Real options theory,flexibility and the media industry     

Marcus Dimpfel  Frank Habann  René Algesheimer 《媒体管理杂志》2013,15(4):261-272

Abstract

This conceptual paper is based on two propositions: 1.) An efficient flexibility management is a critical success factor for media companies. 2.) The concept of real options theory (ROT) aims at improving a company's flexibility management. As a consequence, it is analysed how ROT can contribute to the flexibility management in media companies. In this context, two research issues are investigated. First, it is shown that real options as substantiations of flexibility are of great importance for media companies: In doing so, it is outlined that options which focus on a company's fixed costs management and options which aim at improving a company's sales situation are of high relevance for all segments in the media industry. Contrarily, options which focus on a company's variable costs are only relevant for media companies engaged in the print segment. Second, it is illustrated how ROT can contribute to the reactive and proactive management of flexibility in media companies.  相似文献   

Shaping the Agenda of Local Daily Newspapers: A Methodology Merging the Agenda Setting and Community Structure Perspectives     

Maxwell McCombs  Marcus Funk 《Mass Communication and Society》2013,16(6):905-919

Community structure research investigates the influence of the local community and specific demographic groups in the community on the degree of emphasis that particular public issues receive in a local newspaper. In contrast to this internal source of influence, intermedia agenda setting emphasizes the external influence of other news media and the national journalistic culture on the news decisions of local daily newspapers. To invoke a cliché, the agenda-setting and community structure perspectives are opposite sides of the same coin and should be considered in tandem. The research design and procedure for statistical analysis presented here, which involves the simultaneous investigation of the influence resulting from community structure and intermedia agenda setting, is a path for new research that can present a detailed explication of the balance between local and national influence on the issue agenda of local daily newspapers.  相似文献   

Academic Librarianship by Design: A Blended Librarian's Guide to the Tools and Techniques,by Steven J. Bell and John D. Shank     

Reviewed by Sara Marcus 《Public Services Quarterly》2013,9(2):151-162

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Implementing Cost-Effective Assistive Computer Technology: A How-to-do-it Manual for Librarians by Jane Vincent     

Sara Rofofsky Marcus 《Public Services Quarterly》2013,9(2)

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Correlates of verbally aggressive communication in adolescents     

Charles Atkin  Sandi Smith  Anthony Roberto  Thomas Fediuk  Thomas Wagner 《Journal of Applied Communication Research》2013,41(3):251-268

This investigation identifies demographic, media, and social correlates of verbally aggressive communication in adolescence. Mail surveys were completed and returned by 2,300 adolescents between the ages of 13 and 15. These adolescents were asked about the prevalence of verbal and physical aggression, the context in which it occurred, demographics, and the interpersonal and media influences in their lives. The results indicate that verbal aggression is widespread, that committing and experiencing verbal aggression is largely reciprocal, that there is a strong relationship between committing verbal and physical aggression, and that peer social influence and listening to violently oriented music are mildly related to verbal aggression in adolescents. These findings suggest more resources should be allocated to teaching adolescents to understand and control verbal aggression. Further, they provide important answers to many prevention and intervention programmatic questions, including context, content, and targeting concerns. Since the negative consequences of verbal aggression are severe and long lasting, decreasing this destructive communication behavior should significantly improve the lives of many adolescents. These and other practical implications are expanded upon and discussed.  相似文献   

Native Language Self-Concept and Reading Self-Concept: Same or Different?     

A. Katrin Arens  Alexander Seeshing Yeung  Marcus Hasselhorn 《Journal of Experimental Education》2013,81(2):229-252

In assessing verbal academic self-concept with preadolescents, researchers have used scales for students’ self-concepts in reading and in their native language interchangeably. The authors conducted 3 studies with German students to test whether reading and German (i.e., native language) self-concepts can be treated as the same or different constructs. Compared with other facets of academic self-concept, reading self-concept was more highly related to reading test scores (Study 1) and German self-concept to German grades (Study 2). In Study 3, reading and general school self-concepts demonstrated similar relations to German grades. The findings of the 3 studies, albeit indirect, supported the specificity matching principle and caution researchers against applying reading and native language self-concept scales uncritically to infer verbal self-concept.  相似文献   

Graduate study and research     

Professor C. K. Thomas  Robert West  Russell H. Wagner  Ruth B. Bozell  Walter H. Wilke  John V. Neale 《Quarterly Journal of Speech》2013,99(3):464-476

Speech Correction on the Contract Plan. By Ruth B. Manser. New York: Prentice‐Hall, Inc., 1935; pp. xix + 333.

Leadership in a Changing World. Ed. by M. David Hoffman and Ruth Wanger. New York: Harper and Bros., 1935 ; pp. xv + 418.

Your Telltale English. By Sophie C. Hadida. New York: G. P. Putnam's Sons, 1935 ; pp. 419. $2.00.

Propaganda; Its Psychology and Technique. By Leonard W. Doob. New York: Henry Holt and Co., 1935; pp. x + 424. $3.00.

