共查询到20条相似文献，搜索用时 406 毫秒
1.
In this study, we report results from parallel cross-sectionsurveys of probability samples from the two largest cities inChina. We pose two questions; What are consumerist value orientationsanchored in Chinese individualism? How is mass media exposurerelated to the emergence of such values? We find three stableconsumerist value orientations: conspicuous consumption, aspirationfor self-actualization, and worshipping Western lifestyles.Those who are younger, better educated, and financially betteroff are the most likely bearers of these values. Further, bearingthese values is related to frequent reading of consumer magazinesand exposure to outdoor advertisements. Placed in the contextof China's on-going economic reforms, we discuss how these resultsindicate the changing social and cultural milieu of China'ssocial transformation, and what their implications are for theprospect of political pluralism in post-Tiananmen China. 相似文献
2.
Given the assumption that mass media reflect the cultural values of a society, this study investigates the effects of American and Korean mass media on Korean immigrants' acculturation process. Structural equation modeling and hierarchical regression modeling were used to evaluate how exposure to mass media is related to the acculturation process. The survey results from the two different analyses were consistent with each other, in that exposure to American mass media was a significant positive predictor for the acceptance of American cultural values and a significant negative predictor of the affinity for Korean cultural identity. However, exposure to Korean mass media was related to neither immigrant's affinity for Korean cultural identity nor acceptance of American cultural values. Thus, we surmise that even though Korean immigrants are frequently exposed to both American and Korean mass media, they tend to be Americanized instead of bicultural due to the strong effects of the American media. 相似文献
3.
The Role of Engagement in Learning From Active and Incidental News Exposure on Social Media 总被引：1，自引：0，他引：1
Anne Oeldorf-Hirsch 《Mass Communication and Society》2018,21(2):225-247
The growing reliance on social media as news platforms may lead to more passive news consumption but also offers greater potential for engaging in news. This study investigates the role of engagement with news content on Facebook and Twitter between news exposure and current events knowledge. An online survey (N = 400) tests the relationships between social media news seeking, incidental exposure to news on social media, engagement in shared news content, cognitive elaboration, and current events knowledge. The results show that both active seeking of and incidental exposure to news on both sites are linked to engagement, which is linked to greater cognitive elaboration about the content. Furthermore, engagement mediates the relationship between both types of news exposure and cognitive elaboration. However, engagement and elaboration are not related to knowledge. These results indicate that the key role of social media in news content is not knowledge gain but the ability to engage users who may be passively receiving news on these sites. This study extends the cognitive mediation model of learning from the news in the context of current social media, with updated news consumption norms such as engagement with news on these sites, and incidental news exposure. 相似文献
4.
《Journalism Practice》2013,7(6):720-737
As user-generated content (UGC) and citizen-driven forms of journalism have risen to prominence alongside professional media production, they have presented a challenge to traditional journalistic values and processes. This study examines that challenge from the perspective of the creators and consumers of citizen-driven news content, exploring their perceptions of citizen journalism and the professional tenets of good journalism. Through a nationally representative survey of US adults, this study finds that citizen journalism consumers hold more positive attitudes toward citizen journalism, but do not show a significant identification with professional journalistic values, while general news consumption is positively related with affirmation of professional journalistic values. Compared with consumption, content creation plays a relatively insignificant role in predicting attitudes toward citizen journalism and the professional tenets of good journalism. Implications for understanding the changing perspectives of news creators and consumers are discussed. 相似文献
5.
This study explored connections between media use and college students' attitudes of acceptance towards homosexuality (AATH). Data were collected from 1,761 undergraduates (62.7% female, MAge = 19 years). Results varied by the gender, ethnicity, and religiosity of the participants. Overall, greater media consumption among men and those who are highly religious was associated with greater AATH, whereas the reverse was true among women and those who are less religious. Although the associations were modest, the results support evidence of a mainstreaming effect, whereby increased media exposure may draw groups with disparate attitudes towards a more similar viewpoint on homosexuality. 相似文献
6.
This study used a survey design (N = 168) to examine how parent and child demographics, parental media-use motives, parental subjective norms, and parental attitudes toward preschool media use (PMU) are all related to actual media exposure among children 6 months to 5 years in age. Results indicate that, in accordance with the theory of reasoned action, parents’ perceived subjective norms regarding various categories of media were significantly related to actual child consumption. Further, positive attitudes toward media were significantly related to higher rates of child consumption. Interestingly, parental worries about media were only negatively related to television consumption and unrelated to child exposure to other kinds of media. 相似文献
7.
