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ABSTRACTLibrarians at Linköping University help researchers keep abreast of developments in their fields and to increase the visibility of their work. Strategic, professional use of social media ought to be an essential part of a researcher's communication strategy. This article investigates the level of awareness of the professional use of social media among LiU researchers. The investigation showed that use of social media was not significant; however, a small number saw potential. The purpose of this article is threefold. The first purpose was to evaluate the potential of using social media as a tool for communicating research outside LiU. Second, the article presents a study in which views of LiU researchers on social media were ascertained via seminar discussions, informal feedback, and interviews. The study has a case study approach involving eight researchers. Third, the article covers how LiU Library created a web-based information package to support researchers in social media use. 相似文献
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Yanfang Wu 《Journalism Practice》2019,13(5):537-557
American newsrooms are adopting social media as an innovation for greater engagement. However, several organizational and individual factors may affect the extent to which news outlets adopt social media innovations. In particular, there is assumed to be a divide among different age groups of journalists in embracing social media. Utilizing a structural equation modeling (SEM) analysis, the study seeks to understand how social media culture in newsrooms affects journalists’ strategies of taking social media as an innovation, and how journalists of different age groups differ in the SEM model fit. The analyses indicated Twitter engagement mediates social media culture and journalists’ attitude toward social media. However, that was not the case with Facebook. Additionally, while younger journalists favored Twitter, older journalists embraced Facebook and middle-aged journalists adopted both Facebook and Twitter. The analyses showed the more that middle-aged journalists interacted on Twitter, the more they tended to have a positive attitude toward social media. However, the more that younger and older journalists engaged on Twitter, the more they tended to have a negative attitude toward social media. Journalists from all three age groups tended to hold a negative attitude toward social media if they engaged more on Facebook. 相似文献
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《Journal of Web Librarianship》2013,7(3):272-291
This study compared the use of librarians’ profile images across Web platforms designed for librarian-patron communication. The primary focus was LibGuides profiles at a peer group of Association of Research Libraries institutions. Librarians are currently using a variety of options, including professional head shots, casual head shots, other photos, alternate images, avatars, and no image. Where possible, results were also analyzed by gender. For a smaller selection of libraries, LibGuides photos were compared with Facebook photos to see if different images were used for a professional versus a personal social media setting. This research was done in December 2010 and duplicated in May 2012 to track changes over time. The later study also reviews profile images for the smaller selection of libraries in LinkedIn and ALA Connect. The findings provide a baseline for further comparative research, could also inform individual librarians’ image choices based on patterns among their peers, and gives the profession a starting point for discussions about the types of images librarians use. 相似文献
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This study examined college students' use of online media for political purposes in the 2008 election. Social media attention, online expression, and traditional Internet attention were assessed in relation to political self-efficacy and situational political involvement. Data from a Web survey of college students showed significant positive relationships between attention to traditional Internet sources and political self-efficacy and situational political involvement. Attention to social media was not significantly related to political self-efficacy or involvement. Online expression was significantly related to situational political involvement but not political self-efficacy. Implications are discussed for political use of online media for young adults. 相似文献
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Xi Cui 《广播与电子媒介杂志》2018,62(1):91-108
This study aims to understand the psychological mechanisms of the generation of viewers’ emotional reactions in successful media events and the role of social identity in the process. An online survey was conducted among Chinese viewers shortly after an important national ceremony was broadcast in China. A direct route between viewers’ media consumption and emotional arousal and a mediated route between them through cognition of the symbolism in the event were found. However, high-nationalist viewers were only aroused through symbolic cognition, while low-nationalist viewers gained emotions through both the direct and the indirect routes. The findings suggest two psychological mechanisms of ritual communications moderated by social identities and clarify the role of social identity in media ritual theories. 相似文献
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The extent to which nationalist discourse is transferred between the authority and the people remains unclear. Taking Chinese nationalism on Weibo as a research context, this study differentiated Weibo accounts into (1) individual users, (2) influencers, and (3) organizational accounts, and it applied a network agenda-setting (NAS) approach to analyze how nationalist issues are transferred among different actors. Based on large-scale data, supervised machine learning was employed to identify issue categories, while semantic network analysis was completed to construct issue networks. The results indicate that media agenda influences individuals’ agenda while the construction of nationalism follows a bottom-up direction. 相似文献
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Lori J. Terrill 《Cataloging & classification quarterly》2014,52(2):181-228
Many professional development information sources are available to catalogers, who may be constrained by limited time and money to devote to them. This article reports the results of a survey gathering information on six types of information sources: journal articles, conferences, electronic discussion lists, blogs, microblogs, and social networking sites. Catalogers rated these resources regarding their importance to filling professional development needs, the reliability of the information disseminated, and their usefulness for obtaining specific types of information. The results should help catalogers and their administrators decide where to focus their attention both as consumers and disseminators of continuing education information. 相似文献
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《Journal of Web Librarianship》2013,7(1):48-68
A debate has emerged in library literature concerning the advantages and disadvantages of adopting social media applications in academic libraries. This research examines the ubiquity of social media through a longitudinal study of the adoption rates and usage patterns of Facebook, Twitter, YouTube, and Flickr at academic libraries in the Canadian province of Ontario from April 2010 to April 2012. The findings from this study indicate that large discrepancies exist in adoption rates across libraries, with two-thirds of Ontario academic libraries maintaining at least one social media application during the period of examination. Unexpectedly, Twitter and Facebook were equally popular social media tools during the study period. Despite its low adoption rate and usage, YouTube was by far the most effective means of reaching patrons. We conclude by examining the implications of engaging with patrons via social media in ways that are effective, engaging, and meaningful. 相似文献
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Carrie P. Mastley 《期刊图书馆员》2017,73(3-4):339-351
This article presents a survey study of social media and information behavior research published from 2008 to 2015 by way of bibliometric principles. Web of Science, Scopus, and Google Scholar were used in order to determine the publication rate, established researchers, impact, productivity, and thematic areas of selected papers. The results show a dearth of published works and a low level of established authors; however, the results also indicate high rates of impact, especially in relation to information seeking and information sharing studies. Overall, this study serves as a springboard for new scholarly inquiries in order to further develop research in the field. 相似文献
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This article presents results of a study of library-related posts on Yik Yak, a former social media app, and questions received via more traditional library-maintained virtual reference service platforms—namely, chat/instant messaging, SMS/text messaging, email, and LibAnswers' Query Spy—at College of Charleston's Addlestone Library. Based on an analysis of the results, suggestions are made for using social media tools similar to Yik Yak as a tool for interacting with patrons in academic library settings, specifically as a means to gather feedback about the library and to provide basic reference services. 相似文献
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While business models and technological innovations continue to disrupt journalistic practice, global image culture has never been stronger. Developed society is inundated daily with a torrent of images. Yet some of these are barely seen, while others almost instantly accrue scores of likes, shares, and comments. What, then, are the factors that constitute engaging, social photojournalism? Using Q methodology, which bridges qualitative and quantitative approaches, 30 participants ranked photos published on Instagram by news organizations or photographers and shared insight through interviews on what factors affect their engagement. In this way, the users' and the images' characteristics were both studied to shed light on why certain photos accrue more engagement and why certain types of people “like” certain types of content. The findings identify three types of users—feature lovers, newshounds, and optimists—and describe their motivations for interacting on the platform. Insights on how the number of people in the frame, the visibility of facial features, the presence of watermarks, and the post type affect user engagement were also gathered and discussed. 相似文献