共查询到20条相似文献，搜索用时 647 毫秒
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[目的/意义]以传播渠道为调节变量,探究网络口碑的传播者特性和传播内容特性对消费者图书购买意愿的影响机理,为图书出版行业相关主体进行口碑营销提供参考借鉴。[方法/过程]基于信息传播理论,以传播渠道为调节变量,构建网络口碑对消费者图书购买意愿影响的理论模型。通过问卷调查收集数据,使用回归分析方法厘清网络口碑与消费者图书购买意愿的关系,并实证检验相关因素的影响效应。[结果/结论]传播内容（信息）特性对消费者图书购买意愿具有直接的显著影响。传播者（信源）特性既存在对购买意愿的直接显著影响,也存在以传播内容特性为中介的间接显著影响。传播渠道（信道）的调节效应显著,其中对传播者特性与购买意愿的调节中,文化推广式平台的调节效应最大,其次为营销式平台,自由讨论式平台最小;对传播内容与购买意愿的调节中,文化推广式平台的调节效应仍然最大,自由讨论式平台略低,而营销式平台最小。最后,从传播内容的设计、名人效应的发挥和营销平台的选择与建设3个方面分别提出了建议。 相似文献
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《期刊图书馆员》2013,64(2):121-131
Epidemics of duplication and fad occurring in the area of medical books has increased the need to rely on book reviews to avoid the purchase of worthless material. Thus the identification of medical journals containing book reviews of high quality is of paramount importance for collection development. Three areas need improvement in order to enhance the value of book reviews: I) a cooperative effort between editor and reviewers to shorten the present time lag between the publication of the book and the appearance of its review, 2) coordination among publishers to avoid excessive duplication of reviews, and 3) an increase in the number of books being reviewed. 相似文献
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Online book reviews reflect readers’ attitudes and opinions and serve as a data source for book impact assessment. Most research has only focused on the number of ratings and reviews to assess the impact of books. However, it is necessary to more thoroughly explore online book reviews, to analyze the viewpoints and sentiments expressed in them and the identity and motivation of the reviewers in order to evaluate the value of different types of book reviews. In this study, we collect Goodreads reviews of books indexed by the Book Citation Index and consider them according to the following three aspects: the popularity of highly cited books in Goodreads, the influence of reviewer roles (of author, librarian, and ordinary user) on book reviews, and the emotions and opinions behind reviewers’ ratings. Results consider the number of books reviewed in different disciplines, the variations in ratings of highly cited and non-highly cited books, differences in book reviews given by the reviewer roles, and the way reviewers express their sentiments about the books. The study concludes that if online reviews are to be used as indicators of book impact assessment, key considerations should include the subject discipline, the reviewer's role, and the sentiment polarity. 相似文献
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网络口碑可信度及对购买行为影响的实证研究 总被引：1，自引：0，他引：1
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James Hartley 《Learned Publishing》2018,31(2):169-171
Key points
- The number of printed book reviews in the social sciences is currently declining.
- The number of online book reviews is currently increasing.
- There are ways of measuring the impact of book reviews so that they can be included in research assessment exercises.
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以沈阳职业技术学院图书馆图书政府采购招标工作为例,阐述图书政府采购招标工作中的优势、存在的问题并提出今后如何进一步做好图书政府采购招标工作的建议。 相似文献
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学科书评数据库是一种面向学科主题的、可用于专题图书导读、导购以及书评检索的数字平台。本文主要结合高校图书馆特色数据库的建设实际,提出了高校学科书评库的建设方案,如信息的采集与加工、平台的选择、类目体系的设计、元数据标准的制订以及数字资源的管理与发布等。 相似文献
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新形势下图书馆提高图书采购工作质量的思维和方法 总被引：3，自引：0，他引：3
针对文献载体和图书市场的变化给图书采购工作带来的巨大挑战，论文提出了一些具体的应对措施。包括：科学分配图书采购经费；加强对电子图书和声像资料的购买；拓宽采购渠道；利用网上购书加快图书采购速度；聘请专家参与图书采购工作；培训工作人员使用检索工具。 相似文献
