The Suasory Force of Sticky Messages: An Application to the Application of Sunscreen     

Franklin J. Boster  Rain Wuyu Liu  Ying Cheng  Wonkyung Kim  Sonia Jawaid Shaikh 《Communication Studies》2018,69(1):4-22

Stickiness refers to the set of persuasive message properties: simple, unexpected, concrete, credible, emotional, and stories (SUCCES). Heath and Heath (2007) argue that a sticky message is expected to be more memorable and hence more persuasive than a non-sticky message. A 2 (sticky v. non-sticky message) x 3 (pretest v. posttest v. delayed test) longitudinal experiment is employed to examine the persuasiveness of sticky messages on applying sunscreen. Results of a mixed model analysis of variance show that the sticky message produces attitudes and behaviors more favorable to the message recommendation than the non-sticky message. Specifically, a time × message induction non-additive effect was found, which sustained only in the sticky message condition across time. Despite this interesting effect, its explanation remains elusive.  相似文献   

Juggling competing activities: academic staff as doctoral candidates     

Jan Smith  Jennie Billot  Lynn Clouder  Virginia King 《高等教育研究与发展》2020,39(3):591-605

ABSTRACT

This article explores the experiences of a group of established academic staff in New Zealand and the UK, as they undertake a doctorate in their home institutions. Our interest is in how individuals negotiate this dual status from a cultural-historical activity theory (CHAT) stance that explores how rules, tools, community and divisions of labour, and interacting activity systems, shape doctoral experiences. The focus in this article, having analysed their detailed narrative accounts, is on how academics experience three interdependent activity systems: those surrounding the thesis, the institutional context, and the home-life spheres. Issues related to time, workload and supervision issues, variability in collegial support and impact on personal priorities and time emerged. There is a range of particularities – from easy access to resources/supervisors to inflexible institutional regulations – applicable to this group of doctoral candidates. Negotiating life as an academic with concurrent doctoral candidature provides positive outcomes in terms of teaching, research confidence and general personal and professional development. However, a range of difficulties can also be encountered, particularly in relation to personal and professional relationships, and workload management.  相似文献   

Democracy’s Schools: The Rise of Public Education in America     

Albert Cheng 《Journal of School Choice》2018,12(2):303-305

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Blogadapting: Adaptation Experiences among Expatriate Bloggers     

Clark Callahan  Jesse King  Audrey Halversen 《Journal of Intercultural Communication Research》2020,49(3):227-241

ABSTRACT

Increased global communication is adjusting traditional models of cross-cultural communication. Specifically, changes in international communication processes have caused increased scrutiny of cross-culture adaptation theory. This is especially true when focusing on the difference between cultural adaptation and functional fitness. The purpose of this research is to address changes in global communications by testing to see if there is a difference between two important theoretical concepts within cross-cultural adaptation theory – linear and non-linear adaptation. Findings indicate that cultural sojourners do not equate cross-cultural adaptation with linear models of functional fitness. Models that equate the two should be revisited.  相似文献   

Technology's impact: symbiotic or asymbiotic impact on differing cultures?     

Cheng‐Chang Pan  Ming‐Hsiu Tsai  Ping‐Ye Tsai  Yedong Tao  Richard Cornell 《Educational Media International》2013,50(3-4):319-330

