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1.
Digital publishing has been considered as a panacea to bridge the gaps between different sized publishing companies: allowing small, independent companies to compete on an equal footing with cross-media conglomerates. However, this research discovered that Scottish publishers are not capitalising on new technology and new platforms for dissemination: this is detrimental to the authors they represent. The empirical research found that the majority of Scottish publishers are not fostering intellectual property rights (IPR) effectively across international markets and new media: The failure to do this means that the operational practices of the Scottish publishing industry are not in harmony with the burgeoning digital publishing environment. If Scottish publishers continue with current practices it will become increasingly difficult for them to compete in the national and international publishing environment. This study concludes that only by better training and knowledge exchange, in matters of rights exploitation and digital publishing, can Scottish publishers compete in the international arena and contribute to, and benefit financially from, the knowledge economy.  相似文献   

2.
In the earlier years of the Web, libraries focused on moving services online and building digital collections, but in recent years, libraries have emerged as key players in the world of digital publishing. Librarians possess all of the necessary skills to act as digital publishers; they join the ranks of many others who have discovered the barriers around digital publishing are lower than ever. Library-based digital publishing solutions have matured to a point that the act of digital publishing could—and should—become a new core competency for the library profession. To explore this hypothesis, the researchers offer a working definition of digital publishing and assess the key roles that traditional publishers have historically offered over time. They find that librarians already possess the requisite skills to become digital publishers, and the collaborative culture of the library profession is a strength for this new role. Examples of digital publishing from two libraries at the University of California-Berkeley offer a proof of concept. Services at these libraries include the conceptualization of overall Web site strategies, a content plan that emphasizes distinctive and original material, and special projects that promote digital publishing at the local level, even as they take advantage of campus- or system-level services. Researchers find that offering library-based Web publishing services can reinforce overall information management programs and also advance the status of libraries within their respective host organizations. The comparative ease of digital publishing has opened an opportunity for librarians to follow the user as they use the Web in creative ways.  相似文献   

3.
Considerable changes are taking place in the publishing industry, and to survive publishers cannot sit back and wait for the changes to take effect. With e-books supposedly pulling ahead in the publisher’s race, the publishing industry must revise its business models to adjust to new demands. While e-books are attractive, print is still the major revenue engine within the world of publishing, and digital print is the future. Considering the entirety of the supply chain, it can be seen that digital book printing books saves money, supports more titles and increases efficiency. There is a different way to get a better bottom line, and publishers must consider the whole value chain, not just the unit price.  相似文献   

4.
STM represents 250 publishing companies and learned societies, and recognizes that the advent of digital networks affects authors, publishers, librarians, and readers. Dialogue between publishers and librarians is essential to creating the sense of partnership and open-mindedness needed to meet the future needs of scholarship and research. Publishers and librarians have complementary roles and responsibilities, serving the same needs and facing similar challenges. The interests of publishers and librarians need to be rebalanced in order to seize the benefits of digital information flow. Legislation provides a framework of copyright, privacy, competition, and consumer law that protects against misuse while facilitating the flow of information from author to reader. If laws need to be amended, such changes should be made on the basis of the mutual agreement of all members of the community. There is much to be achieved without legislative change. Neither publishers nor librarians should shy away from the issues that divide them, especially the scope of fair use and the exchange of copyright information between libraries. A more detailed analysis of the impact of copyright exemptions is needed. The development of a predictable licensing environment and the testing of new business models requires co-operation between publishers and librarians, and leads to better mutual understanding. STM seeks dialogue with libraries and with other members of the research and scholarly communities in order to meet the challenges, opportunities, and expectations created by the digital environment.  相似文献   

5.
This study investigates the current status and attitudes towards academic e-book publishing by mainland Chinese academic publishers through an online survey. This study collected survey data from 49 authoritative academic publishers in China, focusing on their e-book sales profiles and their perceptions of how e-book sales affect publishers and libraries. The data reveals that China's academic e-book industry is still at an early development stage and has a relatively small market. The findings show significant differences in the willingness and attitudes towards e-book publishing between SSH publishers and STEM publishers, and also demonstrate that the enhancement of the demand for e-books by academic libraries promotes the process of the digital transformation of academic publishers. This study then argues that Chinese academic publishers need to further improve the quality of academic e-books, accelerate the transition from academic content providers to academic content service providers, and strengthen their cooperation with stakeholders.  相似文献   

6.
As eBook and related technologies continue their relentless advance, book publishers face a veritable digital siege. Nevertheless, technology remains an enabler, a set of tools and facilitators, albeit linked to the potential for new entrants to the market and indeed, disintermediation. However, the fundamentals are to do with markets, organizational strategies and structures, and with finding answers to hard commercial questions about cost and profit, infrastructure management and sustainability all as reflected in appropriate business models. Underlying these is a range of internal and external forces, not all of which are negative in their effects, as witness signs of improvement in an eBook market faced with greatly reduced planning horizons and the need for dynamic product and marketing mixes. This paper addresses a range of responses by book publishers to such challenges and concludes by reviewing the resulting several business models currently in place for eBook publishing.  相似文献   

7.
Enjoying widespread government support and encouragement for the digital projects of publishers and media industry. The Chinese publishing business continues to show steady development in the past year. At the same time, significant changes are taking place in the structure of the publishing industry. The content production, marketing, operating, and consumption are not linear upstream–downstream related any more. Instead, they have fused together, and thus formed a new industrial ecosphere. In this paper, we investigate the new technology research and practice in the digital publishing industry. There is obvious indication that new technology plays an important role in the structural change of the publishing industry.  相似文献   

8.
Conclusion: What is the future for Digital Publishing? It is very difficult to understand the real value of all the different business models that have been introduced to the market in this very chaotic and evolving arena. The recent disillusions with the Internet and the “new economy” downturn have also made the publishing industry very cautious of investing in new business ventures. Many new projects have been suspended or postponed because they were based only on estimated or assumed online revenues. Meanwhile, very real operating expenses far exceeded original estimates or start-up budgets while sources of revenues remained elusive. On a more positive note, inside all the major publishing houses there is a stronger knowledge of the importance of creating a digital content database. Traditional publishers are learning that their intellectual property and editorial content can be used for many different products and delivered in many different media. Probably in the next months one of the big strategic issues will be the integration between the traditional print on paper products as the viable revenue model with all the other digital media in development. Finally, the questions remains how the market will accept as well as pay for content in different digital formats?  相似文献   

9.
This paper explores the topic of electronic books (e-books) and the effect that these digital devices and other new technologies has on the publishing industry. Contemporary society often claims that the publishing industry is dying and that the innovation of the e-book will eventually sentence the printed book to death. But this study will show that such is not the case. While it is true that the world is undergoing a digital revolution, publishers today have not been left in the dust, because these firms have embraced electronic publishing (e-publishing). The invention of e-books opens a world of opportunities and since the e-book market is still in its growth stage, there is much work left to be done. As with any new venture, the industry faces certain challenges, such as piracy, but with tools like encryption, digital asset management (DAM), digital rights management (DRM), and digital object identifiers (DOI), publishers are well on the way to a solution. While it is safe to say that the digital revolution has forever changed the face of publishing, e-books could actually revitalize the industry. No one knows what the future of e-publishing will hold, but developments affect publishing houses, authors, and consumers alike. And while the ultimate fate of the printed book is yet unknown, for now, it is here to stay.  相似文献   

10.
The way we think about publishing is unduly governed by the nature of the container—the physical book. Although demand for digital content has grown substantially, publishers continue to treat digital formats as a derived or secondary use. As a result, context is truncated or excluded, reducing the degree to which content can be discovered and consumed. At the same time, content abundance places pressure on publishers to find new and more effective ways to market content products. To address these several challenges, publishers should revise their content workflows to develop and maintain context throughout the publishing process.  相似文献   

11.
我国出版企业数字出版盈利模式研究评析   总被引:2,自引:0,他引:2  
刘美华 《出版科学》2011,19(2):81-85
在数字化大潮中,寻找适合自己的盈利模式是出版企业发展数字出版的突破口。通过对数字出版盈利模式内涵与出版企业数字出版盈利模式现状研究文献的探讨,发现受众需求、数字产品(服务)、销售渠道和利润获取是数字出版盈利模式的四个核心要素。  相似文献   

12.
In her report about the German publishing industry in 2010, Veronika Licher shows some of the trends and different stages of digital development. She mentions how different players like the German Publishers and Booksellers Association or book wholesalers changed direction or added new services to adapt to the changing market and how e-book distribution is working its way through traditional and new channels. A short review of the bestselling titles in 2010 and the development in children’s publishing follows as well as an introduction how German publishers are trying to make use of the new reading pens.  相似文献   

13.
Abstract

Croatia considers the book a priority cultural product. Today various forces, both positive and negative, affect publishing in Croatia. A survey of traditional publishing in Croatia based on statistical data collected by the author in the Croatian ISBN Agency over the past 8 years introduces the main topic. The author then reports on the results of a survey of 1,000 publishers, aimed at establishing which medium publishers used for their books between 1993 and the beginning of 1998, the period when book production passed from printed to digital form. The research results show that modern electronic book forms have been gradually developing in Croatia in parallel with traditional publishing. The number of publishers producing books in electronic format is not great. However, the fact that nearly a quarter of the publishers who returned the questionnaire do produce electronic books, shows that Croatian publishers accept new technologies as they appear in countries with a developed publishing industry, onlyin amuch more modest scope. The author mentions electronic books published by as many as forty publishers, and gives a survey of online-bookstores in Croatia. Special attention is paid to book legislation in the country. As a conclusion the author proposes an incentive for electronic publishing.  相似文献   

14.
This paper analyzes how technological change and digitalization in the Spanish publishing sector is challenging existing business models and encouraging publishers to modify their portfolios of products and competencies. A qualitative analysis (case study) of three Spanish publishers is carried out. The practical implications of the research are that digital products and services are still considered secondary to the analog book. On the other hand, the proportion of titles available in digital formats is still small. To all this, the lack of a common dominant design for digital publication is added, which represents an uncertainty for editors, to which must be added the lack of institutional support. For the time being, Spanish publishers are simply selling digital versions of their paper books on digital distribution platforms, trying to minimize risks by betting on positively contrasted works in the traditional paper-based business model.  相似文献   

15.
The book publishing industry has seen a remarkable degree of change over the past 5 years including the emergence of Amazon and internet bookselling as a major distribution channel, the simultaneous decline of brick and mortar retailers, the growth of digital delivery as a viable alternative to the printed text, on-demand and short run digital printing as a financially credible book manufacturing technology, and custom publishing to name just a few of the environmental factors influencing the landscape faced by book publishers. The author argues that these and others factors require that publishers review their traditional infrastructure and operating protocols for opportunities to shed non-core activities and free up capital for investment in the primary mission of all book publishers—content creation.  相似文献   

16.
  • New publishing models lead to new players – not all of them good.
  • No commonly accepted criteria aid scholars to select ‘good’ journals.
  • Journals (and publishers) need to assert their good practice.
  • How do publishers serve their different customers – readers, authors, reviewers, and the public?
  相似文献   

17.
江霞  颜志森 《编辑学报》2015,27(2):172-174
科技期刊出版业由传统的出版与经营管理转变为数字化出版,利用电子商务平台进行数字化、网络化营销已成为科技期刊的发展方向.认为:可开展基于科技期刊自建网站的电子商务营销;通过专业的电子商务平台开通科技期刊的旗舰营销店,实现科技期刊的多元化、多渠道的电子商务营销;通过手机付费平台进行科技期刊的网络化营销.科技期刊利用电子商务平台营销过程中需重视多方合作并加强管理,加强电子商务平台的内容建设及服务营销,加大培养电子商务专业化营销与管理人才的力度,不断扩大科技期刊的社会效益与经济效益.  相似文献   

18.
In recent years, many general-interest magazine publishers have had problems maintaining stability. What can these publications learn from smaller, niche titles that have  remained successful through the same industry changes? This paper will examine three major strengths for niche magazines that general-interest magazine publishers lack: their reader devotion, their careful approaches to digitalization, and their use of paid digital content. These strengths are analyzed in three case studies from different sub-genres of niche publishing: a city magazine, a luxury product magazine, and a hobby magazine. This paper offers practical suggestions general-interest magazines can implement. Looking at the successful practices suggests the potential to address industry-wide problems and to potentially yield more stable magazine publishing environments.  相似文献   

19.
In this article we will provide a general overview of the situation of the digital publishing in Europe starting from the insights provided by the Editech conference, the international day of advanced study organized by the Italian Publishers Association and focused on the trends, perspectives and applications of technological innovation in publishing at an international level. It is the main Italian event dedicated to book publishing with the aim of helping publishers define their short- and medium-term digital strategies, while being aware of the opportunities and risks involved in the conversion to digital of their business model. The Editech 2010 main focus had been: the market and the national and international situation of digital publishing, the new buying and reading behaviors of consumers, e-books and content for e-readers and mobile devices, new production processes (XML, ePub, digital printing) and the distribution scenario and the diffusion of digital content.  相似文献   

20.
数字技术扰乱了图书出版的各个方面。40多年前这种影响就已开始,但最近几年随着电子阅读器的出现和廉价互联网的普及,它对大众出版的影响愈趋强烈。技术已经导致图书出版商的部分传统功能被其他领域的个人和组织取代。这种现象引起了出版商对价值链有何独特贡献的激烈讨论。出版商的传统角色和职责正在发生改变,未来这种变化将更加剧烈。  相似文献   

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