共查询到20条相似文献，搜索用时 470 毫秒
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在移动互联网背景下,《湖南教育》作为一本教育类杂志,创新办刊理念,突出重大性、新闻性、典型性、专业性、时代性原则,聚焦重大教育典型和重大教育工作,充分发挥行业媒体的专业优势,杂志出版的媒体优势,传统媒体的内容优势,不定期推出新闻专刊,获得了广大读者好评,取得了很好的社会效益. 相似文献
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免费杂志是个舶来品,在欧美国家发展十分迅速,但在我国还处于起步阶段,所以国内对免费杂志的定义至今还没有形成统一的看法,众说纷纭.其中学者康建中给免费杂志下的定义则最有代表性:"免费杂志是将宣传页、广告等编辑成册,以实名直邮或定向投放的方式向消费者免费传达产品信息与生活资讯的有固定名称并连续出版的平面出版物."[1]由此可以看出,免费杂志就是一种广告载体,它一般定期出版,定位明确,定向发行,具有较强的针对性,其最大的优势就是免费赠阅,以杂志的形式将广告信息提供给消费者,引导和刺激其消费. 相似文献
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研究一个具有87年历史的杂志出版公司的成功经验殊为不易,而研究一个在全世界23个国家和地区出版130种杂志、杂志年发行量总计约3400万册、全球员工超过8100人的杂志出版巨头如何在数字媒体蓬勃发展、杂志零售量下降的背景下仍然能够在10年内(1998～2007)凭借平面杂志陆续进入13个新市场、年均创刊8种以上,看起来就更是一个"不可能完成的任务",很容易流于管中窥豹或一叶障目. 相似文献
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近几年来在我国出版业中悄然出现了一种新的出版物形式,并开始引起出版界人士和广大读者的关注。这就是所谓杂志性图书的问世。所谓杂志性图书就是以书代刊,似书非书,集书刊优势于一身的用书号形式出版的期刊。这种出版物新形式更多的产生于出版社。也是一些出版社为了及时将创意策划的点子转化为出版生产力,又借助于出版社的书号优势而 相似文献
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图书出版的杂志化运作是指在坚持图书自身特性的同时试图吸收杂志的传播、运行特点来创造图书形式和营销的新特色,这是一种"差异化"运作理念.所以,图书出版的杂志化运作从本质上而言,是一种理念的借鉴,而非媒介形式的转变,它是在坚持图书运作模式的基础上,利用杂志的优势"包装"自己,创造自身"亮点",来吸引读者眼球,满足读者需求. 相似文献
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桦榭和贝塔斯曼在中国杂志合作的经验与教训 总被引：1，自引：0，他引：1
国际传媒出版集团在中国杂志合作的经验 随着中国日益开放和经济的不断增长，跨国传媒出版集团看好中国杂志市场，很早就以驻华代表、设立办事处、分公司或者合作出版的形式，成功地进入国内市场。在中国广告收入排名前10位的杂志中，几乎半数是各种合作形式下的外资出版集团的中文版。在众多国际出版公司与国内杂志的合作中， 相似文献
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美国几乎没有像样的图书出版专业,杂志出版专业更是寥寥无几,这些领域在美国属于新闻传播高等教育的延伸,但雪城大学和德雷克大学的杂志出版本科教育却办得风生水起.通过对这两所大学杂志出版本科教育的分析,笔者认为,我国有实力的高校,完全可以开设杂志出版专业或者杂志媒体专业,紧跟国内外杂志出版行业的数字化和产业化发展趋势,办出规模和特色. 相似文献
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Milan Grba 《Slavic & East European Information Resources》2017,18(3-4):152-164
This article surveys a sample of sources of the information about Romania available to British readers in nineteenth century British newspapers and periodicals. It traces first contacts between the Romanian lands and Britain after the union of the principalities of Wallachia and Moldavia in 1859, then after their independence from the Ottoman Empire. The article highlights an increased Romanian interest in British periodicals, which reported and reviewed Romanian literature and scholarship. The article concludes that nineteenth century British newspapers and periodicals offer a great variety and wealth of new material previously unavailable or unknown to researchers. It also states that only a portion of a large quantity of this material has been indexed and is therefore available via the bibliographic sources mentioned in the article. The author argues for the need of a new and updated British-Romanian bibliography, which can draw on new online resources offering access to thousands of new newspapers and periodical records. 相似文献
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《Slavic & East European Information Resources》2013,14(4):25-33
ABSTRACT The paper looks at library approval plans for material published in Slavic, East European, and Eurasian countries from the selector's point of view. Reasons why a selector would or would not want one are examined. Success with approval plans requires monitoring receipts, as well as good and ongoing communication among the selector, the acquistions department, and the vendor. A preliminary list of vendors offering approval plans for the countries of the region appears in the appendix. 相似文献
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为进一步提升武汉科技信息共享服务平台使用效率,本文从平台资源建设、资源应用、供需对接方式和供需特点等方面分析了武汉科技信息资源服务现状;基于需求和利用的角度,结合平台管理实践和走访用户、问卷调查等研究方法,从信息资源需求主体和平台自身建设管理两个维度,找出制约科技资源供需对接的主要因素;以市场化和制度化为创新理念,从政策创新、机制创新、市场化服务、环境营造、人才培养等方面提出平台建设由“资源集聚”向“需求导向”转变的对策建议. 相似文献
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《Slavic & East European Information Resources》2013,14(1-2):123-143
ABSTRACT The article examines the most important periodicals of ethnic minorities in Poland. After 1989, many ethnic groups (e.g., Germans and Romanies) were allowed to publish journals and newspapers for the first time since the end of World War II. The publications examined show the rich cultural life of the various ethnic groups as well as their current status in Poland. In addition to popular titles, some scholarly publications are also discussed. 相似文献
