共查询到20条相似文献，搜索用时 421 毫秒
1.
J. Kendrick Noble 《Publishing Research Quarterly》1994,10(3):60-67
The author suggests a wide-ranging research agenda, including applying and safeguarding copyright, increasing literacy, comparing
the appropriate uses of the printed word and other media, understanding language itself, assisting authors to get their work
into print, improving statistics about the industry, predicting the future of suppliers as well as publishers themselves,
improving distribution, and influencing the likely future of the information superhighway.
J. Kendrick Noble was formerly publishing industry analyst for Paine Webber, Inc. 相似文献
2.
Louise Grayson 《Journalism Practice》2014,8(5):632-645
The news media industry has changed dramatically into a global business with ever-increasing attention being devoted to entertainment and celebrity across the last 10–20 years. There has also been a growing reliance on images produced by citizens (citizen photojournalism), by media outlets and publishers. It is widely acknowledged that in tandem these changes have shrunk publication opportunities for professional photographers undertaking editorial projects. As a result, photographers are increasingly relying on non-government organisations (NGOs) to gain access to photographing issues and events in developing countries and to expand their economic and portfolio opportunities. This increase in photographers working for and alongside NGOs has given rise to a new genre of editorial photography which I call NGO Reportage. By way of a case study, an exploration of this new genre reveals important issues for photographers working with NGOs and examines the constructed narratives of images contained within these emerging practices. 相似文献
3.
The article analyses the social media activity around two genre fiction titles published in the UK. The research is focused on the platforms Twitter and Facebook as they are the sites currently most used as marketing tools by the publishing industry. Over 10,000 social media posts were collected and categorised to create a timeline of social media activity for two case studies. The findings were then compared to sales data from Nielsen BookScan to give an understanding to the value of social media marketing in the publishing industry. The findings show that social media is most effective as a marketing platform when there is already an established community, allowing publishers to converse with readers. While social media is less effective at marketing new books written by debut authors with no existing readership, it is none the less an important tool in the marketing plan as it provides a platform to engage with readers around significant events. 相似文献
4.
Nicholas Shea Gloria Mulvihill Vi La Bianca Alyssa Hanchar 《Publishing Research Quarterly》2018,34(2):207-217
Small independent publishers are frequently lauded as the bastions of diversity while the Big Five are vilified as the primary contributors to the overwhelming whiteness of book publishing—yet no statistical data has been offered to support either claim. Moreover, the overall percentages of authors of color have remained the same year after year (Low in Where is the diversity in publishing? The 2015 diversity baseline survey results. Lee and Low (blog), 2016). The following study is a comparison of the Big Five publishers and small independent publishers with respect to author diversity. As social media outlets are now claiming to change the landscape of publishing by making diverse books more accessible to readers, data was sourced from an independent, reader-driven list to determine which publishers—if any—are promoting authors of color and whether their books are making it into the hands of readers. 相似文献
5.
《Slavic & East European Information Resources》2013,14(3-4):13-50
Abstract Croatia considers the book a priority cultural product. Today various forces, both positive and negative, affect publishing in Croatia. A survey of traditional publishing in Croatia based on statistical data collected by the author in the Croatian ISBN Agency over the past 8 years introduces the main topic. The author then reports on the results of a survey of 1,000 publishers, aimed at establishing which medium publishers used for their books between 1993 and the beginning of 1998, the period when book production passed from printed to digital form. The research results show that modern electronic book forms have been gradually developing in Croatia in parallel with traditional publishing. The number of publishers producing books in electronic format is not great. However, the fact that nearly a quarter of the publishers who returned the questionnaire do produce electronic books, shows that Croatian publishers accept new technologies as they appear in countries with a developed publishing industry, onlyin amuch more modest scope. The author mentions electronic books published by as many as forty publishers, and gives a survey of online-bookstores in Croatia. Special attention is paid to book legislation in the country. As a conclusion the author proposes an incentive for electronic publishing. 相似文献
6.
《Legal Reference Services Quarterly》2013,32(1-2):59-74
Summary The legal publishing industry has experienced waves of acquisition and consolidation, with almost all of the established players becoming affiliated with either Thomson or Reed Elsevier. A widespread assumption is that this consolidation is driving out the smaller participants in the market, especially in conjunction with the expansion of free Web sites for primary source material. It is presumed that the entrepreneurs who have smaller, profit-based companies are becoming less interested in the market due to financial pressures, increased difficulty of capturing market share, and threat of acquisition (friendly or hostile). In order to confirm or refute this assumption, the author reviews the industry consolidations, describes the delineation of representative small legal publishers, and analyzes their responses to questions about how the recent industry changes have affected their strategies, markets and product lines. The resulting picture is of an environment much different than that painted by current media pundits. Contrary to the presumption of a disappearing landscape of small players, there is a positive perception of “ripe opportunity” pushing companies into this marketplace-companies armed with new technology tools and strong convictions that they can reach customers ready and willing to do old business in new ways. The small publishers seem to be weathering the climactic industry changes, and have expectations of growth and expansion. 相似文献
7.