The 1932 Campaign: An Analysis. By Roy V. Peel and Thomas C. Donnelly. New York: Farrar and Rinehart, 1935; pp. viii + 242. $1.50.

A B C of Reading. By Ezra Pound. New Haven: Yale University Press, 1934; pp. xii + 197.

Lotteries. Compiled by Helen M. Muller. New York: H. W. Wilson Co., 1935 ; pp. 128. $0.90.

Old Age Pensions. Compiled by Julia E. Johnsen. New York: H. W. Wilson Co., 1935 ; pp. 295. $0.90.

Socialized Medicine. A debate reprinted from the University Debaters’ Annual for 1933–1934. New York: H. W. Wilson Co., 1935 ; pp. 31: $.35.

Road To War: America 1914–1917. By Walter Millis. Boston and New York: Houghton Miffiin Company, 1935 ; pp. ix + 466. Index. $3.00.

Speech Therapy. By Emil Fröschels. Translated from the German by Joseph Noyes Haskell. Boston: The Expression Company, 1933 ; pp. 252.

Speech in Childhood: Its Development and Disorders. By George Seth and Douglas Guthrie. New York: Oxford University Press, 1935 ; pp. x + 224. $3.50.

A Study of Illiteracy in C.C.C. Camps. Washington: Bulletin 110068 of the United States Office of Education, Department of the Interior, 1935.

Propaganda and Promotional Activities. An Annotated Bibliography. By H. D. Lasswell, R. D. Casey, and B. L. Smith. Minneapolis: University of Minnesota Press, 1935 ; pp. 450.

World Politics and Personal Insecurity. By H. D. Lasswell. New York: Whittlesey House, 1935 ; pp. 307.

Fox. By Christopher Hobhouse. Boston and New York: Houghton Mifflin Company, 1935; pp. 320. $3.50.

Architecture for the New Theatre. Edited by Edith J. R. Isaacs. Published for the National Theatre Conference. New York: Theatre Arts, Inc., 1935 ; pp. 125. $2.50.

Directing for the Amateur Stage. By Leslie Crump. New York: Dodd, Mead &; Co., 1935; pp. xi + 235. $2.50.

Freedom of the Press. By George Seldes. Indianapolis: The Bobbs‐ Merrill Co., 1935 ; pp. 380. $2.75.

Psychology of Acting. By Lorenz Kjerbühl‐Petersen, translated by Sarah T. Barrows. Boston: Expression Company, 1935 ; pp. 255. $3.50.

Congress or the Supreme Court. Edited by Egbert Ray Nichols. New York: Noble &; Noble, Inc., 1935; pp. 476. $2.00.

Aphasia: A Clinical and Psychological Study. By Theodore Weisenburg and Katherine McBride. New York: The Commonwealth Fund, 1935 ; pp. 634. $5.00.

Current English. By Arthur G. Kennedy. Boston: Ginn &; Co., 1935; pp. xiii + 737. $3.50.

The Development of Modern English. By Stuart Robertson. New York: Prentice‐Hall, Inc., 1934; pp. vii + 559. $2.50.

The Politician: His Habits, Outcries, and Protective Coloring. By James Harold Wallis. New York: The Frederick A. Stokes Co., 1935; pp. x + 333. $3.00.

Play Production. By M. V. C. Jeffreys and R. W. Stopford. London: Methuen &; Co., New York: E. P. Dutton &; Co., 1933; pp. xviii + 199. $2.50.

The Genesis and Growth of English. By J. S. Armour. New York: Oxford University Press, 1935; pp. xi + 182. $1.25.

The Neutrality Policy of the United States. Compiled by Julia E. Johnsen. The Reference Shelf, vol. X, no. 7. New York: The H. W. Wilson Company, 1936; pp. 267. $0.90.

How to Conduct Group Discussion. By A. F. Wileden and H. L. Ewbank. Madison: Extension Service of the College of Agriculture, University of Wisconsin, 1935; pp. 64.

Who Should Pay the Doctor Bills. By H. L. Ewbank and Martin P. Anderson. Madison: Extension Service of the College of Agriculture, University of Wisconsin, 1936; pp. 38.

Effective Speech: First Course. By Lousene Rousseau and Mary E. Cramer. New York: Harper &; Bros., 1936; pp. xii + 300. $1.20.

The Science and Art of Speech. By Charles Robert Walsh. New York: Benziger Bros., 1935; pp. xvii + 193. $2.60.

Mediaeval Artes Praedicandi: A Supplementary Hand‐List. By Harry Caplan. Ithaca: Cornell University Press, 1936; pp. 36.

Masks and Marionettes. By Joseph Spencer Kennard. New York: The Macmillan Company, 1935; pp. ix + 129. $3.50.

The Public Speaker's Scrapbook. By William G. Hoffman. New York: Whittlesey House, 1935; pp. xi + 269. $2.50.

For Stutterers. By Smiley Blanton, M.D., and Margaret Gray Blanton. New York: D. