共查询到20条相似文献，搜索用时 15 毫秒
1.
Omotayo Banjo Ph.D. 《广播与电子媒介杂志》2013,57(2):137-159
Whereas ethnic humor scholars purport that groups disparaged through stereotypes derive enjoyment through a sense of connection and identification, few studies examined out-group members' enjoyment experience of the same disparaging content. The present study examines predictors of Whites' enjoyment of stereotyped entertainment when Blacks and Whites are the targets of humor. Integrating critical race theory, entertainment theories, and empirical methodology, this study examines levels of White racial identity as predictors of stereotyped enjoyment. Findings reveal that cultural competence is crucial to digesting racial humor and useful to cultivating cultural cohesion. Further, this article argues for an expansion of enjoyment theories to consider affiliation. 相似文献
2.
Jason T. Peifer 《Mass Communication and Society》2016,19(2):173-196
This exploratory research examines processes pertaining to how parody humor can influence perceptions of political figures in terms of credibility and, more broadly, general political trust. An online experiment was conducted in which select participants were exposed to a parody of former New York governor David Paterson. The results demonstrate that, in tandem with parody-induced sympathy, humor enjoyment can influence perceptions of a parody target's credibility and general political trust. In addition, a sympathetic predisposition is shown to positively predict responses of sympathy to a parody message. Furthermore, serial mediation analyses highlight how a sympathetic predisposition can indirectly influence various perceptions of a parody target, as sequentially mediated by responses of sympathy and enjoyment. In sum, this research is valuable for illuminating how individual differences and affective responses to political parody representations can affect various political perceptions. 相似文献
3.
John Meyer 《Communication Studies》2013,64(1):76-88
The use of humor was an important aspect of Ronald Reagan's rhetorical appeal. Three major theories of humor have been suggested in the development of the literature: the relief theory, involving emotional release of tension; the incongruity theory, where the cognitive functioning reacts to unexpected input; and the superiority theory, which holds that humor results from feeling superior to others, who may be considered disobedient or somehow “wrong.” The application of the theories to Reagan's humor shows how he used humor to criticize authority without being perceived as too harsh or negative, as well as to promote positive feelings from his audiences. 相似文献
4.
《Public Library Quarterly》2013,32(1-2):131-148
ABSTRACT The text of a successful employee scholarship program policy at the St. Louis Public Library is presented in this article. The policy covers rationale, application and renewal procedures, content and degrees covered, levels of financial support, approval and disapproval process, appeal procedure if application denied, work time and monetary repayment options, for single classes and associate's degrees along with Bachelor's and MLS degrees as well. 相似文献
5.
Mary Beth Oliver Sriram Kalyanaraman Chad Mahood Srividya Ramasubramanian 《广播与电子媒介杂志》2013,57(4):596-614
Two experiments were conducted to explore the contributions of sexual and violent images contained in movie previews on viewers' anticipated perceptions and enjoyment of previewed films. In neither study were portrayals of sex or violence directly associated with greater anticipated enjoyment. However, both studies provided evidence that sexual and violent portrayals may indirectly enhance viewers' enjoyment via perceptions of heightened suspense (Study 1) or heightened humor (Study 2). These results are discussed in terms of viewers' responses to media images of sexuality and violence, and the importance of these portrayals in the marketing of motion pictures. 相似文献
6.
Offering an initial test of Nabi and Krcmar's tripartite model of media enjoyment, this study examines how affective, cognitive, and especially behavioral responses to a participatory reality TV program predict program enjoyment, viewing intention, and future program viewing. Responses to Fox's American Idol series suggest that affective, cognitive, and behavioral responses to the program are interrelated. Of particular interest, behavioral engagement (specifically positive or supportive actions) during the viewing experience enhances intention for subsequent program viewing. Viewing intention was also strongly predictive of future viewing behaviors. Implications for the tripartite model and considerations of affect, cognition, and behavior in examining audience gratifications beyond entertainment are addressed. 相似文献
7.
《Journal of Radio & Audio Media》2013,20(2):158-175
This study tested the effects of background music on the recall of radio commercials. Free and aided recall were significantly higher for subjects who heard the commercials containing no background music in the talk program compared to that of subjects hearing the commercials containing no background music in the music program. Furthermore, involvement level appears to be a factor in influencing recall. The involvement level with the music program was low compared to the involvement level with the talk program and this seems to have a mitigating effect on the recall of the commercials. 相似文献
8.
James E. Fletcher 《广播与电子媒介杂志》2013,57(4):570-573
This study used a 2 x 2 X 2 design to examine the effects of warning labels, bleeping, and gender on viewers' perceptions and enjoyment of a docudrama. We also examined the individual difference variable of verbal aggressiveness to test for possible interactions. Overall, the warning labels increased enjoyment of the program containing profanity among college students. Bleeping had no effect on either program liking or perceptions of realism; however, bleeping decreased perceptions of the program's offensiveness, and increased viewers' perceptions of profanity frequently estimates. Lastly, verbally aggressive participants perceived the program as more realistic, and the language as less offensive 相似文献
9.
This study examined gender portrayal in a sample of 345 television commercials broadcast during children's programmes in Hong Kong and Korea using content analysis. Literature suggests that Hong Kong culture differs from Korean culture on the dimension of Masculinity/Femininity proposed by Hofstede. The differences between the two countries provide a valid test of theory, and suggest hypotheses about the gender portrayal in children's advertising. The results of the study showed, contrary to expectations from Hofstede's framework, that the gender portrayal of central characters and the level of gender stereotyping in Hong Kong commercials was similar to those of Korean commercials. Possible explanations include the emerging homogeneous youth market using a standardized advertising strategy, and the rising concern for women's rights in Korea. 相似文献
10.
Scott Parrott 《Mass Communication and Society》2016,19(1):49-73
Two studies examine disparagement humor in online television and reasons people enjoy witnessing the comedic ridicule of other people. In Study 1, a quantitative content analysis, coders documented the prevalence and characteristics of disparagement humor in online television clips and its reception by audiences. Disparagement humor appeared in one in four video clips, often targeting physical appearance and weight. Studio audiences, other television characters, and online commenters often validated disparagement humor. Study 2, an experiment, investigated the contribution of existing prejudice and third-party audience reaction to the reported enjoyment of disparagement humor and willingness to share the insulting humor with others. Both validating audience reaction and existing prejudice positively predicted enjoyment of disparagement humor. Further, enjoyment of the disparagement humor significantly predicted participants’ self-reported likelihood to share the insulting jokes with acquaintances. 相似文献
11.
Abstract When the Chicago History Museum re‐opened its doors on September 30, 2006 after a 21‐month‐long renovation, the debut included a new interactive history gallery for families. The exhibition, Sensing Chicago, was designed primarily to appeal to and communicate effectively with eight‐ and nine‐year‐old children. Since this was a new target audience for the museum's exhibition program, the team followed a course for this project that departed from the museum's typical exhibition development. The process was informed by audience research that has broadened our understanding of how a collections‐based history museum that traditionally caters to adult audiences can create meaningful and memorable experiences for children. This article focuses on one aspect of the research, a three‐month concept‐testing phase conducted by in‐house staff, which provided the team with useful information that, in turn, impacted the development and design of the gallery. 相似文献
12.
Major cultural values in Chinese and Indian TV commercials were identified in this content analysis. Commercials in both countries were found emphasizing modernity over tradition as a dominant value. Chinese commercials used more traditional values while Indian commercials reflected a more Western value orientation. Foreign brands used modernity more frequently than domestic brands. Foreign brands of Eastern origin used modernity even more often than those of Western origin. Product category emerged as the most important variable affecting cultural values in both countries' commercials. While contributing to international advertising research, this study provides implications for international advertising practice. 相似文献
13.
The Language of Laughter: A Quantitative/Qualitative Fusion Examining Television Narrative and Humor
Evan A. Lieberman Ph.D. Kimberly A. Neuendorf Ph.D. James Denny M.A.C.T.M. Paul D. Skalski Ph.D. Jia Wang B.A. 《广播与电子媒介杂志》2013,57(4):497-514
This study utilizes multiple methods to analyze the effects of a laugh track on audience response to four episodes of the classic sitcom, “The Andy Griffith Show.” An experimental design and a narratological approach are used in concert. One of the four episodes stood out quantitatively in terms of perceived humor and overall enjoyment, and was the only episode for which the laugh track had a negative impact. Narratological richness might explain the anomalous episode, as it was found to possess a more complex story structure, higher levels of satire, and other distinctive elements found to have high audience appeal. 相似文献
14.
