共查询到20条相似文献，搜索用时 609 毫秒
1.
Kevin M. Baker 《Publishing Research Quarterly》2018,34(3):407-416
In recent years, many general-interest magazine publishers have had problems maintaining stability. What can these publications learn from smaller, niche titles that have remained successful through the same industry changes? This paper will examine three major strengths for niche magazines that general-interest magazine publishers lack: their reader devotion, their careful approaches to digitalization, and their use of paid digital content. These strengths are analyzed in three case studies from different sub-genres of niche publishing: a city magazine, a luxury product magazine, and a hobby magazine. This paper offers practical suggestions general-interest magazines can implement. Looking at the successful practices suggests the potential to address industry-wide problems and to potentially yield more stable magazine publishing environments. 相似文献
2.
Neil De Young 《Publishing Research Quarterly》2009,25(3):139-146
Some key questions for publishers in today’s market are: Could Amazon’s recent merger and acquisitions strategy create a disruptive or paradigm shifting business model in the publishing industry? Do their recent actions post mergers and acquisitions illustrate a predicable pattern of behaviour that publishers can strategize around? This paper will explore these questions and look at some of the possible reasons behind Amazon’s business practices and the possible consequences to publishers. 相似文献
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《Library & information science research》2006,28(2):208-234
In the late 1990s and early 2000s, the concept of book self-publishing for fiction and nonfiction began to loom large in the North American publishing universe. As traditional mainstream publishers consolidated and were often loathe to take chances on unknown writers whose books might not turn immediate profits, some authors found that fewer and fewer publishing venues were open to them. As a result, new self-publishers—collectively called “author services” or print-on-demand (POD) publishers—appeared alongside subsidy (or vanity) publishers. Against the background of an increasing corporatization of mainstream publishing, book self-publishing can theoretically be situated as one of the last bastions of independent publishing. This article examines how academic and public libraries dealt with the book self-publishing phenomena during 1960–2004. To what extent did libraries collect fiction and nonfiction published by self-publishing houses? Can any patterns be discerned in their collecting choices? Did libraries choose to collect more titles from “author services” publishers than subsidy publishers? 相似文献
5.
Michael Upshall 《Learned Publishing》2003,16(2):129-133
Despite the dot‐com downturn, content management software continues to grow in popularity. What began as a niche product for publishers, or as a means of managing large websites, has become touted as a universal panacea for every kind of organization that creates, holds or disseminates content – and since a website is a form of publication, this means pretty much any organization. How relevant is content management to journal publishers? With over 150 competing content management products available in the UK, content and document management systems are not difficult to find (although perhaps difficult to choose). But do they meet a need? Do they provide a clear return on investment? Or are they simply the latest in a long line of management and business fads, the next big thing? To answer these questions, the author created a questionnaire for journal publishers, and then carried out follow‐up interviews with key people in the relevant organization. His aim was to discover if content management software was felt relevant to journal publishers, and exactly what their interest was. 相似文献
6.
Richard Magat 《Publishing Research Quarterly》1991,7(2):69-83
The number of books and journals published about philanthropy is growing. This article examines that growth, looks at which book and journal publishers are most active in the field, and explores the publishing environment. Philanthropy's interdisciplinary nature raises questions about audience and markets, as well as authors and publishers. 相似文献
7.
《Slavic & East European Information Resources》2013,14(1-2):27-39
ABSTRACT After a brief look at the Polish book trade under communism, the article examines developments since communism's collapse in late 1989, concentrating on monographs. The initial mushrooming of publishers was followed in 1992 by the failure of Sk?adnica Ksi?garska as the monopoly book distributor. Since then, a number of private wholesalers have emerged; publishers are also distributing their out-put themselves. The system is now working well for the majority of publications. However, it is often not particularly effective for scholary books. Reasons, consequences, and tactics for coping are discussed. 相似文献
8.
