共查询到20条相似文献，搜索用时 315 毫秒
1.
This study examines the uses and gratifications (U&G) of accessing political candidate profiles on social network Web sites. An online survey of visitors to the MySpace profiles of 2008 primary candidates revealed that voters are drawn to this source of political information mainly by the desire for social interaction with other like-minded supporters, followed by information-seeking, and entertainment. While information seeking and entertainment are common U&G of consuming online political content, they were weaker factors compared to the social interaction factor that seems to distinguish MySpace, possibly SNSs in general, from other online sources of political content. 相似文献
2.
The purpose of this study was to explore the variables that impact participants’ dependency upon Facebook to achieve communication goals from a uses and gratifications (U&G) perspective. In support of U&G, all five Facebook motives played an important role in dependency outcomes. Participants motivated by virtual community, or meeting new people online, were most dependent on the medium. Big 5 personality traits, self-esteem, and social cohesion were examined and partially supported a social compensation perspective. Results are discussed in light of existing U&G and dependency research with respect to functional alternatives. Limitations and directions for future research are also offered. 相似文献
3.
People are increasingly viewing, providing, and recommending video content through the Internet. Applying the uses and gratifications framework, along with contextual age and generational theory, this study identifies and compares motivations for, and their influence on, traditional TV viewing and online user-shared video use among a U.S. sample of adult Internet users. Further, this study explores the form and role of audience activity through online user-shared video recommendations (type, channel, and social relation). Overall, the basic U&G motivations also apply to the new online media world, but differ in levels and influence. 相似文献
4.
Little is known about how public sector organisations capitalise on the potential of social networking sites (SNSs) as communication channels. Previous research is short on theoretical models and managerial insights into the success of local governments' online communication strategies. The purpose of this study is to explore how successfully local governments utilise SNSs for managing their external communication with citizens. Using a multi-method analysis of 15,941 posts and 19,290 comments on the Facebook pages of the 25 largest German cities, we make five contributions to research and practice. First, we analyse the properties and topics of government posts to draw a rich picture of how local governments use Facebook as a communications channel. Second, we conceptualise success in governments' online communications in terms of the frequency and polarity of citizens' reactions, which we use for third, evaluating government communication behaviour in SNSs. Fourth, we identify which benefits SNSs offer that traditional communication channels do not provide. Fifth, we offer guidelines for improving the online communication strategies of local governments using SNSs. 相似文献
5.
Chang Sup Park 《广播与电子媒介杂志》2015,59(4):698-716
This study assesses differences in use of social networking sites (SNSs) and relates them to different patterns of political participation, media use motivations, and political efficacy. Based on a Web survey of 1,230 South Korean voters, it finds that informational uses of SNSs are positively associated with expressive participation both online and offline, but not with collective participation. The use of SNSs for social interaction purposes was associated only with online expressive participation. Recreational uses had a negative or insignificant relationship with expressive and collective participation. Political efficacy moderated the impact of social interaction uses of SNSs on expressive participation both online and offline. The findings suggest that the political impact of SNSs is mostly limited to expressive participation and dependent upon users' motivations. 相似文献
6.
Social cognitive theory suggests a likely relationship between behavior modeled on increasingly popular reality television (RTV) and user behavior modeled on social networking sites (SNSs). This study surveyed young adults (N = 456) to determine the extent to which RTV consumption explained a range of user behavior in the context of social network sites. Results show a consistent relationship between RTV consumption and the length of time spent on these sites, the size of users' networks, the proportion of friends not actually met face to face, and photo sharing frequency while controlling for age and gender. 相似文献
7.
Political communication researchers have shown that social network site (SNS) use and online network characteristics can impinge on people’s political attitudes and behavior. Nevertheless, individual SNSs have varying site architecture, basic design features, and functionalities, which may influence usage and online network characteristics. This study thus examines whether site architecture matters for understanding the political implications of SNSs. Specifically, this article conceptualizes the distinction between public-oriented and private-oriented SNSs. It contends that the two types of SNSs would have varying impact on political behavior through the kinds of online networks that they tend to sustain. Analysis of a survey of university students in Guangzhou, China (N?=?897), shows that respondents using public-oriented SNSs tended to have a relatively more ‘public’ online network – larger, involving more strangers, and with more connections to public actors. Some of these network characteristics in turn affected political discussion behavior. The analysis thus demonstrates how SNS architecture can indirectly impinge on individual-level political outcomes. 相似文献
8.
Utilizing a unique methodological approach, this study investigated subtypes of reality television (RTV) to study the influence of exposure to RTV on body image (body dissatisfaction and drive for thinness) as compared a more traditional weekly report of RTV viewing. Young adults (N = 472) completed online surveys measuring their exposure to RTV and perceptions of their own body image. Four types of RTV were uncovered. Regression analyses using these 4 factors demonstrated that exposure to competition-based RTV shows (e.g., Dancing with the Stars) predicted increased body dissatisfaction and drive for thinness. On the other hand, the weekly self-report of RTV viewing did not reveal any relationships between weekly exposure to RTV and body image. These findings underline the need for cultivation-based media studies that include program-based measures of genre-specific media exposure, especially when seeking to capture media effects related to RTV. 相似文献
9.
