共查询到20条相似文献，搜索用时 922 毫秒
1.
Jiyeun Lee 《亚洲交流杂志》2015,25(4):393-407
This study examined how Korean dramas portray the relationship between women's life and work. Men were shown as more affluent, more educationally privileged, older, and yet less likely to be married than women. Far more men than women were employed outside the home and holding a professional occupation or managerial position. Among young adult characters, marriage increased men's employment but decreased women's. Married men were also the most likely to be professionals or managers whereas it was highly unlikely for women, whether married or single. The negative effects of being a parent on employment and on holding a professional or managerial position were consistent for women and men. Examination of women and men's employment and professional empowerment for the past 10 years in television dramas and South Korean social statistics revealed a parallel between television reality and the observed reality, except for a gross overrepresentation of men as professionals or managers in the dramas. 相似文献
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The purpose of this study was to examine the relationship between exposure to sexual music videos and young people's sexual attitudes (i.e., premarital sexual permissiveness and endorsement of the sexual double standard). Items gauging exposure to 75 music videos ranging in sexual explicitness were used to measure sexual video viewing among a sample of 266 undergraduate students. As expected, exposure to more sexually explicit music videos was associated with more permissive attitudes toward premarital sex and stronger endorsement of the sexual double standard, regardless of gender, overall television viewing, and previous sexual experience. Implications of these findings and suggestions for future research are discussed. 相似文献
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Alexandra Hendriks 《Critical Studies in Media Communication》2013,30(1):106-123
Although the media effects literature was precocious in its development, appearing almost as soon as the object of its study, researchers have focused on a relatively narrow array of effects. Examples include the effects of violent, pornographic, and sexual content in the media and minority stereotyping. This review demonstrates the need for researchers to construct stronger theories and conduct more programmatic research on another important, yet often ignored, media effect–the effect of ideal televised images on females' perceptions of, and satisfaction with, their own bodies. To accomplish its purposes, the paper begins with a review of the body image literature, including a discussion of current televised representations of female bodies and their effects on body satisfaction. Next, the paper argues that researchers should refer to two prominent media effects theories (cultivation theory and social cognitive theory) to better understand the process by which television influences body image. This latter review leads to ethical considerations and conclusions regarding probable effects of television on women's body satisfaction. 相似文献
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Mary Irwin 《Media History》2013,19(2):162-177
Wednesday Magazine (1958–1963) was an innovative BBC television afternoon arts and culture strand produced by the specialist BBC women's programme unit, which had been built up and nurtured by the first dedicated head of women's programmes Doreen Stephens, who was appointed in 1953. Stephens was responsible for the development of a diverse and extensive range of women's programming; highly ambitious in the offering that it presented to its female viewers. This article will examine the series Wednesday Magazine exploring the wealth of arts and culture items broadcast, whilst considering the programme's significance in critical histories of both women's programming and arts television. The article will also make an intervention into historical debates around what constituted women's television in Britain. 相似文献
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The purpose of this study was to determine whether emerging adults use relationship television to form their expectations for sexual interaction in romantic relationships. Considering emerging adulthood is a unique period of development providing opportunities to experiment with adult identities, and relationship television contains multiple consistent messages about gender roles in sexual relationships, we questioned whether emerging adults’ relationship television viewing may be related to their sexual expectations in relationships. Our findings indicated women's relationship television viewing was associated with expecting more sexual interaction in their relationship. Men's sexual expectations were moderated by perceived realism. Men who watched more relationship television, and perceived that television to be less realistic, reported expecting less frequent sexual interaction. 相似文献
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William J. Brown 《亚洲交流杂志》2013,23(1):113-135
The study examines the prosocial effects of Hum Log (We People), India's first long‐running television soap opera. Hum Log was a prosocial television programme that was designed to promote women's status in Indian society. Regression analysis was used to measure the degree to which exposure to Hum Log affected viewers' (1) awareness of certain prosocial beliefs promoted by the series, (2) level of television dependency, (3) involvement with the characters of Hum Log, and (4) adherence to three prosocial beliefs promoted by Hum Log. Exposure to Hum Log was positively associated with viewers' awareness of the programme's prosocial messages, television dependency, and involvement with television characters in the series. Viewers who were more exposed to Hum Log were also more likely to believe in women's equality and women's freedom of choice, but not in family planning. The implications of these findings are discussed in terms of present and future research on the use of prosocial television programmes for development in Asia. 相似文献
8.