Fred Kobrak 《Publishing Research Quarterly》1988,4(4):15-21
Fred Kobrak, who has spent much of his career marketing U.S. scholarly books abroad, puts his experience to use in viewing
the task of foreign publishers who wish to sell their products in the U.S. market. In so doing, he discusses changes in the
environment of scientific publishing and raises the interesting question of how one distinguishes between “domestic” and “foreign”
publishers. He suggests that “U.S.” publishers have much to learn from “foreign” competitors, and that competition can benefit
publishers, their authors, and their customers.
Fred Kobrak is a partner in Adrian Higham Associates, consultants, on the international publishing industry. He recently retired
from the presidency of Collier Macmillan International, New York, the international arm of Macmillan Publishing Company. Address
for correspondence 相似文献
9.
《期刊图书馆员》2013,64(3-4):383-398
Summary The emerging information environment (incorporating print, digital and networked resources) opens up enormous potential for publishing and access to information but raises lots of questions such as, When does a book with a continually-revised Web presence stop having editions and become a serial? Or, How is the editorial process different in a digital work? There are dynamic processes involved, and publishers and librarians needs to figure them out together. 相似文献
10.
Summary What will be the future of ONIX? Some argue that wider industry acceptance will lead to increased efficiencies in the transfer
of book data, which will ultimately benefit book sales. ONIX still has to overcome many challenges: its implementation cost
is high, whole-salers and aggregators are still using different spreadsheets and information sources. Furthermore, MS Excel
as an alternative solution is widely available and accepted by the industry. Small publishers need more education and a straightforward
demonstration of ONIX’s return on investment. An outreaching of the helping hand of professional organizations is strongly
suggested to foster the adoption process among small players. It is the role of the AAP and BISG to get their memberships
to think about what is good for all members as a whole throughout the industry. As an organization BISG can recommend, educate,
and promote the standard. It cannot, however, bring pressure or demand organizations use it. Publishers, retailers, and wholesalers
make those decisions for themselves and quite apparently the majority do not yet see the rewards. Market players need to determine
the cost versus benefit and as long as distributors and retailers agree on receiving other formats, ONIX will never take a
strong hold in the marketplace. After all, publishers should compete against each other with good books and not with multiple
computer codes. 相似文献
11.
Developments in vanity presses, electronic publishing and social media have led to outstanding growth in the publishing industry. Eighty percent of people believe they have a book in them and the opportunities provided by new technologies are responding to their needs. This raises important questions: What effect will these developments have on the industry? In this environment, is quality control feasible? How will potential readers find their treasure? Will book publishing remain a cost-effective activity? We will examine the publishing industry looking for the answers to these questions and may just find that things are not as bleak as we initially thought. 相似文献
12.
Ted Hill 《Publishing Research Quarterly》2012,28(1):1-7
Software used by book publishers to manage contracts, royalties, production workflow, sales, and marketing have begun to migrate
from relatively closed systems that are internally maintained, to cloud-based platforms on the Web. Business drivers behind
this migration include a highly dynamic market for ebooks and other digital products, pressures to cut costs, and a shrinking
ROI horizon for technology investments. While questions remain as to how quickly the transition will take, the possibility
of cloud-based book publishing promises to change the nature of publishing infrastructure and with it the role of the IT professionals
in publishing. 相似文献
13.
受最近Science网站的一则报道“科学家揭开期刊订阅的秘密”的启发,介绍目前传统纸质版、数字化和移动平台的期刊订阅模式,阐述捆绑式订阅价格差异较大的秘密是为了盈利,也是为了保护引用率少的期刊免遭淘汰.认为:模糊的我国专业期刊订阅盈利模式成为阻碍期刊发展的瓶颈,但其经营模式也出现了新的趋向;因此,寻找一种成熟、合理、适合自己期刊发展的经营模式,对于专业期刊既是挑战,也是机遇. 相似文献
14.
Annette Beetz 《Publishing Research Quarterly》2008,24(2):129-132
This paper gives an overview of how publishers can market their digital content to potential customers in the book trade and,
especially, in other, corporate and non-trade markets. It conveys why for example corporate customers and brands will be attracted
to the multiple options publishers’ digital content can offer them to further build their brand and serve consumers’ interest
in return. Publishers should be aware of different models to design content deals and of the issues that need to be addressed
while negotiating. The paper provides thorough summaries of all questions that must be solved on both ends, with respect
to resource, pricing, contract, legal and technical issues, etc. and is thus a very helpful source to begin with. 相似文献
15.