Through analysis of five focus groups with people who “usually (more often than not) listened to at least one podcast episode a week” in the last two months, this uses and gratifications (U&G) study uncovers several prominent themes among podcast listener experiences. In an effort to integrate old and new media use typologies within U&G research, our results are presented in two parts: emerging typologies and expansions of existing typologies. The emerging section includes reasons for podcast displacement of other media, customizable experiences, and multitasking (which involves both temptation bundling and feeding the brain). The expansion builds on the existing typologies of companionship and interaction by analyzing avenues for parasocial relationship formation and identifying social opportunities as well as social frustrations surrounding podcasts. We ultimately conclude that podcasts offer an endless supply of engaging content that travels with listeners, allowing them to be “productive” in various physical and mind-expanding ways. The enjoyment is facilitated in part by forging connections with hosts and other listeners. 相似文献
10.
A Theory of Media Power and a Theory of Media Use: Different Stories,Questions, and Ways of Thinking
Sandra J. Ball-Rokeach 《Mass Communication and Society》2013,16(1-2):5-40
In this article, I compare the assumptions, concepts, and propositions of media system dependency (MSD) theory and uses and gratifications (U&G) theory at the microlevel of analysis. The epistemological origins of these theories are situated within the differing social and personal contexts that affected their development. Those MSD assumptions that serve as background to this comparison are specified, and major hypotheses concerning the social ecology of microeffects processes are discussed, particularly as they pertain to public opinion concerns. Following this elaboration of MSD theory, basic differences between MSD and U&G conceptions of the audience, interpersonal networks, the media system, and the nature of media power are addressed. I conclude with a brief comment on the implications of the Internet for theorizing micro media effects. 相似文献
11.
Margam Madhusudhan 《International Information and Library Review》2013,45(2):100-113
The main purpose of the paper is to explore how research scholars of University of Delhi integrated Social Networking Sites (SNSs) into their daily communication for research work. A structured questionnaire was designed and personally distributed 160 respondents. Most used SNSs for “lurking” while few used such sites for promoting one’s research. Additionally, most respondents preferred the SNS Facebook and ResearchGate for academic purposes. Collaborative and peer-to-peer learning were common benefits from SNSs while some expressed concern regarding cyber-bullying and privacy. Finally, a majority of respondents said using SNSs may be a waste of time. 相似文献
12.
Margam Madhusudhan 《International Information and Library Review》2012,44(2):100-113
The main purpose of the paper is to explore how research scholars of University of Delhi integrated Social Networking Sites (SNSs) into their daily communication for research work. A structured questionnaire was designed and personally distributed 160 respondents. Most used SNSs for “lurking” while few used such sites for promoting one’s research. Additionally, most respondents preferred the SNS Facebook and ResearchGate for academic purposes. Collaborative and peer-to-peer learning were common benefits from SNSs while some expressed concern regarding cyber-bullying and privacy. Finally, a majority of respondents said using SNSs may be a waste of time. 相似文献
13.
Adeyinka Tella Shuaib Agboola Olarongbe Hauwa Bolanle Akanbi-Ademolake Mulikat Y. Adisa 《New Review of Academic Librarianship》2013,19(3):274-290
The attractiveness of social networking sites (SNSs) has extended to almost all professionals in numerous human organizations including the library. Librarians as a result of this development are now making use of these sites to connect to other libraries and librarians both within and outside their environment. However, it is observed that the use and benefits derived from social networking sites by Nigerian librarians, generally, and those in academic libraries, particularly, has not been well documented. It is against this backdrop that this study examined the use of social networking sites to both the libraries and the librarians in selected academic libraries in six Nigerian States. A survey research design approach was adopted. The simple random study drew upon 200 academic librarians from academic libraries across six selected States in Nigeria. Five research questions were raised and answered by the study. The results demonstrate that Facebook and Twitter are mostly use by academic librarians. Academic librarians are making use of SNSs on a weekly basis and partially on a daily basis. Many potential benefits of SNSs were indicated both to the librarians and their libraries such as creating opportunity to connect with people across the globe, which includes those that have never been seen and those that one is not sure of coming in contact with. It was also found that SNSs give opportunity for academic libraries to incorporate SNSs as a means of creating more interactive user centered library and information services. Examples of the defects identified associated with SNSs include sexual harassment, cybercrime, fraud, and spreading of spam. It is expected that the outcomes of this study will serve as pioneer data upon which future related studies will be anchored. 相似文献
14.
