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1.
This study examines the roles candidate race and gender may play in the evaluation of candidates presented via campaign Web sites. Apparent race and gender of a candidate were manipulated while issue information was held constant on a campaign Web site. The candidate's gender was shown to affect evaluations of the candidate (positively for female candidates) after controlling for participant political ideology, political knowledge, and political self-efficacy. The candidate's race did not affect evaluations of the candidate. Findings are discussed in the context of peripheral bias of central processing.  相似文献   

2.
Social information processing theory claims that computer-mediated communication users form impressions of others by utilizing available information in the web environment. As social networking sites offer a wider variety of cues, however, the environment has become increasingly complex. This study explores which cues influence computer-mediated communication users in a cue-rich environment. More specifically, based on the social identification and deindividuation model, we examined not only how others' opinions but also how the perceived age of the commenters and candidates influenced young people's impressions of political candidates. Participants (N = 520) were randomly placed into a 2 (positive/negative comments) × 2 (younger/older commenters) × 2 (younger/older candidate) design and exposed to a fictitious candidate's Facebook profile with unknown others' comments before reporting the candidate's trustworthiness. Although comments' valence was the strongest cue, the results showed that older commenters' opinions were more influential than young commenters'. This two-way interaction between comments' valence and commenters' age was significant only when the candidate was young, suggesting that social networking sites users utilize multiple cues depending on the situation.  相似文献   

3.
This study examined the effect of body piercing on perceptions of an employment seeker's credibility, hirability, and attractiveness. Participants (undergraduate students and managers) viewed a photograph of a job candidate who wore either no jewelry, an earring, or a nose ring, and then rated dimensions of the candidate's credibility, hirability, and attractiveness. Analysis indicated that although the candidate's attractiveness ratings were not affected by the type of jewelry he wore, his credibility ratings decreased when he was wearing jewelry, and his hirability ratings decreased when he was wearing a nose ring. These results and their implications are discussed.  相似文献   

4.
An emerging area of communication study is the process by which women seeking elective office construct their political identity. This essay engages that literature examining the historic 1986 Nebraska gubernatorial race as a case study. Two interrelated findings emerged from the study including: (1) gender perceptions were a factor even in this “genderless” election, and (2) each candidate's political identity was constructed through the interaction of gender characteristics and candidate issue positions.  相似文献   

5.
This study is aimed mainly at portraying the profiles of the visitors to presidential candidate's websites in Taiwan's 2000 election. An online survey was conducted, initiated by visitors' clicking button ads on different candidates' websites, which linked them to a questionnaire. The results reveal that mainly the site visitors were male, young, and highly educated. Most visitors agreed that their motive to visit candidates' websites were to acquire candidate‐related information, and to better understand the candidates' standing on policies. Those who visited a particular candidate's site tended to be supporters of that candidate.  相似文献   

6.
Using a sample of 99 political advertisements from 1990 statewide and federal elections, a content analysis was employed to test whether negative political advertisements exhibited a normative style. Results indicated that negative political advertisements were remarkably similar in substance and style, indicating a normative advertising form. The authors suggest that negative advertisements are used more to “blunt” an opponent's chance of winning the election than to promote the sponsoring candidate's own images or characteristics with their constituency.  相似文献   

7.
The role of the press as a political watchdog is crucial to the functioning of democracy. Especially in the run-up to elections, voters depend on the media's presentation of parties and candidates to make informed, responsible choices at the ballot box. But who, then, influences the news media? Empirical evidence in the United States and Europe suggests that political party campaigns and election coverage in the news media are interconnected and influence each other. This study tests whether such agenda-setting effects between party campaigns and the media also take place in the general elections in the world's largest democracy, India. India's western-type political system has a distinct media system characterized by high competition, diversification, non-consolidation and formal and informal ties between the media, commercial interests and political actors. Content analysis and Granger's causality test of newspaper coverage (N?=?716) and party campaign messages (N?=?458) found that agenda-setting effects do occur in India, but are largely bi-directional. We also found an overwhelming focus of both newspapers’ election coverage and of all major party campaigns on one single candidate, the Bharatiya Janata Party (BJP)'s Narendra Modi. This, we argue, is a result of the broader trends that have shaped Indian politics in recent years. The significant correlations and non-significant causal effects between party campaign and media coverage also indicate a trade-off situation between political power negotiation and political balance in the press.  相似文献   

8.
《图书馆管理杂志》2013,53(3-4):293-334
Summary

A typology of information needs for political science allows academic librarians to match local and Internet resources with materials relevant to public users, non-major undergraduates, political science majors, graduate students, and professional political scientists. Recognizing public and non-specialist users, we may distinguish needs for information about politics from that which is specifically political science information. Second, the needs of majors, graduate students, and political science professionals often fall within the bounds created by the discipline's generally recognized subfields. Finally, as academics, graduate students and professionals have functional needs for information that helps them teach, publish, and participate in professional affairs. Because the number of potentially relevant topics is singularly broad and the literature of the discipline spans two and a half millennia, this article emphasizes gateway or directory Web sites appropriate to each type of information need.  相似文献   

9.
The Future Voices in Public Services column is a forum for students in graduate library and information science programs to discuss key issues they see in academic library public services, to envision what they feel librarians in public service have to offer to academia, to tell us of their visions for the profession, and to tell us of research that is going on in library schools. We hope to provide fresh perspectives from those entering our field, in both the United States and other countries. Interested faculty of graduate library and information science programs who would like their students’ ideas represented in these pages are invited to contact Nancy H. Dewald at nxd7@psu.edu.