Saskia C. J. DE VRIES 《Learned Publishing》2007,20(3):196-201
The Internet has been a huge success in the academic world, as it makes it possible for academics to share and find research materials; open access has therefore become a fact of life for academic publishing. But what is the role of publishers in this new environment? The key functions of publishing – organizing peer review, editorial support, graphic design, marketing, and distribution of academic information – do not just disappear; publishers still have a role here, but they need to take a more service‐minded perspective. Academics still need to find ways to ensure the dissemination of their output; it is important that they realize that this will cost money, whether it is brought in‐house or outsourced. The IMISCOE project, on which Amsterdam University Press has recently embarked, offers an entirely new publishing model oriented towards online dissemination of academic research results, as well as in book form. 相似文献
16.
The Chinese government initiated a policy of 'corporatization of cultural entities' in 2003. Most Chinese book publishing houses were required to complete this transformation by 2006 and journal publishers by 2012. Chinese academic publishers, who no longer receive any general subsidies and allowances from government, have struggled to survive since then. During the reform process, many Chinese journals charged their authors page fees, and academic book publishers raised the prices of their publications. The continuing existence of other subsidies, however, means that there is still a degree of dependency in the Chinese system, and it will take time for its academic publishers to grow into real market players and to enhance their competitiveness. 相似文献
17.
Subash Vadamalai Kanda 《Publishing Research Quarterly》2007,23(4):270-277
This article aims to study the publishing trends in South India, including the states of Tamil Nadu, Kerala and Karnataka.
It also gives an insight into the markets in South India for English and Regional language books. As many international publishers
are moving towards the Indian book market, it is necessary to understand the culture and diversities of the country which
prove to be the biggest hurdle in marketing and promotion. This article gives detailed information on General trade, Academic
and School book markets. It also lists the key distributors, retailers and publishers in South India. The last page of the
article details the entry barriers for international publishers and proven techniques adopted by other publishers. Partnership
with Indian companies has worked well for many international publishers. All the statistics and data have been collected and
referenced to the best knowledge of the author. 相似文献
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Publishers will usually make decisions based on their experience and knowledge in book publishing. However, there are risks of losses as markets can be unpredictable. Now, with the availability of various online social platforms, “crowdsourcing” is being used by publishers and authors to gather new ideas and innovations. This article will analyze how the crowdsourcing platform is used by industry players to attract active participation from the public, especially in the title development process. Publishers or authors also need to understand which platform is appropriate and how to use the platforms as a marketing communication tool. The netnography approach will be used to gather and analyze the data related to the specific subject area of the study, including literature review and online observation. Based on our observations, platforms such Wattpad and Ilham Karangkraf are popular among Malaysian authors and publishers, and had been used to get crowd engagement as well as to communicate with readers. With it, sometimes a work that has many readers or followers will be published. 相似文献
20.
Cristina Mussinelli 《Publishing Research Quarterly》2002,17(4):32-46
Conclusion: What is the future for Digital Publishing? It is very difficult to understand the real value of all the different business models that have been introduced to the market
in this very chaotic and evolving arena. The recent disillusions with the Internet and the “new economy” downturn have also
made the publishing industry very cautious of investing in new business ventures. Many new projects have been suspended or
postponed because they were based only on estimated or assumed online revenues. Meanwhile, very real operating expenses far
exceeded original estimates or start-up budgets while sources of revenues remained elusive.
On a more positive note, inside all the major publishing houses there is a stronger knowledge of the importance of creating
a digital content database. Traditional publishers are learning that their intellectual property and editorial content can
be used for many different products and delivered in many different media. Probably in the next months one of the big strategic
issues will be the integration between the traditional print on paper products as the viable revenue model with all the other
digital media in development. Finally, the questions remains how the market will accept as well as pay for content in different
digital formats? 相似文献