《Government Information Quarterly》2018,35(2):259-272
While citizens previously took a back seat to government, citizen coproduction of disaster risk communications through social media networks is emerging. We draw on information-processing, citizen coproduction, and networked governance theories to examine the governance and impact of networked interactions in the following question: When government's capacity in information-processing and communication is overwhelmed by unfolding disasters, how do government and citizens coproduce disaster risk communications? During the Hurricane Sandy, we collected 132,922 #sandy tweets to analyze the structure and networked interactions using social network analysis. We then conducted case study of the government's social media policy governance networks. Networked citizen interactions – their agility in voluntarily retweeting the government's #sandy tweets and tweeting their own messages – magnified the agility and reach of the government's #sandy disaster communications. Our case study indicates the criticality of social media policy governance networks in empowering the lead agencies and citizens to coproduce disaster communication public services. 相似文献
8.
Peter Clifton 《Publishing Research Quarterly》2010,26(2):106-109
Paradigm shifts have occurred in the publishing industry resulting in unalterable changes in how authors market themselves
and their books online. The author explains the shifts and provides insight for authors and publishers. 相似文献
9.
科技期刊出版业由传统的出版与经营管理转变为数字化出版,利用电子商务平台进行数字化、网络化营销已成为科技期刊的发展方向.认为:可开展基于科技期刊自建网站的电子商务营销;通过专业的电子商务平台开通科技期刊的旗舰营销店,实现科技期刊的多元化、多渠道的电子商务营销;通过手机付费平台进行科技期刊的网络化营销.科技期刊利用电子商务平台营销过程中需重视多方合作并加强管理,加强电子商务平台的内容建设及服务营销,加大培养电子商务专业化营销与管理人才的力度,不断扩大科技期刊的社会效益与经济效益. 相似文献
10.
11.
Since most activists participating in the recent uprisings in Arab countries have been using social media to an unprecedented extent, public analyst and researchers have rushed to reflect on and explain the phenomena, often attributing a ‘change agency’ to social media as such. This argumentative research collects evidence from literature, recent surveys and focus groups in order to contextualize our understanding of the role of social media and its usage in reshaping the Arab government–citizen relationship: Are the traits of social media significant enough to single them out and discuss their specific impact on the government–citizen relationship? Are we well advised to attribute an ‘agency’ of social media in shaping politics and inducing political change? And in view of the actual use of social media: What are the options of containing emerging ‘destructive’ phenomena and ‘improving’ the government–citizen relationship? Answers are outlined to support contextualized design of social media technology and regulation: (1) Arab citizens basically support democratic concepts; however (2) social media as such do not act and therefore do not ‘create’ e.g. democracy; rather (3) social media enable a new political sphere for Arab citizens, nevertheless challenged by realpolitik; and (4) social media need care taking in terms of shaping political communication and shaping the media itself in order to serve well as mediator among citizens and between citizens and government. 相似文献
12.
《Government Information Quarterly》2020,37(1):101420
Increased attention to and scrutiny of fatal police shootings across the U.S. is often credited to the rise of social media sites such as Facebook and Twitter, which provide a platform for citizens to publicly engage with police agencies. On its face, this type of citizen engagement appears to realize the promise of social media in the public sector to increase agency accountability, transparency, and legitimacy. However, research suggests that police agencies primarily use social media as a way to manage their public image, rather than for citizen engagement. In addition, the degree to which citizens use social media to hold police agencies accountable is unclear. We examined both sides by analyzing the emotional tone (sentiment) of over 350,000 police agency Facebook posts and user comments after a fatal officer-involved shooting of a citizen in 2016. On average, police agency posts were decidedly neutral in tone and did not change in the post-shooting time period, suggesting they did not post more positive content after the shooting in an attempt to bolster their public image. While user comments were more negative compared to pre-shooting levels, on average, the magnitude of the change was small, essentially neutral, and increased almost to pre-shooting levels very quickly. We also found small differences in user comment sentiment based on the race and armed status of the victim, but not in the expected direction. The findings provide evidence about how police agencies and users react to a police shooting on Facebook and raises critical questions about the ability of social media to serve as a meaningful tool for citizen engagement and accountability. 相似文献
13.