Matthew Baker is a recent graduate of the Simmons Graduate School of Library and Information Science (GSLIS). Here he makes the case for librarians to recognize both the strengths and limitations of technology, and to guide students toward that recognition as well.

Founded in 1902, Simmons GSLIS (http://www.simmons.edu/gslis/) is one of the country's oldest library and information science programs. With campuses in Boston and South Hadley, Mass., the school is ranked by U.S. News & World Report among the Top 10 in the nation. GSLIS offers master's and doctoral programs, along with postmaster's licensure and certificate opportunities and continuing education workshops. Master's degree students can choose concentrations in Archives Management, School Library Teacher, or Library and Information Science; doctoral students focus either on Library and Information Science or Managerial Leadership in the Information Professions.

*****  相似文献   

10.
This study explores the ability of an interaction between need for orientation (NFO) and selective exposure to explain citizen's motivations to seek information from specific media sources and the consequences of this behavior for attribute agenda-setting effects. It draws important conceptual distinctions between the two moderate NFO categories, distinguishing active involvement NFO (high relevance and low uncertainty) from passive involvement NFO (low relevance and high uncertainty). The results suggest that in a political context, people with active involvement NFO are more likely to seek ideologically congruent media sources and more likely to adopt the media's attribute agenda. This study implies that at the second-level agenda setting, the salience of issue or object attributes on the media agenda is more likely to strengthen preexisting attitudes for people with high political interest and strong partisan identity.  相似文献   

11.
《Communication Teacher》2013,27(1):10-12
Objective: To learn about candidates for a political office by presenting and listening to speeches about the candidates and their platforms Type of speech: Informative Point value: 100 points, which is 10% of course grade Requirements: (a) References: Minimum of 3 from recent and varying publications; (b) Length: 5–7 minutes; (c) Visual aid: No; (d) Outline: Yes; (e) Prerequisite reading: No; (f) Additional requirements: None In a typical college-level public speaking class, many students are young adults who have the opportunity, perhaps for the first time, to vote for candidates for national, state, and local offices. Yet, adults in the 18–24 age group are the least likely to vote due to a lack of time, low interest, or cynicism about politics (National Public Radio, 2002). This speech provides student-citizens with (1) information about candidates that can help them determine if or for whom they will vote, (2) the opportunity to discuss their perceptions of political processes with peers, and (3) the experience of crafting an informative speech using up-to-date information.  相似文献   

12.
This study examines how the order and proportion of scene valence within a television news story influence viewers' processing of political information. The results of the study, based on structural equation modeling and Sobel's mediation analysis, suggest that, in a news story about a political candidate, positive information on the candidate is recalled better if he or she is praised at the beginning of the story and then criticized at the end than if he or she is criticized first and praised later. In addition, there was a strong proportion effect. Stories with a high proportion of positive scenes were more likely to increase the participant's recall of positive information and induce his or her favorable attitudes and voting intentions than those with a low proportion of positive scenes.  相似文献   

13.
《Communication monographs》2012,79(4):296-310
Citizens can gain a better understanding of the important issues of a campaign and where candidates stand on those issues from three primary sources: direct candidate-to-citizen mass media messages (e.g., political advertisements, debates), news (e.g., newspapers, television news), or discussion with fellow citizens. The current study conducted a secondary analysis of 1996 American National Election Study (ANES) data to replicate Brians and Wattenberg's (1996) findings concerning the relative influence of political advertisements, television news use, and newspaper use on voter issue knowledge and salience in the 1992 United States presidential campaign. We also analyzed two additional communication information sources, general political discussion and debate viewing. The effects of political advertisement recall, television news viewing, and newspaper use replicated across election studies. General political discussion was found to affect both issue knowledge and salience, and when introduced into the regression analyses nullifies the predictive power of political advertisement recall for knowledge. Talk's influence on salience wanes in subsequent analyses. Viewing the first debate was a strong predictor of issue knowledge, but was not associated with issue salience. Advertisement recall maintained predictive power for issue salience even after taking into account the other four information sources, and watching the second debate also predicted salience. The combination of results presents evidence that candidate-to-citizen and citizen-to-citizen communication play unique roles in determining levels of issue knowledge and salience.  相似文献   

