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1.
Social network sites (SNSs) enable users to self-disclose to broad and anonymous audiences. Drawing on social cognitive theory (SCT) and the uses and gratifications (U&G) approach, this study investigates how reality television (RTV) cultivates desire for fame in its audience, which is operationalized as a human desire motivating nondirected self-disclosure (NDSD) online, a technique seeking fame. Results from an online survey (N = 221) show that whether watching RTV with friends interacted with time spent viewing RTV to affect desire for fame, which in turn affected the use of SNSs to pursue fame. In addition, exhibitionism, a motive of SNS use for the purpose of fame, fully mediated the relationship between desire for fame and NDSD. These results have implications for refining U&G and new media research. 相似文献
2.
Through analysis of five focus groups with people who “usually (more often than not) listened to at least one podcast episode a week” in the last two months, this uses and gratifications (U&G) study uncovers several prominent themes among podcast listener experiences. In an effort to integrate old and new media use typologies within U&G research, our results are presented in two parts: emerging typologies and expansions of existing typologies. The emerging section includes reasons for podcast displacement of other media, customizable experiences, and multitasking (which involves both temptation bundling and feeding the brain). The expansion builds on the existing typologies of companionship and interaction by analyzing avenues for parasocial relationship formation and identifying social opportunities as well as social frustrations surrounding podcasts. We ultimately conclude that podcasts offer an endless supply of engaging content that travels with listeners, allowing them to be “productive” in various physical and mind-expanding ways. The enjoyment is facilitated in part by forging connections with hosts and other listeners. 相似文献
3.
People are increasingly viewing, providing, and recommending video content through the Internet. Applying the uses and gratifications framework, along with contextual age and generational theory, this study identifies and compares motivations for, and their influence on, traditional TV viewing and online user-shared video use among a U.S. sample of adult Internet users. Further, this study explores the form and role of audience activity through online user-shared video recommendations (type, channel, and social relation). Overall, the basic U&G motivations also apply to the new online media world, but differ in levels and influence. 相似文献
4.
The purpose of this study was to explore the variables that impact participants’ dependency upon Facebook to achieve communication goals from a uses and gratifications (U&G) perspective. In support of U&G, all five Facebook motives played an important role in dependency outcomes. Participants motivated by virtual community, or meeting new people online, were most dependent on the medium. Big 5 personality traits, self-esteem, and social cohesion were examined and partially supported a social compensation perspective. Results are discussed in light of existing U&G and dependency research with respect to functional alternatives. Limitations and directions for future research are also offered. 相似文献
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This study examines the uses and gratifications (U&G) of accessing political candidate profiles on social network Web sites. An online survey of visitors to the MySpace profiles of 2008 primary candidates revealed that voters are drawn to this source of political information mainly by the desire for social interaction with other like-minded supporters, followed by information-seeking, and entertainment. While information seeking and entertainment are common U&G of consuming online political content, they were weaker factors compared to the social interaction factor that seems to distinguish MySpace, possibly SNSs in general, from other online sources of political content. 相似文献
6.
Alan B. Albarran 《Mass Communication and Society》2013,16(3-4):117-129
The field of media economics has mushroomed recently, highlighted by the introduction of the Journal of Media Economics, an expanding literature base, and wider interest among academicians. In this article, I examine the main research paradigms, issues facing the field, and contributions to the larger body of mass communication theory. I also argue that media economics has made at least 4 major contributions to the communication literature. It (a) provides a means to understand media as economic institutions; (b) helps further understanding of continual globalization of media industries; (c) provides a diverse alternative to mainstream mass media; and (d) offers an interdisciplinary focus to contemporary mass communications research. 相似文献
7.
自20世纪媒介技术迅猛发展以来,对于媒介的认识和争论一直没有停止,传播学和媒介研究也正是在此背景下不断发展前行。上世纪六十、七十年代媒介研究范式变革时期,鲍德里亚与恩岑斯贝格两位思想家就媒介理论的基本认识展开一场争论,秉持法兰克福学派传统的恩岑斯贝格在法国"五月风暴"的氤氲下推进本雅明的技术文化理论,发展出了意识工业概念,对于思考媒介理论的合法性问题具有重要意义;对于鲍德里亚来说,媒介技术的"进化",实为一种拟真替代本真的社会交往,以媒介技术为中介的传播活动中,最终将导致人的本真缺失,因而宣告传统媒介理论已失去解释力。本文认为,这两个看似不在一个水平线上的对话实则包含了媒介理论研究的两种路径,即作为生产工具的技术论与作为传播工具的文化论。当我们在回顾和梳理鲍德里亚和恩岑斯贝格的争论时,需要从媒介化社会的视角来重新审视媒介理论的技术论和文化论之间的平衡。 相似文献
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Sebastian Modrow 《International Information and Library Review》2018,50(2):129-141
In this article, I survey the Onondaga Nation's social media outlets in the light of collective memory theory. The article identifies several core topics of the nation's identity narratives which, all together, are perceived as an expression of Onondaga functional memory. The role of wampum belts as medial cues to that memory is highlighted as well as the role of social media in the struggle against the negative effects of native media invisibility. 相似文献
9.
