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1.
王明华  沙勤  郑晓南 《编辑学报》2014,26(3):272-274
微信公众平台的出现为期刊的采编、经营等工作提供了一个不可多得的利用机会。探讨微信公众平台在期刊运营中的开发背景、如何简单构建期刊采编与广告微信公众平台以及运营期刊微信公众平台所要面临的困难,并提出解决问题的办法。  相似文献   

2.
随着手机阅读的普及,微信公众号逐渐成为期刊出版和转型的智能平台.本文针对2020年版中国科技期刊引证报告(核心版)收录的10种护理科技核心期刊微信公众号平台运营情况,提出相关优化策略.认为在智媒体时代背景下,清晰明确的平台功能和用户定位是护理科技期刊微信公众号达到高质量运营效果的关键点,并基于此实现基本信息完善、有针对性的选题和内容策划及分享交流,以不断创新运营方式,打造有影响力的特色期刊公众号平台.  相似文献   

3.
微信出版门槛较低,不受成本限制,在关注度经济时代,如何提高微信公众平台的关注度成为重要课题。文章以《华西口腔医学杂志》为例,分析其作为医学领域中一个小分支的口腔医学期刊,如何通过微信公众号的转发、分享、讨论等多种读者参与的方法,提高微信公众平台的关注度,实现期刊信息的精准传播和有效传播。  相似文献   

4.
本文探讨科技类期刊运营微信公众平台的定位、优势、服务对象以及对传统纸刊的影响。通过微信平台为读者提供交互服务、期刊目录、文章、微视频等的推送,对期刊微信公众平台提出运营维护中的建议与服务策略。利用微信公众平台,使读者得到便捷服务,形成更好的黏性关系,与编辑部形成良性互动,微信、纸刊、网站融合发展。科技类期刊应充分重视并运营好微信公众平台,在其中积极展示自身形象,助推期刊发展。  相似文献   

5.
近年来,微信作为一款网络软件迅速被广大网民接受,用户数量持续上升。在终端呈现上,微信是一款交流工具,但其实质上提供的是一个中心化的互动平台。微信公众平台可广泛应用于商品的推广、营销和服务。目前,教辅出版和微信公众平台并未形成深度结合。文章站在教辅出版机构的角度,分析了微信公众平台在细分读者市场、获取读者意见、推广和销售教辅图书、为读者提供增值服务和个性化服务等方面的应用,并给出了如何利用微信公众平台的几点建议,以期能为教辅出版机构在互联网时代利用好这个新媒体工具提供参考。  相似文献   

6.
张新玲  朱丹 《出版广角》2017,(21):48-50
编辑出版类期刊是我国编辑出版理念传播和传承的中坚力量.文章通过调查7种编辑出版类CSSCI期刊——《编辑之友》《中国科技期刊研究》《中国编辑》《科技与出版》《中国出版》《编辑学刊》《出版科学》微信公众平台推送的消息,统计各刊阅读量较大的微信消息及主要内容,提出提升微信消息阅读量的策略,以构建更优质的学术期刊微信公众平台,进而提升学术期刊的影响力.  相似文献   

7.
以2011年版《中文核心期刊要目总览》第4编的347种自然科学核心期刊为样本,对其微信公众账号的开通状况做了调查与分析.截至2015年1月1日,仅有38种期刊开通了具有实质性内容的微信公众账号.合并12种“多刊一号”期刊,实际分析的期刊公众账号共28种,依照没有固定栏目和有固定栏目2种情形加以讨论.结果显示:没有固定栏目的13种期刊其微信公众账号的不足较为明显;有固定栏目的15种期刊其微信公众账号具有“阅读界面简洁明了,用户个性化需求更易满足;信息内容涵盖丰富,宣传推广功效更加显著;特殊功能开通,微信平台效能越发突出”等优势.认为今后应充分认识微信公众平台在学术期刊出版界的应用前景,注重栏目设置、内容优化以及宣传推广.  相似文献   

8.
李金城  王卉  李繁 《出版广角》2015,(12):61-63
本文采用调查研究的方法,以CSSCI人文社科期刊微信公众平台为研究对象,借鉴优秀微信公众平台的设计,分析影响学术期刊微信应用的瓶颈,提出CSSCI人文学术期刊微信平台建设新策略.  相似文献   

9.
微信公众平台是信息接收者(微信用户)和信息发送者(公众平台运营后方)进行信息交流过程中的一个节点,其实质是信息栈模式.出版业微信公众平台栈模式可以解构为易获得渠道、强链接推送、个性交流互动以及O2O模式应用几个功能.借助微信公众平台信息栈强大的社交关系和辐射功能,传统出版业企业可以进行精准出版推广、个性在线互动、线上与线下多态互动等特色化图书营销活动.针对微信公众平台栈的局限性,本文进一步提出改善出版业微信公众平台的建议.  相似文献   

10.
腾讯公司立足智能终端出品的具有即时通讯功能的微信平台,尤其是微信公众号服务,为学术期刊网络出版提供了良好平台,但在实际应用中版权保护风险却一直存在.立足微信平台学术期刊网络出版现状,本文总结了腾讯公司在数字版权保护中的成功经验及其不足,分析了数字版权保护风险产生的原因,提出了微信公众平台运营中的侵权风险防范措施.  相似文献   