Emily K. Vraga Courtney N. Johnson D. Jasun Carr Leticia Bode Mitchell T. Bard 《广播与电子媒介杂志》2013,57(1):131-150
Shows blending humor and information are on the rise, and many such shows incorporate live studio audiences. Using two separate experimental studies, we test whether audience laughter on humorous political talk shows affects audience perceptions. We find that the effects of audience laughter depend on context, boosting perceptions of host and program credibility when a host is unknown, while reminding viewers of the comedic intentions and appeal of a known comedic host. If humor allows the hosts of comedic political talk shows more freedom to pointedly question their guests without turning off viewers, it may better engage and inform audiences. 相似文献
15.
Faye A. Chadwell 《资料收集管理》2013,38(2):59-68
A carefully developed weeding process is an essential element in any thorough collection management effort. A successful weeding program requires detailed planning and careful development of criteria for selecting materials. Options for storage, staffing constraints, alternative methods for weeding, and preservation issues must all be considered carefully in implementing a weeding program. With careful planning that relates to the institution's goals, such a program can make a significant contribution to the effective management of any library's collection. 相似文献
16.
Research has found that humor in advertising can have effects on media evaluation. This experimental research discovers that positive effects suggested by excitation transfer and framing theories can apply specifically to radio advertising. It also extends previous research beyond the American context. Although gender sometimes leads to differences in humor appreciation, no important differences were identified in this research. Indirect links between humorous advertisements and potential audience ratings are uncovered, although direct links were not proven. 相似文献
17.
《The Reference Librarian》2013,54(45-46):57-66
Minority internship programs are increasingly widespread. Each program is unique because it should be based on the conditions surrounding the institution and the intern. The benefits experienced and assessed by one intern should only be a consideration for other programs. This is a view of a program from the intern's perspective. The Minority Internship Program at Bowling Green State University gave me a unique experience to serve in a worthwhile capacity that resulted in my appointment as Multicultural Services Librarian in September of 1990. This internship reflects the commitment of an academic library and the intern's experiences from a working interest in the field to the successful completion of a two year internship program. Three years later this reflection gives a more comprehensive view of the efforts made to have a successful program and meet diversity goals in the library. 相似文献
18.
Suspense is a driving force behind media entertainment consumption. However, previous explorations of the role of suspense in the enjoyment of mediated sports have not fully relied upon the richness of research from other genres. The current study seeks to correct this oversight by using the lens of fictional drama to reconceptualize and reexamine suspense as a factor in the enjoyment of sports programming. A total of 161 participants viewed and rated 1 of 7 men's basketball games. The results suggest that a measure of the unfolding nature of suspense is a stronger predictor of mediated sports enjoyment than those used previously. 相似文献
19.
Rachael Muszkiewicz 《Public Services Quarterly》2017,13(4):223-240
Library orientations do their part to familiarize students with information literacy, and how the library fits within university life. But what if an orientation could give a student a strong introduction to their academic librarians? Research in academic libraries has noted that library anxiety remains a continual problem among current students. Valparaiso University librarians created the Get to Know Your Librarian program, which sought to make librarians accessible. Using humor and casualness, incoming students were “introduced” to librarians through a series of fun facts. This simple program was successful in helping alleviate incoming students’ library anxiety before their first semester. 相似文献
20.
《Mass Communication and Society》2013,16(2):207-228
This study examined the visibility, status, and roles assigned to major U.S. racial groups in commercials broadcast during children's programming on 8 stations over 1 weekday and 1 weekend day (N = 1,487). Although the proportion of Whites and African Americans surpassed their actual percentages, Asians, Latinos, and Native Americans were dramatically underrepresented. The visibility of racial minorities was further diminished by their segregation into commercials for a limited group of products. When commercials showed racial minorities, they tended to cast them in stereotypical, lower prestige roles. Commercials privileged Whites by showing them in every type of commercial and role. Whites were the only characters in high-status roles and, in comparison to racial minorities, were significantly more likely to be spokespeople, initiators of action, and problem solvers. This asymmetry reveals that modest improvements in the demographics of child-targeted commercials are insignificant when weighed against the racial bias evident in the depiction of social power. 相似文献