has expanded in recent years, little is known about the roles of social media as a source of political information. To fill this gap, this article considers the question of whether and to what extent learning political information occurs via Facebook and Twitter. Theory suggests that social media may play a significant role in the learning of political information within the modern media environment. Making use of a combination of experimental and survey-based studies, the data suggest that the potential for users to learn political information from social media exists but is not always realized within the general population. 相似文献
7.
This paper provides a general overview of the way local governments use Twitter as a communication tool to engage with their citizens. More concretely, it tries to identify factors associated with both the channel activity and citizen engagement, to understand the relationship between media type and citizen engagement and to analyse whether different content generated different levels of engagement. A sample of the 29 most populated Andalusian local governments is examined. The results show that the majority of Andalusian local governments have an official corporate Twitter account with certain level of activity. There is no, however, a significant relationship between the population of a municipality and its citizen's engagement, and there is a significant negative relationship between audience and engagement and between activity and engagement. The findings of the study also show the particular media and content types generate higher engagement than others. This paper contributes to the literature on social media and has practical implications for local governments. 相似文献
8.
Information technologies are increasingly important for political and social activism. In particular, web 2.0 tools and social media applications have recently played a significant role in influencing government decision making and shaping the relationships between governments, citizens, politicians, and other social actors. After the Arab Spring and the uprisings that have led to significant political changes in Egypt, Tunisia, and Iran, commentators argue that information technologies have the potential to strengthen social movements and ultimately transform society. However, this influence is not new. There were movements in the 90s, using the new technologies of e-mail and websites, which were able to gather significant social attention and generate political pressure. Based on three Mexican social and political movements that span close to 20 years, this article identifies key similarities and differences in the use of information technologies and proposes a framework to understand the evolution of cyberactivism. Initially, activists used information technologies to promote a movement's main ideas and gain global support. More recently, a single tool or application, such as Twitter, has been the technological basis for certain social and political movements. However, there is a trend towards a more integrated use of social media tools and applications, generating what could be called cyberactivism 2.0. In addition, there are some distinguishable stages in the development of social protests using information technologies; this evolutionary model seems to be useful to understand very different social and political movements using very different levels of technological sophistication. 相似文献
9.
《Journalism Practice》2013,7(6):726-741
Now that an increasing number of journalists and editorial offices make use of social media platforms such as Facebook and Twitter to research, break, distribute and discuss the news, social media guidelines are being issued with increasing frequency by news organizations that want to indicate to journalists what is and is not permitted on these platforms. This study investigates how Flemish journalists experience the sense and nonsense of these social media guidelines, focusing on rules that prescribe their behaviour on Twitter. Analysis of 20 in-depth interviews demonstrates that the majority of Flemish journalists find the introduction of rules concerning the use of Twitter unnecessary. The argument heard most often is that the journalist's common sense should be enough to deal with the platform in the proper way. A number of journalists even find the rules a curtailment of individual freedom. Guidelines concerning specific formal requirements—such as mentioning the employer in the Twitter biography and/or account name, or the requirement to only use one account—encounter particular resistance. The journalists interviewed are, however, favourably disposed to a list of non-enforceable recommendations. Based on these findings, the tweeting journalists seem to indicate that they themselves are able to both adapt their use of social media to fit traditional professional norms and adapt those norms to fit the media logic of the Twitter platform. 相似文献
10.
《Government Information Quarterly》2022,39(2):101643
Social media have become a common organizational resource of governments and public administrations in different contexts. Previous authors have stated that social media institutionalization encompasses a process including stages from experimentation to complete command of the innovation. However, an understanding of barriers to social media institutionalization in public administration needs to be developed. In this article we focus on exploring what factors operate as barriers of the social media institutionalization process. Methodologically, we use a mixed-methods strategy combining different sources of data for triangulation purposes, including a survey on social media conducted to Spanish largest local governments. Based on this data, and following the literature on social media institutionalization, we construct a Social Media Institutionalization Index (SMI). Our SMI is founded on a set of variables measuring to what extent social media have been embedded in public sector organizations. Also, we conducted a case study in a city council based on semi-structured interviews. Our results suggest that social media institutionalization has not been fully developed in our sample of local governments. In addition, different variables (including security, lack of resources for maintenance, control and evaluation, organizational culture, or absence of governance framework) are perceived by public managers as institutionalization barriers, whereas the governance scheme of social media seems to be the critical variable. At the same time, we emphasize that some inhibitors might be overvalued by public employees. This article encourages future avenues of comparative research and practical recommendations to public managers leading social media in the public sector. 相似文献
11.
In this paper, we examine data from a 2011 survey of grassroots (or local) governments in the United States with respect to their adoption of social media (e.g., Facebook, Twitter, YouTube, blogs, and Flickr) especially to ascertain the drivers of local government social media adoption and whether the drivers are similar to or different from the drivers of e-government adoption. We also address whether the adoption of social media portends a move by local governments from Web 1.0 to Web 2.0. 相似文献
12.
This article aims to provide an overall picture of the use of Twitter as a significant social media tool by mayors in Turkey and to investigate, using content analysis and tweet categorization, whether Twitter is used by mayors in Turkey to offer better public services. Thus, this study focuses on the impact of Twitter in Turkey on transparent, participatory and citizen-oriented local public services. Our analysis has revealed that mayors in Turkey use Twitter especially to share information, send personal messages and share their location and activities. The use of Twitter for transparent, participatory and citizen-oriented public service delivery is not common among mayors. Twitter is adopted and used by mayors mostly for the purposes of self-promotion and political marketing in Turkey. 相似文献
13.
This study examines whether the characteristics of those who share news articles on social media influence the hostile media effect. In an experiment, participants read a news article shared by 1 of 4 Twitter users, 2 (Republican vs. Democrat) × 2 (21 vs. 503,000 followers). Consistent with the hostile media effect, both Republicans and Democrats believed that a news article shared by a Twitter user from an opposing political party was more biased than one shared by a Twitter user from the same political party. As the Twitter account had more followers, however, this effect was more prominent among Republicans and less prominent among Democrats. 相似文献
14.
Angela M. Lee 《媒体管理杂志》2015,17(4):217-239
To examine how journalists use, and are affected by, social media in their pursuit for speed, this study conducted in-depth interviews with 11 journalists from various U.S. national, metropolitan, and local newspapers. Findings revealed an industry-wide expectation that journalists engage with audiences on social media. But in terms of practice, most interviewees reported that they mainly use Twitter to facilitate news work (i.e., contact hard-to-reach sources) and communicate with other journalists; audiences are rarely their focus on social media. The interviewees were also asked about their perception of how Twitter affects audiences. Most interviewees were unsure of its impact on credibility, but believed that it may promote news use, although not contribute to news organizations’ bottom line. This study offers five reasons why social media are not saving the newspaper industry, and discusses managerial implications regarding the gap between social media expectations and practices. 相似文献
15.
《Government Information Quarterly》2018,35(1):98-108
Social media have provided new environments for both individuals and organizations to communicate. The literature on government use of social media has noted that these platforms provide a variety of democratic functions for government institutions, in their ability to increase transparency and citizen participation. However, there is less recognition and understanding in this context about the symbolic and presentational content governments communicate on social media. This is the case despite the fact that social media are tools for self-presentation, the exchange of symbolic content, and marketing. We have conducted a literature review from diverse sources, including e-government, business, human-computer interaction, social psychology and human communication to develop a typology of government communication on social media. We present a classification scheme with 12 specific categories and discuss the potential purposes of these various types of communication. Via empirical content analysis, we code a total of 2893 Facebook posts of local governments across the U.S., in a pilot and in a confirmatory study. This analysis allows us to better understand the categories of communication and the extent of their presence. Although we find that most content on local government Facebook pages falls into the category of democratic information provision, almost half of all messages refer to symbolic and presentational types of information exchanges. We illustrate our results with examples, and present a discussion of these findings with implications for practitioners and future research. 相似文献
16.