Social cognitive theory suggests that stereotypes of attractiveness from mainstream media may function as models for online profile pictures. The present study explores the relationship between media consumption, internalization, and body-ism, clothing, and gaze through a content analysis of the Facebook profile pictures of 288 students, and a survey to assess their media consumption and internalization. The relationship between magazine exposure and pictures was mediated by internalization: magazine readers who internalized media ideals were more likely to select pictures showing their body in revealing clothing. Television viewing had a direct effect on picture selection, but was not mediated by internalization. 相似文献
8.
As media options continue to expand in both quantity and variety and move to new media platforms, consumers’ media diets are becoming increasingly varied and complex. This complexity calls for a more nuanced method of quantifying media consumption that goes beyond the binary like-minded or cross-cutting categories currently used in studies of selective exposure. We develop a measure that captures the full diversity of content in an individual’s media diet, the media diet imbalance score, by adapting Brader, Tucker, and Therriault’s (2014) measure of sociodemographic cross-pressures. Our method allows for research on important aspects of the current media environment that are impossible with existing measures, and it is less labor intensive than previous strategies for measuring selective exposure. 相似文献
9.
奇观是法国思想家居伊·德波在其所著的《景观社会》中提出的核心理论。在德波看来,奇观(或译景观)就是指商品已经占领了整个社会生活的全部,它是一种由感性的可观看性建构起来的幻象,它的存在由表象所支撑,以各种不同的影像为其外部显现形式。脑白金在中国市场长盛不衰,畅销多年,实属保健品市场的一大奇观。本文试图运用居伊·德波的奇观理论,对脑白金的广告奇观和消费奇观做出分析。 相似文献
10.
Jennifer Lewallen Brandon Miller Elizabeth Behm-Morawitz 《Mass Communication and Society》2016,19(3):253-274
The present study used cultivation theory to explore the relationships between celebrity media diet and materialism for a sample of 224 emerging adults. Results indicated main effects between both celebrity magazine consumption and celebrity TV news consumption on materialism. Total celebrity media diet was also significantly related to materialism. Findings suggest that a media diet high in celebrity culture and lifestyle has significant impact on emerging adults’ preoccupation with consumerism, particularly for women. This research contributes to a growing body of literature on the effects of a celebrity-saturated media environment and the cultivation of materialistic attitudes. 相似文献
11.
Saleem Alhabash Anna R. McAlister Elizabeth Taylor Quilliam Jef I. Richards Chen Lou 《Mass Communication and Society》2013,16(3):350-375
This study investigates the effects of social media marketing of alcoholic beverages using a 2 (likes: low vs. high) × 2 (shares: low vs. high) × 3 (display ad type: alcohol ad vs. antibinge drinking PSA vs. local bank) × 6 (status update repetitions) experimental design. The study examines how evaluations of alcohol marketing status updates and display advertisements predict social media users’ intentions to consume alcohol, as a function of message virality and display ad type. Participants’ viral behavioral intentions (intentions to like, share, and comment on) for status updates were strongest in predicting intentions to consume alcohol, and this relationship was strongest when the Facebook status update had high likes and shares. The article argues that alcohol marketing on social media reflects a social norm of alcohol consumption, which leads users to consume more alcoholic drinks. Findings are discussed within the framework of persuasion theories and policy changes regarding regulation of alcohol marketing on social media. 相似文献
12.
This study examined the influence of the global reach of the product, multinational vs. domestic, on the degree of standardization of and the use of advertising values in 2008 Beijing Olympic commercials telecasted in China. This study is the first to examine systematically advertising standardization and values within one country in a mega-sporting event context. Overall, the study revealed that multinational product advertisements are more likely to be standardized, and more likely to portray Western-oriented values in their advertisements compared to domestic product advertisements. These findings indicate the importance of considering the global reach of the product in advertising to meet the expectations of the customers, especially during international sporting events such as Olympic Games. 相似文献
13.
《Communication methods and measures》2013,7(2):91-111
Media scholars often warn against inferring effects when examining media content because message meaning depends on the interpretations of message receivers. Unfortunately, typical message receivers and trained coders conducting content analyses are likely to perceive messages differently because of varying perspectives and processing strategies. Accordingly, this study examined the extent to which trained coders and untrained message receivers converged in their coding of print-based alcohol advertisements. Results from a traditional content analysis of 40 randomly selected print alcohol ads using two sets of trained coders were compared with results from a receiver-oriented message analysis, which used typical message-receivers (n?=?520) as coders. Significance tests indicated that message receivers and trained coders disagreed frequently-often dramatically-on virtually all types of content. Of particular interest, message receivers tended to perceive more frequent portrayals of underage individuals, more appeal to underage drinkers, more frequent sexual connotations, more frequent messages that encouraged drinking a lot of alcohol, and fewer moderation messages. The results demonstrate that potential differences in processing strategy and perspective between trained coders and message receivers can lead to very different conclusions that have implications for the understanding of message effects. 相似文献
14.