Sergio Picazo-Vela Isis Gutiérrez-Martínez Luis Felipe Luna-Reyes 《Government Information Quarterly》2012
Social media such as blogs, microblogs or electronic social networks can transform the ways in which we relate to other people and organizations. Government organizations are experimenting with social media to communicate with their constituents, and many analysts see in these media a powerful set of tools to reinvent government–citizen relationships. In this paper, we present the perceptions of risks, benefits and strategic guidelines about social media applications gathered from 250 public servants from Central Mexico, most of them working in information technology, as web masters or responding to Freedom of Information Act requests. The conclusions of the analysis are 1) that governments' participation in social media may result in improved communication and citizen participation, more transparency, and transfer of best practices among government agencies; 2) that a good implementation strategy is necessary to realize these benefits and to avoid risks; and 3) that the implementation of social media highlights the importance of updating laws and regulations, and of promoting changes in government culture and organizational practices. 相似文献
14.
The amazing speed of innovations in the new media industry is now forcing major studios and publishers to search for promising startup companies to sustain their competitive edge. However, selection and valuation of startup companies, especially in the new media industry, is difficult to conduct because of the high amount of uncertainty. To understand and find the fair value of startup companies in the new media industry, we needed to investigate the key value drivers. In this study, we focused on the characteristics of uncertainty and the resource-based view of the firm and empirically analyzed the market value of startup companies based on the case of the online games industry in Korea. Results showed that the product development stage, market size, the ease of lock-in, technological competency, and a key talent are the five major key value drivers of startup companies in the Korean online games industry. 相似文献
15.
Maria Nilsson 《Journalism Practice》2020,14(3):259-276
ABSTRACTThis paper explores how news organizations visualize crises in a digital media ecology shaped by citizen witnessing and widespread image circulation on social media. Empirically, the paper draws on the events of 7 April 2017 in Stockholm when a hijacked truck plowed into crowds, killing five and injuring several others. The study is informed by theoretical perspectives and research on citizen photojournalism and witnessing, and examines the function of visual citizen contributions, degrees of explicitness in visual coverage and the impact of proximity on visualizations of crises. Qualitative analyses of visual content and text in digital and print editions of four Swedish newspapers showed both enhancing and featured positioning of visual eyewitness contributions from the public, few examples of explicit imagery, and journalistic commentary foregrounding ethical dimensions of showing and seeing. Based on the findings, the author considers journalism’s civic response as a strategy for staking a claim to credibility and ethics at a moment when the journalistic gatekeeping position is called into question. 相似文献
16.
媒介正义论:走向正义的传播理论与实践 总被引：1，自引：0，他引：1
传媒业界和传播学界始终不曾间断对正义的追求,集中体现在传播与社会正义运动、传播与社会正义研究、社会正义的新闻学、媒介伦理学及信息公平论等研究中。本文提出,应基于传媒实践与传播理论提炼并建构中国的媒介正义论研究。 相似文献
17.
18.
Kathy Sandler 《Publishing Research Quarterly》2017,33(3):328-342
While many pundits claim that publishers are not innovative, this paper cites dozens of recent examples of innovation in the publishing industry. The main models reviewed are: innovative projects/partnerships, investment, accelerators/incubators, public/private partnership, and grass-roots programs. Case studies are presented from HarperCollins, Houghton Mifflin Harcourt, Penguin Random House, and many others, based on research and the author’s own experience. By following the lead of these innovative accomplishments, publishers can foster innovation at their own companies. 相似文献
19.
网络时代来临,对平面媒体造成的冲击与日俱增,消费者的阅读体验也开始改变,加上不同的载体和素材的混搭,数字出版的形式愈来愈多元,连杂志出版也不得不转换全新经营思维来面对数字时代的媒体发展趋势。本研究从两岸电子杂志市场现况,分析经营模式之异同并进行对比,总结两岸电子杂志产业发展的问题。期许两岸的杂志出版业者打破传统思维,开始思考新的杂志出版形式,是否能有新的经营模式来突破现有产业困境。 相似文献
20.
Publishing has traditionally been an introspective industry, and while this is gradually changing, there is a need for publishers
to adopt a more market-led approach. This requires the development of branding strategies to increase levels of recognition
and consumer loyalty among the book buying public. The nature of the book as a product presents difficulties in applying branding
theory to the industry and this study provides an insight into the issues involved in branding the imprint and the author
and examines how some trade publishers are addressing these issues. The study also examines the public perception of brands
within the trade sector and examines how much impact publishers’ brands have made with the consumer. 相似文献