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Jon C. Giullian 《Slavic & East European Information Resources》2013,14(3):278-284
The author answers a reference question on bibliographic sources for the Ukrainian periodical press 1840–1850. Helpful publications include bibliographies, guides, and library catalogs. These potentially make mention of revolutionary developments in Hungary (such as the Twelve Points paragraph of the Demands of the Hungarian Nation in March 1848, the subsequent April Laws, and Hungary's declaration of independence in April 1949), and elsewhere in the Hapsburg Empire. 相似文献
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Kelly Ahlfeld 《International Information and Library Review》2017,49(4):285-289
Chromebooks and the G Suite group of products, like Google Search, Gmail, and Google Docs, have rapidly expanded in American schools during the past 5 years. The impact of one-to-one Chromebook devices and the pervasive use of Google's software products in American education cannot be overstated. This article explores some of the influences of these products on research, based on the experiences of a librarian and technology coordinator at an elementary education level. The author has several suggestions for effective research with these products in mind. 相似文献
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《Behavioral & Social Sciences Librarian》2013,32(1):49-54
Library historians can learn a great deal from studying the gender of authorship and institutional affiliation of a scholarly journal. The focus of this study is to examine these two aspects of journal production in library history to see who is producing published research in this field. Twenty-three years of Libraries & Culture were chosen as the target volumes. The study reveals that more men than women published in library history as well as locating which institutions were represented. This type of information is usedful to the library historian engaged in the analysis of published scholarship, and more generally to scholars with an interest in patterns of literature production in fields closely related to the social and behavioral sciences. 相似文献
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《Slavic & East European Information Resources》2013,14(1):25-74
ABSTRACT The history of the almanac in Croatia is reconstructed through primary research in bibliographic and archival sources. The almanac is a vehicle for knowledge communication in informal contexts, engaging both oral tradition and literary forms traceable to medieval literacy and ways of structuring knowledge. The history of the almanac in Croatia reflects the changing context of the book trade, literacy, and the evolution of language. Four main stages are identified: (1) the beginning of the annual almanac in the seventeenth century; astrological almanacs reflecting the sensibility of the Baroque period; (2) the Enlightenment's stimulation of almanac publishing in the spirit of contemporary secular reforms in agriculture and education; (3) nineteenth-and twentieth-century almanac trade, showing complex and overlapping networks for the production, distribution and appropriation of printed almanacs;(4) roughly the end of World War II, when the almanac slowly moved out of the role of a popular mass medium and into specialized niches represented by regional, diaspora, and religious almanacs. 相似文献
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《The Reference Librarian》2013,54(74):121-164
Summary Although the Internet provides access to a wealth of information, there is little, if any, control over the quality of that information. Side-by-side with reliable information, one finds disinformation, misinformation, and hoaxes. The authors of this paper discuss numerous examples of fabricated historical information on the Internet (ranging from denials of the Holocaust to personal vendettas), offer suggestions on how to evaluate websites, and argue that these fabrications can be incorporated into bibliographic instruction classes. 相似文献