11.
ABSTRACT

The article examines the most important periodicals of ethnic minorities in Poland. After 1989, many ethnic groups (e.g., Germans and Romanies) were allowed to publish journals and newspapers for the first time since the end of World War II. The publications examined show the rich cultural life of the various ethnic groups as well as their current status in Poland. In addition to popular titles, some scholarly publications are also discussed.  相似文献   

12.
The author answers a reference question on bibliographic sources for the Ukrainian periodical press 1840–1850. Helpful publications include bibliographies, guides, and library catalogs. These potentially make mention of revolutionary developments in Hungary (such as the Twelve Points paragraph of the Demands of the Hungarian Nation in March 1848, the subsequent April Laws, and Hungary's declaration of independence in April 1949), and elsewhere in the Hapsburg Empire.  相似文献   

13.
ABSTRACT

The history of the almanac in Croatia is reconstructed through primary research in bibliographic and archival sources. The almanac is a vehicle for knowledge communication in informal contexts, engaging both oral tradition and literary forms traceable to medieval literacy and ways of structuring knowledge. The history of the almanac in Croatia reflects the changing context of the book trade, literacy, and the evolution of language. Four main stages are identified: (1) the beginning of the annual almanac in the seventeenth century; astrological almanacs reflecting the sensibility of the Baroque period; (2) the Enlightenment's stimulation of almanac publishing in the spirit of contemporary secular reforms in agriculture and education; (3) nineteenth-and twentieth-century almanac trade, showing complex and overlapping networks for the production, distribution and appropriation of printed almanacs;(4) roughly the end of World War II, when the almanac slowly moved out of the role of a popular mass medium and into specialized niches represented by regional, diaspora, and religious almanacs.  相似文献   

14.
Some key questions for publishers in today’s market are: Could Amazon’s recent merger and acquisitions strategy create a disruptive or paradigm shifting business model in the publishing industry? Do their recent actions post mergers and acquisitions illustrate a predicable pattern of behaviour that publishers can strategize around? This paper will explore these questions and look at some of the possible reasons behind Amazon’s business practices and the possible consequences to publishers.  相似文献   

15.
ABSTRACT

German authorities are expecting more than 1 million refugees by the end of 2015. These people come to Germany to seek protection and assistance and to build a new life, therefore it is important to welcome them and to assist them in their integration as soon as possible. This situation creates a versatile and perfectly fitting opportunity for cultural and educational programs, including libraries, which can play a vital role in this integration process. The key to integration is the knowledge of the German language, and the most important challenge now is to teach the necessary language skills to as many asylum-seekers as possible.  相似文献   

16.
Abstract

Many libraries use RSS to syndicate information about their collections to users. A survey of 65 academic libraries revealed their most common use for RSS is to disseminate information about library holdings, such as lists of new acquisitions. Even though typical RSS feeds are ill suited to the task of carrying rich bibliographic metadata, great potential exists for developing applications that can exploit metadata exposed to Web services via RSS. Using the MODS metadata format, entire catalog records can be seamlessly embedded in RSS 2.0 feeds. Existing tools, such as Library of Congress Java toolkits and XSLT stylesheets, can facilitate this process, while a new XSLT stylesheet may be used to create the RSS feeds complete with MODS records. As an example of the added functionality these MODS/RSS feeds can offer, records from a MODS-enriched RSS feed can be ingested into a non-RSS application such as Zotero. As more emerging library technologies use Web services architectures to handle data objects, the ability to syndicate catalog records will become more critical to providing innovative library Web services.  相似文献   

17.
Most studies of collection development mask inadequate theoretical underpinnings with facile assumptions and dazzling statistical manipulations. This essay, in moving toward a model for collection development within both specific collections and library systems as a whole, seeks to demonstrate the full range and complexity of relevant factors. An enlarged theoretical grasp should help highlight both the possibilities and the challenges of existing approaches. One result could be a shift toward gaming or simulation techniques as more realistic analytical tools.  相似文献   

18.
An annotated list is presented describing seventeen periodicals that cover significant aspects of the gay, lesbian, bisexual, and transgender (GLBT) community and their culture in whole or in part, with popular content rather than an academic or research focus. The titles included are a selective and representative sampling. The entry for each periodical includes the following information: periodical title, publisher/editor and address, basic information, publication data, content, Internet information, an abstract/annotation, and evaluative statement  相似文献   

19.
SUMMARY

The state of Illinois funded a large scale Ariel project. This is a report of the project's successes and shortcomings. Although widely successful, additional training in the use of sophisticated hardware, primarily Minolta scanners, is needed. Data on sending and receiving is included.  相似文献   

20.
SUMMARY

Ariel files are the starting point for electronic delivery of interlibrary loan articles through ILLiad, Virginia Tech's interlibrary loan system. Despite some advantages to electronic delivery of articles to their desktops, a large majority of ILL customers continue to prefer print on paper delivery rather than electronic delivery. This fact has implications for introducing additional electronic services. Correctly choosing what services to impose on library customers, and what services to offer as value-added options, is fundamental to maintaining the credibility of libraries during these times of rapid change.  相似文献   

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