Belinda Flores Espiritu 《亚洲交流杂志》2013,23(4):355-372
This study examines the ‘theater of struggle’ in young Filipino women's reception of Korean television dramas in view of the American cultural imperialism that is deeply entrenched in the Philippine society. Mainly anchored on Gramsci's concept of hegemony and Stuart Hall's encoding-decoding theory, the researcher conducted a reception analysis through a textual analysis of selected Korean television comedy-dramas and focus group discussions with young Filipino women in different colleges. The young Filipino women expressed cultural affinity with the culture, storylines, values, and environment in Korean and other Asian television dramas that have invaded the Philippines in the twenty-first century. ‘Negotiation, resistance, and struggle’, in Hall's sense, against both the liberalism in American dramas and the pre-modern themes in local dramas were manifested in the young women's discourses. Consequently, American cultural imperialism in the Philippines was undermined, challenged, and to some extent subverted. The study also looked into the young women's dominant, negotiated, and oppositional readings of the dominant capitalist patriarchal values and ideologies that were embedded in selected Korean dramas. While there were young female participants who subscribed to global capitalist values showing their cooptation within Western cultural hegemonic domains, the young women largely articulated negotiated readings of capitalist values and oppositional readings with regard to the dominant ideology of capitalist patriarchy. In reading the selected Korean dramas reflexively, the young women identified social pathologies of poverty, class inequality, and capitalist patriarchal values and constructed emancipatory discourses with regard to these. 相似文献
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This study proposed and tested an integrated model of parental mediation involving family communication, parental mediation styles, children's perceptions of televised realities and the actual world, and perceptions of the negative effects of television viewing. A total of 348 Korean adolescents participated in a nationwide survey. The findings demonstrated that parental, instructive mediation, in combination with open family communication, increased not only children's perceived disparity between televised realities and the actual world, but also children's perceptions of the potentially negative effects of television. Restrictive parental mediation styles were also found to mediate the role of open family communication on children's perception of negative effects of television. In contrast, co-viewing mediation was not found to directly affect either the children's perceived reality or their perception of negative effects of television viewing. 相似文献
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This essay explores three films from 2007, Knocked Up, Juno, and Waitress, which foreground young women's unplanned pregnancies. These movies depoliticize women's reproduction and motherhood through narratives that rearticulate the meaning of choice. Bypassing the subject of abortion, the women's decisions revolve around their choice of heterosexual partners and investment in romantic relationships. Although they question the viability of the nuclear family for single pregnant women, these films represent new iterations of post-feminism that ultimately restore conservative ideas that valorize pregnancy and motherhood as women's imperatives. We conclude by addressing how these movies present a distorted and short-sighted depiction of the politics of reproductive agency and the challenges that single mothers face. 相似文献
12.
Diana Dixon 《Media History》2013,19(1):79-89
Television history channels and programming have seen considerable growth in recent years, yet empirical research on television history audiences remains limited. This essay argues that media history scholars need better to understand what happens when audiences consume television history, examining the critical debates concerning the genre's specific modalities of rendering the past on screen before exploring what opportunities and problems it affords viewers. The essay draws on original qualitative, empirical research on audiences of historical reality television through a specific, small-scale case study of BBC Wales' Coal House at War (Indus 2008). It argues for the need to retain a dual focus upon such programming's historical content and its televisuality if we are to appreciate the intricacies of viewers' cultural consumption. The essay concludes by demonstrating that audiences' own oral and written responses to television history reveal something of how people, situated in their specific times and places, understand both their past and their present. 相似文献
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《广播与电子媒介杂志》2013,57(1):143-154
If advertisers and programmers are to keep pace with the rapid structural and contextual changes in broadcast and cable television, and maintain their young audiences, they must gain a better understanding of children's viewing motives and viewing patterns. The authors assess the interrelatedness of television use motives and viewing patterns, and investigate perceptions of viewer loyalty network and station identification, and the generalizability of these perceptions to times when local television stations change network affiliation. This study profiles the child televiewing audience and expands the known parameters of television viewer uses and gratifications by identifying three distinctive viewer archetypes-medium- oriented viewers, network-oriented viewers, and station-oriented viewers. 相似文献
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Jane D. Brown Xinshu Zhao Mena Ning Wang Quan Liu Amy Shirong Lu Lucille Jing Li 《亚洲交流杂志》2013,23(3):229-247
A large sample of entertainment television programs that were aired on 28 channels in China in 2004 was analyzed for romantic and sexual content. Romantic scenes, typically portraying men and women already in committed relationships, appeared in 80% of the 196 programs analyzed. The analysis suggested that, according to Chinese television in the early part of the twenty-first century, emotional love was more important than physical sexual interaction in romantic relationships. More than half of the 1112 romantic scenes analyzed depicted love between the partners without any discussion or display of physical sexual behavior. Only 8% of scenes included discussion or depiction of sexual behavior (e.g., touching, kissing, and intercourse) without some sense that the partners were in a loving, committed relationship. Sexual intercourse was implied or depicted in fewer than 2% of the romantic scenes. Findings are discussed in light of the Chinese government's periodic regulation of sexually suggestive media content and attempts to filter Internet content. The extent to which such content may affect young viewers' perceptions of romantic relationships and sexual behavior is also discussed. 相似文献
15.