Joseph R. Dominick 《广播与电子媒介杂志》2013,57(1):109-110
This study develops and tests hypotheses concerning the relationship of different media to psychological outcomes. Specifically, it is postulated that print media are related to analytic cognition (reason) and electronic media to syncretic cognition (emotion). Two hundred and forty magazine and television advertisements are analyzed both in terms of their attributes and the reactions they evoke. Media differences are found for both emotional and rational responses and the main effects of media, product category and advertising strategy variables are seen to account substantially for the variance in analytic and syncretic cognition. Of special relevance to advertisers is the finding that the choice of media is the best predictor of emotional response among all the variables in the study. 相似文献
15.
Using a sample of 99 political advertisements from 1990 statewide and federal elections, a content analysis was employed to test whether negative political advertisements exhibited a normative style. Results indicated that negative political advertisements were remarkably similar in substance and style, indicating a normative advertising form. The authors suggest that negative advertisements are used more to “blunt” an opponent's chance of winning the election than to promote the sponsoring candidate's own images or characteristics with their constituency. 相似文献
16.
《Mass Communication and Society》2013,16(2):75-91
A media-use questionnaire was completed by 3,261 7th and 8th graders and a subsample of 1,074 respondents was interviewed about their sexual attitudes and behaviors. Based on results from the media survey, respondents' top television shows, movies, music, Internet sites, and newspapers were content analyzed for portrayals or references to pubertal development, romantic relationships, body exposure or nudity, sexual innuendo, touching and kissing, and sexual intercourse. Overall, 11% of the media used by respondents contained sexual content. A measure called the Sexual Media Diet (SMD) was developed to assess each individual's exposure to sexual content in the media, based on the combination of media consumption and content. The SMD measure showed a statistically significant association with adolescents' sexual activity and future intentions to be sexually active, with measures of movie and music exposure showing the strongest associations. 相似文献
17.
《Mass Communication and Society》2013,16(4):453-456
This study investigated Division I female athletes' exposure to 2 types of media-entertainment and sports-and looked for possible associations with body image distortion and eating disorders. Sports participation and interest in sports media were important control factors for this study. Exposure to "thin ideal" television content was a significant predictor of 4 dimensions of disordered eating for women of all races. However, sports media exposure was only marginally related to lower degrees of disordered-eating symptomatology. 相似文献
18.
Previous studies investigated the content of rap music within the context of traditional media and found that rap often contains antisocial themes associated with negative effects. The current content analysis investigates whether rap’s lyrical themes consumed and shared online are more diverse and less anti-social than rap aired on traditional outlets. The analysis revealed that songs shared on Facebook were less antisocial and more prosocial than the songs that made the Billboard charts. Additionally, online lyrical themes were more diverse than traditionally distributed lyrics. Rap consumption and sharing behaviors will be discussed in light of the theory of selective exposure 相似文献
19.
《Mass Communication and Society》2013,16(2):93-110
Scholars have long debated the role of media and discussion in encouraging tolerance and engagement in politics and community. Theories range from the dismissal of effects to the assertion of powerful influences, and from claims of "media malaise" to the promise of "virtuous circles." Of course, results from research exploring these issues vary by context and methods of study. Yet most past research is plagued by at least 1 of 2 methodological weaknesses: the difficulty of assessing causality in cross-sectional survey designs and/or of attributing the observed effects to information gains rather than to the deliberative process itself. Acknowledging these weaknesses, we rely on data from a quasi-experimental study examining a media dialogue effort. In this study, randomly selected public television members and partners were recruited into various forms of "real world" exposure and discussion about the documentary film Two Towns of Jasper. This documentary highlights the divisions in Jasper, Texas following the racial killing of James Byrd, Jr., who was dragged to his death behind a pickup truck by 3 White men. Controlling for a wide range of preexisting differences, including past political discussion and participation, we compared individuals who had different experiences of the intervention. Results reveal that media consumption was positively related with willingness to discuss the issue of race and participate politically around this issue. Above and beyond media consumption, participation in a heterogeneous citizen's forum that discussed the documentary contributed to awareness of racism, as well as increased willingness to further discuss and participate on this issue. This article highlights the importance of citizen dialogue in combination with media consumption for engagement, and suggests an alterative to forums such as citizen juries, study circles, and deliberative polls. 相似文献
20.
In this article we extend recent work on exposure to campaign advertisements, comparing the effects of television ads, radio ads, and campaign-related e-mails using an unusual panel data set that provides information on multiple media sources. Our findings, which control for the endogeneity problem that has plagued much work in political communications, confirm that media exposure does affect citizen attitudes. We also find additional evidence that the medium matters, with exposure to television ads tending to undermine system-supporting attitudes, whereas exposure to radio ads has an overall positive effect; contrary to expectations, the “new medium” of campaign e-mails had no discernible effect. 相似文献