Adults who are 65 years or older have increasingly adopted social network sites (SNSs), Facebook in particular. Yet the ramifications of SNS use in this population remain understudied. Using a nationally representative sample of U.S. adults (N = 2,003), this study focuses on Facebook users (N = 1,138) and examines patterns of Facebook use by younger (aged 18–65 years) and older users (aged 65 or older), as well as the social benefits associated with older users’ Facebook use. Findings show that older users have different network structures, but the frequency of their visits and engagement in Social Media Relationship Maintenance Behaviors (SMRMB), a measure of perceived likelihood to engage with others via social media, do not significantly differ from those of younger users. Moreover, our results suggest that among older users (N = 98), the number of self-reported “actual” friends on Facebook and SMRMB positively predict perceived support, while SMRMB contributes to perceptions of access to useful information. Overall, the study highlights unique usage patterns and social benefits associated with Facebook use among older adults. As such, its findings provide insights for the future design of technological interventions to help older adults better access social benefits associated with SNS use. 相似文献
15.
Michael Chan 《Mass Communication and Society》2016,19(4):430-451
Past studies have shown positive relationships between use of social network sites (SNSs) and political engagement, but an understanding of the mechanisms underlying the relationship is limited because the studies often did not take into account the diverse affordances of SNSs that can influence participation in different ways. Adopting the O-S-R-O-R (Orientation–Stimulus–Reasoning–Orientation–Response) model of political communication effects, this study examined the roles of Facebook network size, connections with public political actors, use for news, and political expression on political attitudes, protest, and participation. Structural equation analyses were conducted based on data from a national sample in Hong Kong, a city-state with one of the world’s highest Facebook penetration rates. Results showed that Facebook network size and connections with public political actors exhibit both direct and indirect effects on participation through Facebook news, expression, and efficacy. Facebook news exhibited indirect effects primarily though political expression. A discriminant function analysis also showed that age, education, and online news exposure were the most influential variables for distinguishing Facebook users and nonusers. Implications of the findings are discussed. 相似文献
16.
A sample of 488 male and female young adults completed an online survey in effort to explore whether social networking sites (SNSs) are a way in which sociocultural influences regarding body image are propagated. Negative body talk was predicted as an outcome to frequent exposure to friends’ fitness posts (e.g. pictures and status updates about working out, fitness inspiration quotations/images, etc.); we also explored whether this relationship was moderated by body surveillance and social comparison. Results revealed that friends’ fitness posts were positively associated with negative body talk, and this relationship was strongest for individuals who reported a higher tendency to compare themselves to others – even after controlling for body satisfaction, healthy eating and exercise behaviors, and frequency of SNS use. 相似文献
17.
Adapted from Chang et al.'s (2006) models, this study examines factors that influence adoption and non-adoption of social network sites (SNS) in adopters (Continuers, Discontinuers) and non-adopters (Potentials, Resistors). Chi-square and t-test were used to analyze the survey data of Singapore's working adults and Internet users (N =222). The findings reveal innovation characteristics (relative advantage, compatibility, complexity) and perceived popularity differ significantly in three pairs of adopter categories. Results show Continuers and Potentials are concerned more about image than Discontinuers and Resistors, while technology cluster differs between adopter vs. non-adopter and Continuers vs. Discontinuers. Moreover, the study suggests younger people tend to adopt SNSs, females continue to use SNSs more, and potential SNS users are more innovative. Lastly, a regression model to forecast the adoption of SNSs is proposed in which age, compatibility, technology cluster, and perceived popularity are predictors. 相似文献
18.
Drawing on the impression management theory, this study examined the effect of online media platforms, social network sites (SNSs) versus non-SNSs, on the intention to join a cause. The online experimental study discovered that the SNS was more effective in increasing the intention to join a cause than the non-SNS. The findings also demonstrated the mediating role of the perceived visibility of joining the cause and the moderating role of public self-consciousness on this effect. Further, self-cause image congruence positively influenced the intention to join the cause, while it did not moderate the effect of online media platforms. 相似文献
19.
The current study explored the personality dimensions of brands on Social Networking Sites (SNSs) using a South Korean sample. Through a series of exploratory and confirmatory factor analyses, six dimensions (i.e. Openness, Conscientiousness, Agreeableness, Extraversion, Warmth, and Contentiousness) were yielded for brands with SNS presence. The data also produced six dimensions (i.e. Openness, Sincerity, Extraversion, Competence, Agreeableness, and Ruggedness) for brands without SNS presence. The results show that brands with which consumers interact on SNSs have more human-like personalities than brands absent from SNSs, and the personality dimensions affected brand affect and trust to varying degrees. 相似文献
20.
A growing body of research examines the relationships between psychological traits and privacy behaviors on Social Networking Sites (SNSs) to understand why users control information about themselves. This study investigates how narcissism and self-esteem can explain tendencies to control privacy on two widely used platforms: Instagram and Twitter. Data from an online survey (n = 510) are analyzed using linear mixed models. The exhibitionism component of narcissism tends to be associated with less privacy control on SNSs, i.e., profiles that are publicly accessible. Conversely, the superiority component of narcissism and self-esteem are associated with more privacy control. Across platforms, as self-esteem increases, the likelihood of having public settings on Instagram is significantly lower than on Twitter. The findings are discussed in the context of the different affordances that the two platforms present users with. The results indicate that privacy behaviors may be tied to relatively stable personality traits, suggesting that even as technologies and social norms with regard to privacy change, behaviors that limit the number of people to which individuals disclose personal information may remain the same. 相似文献