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This study examines the effects of gay-themed ads on young Korean consumers. In its evaluation of such ads, the study investigates how attitude toward ads, attitude toward brands, and purchase intention are influenced by gender (male vs. female), tolerance of homosexuality (low vs. high tolerance), and self-construal (independent vs. interdependent self-construal). Findings suggest that a gay-themed ad does not impact how young Korean heterosexual consumers evaluate the ad, the brand, or their purchase intention. Regarding brand evaluation and purchase intention, no statistically significant differences were found between males and females. Concerning a person's tolerance, those with high tolerance tend to evaluate the ads and brands more favorably and have higher purchase intentions than do those with low tolerance. Concerning a person's self-construal – independent versus interdependent – the study found no main effects but did discover interaction effects between gender and self-construal and between tolerance and self-construal. Theoretical and practical implications of this study are discussed. 相似文献
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图书采购特点、折扣与质量的分析 总被引：2，自引：0，他引：2
林泽明 《大学图书情报学刊》2008,26(2):47-49
图书采购是图书馆的一项基础性工作,文章结合工作实际和图书采购中出现的一些问题,对图书采购的特点、折扣与质量的关系等进行了深入分析,并就合理的折扣率和采购策略提出了一些看法。 相似文献
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本文针对在实行图书资料的政府采购中，公共图书馆遇到的一些问题而提出图书馆可向政府争取一定的采购自主权，使政府采购与图书资料采购更好地融合在一起。文中还阐述了可以争取的采购自主权所包含的内容供同行们参考。 相似文献
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图书采购招标投标的项目管理和分类管理 总被引：3，自引：1，他引：2
图书馆图书采购是一个项目工程,目前图书招标投标忽视了可持续性管理、范围延伸管理、风险控制管理和知识管理等。图书采购应当分为出版物采购、加工服务采购、数据库采购和咨询服务选聘四类。图书采购招标投标要推广“读者审查监督制”。 相似文献
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后评估时代实行图书政府采购的弊端及其变革——以西部高校图书馆为例 总被引：1，自引：0，他引：1
普通高校本科教学工作水平评估是西部高校图书馆实行图书政府采购的推动力。评估过后,图书政府采购为西部高校图书馆带来的一些弊端逐渐显现,在一定程度上阻碍了图书馆事业的发展。西部高校图书馆应该汲取政府采购的优点,积极探索区域内多校联合的公司化集团采购新模式。 相似文献
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In-depth interviews and genre analysis were conducted to derive the genre characteristics of commercial and noncommercial Internet book reviews in order to explore the judgment criteria for commercial (i.e., fake) and noncommercial (i.e., authentic) Internet book reviews. An empirical investigation was then performed to confirm which genre characteristics could serve as judgment criteria. Results indicated that structure and format, attributes of content, information orientation, number of words, lexical richness, personal pronouns, and paralinguistic features can provide useful clues to judgments. Moreover, commercial Internet book reviews with certain genre characteristics may hide their commercial intentions. These findings can provide reference for judgment criteria for online readers or librarians who want to select books based on objective book reviews, or on Internet bookstore marketing strategies that focus on electronic word-of-mouth comments. 相似文献
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《Slavic & East European Information Resources》2013,14(1):69-81
Abstract Librarians frequently have the opportunity to purchase Russian publications from nontraditional retail outlets, such as authors, book agents, or other independent sources, rather than book vendors. These transactions take place for a number of reasons, but generally they are done to acquire specialized materials that are not readily available through established outlets. In addition, the domestic price of Russian books is substantially lower than the prices charged by foreign vendors and as a result independent Russian purchasing agents can offer books at very competitive prices. Unfortunately, because these transactions do not follow established library procedures, they are often very labor-intensive and difficult to complete. 相似文献
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张立群 《大学图书情报学刊》2014,(3):69-71
文献资源建设是高校图书馆工作的重要组成部分,资源采购是资源建设的重要环节。在市场大量供应和内部需求不断增长的双重挑战面前,高校图书馆出现资源采购有效性不足问题。明确资源建设的理念、加强资源采购主体与资源使用对象的联系、提高采购人员素质、健全资源采购机制是解决资源采购有效性不足问题的有效出路。 相似文献
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近年来,在线知识付费产业迅速发展,相关研究随之增多,研究结果不尽相同。本文以用户在线知识付费意愿为因变量,现有研究中验证的与付费意愿相关的各影响因素为自变量,对检索并经筛选后得到的29篇国内外相关实证研究进行定量元分析。元分析结果显示,纳入分析的7个影响因素与用户的在线知识付费意愿显著相关,其中感知价值相关程度最高,感知风险性与付费意愿呈负相关性并且相关性最弱。平台类型作为调节变量影响主观规范、感知价值、感知有用性、信任和感知风险性5个自变量与知识付费意愿的关系。本文通过对在线知识付费意愿影响因素的实证研究结果进行系统梳理和验证,为在线知识付费体系完善和相关领域后续研究提供参考。 相似文献
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