Over the past three years or more, the authors have been examining the impact of technology interventions on students and teachers – from cultures where English is a second language. It is their hypothesis that students and teachers from non‐English speaking nations suffer severe disadvantages when technological interventions are superimposed on existing traditional pedagogical models. This paper is the latest in a series that examines extent pedagogies, primarily in Asia, and the pressures of having to re‐conceptualize what has been a tradition for centuries. It traces significant educational origins to their cultural roots and examines contemporary initiatives that, if implemented, may well disrupt. It offers possible solutions that, if approached with reconciliation as its focus, might offset catastrophic results and, in fact, achieve pedagogical symbiosis.L'impact de la technologie: symbiotique ou asymbiotique selon des cultures différentes. Durant les 3 dernières années ou plus, des auteurs ont examiné les interventions sur les étudiants et les enseignants appartenant à des cultures où l'anglais est une seconde langue. C'est une hypothèse que les étudiants et enseignants de pays non anglophones souffrent de plusieurs d´esavantages quand les interventions technologiques sont imposées sur les modèles pédagogiques traditionnels. Cet article est le plus récent d'une série qui examine plusieurs pédagogies, particulièrement en Asie, et les pressions de revoir la conceptualisation qui a été la tradition pendant des siècles. Il met les origines éducatives significatives depuis leurs racines culturelles et examine les initiatives contemporaires qui, si elles sont en oeuvre, peuvent aboutir à des ruptures. L'article offre des solutions possibles qui, si elles sont approchées dans un esprit de conciliation comme point de mire, permettent d'éviter des résultats catastrophiques et, en fait, aboutir à une symbiose pédagogique.Die Wirkung der Technik: Symbiotische oder Asymbiotic Wirkung auf unterschiedliche Kulturen? Über die letzten drei Jahre oder mehr haben die Autoren die Wirkung von Technikeingriffen auf Studenten und Lehrer aus Kulturen geprüft, in denen Englisch eine zweite Sprache ist. Es ist ihre Hypothese, daß Studenten und Lehrer aus nicht englisch sprechenden Nationen schwerwiegende Nachteile erleiden, wenn mit technologischen Eingriffen vorhandene traditionelle pädagogische Modelle überlagert werden. Dieses Papier ist das letzte einer Serie, die umfangreiche pädagogische Gebiete untersucht, in erster Linie in Asien, und den Zwang prüft, das wieder konzeptualisieren zu müssen, was Jahrhunderte eine Tradition gewesen ist. Es verfolgt signifikante Bildungsursprünge hin zu ihren kulturellen Wurzeln und prüft zeitgenössische Initiativen, die, wenn durchgeführt, das gut unterbrechen können. Es bietet mögliche Lösungen an, die, mit dem Ziel der Aussöhnung, katastrophale Ergebnisse ausgleichen und in der Tat eine pädagogische Symbiose erreichen könnten.  相似文献   

毛泽东与新中国道德典范建设   总被引：1，自引：0，他引：1  

程立涛 《高校理论战线》2005,(2):50-53

毛泽东是新中国道德典范建设的发起者、倡导者和积极推动者。他根据我国社会主义建设的实际需要,从现实中提炼出富于时代特色的道德典范,将道德典范建设与思想政治教育有机结合起来,充分发挥道德典范的辐射力和凝聚力,开展思想道德教育。  相似文献   

基于BP神经网络的大学生实践教学效果评价研究     

石莉  陈诚  邵艺 《扬州大学学报(高教研究版)》2020,(2):112-118

实践教学是高等学校教学工作的重要组成部分,其中实践教学效果评价是保障高等学校实践教学质量的重要环节。针对高校大学生项目实践教学效果评价需求,构建项目实践教学效果评价指标体系,在此基础上设计调查问卷,利用网络问卷收集评价原始数据,通过Python进行数据预处理,并采用BP神经网络对某高校大学生项目实践教学效果实施评价,结果表明,该方法对于高校实践教学效果评价具有较强的实用性。  相似文献   

“数学核心素养”导向下的考生水平分析与反思——以2018年高考(天津卷)数学(文史类)试卷为例     

程连敏  于川  姜志惠 《考试研究》2019,(1):3-15

依据2018年高考(天津卷)数学(文史类)试卷实测数据,通过研究"一体四层四翼"高考评价体系在试卷中的体现来分析试题特色,并参照《考生水平表现标准(数学)》,对2018年天津高考文科考生数学核心素养的水平表现及反映出的教学问题进行评价和分析,提出有针对性的教学建议。  相似文献   

转型时期权力失控的制约措施     

李成海 《十堰职业技术学院学报》2001,14(3):13-15,82

权力失控导致的“权力病”几乎成了一直难以医治的“癌症”，社会主义国家是人民当家作主的国家，其宗旨在于从根本上医治这种“权力病”，实行民主管理，社会监督，依法治国。  相似文献   

Assessing working students' college experiences: a grounded theory approach     

David X. Cheng  Lucia Alcántara 《Assessment & Evaluation in Higher Education》2007,32(3):301-311

This study explores working students' college experiences using the grounded theory approach. Focus groups were conducted to allow working students to elaborate on their college experiences, clarifying issues not easily addressed through surveys. Two theoretical propositions are offered to describe how working students are constantly searching for meaningful work as well as meaning in their work. It is important for institutions to consider work as an educationally purposeful activity outside classroom and to create job opportunities that benefit students academically, socially and financially.  相似文献