14.
This study examined the combined effect of character and policy coverage about a political candidate in news media on voters’ evaluations and thoughts about the candidate. A 2 (issue coverage: present/absent) × 2 (image coverage: present/absent) between-subject factorial experiment was conducted whereby participants (N = 134) read a version of an editorial article that varied in the coverage of a candidate’s character and policy positions. Results indicated that issue and image coverage, each in isolation, enhanced perceptions of the candidate’s image strength and issue strength. However, issue and image coverage when presented in combination compared to in isolation did not enhance perceptions of the candidate and in some cases hindered perceptions of candidate strength. When both coverage types were present, issue coverage dominated image coverage when participants formed image evaluations, whereas image coverage dominated issue coverage when they formed issue evaluations. Similar findings resulted for issue- and image-relevant thoughts. Implications about the effects of multicoverage political messages are discussed.  相似文献   

15.
ABSTRACT

At Central Michigan University, librarians teach multiple sections of an eight-week, one-credit research skills class to hundreds of undergraduate students each semester. While the main focus of the course is to teach students how to find, use, and properly cite library resources, librarians also address critical thinking skills by designing lessons to teach World Wide Web organization and how to analyze the information found via search engines. Showing student's obvious hoax sites about “tree octopi” and “male pregnancy” introduces the concepts of critical thinking and Website analysis. Most students quickly refute the information on such sites. However, students have a more difficult time assessing social, historical, or political revisionist Web sites' validity. Contrasting those claims with evidence accepted by international courts, historians, and scientists is useful in pointing out the flaws of seemingly well documented but one-sided revisionist sites. There are dangers in exposing students to these groups via their Websites. Yet, it is important to do so in order to convey the importance of critical analysis of information. The authors discuss students' pre- and post-test (CMU's online assessment tool, the “research readiness self-assessment” [RRSA]) scores to determine whether critical thinking skills have improved.  相似文献   

16.
This study analyzes how a female candidate was presented in the news media and on her campaign website, in order to compare the politics of gender representation in news coverage and campaign communication. Content analysis of news coverage of a Korean female candidate and the candidate's website shows that the female candidate was differently portrayed in the two media in presentations of personal trait frames, the linkage between issues and personal traits, and other gender-related characteristics, although the quantity of issue frames did not differ significantly. The findings suggest that although the news coverage still tends to reinforce gender stereotypes regarding a female candidate, the candidate used or articulated gender identities in her campaign website to oppose framing stereotypes in the traditional news media.  相似文献   

17.
What is the effect on media coverage of politics when political actors conform to market aspects of media logic by “jumping the shark”—staging dramatic political events to fit the demands of the media—thus reflecting what Strömbäck characterizes as the fourth phase of mediatization? Our paper answers this question with a large-scale, longitudinal analysis of how The Globe and Mail, Canada's leading national newspaper, covered 13 Canadian party leadership contests held between 1975 and 2012. We analyzed changes in the amount and style of reporting over the course of this 37-year time period, finding that the Globe has provided less coverage of party leadership competitions overall. The diminishing number of stories printed on the subject increasingly feature opinion writing, photos, combative language and the elevation of the individual candidate over the party organization. Our findings support a key element of the mediatization thesis: the shift from political logic to media logic as an organizing principle for political communications.  相似文献   

18.
Background: The Government's nursing recruitment campaign has widened access for those wishing to enter the profession, resulting in some students entering university with clinical experience but little experience of academic writing or using libraries. For these students, the library and study advice staff have an important role to play in helping them acquire appropriate information literacy and study skills. Objective: To evaluate the impact of workshops supplementing online instruction in study skills on students’ study and writing skills, and level of information literacy. Methods: A small group of pre‐registration nursing students identified as needing support with information literacy and study skills participated in focus groups to identify areas of concern, and were offered four remedial workshops. A follow‐up focus group explored whether the students’ needs had been addressed. Further evaluation of the workshops’ impact was completed by diagnostic testing within the University's information literacy programme, Skills Plus. Outcomes: The results showed that all students who attended at least one workshop improved their academic grade in their next assignment. Qualitative data indicated that the students’ confidence level and information literacy, including referencing skills, had improved. Conclusion: Evaluating the impact of this intervention has provided the evidence to demonstrate the value of this additional support.  相似文献   

19.
This online survey conducted at a public university in the Northwest (N = 434) examines the influence of political involvement, information source attention, and online political discussion on young adults’ political efficacy. A factor analysis indicated that political information sources loaded into three factors including conventional and online hard news media such as newspapers, opinion and social media such as blogs or social networking websites, and public affairs websites including government and candidate websites. A path analysis revealed significant differences in their association with online political expression and external efficacy. As an entry point in the theoretical model, involvement in public affairs positively associated with attention to political information sources, online political expression, and external political efficacy. Attention to hard news and to public affairs websites positively predicted political efficacy. Attention to online opinion and social media and to public affairs websites positively predicted online political expression.  相似文献   

20.
Selective attention is a key concept in communication research despite equivocal supporting evidence. This study focuses on methodological concerns in the study of selective attention. Using unobtrusive measures of selective attention to online political content this study found consistent support for the selective attention hypothesis. Three within-subjects quasi experiments were conducted (n = 29, n = 36, and n = 75) that measured subjects' attention to information consistent with and counter to their beliefs. Two other measures of selective attention were also used: (1) whether subjects turned first to consistent or counter information, and (2) how deeply into the material they read.  相似文献   

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