《Qualitative Research Reports in Communication》2013,14(1):77-84
In this study I conducted qualitative content analysis of alternative media in order to uncover the different categories about corporate power presented to activist audiences in social justice movements. I found that there were two dominant categories about corporate power disseminated through alternative media: (1) “traditional” corporate power and (2) hegemonic corporate power. “Traditional” corporate power is based on the idea that corporations dominate resources in society. Hegemonic corporate power is based on the idea that corporations dominate the ideological assumptions in contemporary society. Both of these categories hold significant implications for comprehension and classification of alternative media. 相似文献
10.
《文物保护研究》2013,58(4):299-314
AbstractInstrumental-based color matching using non-destructive reflection spectrophotometry can be used as an aid in pigment selection for inpainting. This is useful when metamerism is of concern, particularly in modern art where the number of colorants available to artists and conservators is quite large. Simplified methods have been developed for art conservation where a single tint of each pigment mixed with white is required to define a pigment's optical properties based on the single-constant form of Kubelka-Munk (K-M) turbid media theory. Theoretically, this simplification can lead to errors in pigment selection for dark colors and colors not containing a white pigment. Instead, the two-constant form of K-M theory can be used where the model assumptions more closely match the optics of inpainting materials. The two methods were compared using four acrylic emulsion paints with a range of pigment absorption and scattering properties. It was found that the simplified method was inadequate for paints with appreciable and spectrally selective scattering, and as a consequence, pigment selection may result in a greater number of pigments than actually required. It was also found that only two samples per pigment were required to implement the two-constant technique: the mass tone and a tint. 相似文献
11.
Philip N. Howard 《The Communication Review》2013,16(3):213-245
Campaigns are complex exercises in the creation, transmission, and mutation of significant political symbols. However, there are important differences between political communication through new media and political communication through traditional media. I argue that the most interesting change in patterns of political communication is in the way political culture is produced, not in the way it is consumed. These changes are presented through the findings from systematic ethnographies of two organizations devoted to digitizing the social contract. DataBank.com is a private data mining company that used to offer its services to wealthier campaigns, but can now sell data to the smallest nascent grassroots movements and individuals. Astroturf-Lobby.org is a political action committee that helps lobbyists seek legislative relief to grievances by helping these groups find and mobilize their sympathetic publics. I analyze the range of new media tools for producing political culture, and with this ethnographic evidence build two theories about the role of new media in advanced democracies-a theory of thin citizenship and a theory about data shadows as a means of political representation. 相似文献
12.
Elihu Katz 《Mass Communication and Society》2014,17(4):454-463
To achieve “deliberative democracy,” Gabriel Tarde's formula not only demands the press hold a nation together, but also offers an agenda of issues that serves as a kind of menu for discussions in cafés and salons, which leads, in turn, to more considered opinions, and thus provides the consensual valuations that inform political, economic and aesthetic actions. The elements of the formula consist of press, conversation, opinion, and action. I argue that the long-run effect of the mainstream media—the newspaper, but even more the radio and television— moved politics off the street and into the home, hence the concern over “the narcotizing dysfunction” of the news media. In the era of the Internet, I argue that media—old or new, mass or social—are far from being the whole of the story. It is some combination of these media, plus word of mouth, plus some rather well-known elements of social-movement theory, plus the social psychology of collective behavior that help to explain. But let us not lose sight of the different functions served by the different media. If the mass media—newspapers, radio, and television—may be said to have moved people “inside,” the social media, so called, serve to mobilize, and may bring them “outside,” again. 相似文献
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《Communication methods and measures》2013,7(3-4):224-246
The literature on selective exposure has made inestimable advances in our understanding of media and its effect on politics and the general public. However, much of the research on this topic has relied on potentially inaccurate assumptions. In our paper we apply an open-source, publicly available, high-dimensional measurement of meaning through word co-occurrence context (Shaoul & Westbury, 2010), which has historically been applied to questions of semantic relationships between words. This method allows scholars to avoid pitfalls from previous assumptions and determine previously unknown ideological positions of previously unknown sources. We demonstrate the validity and range of this method and provide a series of best practices for scholars who wish to employ this tool in their own research. Our method will ultimately expand the variety of research questions available as well as improving inferences, opening up new lines of research for scholars studying media consumption and political behavior. 相似文献
15.