Many researchers have assumed that social media will reduce inequalities between elite politicians and those outside the political mainstream and that it will thus benefit democracy, as it circumvents the traditional media that focus too much on a few elite politicians. I test this assumption by investigating the association between U.S. Representatives using Twitter and their fundraising. Evidence suggests that (1) politicians' adoptions of social media have yielded increased donations from outside their constituencies but little from within their own constituencies; (2) politicians with extreme ideologies tend to benefit more from their social media adoptions; and (3) the political use of social media may yield a more unequal distribution of financial resources among candidates. Finally, I discuss the implications of these findings for political equality, polarization, and democracy. 相似文献
17.
In this paper, we explore how local governments are using Instagram as a communication tool to engage with their citizens, using data from the municipalities of Andalusia (Spain). We seek to identify the determinants of local government use of Instagram, the determinants of activity in this channel and the determinants of citizen reactions in order to understand the influence of media types (picture, video or album) used in municipality posts, and to understand content type (what the post is about). Instaloader, an open source intelligence (OSINT) tool for Instagram, was applied. It made it possible to automatically extract all posts of the analysed municipalities (14,742 posts). These were later automatically analysed using R, an open source software. It was determined that of the 29 Andalusian local governments with the highest populations, only those that maintain an account on Instagram, totalling 17 municipalities (58.62%), would be part of the final analysis. Our findings demonstrate that when local governments have a high level of debt, they do not maintain and actively use Instagram accounts. We also found that quality of posts’ content is more important than quantity of followers, since there is no significant relationship between citizen reactions and the number of inhabitants of a municipality or the number of followers (audience), while there is a significant negative relationship between the number of posts (activity) and reactions. Our results also highlight that the level of reactions can be stimulated by certain media and content types. 相似文献
18.
《Communication Teacher》2013,27(1):63-70
Courses: Mass Communication and Public Opinion, Political CommunicationObjectives: Often, there are media events (e.g., local and national elections, the Super Bowl) that match up with what we hope to accomplish in a particular class. The purpose of this semester-length project for students was threefold: (1) to read and comprehend literature related to communication studies, media, and political strategy; (2) to collect and analyze data; and (3) to participate in civic engagement by taking part in Presidential DebateWatch events, both as an audience member and through the use of Twitter. 相似文献
19.
Magdalena Saldaña Vanessa de Macedo Higgins Joyce Amy Schmitz Weiss Rosental Calmon Alves 《Journalism Practice》2017,11(4):396-416
Despite the proliferation of research on social media and journalism, only a few studies have analyzed how journalists in Latin America embrace the affordances of social platforms for journalism practice. Based on a survey of 877 Latin American reporters, this article examines the platforms journalists use and how they use them. The broad finding is that, despite the great popularity of Facebook in the region, Twitter is the most important platform for daily newsgathering and journalistic work. Journalists turn to Twitter to find sources and stories, showing an important openness to participatory journalism. Yet, they mistrust information provided from political sources. Our findings show that different regions in Latin America work with social media in different ways, and local journalistic cultures have an impact on these adoptions, especially in the case of Brazil. Further research and implications for the field are discussed. 相似文献
20.
《Government Information Quarterly》2022,39(3):101709
Experts claim that the world is increasingly polarized by emerging social media platforms. The political actors amplify the polarization through their agents' user-generated content. The extreme political ideologies sway the people sitting on the fence on these social media platforms. Using tweets on a recent policy change on identity in India, the present study seeks to perform a scientific analysis of the polarization of the debates within ordinary citizens' groups from a theoretical lens. We further highlight some of the crucial trends that triggered these polarized discussions in general. Through the lens of Echo chambers and Herd behavior, this study provides valuable insights surrounding the influencers and individuals involved in this discussion where the polarization of preferences is witnessed. Proposing a novel design of a root-level influencer, this study establishes them as polarization actors on a social media platform (Twitter). Through various engagement metrics, we also identify the role of targeted communication (hashtags) and similarity in the users' discussion across the political domain as potential behavioral explanations for opinion polarization on Twitter. 相似文献