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1.
由于期刊市场的发展和竞争的需要,期刊的发行渠道愈来愈多。邮局发行、自办发行、委托发行,各行业各系统通过行政手段层层往下发行,期刊进入书店、百货商场;邮局零售公司、个体期刊批发商和零售摊点、报刊亭等等,各种不同的发行渠道间的冲突日趋明显,主要表现在以下几个方面: 1.垂直渠道的冲突:即期刊社与发行单位的冲突。其一,邮政部门认为邮发刊物应由其独家经营,凡邮发 相似文献
2.
剖析当前教辅期刊面临的发行困境,指出发行渠道的单一和阻塞是制约教辅期刊发展的关键因素,进而就教辅期刊如何整合有效的发行渠道提出若干建议. 相似文献
3.
随着报刊经营进入买方市场,发行在经营中的作用越来越重要。原来邮发一直占据中国的发行市场,无论是报社还是杂志社,把东西编出来,印出来,交给邮局,就算完成发行任务了。原来所谓的发行是“发了就行”,而现在民营的异军突起和日报的自办发行,改变了原有发行格局,二渠道、日报网络还有第三方发行公司,对发行市场起到了很大的补充作用,同时也带来了发行的激烈竞争。 相似文献
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5.
我国图书馆学情报学期刊的发行 总被引：1，自引：0，他引：1
调查和分析我国图书馆学情报学期刊发行现状,指出入世后我国图书馆学情报学期刊发行面临的机遇。在此基础上,提出我国图书馆学情报学期刊应注重提高质量和联系读者,并可采取以邮局发行为主自办发行为辅、代理发行、网络出版发行、读者俱乐部、研究会、差别定价、异业渠道发行、编委宣传等多种行之有效的发行方式。 相似文献
6.
教辅期刊是中国期刊阵营里的一个特殊群体,因坐拥庞大的学生消费市场,它一直是期刊发行市场上的一支劲旅。据统计,我国发行量超过100万份的期刊不到30种,其中有三分之一左右是教辅类期刊。然而,近年来由于种种原因,教辅期刊的发行渠道发生了巨大的变化,其生存环境也面临着严峻的挑战。 相似文献
7.
从分析少儿期刊的发行特点入手,提出了编辑要把握好整体策划和差异竞争的关系,要将发行意识贯穿编辑活动全过程的观点,并以从事多年的少儿教辅期刊《阅读》的编辑工作为例,着重谈少儿期刊编辑如何具备发行意识的五个方面的做法:第一分析读者,引领读者;第二,整合信息,创新选题;第三,制订计划,针对组稿;第四,驾驭文字,审稿有度;第五,策划宣传,维护品牌. 相似文献
8.
改革开放以来,大陆出版物逐渐成为台湾同胞认知大陆社会和了解大陆发展的重要窗口.就在台发行状况而言,虽然台湾当局设置了种种限制,然而大陆报纸、期刊、图书在台发行渠道依然不断加宽.大陆出版物入台发行的特征体现为受众面貌发生改变、畅销图书类别转型、价格优势逐渐降低、销售渠道北重南轻和市场仍待深度开发.在策略上,今后要重视培养年轻受众;要针对台湾市场需求策划图书内容;要加强台湾中南部销售渠道的铺设. 相似文献
9.
我谨代表国际期刊联盟(FIPP),特此向中国新闻出版总署石宗源署长和石峰副署长表示祝贺,祝贺他们的远见和国新出版物数据调查中心的创建.在任何国家,要创造有信誉的世界级期刊产业,第三方发行数据审核的原则都是基础性的支柱,而国际期刊联盟一直强烈支持这一原则.因此我们非常高兴地看到中国发行审核机构的成立,它将采用被广泛接受的国际标准,从而确保所有报刊的发行数据都经受普遍的审核. 相似文献
10.
期刊征订与发行是科技期刊出版流程中的最后一个环节,也是非常重要的环节之一.基于对中华医学会系列杂志现况的了解、现有发行模式的分析,建议创造性构建医学期刊群的专业化发行渠道,并阐释了这种发行模式全方位的功能,以期对我国科技期刊的发展有所裨益. 相似文献
11.
选取目前我国发展较为成熟的上海独立杂志生活潮>为个案,分析其定位、编辑理念,内容特点、发行策略、品牌建设等,认为非主流的独立杂志的出现显现了当代个体的价值观和自由度,影射出媒体界的商业化垄断与非商业化自由的斗争. 相似文献
12.
文章从研究单本外文期刊出版发行的多元化发展出发,通过分析其在出版社网站上注册、第三方网站上注册、邮件激活注册信息这三种电子期刊开通身份认证方法的差异,发现由于开通不及时、IP填报空间有限、出版载体形态和发行途径的变化给期刊利用、财产管理和存储管理等带来了诸多问题。针对上述问题,提出建立个性化服务平台、定制合理刊价、加强馆内工作人员的相互协作等一系列适合高校图书馆单本外文电子期刊管理模式的对策和措施。 相似文献
13.