The paper examines whether television enriches a child's imagination, leads to distortions of reality, and whether adult mediation while a child views a program or immediately after can evoke constructive changes or stimulate make‐believe play. 相似文献
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The Relationship Between “Teen Mom” Reality Programming and Teenagers' Beliefs About Teen Parenthood
A survey was conducted with U.S. high school students (M = 16.57 years of age) from the Midwest to examine whether exposure to “teen mom” reality programming (e.g., 16 and Pregnant, Teen Mom) was related to teens' perceptions of teen parenthood. Contrary to our hypotheses, analyses revealed that exposure to teen mom reality programming was related to an increased tendency to believe that teen mothers have an enviable quality of life, a high income, and involved fathers. Teens who perceived reality television as realistic were most likely to hold these perceptions. The findings are discussed in terms of cultivation theory. 相似文献
17.
Jocelyn Steinke 《广播与电子媒介杂志》2013,57(1):142-151
Bern's gender schema theory (Bern 1981, 1983, 1993) provides a useful framework for examining the influence of women scientist role models on girls’ perceptions of science and scientists. The purpose of this paper is (1) to describe how Bern's gender schema theory serves as a framework for guiding future research, (2) to examine the fundamental premises of Bern's gender schema theory as they relate to the processing of information about science and gender roles, and (3) to identify key conditions and criteria from gender schema theory to guide the design of television programs that use role models to reduce gender‐stereotyping of science. 相似文献
18.
Ted Striphas 《Critical Studies in Media Communication》2013,30(3):295-316
This essay explores the cultural politics of television talk-show host Oprah Winfrey's Book Club. Because women constitute both the primary Oprah television audience and the largest United States book buying public, it focuses specifically on women's involvement in the club and their modes of engagement with its selections. The Book Club's astonishing success was attributable in part to the carefully considered communication strategies through which participants, Winfrey, and Oprah producers collectively articulated the value of books and reading specifically for women. Their de-emphasizing of purely literary considerations, I contend, enabled women to strategize how to use Book Club selections simultaneously to distance themselves from and to engage more intensively with the demands of living in a patriarchal and otherwise socioeconomically stratified society – a relationship I call a “dialectic with the everyday.” This essay thus traces the communicative processes/practices through which those involved in Oprah's Book Club articulated a highly sophisticated economy of cultural value around books and reading and the implications of that economy to a possible feminist cultural politics. 相似文献
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Karen C. Pitcher 《Critical Studies in Media Communication》2013,30(3):200-218
This paper addresses the ambivalence produced by Girls Gone Wild (GGW) as both text and social practice by interrogating the ways in which it functions hegemonically by staging an effect of agency. I draw on Bakhtin's notion of the carnivalesque as a means to examine how contradictory spatio-temporal contexts of GGW function as spaces that offer the opportunity to momentarily transgress—yet simultaneously reify—white, bourgeois norms of femininity. The videos reinforce a neoliberalist mentality of personal responsibility through the inclusion of the consent—and dissent—processes on camera. After analyzing how postfeminist discourses emphasizing “individual choice” justify GGW as a mode of female empowerment, I turn to a complementary textual analysis of GGW's role-reversal counterpart, Guys Gone Wild (2004), in an effort to show the ways in which this “mirror image” text ultimately reinforces the structure of exploitation in the original. 相似文献
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In 2006, Merck introduced Gardasil® through its One Less campaign, highlighting how the vaccine protects against the transmission of human papillomavirus (HPV) and, potentially, cervical cancer. The purpose of this study was to determine how young women learned about Gardasil and if the One Less campaign influenced the patient's decision to receive/decline the vaccines. Participants primarily learned about Gardasil from television advertising, and felt the campaign addressed the psychometric paradigm hazard factors of control and dread associated with HPV. However, participants reported that physicians/physician's assistants and mothers remained the primary sources of influence when choosing to receive/decline the vaccine series. 相似文献