Ball-Rokeach S. J.; Power Gerard J.; Guthrie K. Kendall; Waring H. Ross 《Int. Journal of Public Opinion Research》1990,2(3):249-273
This paper is in the tradition of social analysis aimed at creatingframeworks to join mass media and public opinion processes (e.g.Clarke and Evans, 1983; Gamson, 1975; Gitlin, 1980; Hall, 1977;Iyengar and Kinder, 1987; Lang and Lang, 1968, 1983; Lippman,1922; Mollotch and Lester, 1974; Noelle-Neuman, 1974; Paletzand Entman, 1981; Shaw and McCombs, 1977; Turner and Paz, 1986).After a brief review of media system dependency (MSD) theory,we illustrate how it may apply to public opinion processes thatentail contested issue ‘value-frames’ (Ball-Rokeachand Rokeach, 1987). In such cases, the media system is directlyimplicated in the negotiation of legitimacy of opposing positionson an issue. Our illustrative case is the abortion issue asit has been played out in the United States over recent decades(Luker, 1984). We focus upon the respective capacities of pro-and anti-abortion movements to control the value-frame of mediacoverage of the issue (Guthrie, 1989). A value-frame may beconceived as ‘... the main substantive theme of a moralityplay’ (Ball-Rokeach and Tallman, 1979) wherein the distinctionbetween ‘good’ and ‘bad’ hangs in thebalance; in this case, between positions on abortion. We suggestthat change in the value-frame of media coverage and publicdiscourse may be understood, at least in part, as an outcomeof change in contestants' MSD relations. 相似文献
16.
《Mass Communication and Society》2013,16(3):241-262
This study articulates a theory of media use that, with the proliferation and diversification of the mass media, conceptualizes news coverage as a commodity or product. From marketing to mass communication, we extend a conceptual framework of product purchase, articulating 4 determinants of attitude toward newspaper (AN), which, in turn, influences newspaper readership. Determinants of AN are news credibility, attitude toward diversity aspects of journalism, attitude toward financial aspects of journalism, and individual differences. The study, using a well-fitting structural equation model, demonstrates the role that each of these measures plays in predicting media use and, furthermore, validates the applicability of the marketplace theory of media use. The model was tested with data from a telephone survey of 803 adults in a large California urban center. 相似文献
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ABSTRACT This study examines the individual and organizational level factors shaping Brazilian journalists’ use of social media. Results from a survey of 774 reporters show that individual factors influence awareness and reporting uses, while organizational factors are associated with branding. Results suggest no difference between groups of journalists, when it comes to incorporating social media for reporting; but online reporters engage in branding and use social media as an awareness system more than their counterparts. Findings also reveal that journalists have not fully embraced the participatory potential of social media, as only trust in information posted by other journalists relates to adoption. 相似文献
19.
The purpose of this study is to conduct a bibliographic investigation and meta-analysis of the full body of social media scholarship produced over eight years, since the domain's emergence in 2004. A total of 610 journal and conference papers were carefully reviewed and subjected to bibliometric and meta-analysis techniques. A number of research questions pertaining to country, institutional, and individual productivity, as well as research design and data practices in the social media field, were proposed and answered. Our results reveal two main challenges faced by the field. First, the social media domain displays limited intellectual diversity in terms of productive and impactful actors—individual, institutions, and countries—as well as publications that have hitherto skewed the domain's focus in a limited direction. Second, the research design approaches and data practices characterizing the domain seem to reflect methodological singularity characterized by a strong tendency for cross-sectional, individual-level, survey or case-based studies. Furthermore, speculative and anecdotal evidence, based on personal opinions and armchair hypotheses, is extremely widespread and stand in the way of the domain's methodological and theoretical advancement. These challenges not only help to improve one's understanding of the identity and intellectual core of social media as a distinct scientific field but can also further prompt academic debate and careful (re)examination of the domain's scholarly practices and assumptions to ensure its future advancement in the most productive manner. 相似文献
20.
新媒体环境下数字移民的媒介素养探索:基于智能手机应用的扎根分析 总被引：1，自引：0，他引：1
[目的/意义] 通过探索新媒体环境下影响数字移民媒介素养水平的因素,为适应其不断改变的个性特征与数字化学习的需求提出有效的建议,以期缩小代际鸿沟。[方法/过程] 基于国内外文献分析,采用以定性研究（扎根理论）为主、定量分析（问卷调查法）为辅的混合方法,对观察、访谈资料进行组织编码,从动机、情感、能力特征等层面归纳数字移民的媒介素养能力,并提出相应的优化策略。[结果/结论] 分析结果发现,新媒体环境下的数字移民活跃好学却又相对保守,其媒介素养水平与使用动机、情感感知、社会环境息息相关。因而,未来针对数字移民的媒介素养教育要持一种更为开放、互动的态度,在不断参与、接触的过程中提升其数字悟性和能力。 相似文献