The role of third-party mediation and face and favor in executive–legislative relations and conflict
Yi-Hui Huang 《亚洲交流杂志》2013,23(3):239-263
This paper explores the role of third-party mediation in particular and the extent to which four conflict management strategies, i.e., third-party mediation, integration, distribution, and avoidance in general, exist and affect conflict resolution in the Taiwanese government's executive–legislative relations. Additionally, third-party mediation mianzi (face) and renqing (favor) in relation to Chinese culture are explored. Two independent samples were included in this study. The first included 235 legislative members and their assistants working within the legislative branch. The second included 301 legislative liaisons from the executive branch in Taiwan. The results indicated that four conflict strategies had been used in legislative–executive relations, namely integrative, distributive, non-confrontational, and third-party mediation, with mediation being the least frequently used. Third-party mediation, across two independent samples, was shown to have the strongest correlations with non-confrontation/avoidance versus integration and last distribution. Face and favor, then, were first associated with distribution, then third-party mediation, avoidance, and finally integration. 相似文献
14.
我是《中国国家地理》杂志内容总监,迄今已在该杂志做采编工作20年,亲身经历了她从《地理知识》杂志改版更名为《中国国家地理》、发行量从1.5万册/期增长到100万册/期、杂志社从十几个人发展到拥有几百人的传媒集团的全过程。本文通过总结在《中国国家地理》20年的采编实践,探讨了自1999年以来中国科普期刊内容特性的几个发展阶段,探究了该杂志在近20年间是如何将其内容制作的性质从简单科普向科学传播转变的,介绍了其在内容制作方面是怎样完成了对美国的《国家地理》杂志从学习和模仿到质变和超越的实践经验,总结出有中国特色的“地理味儿”是如何制造出来的一些经验。我最想表明的意思是,《中国国家地理》的实践给我们以信心:中国的科普期刊,只要坚持科学传播理念、遵循媒体传播规律,完全可以走出一条有中国特色的科普道路,并成为向全世界展现中国的一张名片。 相似文献
15.
Morgan Guenther 《Publishing Research Quarterly》2011,27(4):327-331
In this article, the author discusses opportunities and challenges facing the magazine industry as it migrates from print
to digital distribution models. While the industry can achieve outsized returns in the digital realm based on the unique content
and brand equity developed in its traditional business, multiple hurdles confront publishing industry executives in the process.
The changing landscape of data access, consumer engagement, production workflows and magazine industry business models are
all discussed. An analogy to the television industry’s efforts to address new technology is used. The author argues that long-term
industry value is dependent on making the right decisions in the early stages of market development today. 相似文献
16.
A. Paula Rodriguez Müller Amandine Lerusse Trui Steen Steven Van de Walle 《Government Information Quarterly》2021,38(1):101540
Public service producers are heavily investing in the development and implementation of more efficient new digital channels to engage users in citizen sourcing efforts, such as the reporting of public service-related issues. Nevertheless, user-reporters have continued to favor earlier implemented channels including traditional (e.g., phone, office) and e-government channels (e.g., web, email) over new digital channels such as m-government channels (e.g., mobile applications). Drawing on channel choice literature and theories, this study aims at explaining users' reporting behavior by examining the role of users' personal factors, including digital divide determinants, users' service experience, and channel satisfaction. We use a combination of survey and log data on actual reporting behavior among smart bike-sharing users to explain users' channel choice. Using a multinomial logistic regression, we found that the digital divide predicts user-reporters' channel choice. Moreover, user-reporters with a longer service membership favor traditional and e-government channels, over the newly implemented m-government channels. Finally, user-reporters' satisfaction with the mobile application is negatively associated with the user-reporters' choice of traditional and e-government channels. Our results expand and update the empirical evidence on channel choice at the user level, and provide insights for public service producers who aim at enhancing public service delivery through digital users' engagement. 相似文献
17.
《Government Information Quarterly》2020,37(3):101478
Governments and citizens alike are reaching maturity levels in their Internet adoption. With citizens using online channels for more and more purposes, governments around the world are moving to a ‘digital by default’ service delivery strategy. The question arises as to whether online channels are indeed suited for all purposes and are the “go-to” channels when citizens need information in a variety of situations. In this study, we compare data collected in 2008 and 2017 in the Netherlands to assess the evolution in channel behavior. The analysis suggests that channel preferences and general usage are indeed shifting towards online channels, whilst gaps in online usage between age groups are narrowing. However, the findings also show that this shift is not uniform across all tasks. For certain purposes, choices for traditional channels remain surprisingly resilient. The findings suggest that while online channels are maturing, they are still not ready to replace other existing channels for all types of services. Our findings call for continued attention to integrated channel strategies that incorporate the strengths of individual service channels. 相似文献
18.
图书供应商与渠道的矛盾是长期客观存在并发展的,矛盾的产生不能仅仅归结为体制或者诚信体系的缺失。它是图书市场发展中衍生的正常现象,以渠道对抗渠道,甚至通过行政手段去制约终端,是不可取的。只有在和谐出版生态视野下,客观、综合地分析和化解矛盾,才能真正推进产业发展。 相似文献
19.
《期刊图书馆员》2013,64(3):281-303
Contemporary little magazines present difficulties for the serials librarian attempting to collect them; many of these problems stem from the nature of the little magazine itself-independent, transient, personal, frequently short-lived. Because the editor of the little magazine publishes his journal as he sees fit, problems for the librarian are likely to persist, although such problems can be eased somewhat if the librarian ( I ) uses the resource materials about the little magazine which are presently available; (2) gains a sympathetic understanding of the nature and spirit of the little magazine; and (3) clearly defines his conception of the little magazine collection he wishes to gather. A list of resources, a recommended reading list, and an idiosyncratic list of essential little magazines are included as guides for the librarian. 相似文献
20.
以“使用与满足”理论作为切入点,分析受众对App杂志的“使用”状况以及四种需求“满足”形态,以期为App杂志的发展提供一些思路上的参考。 相似文献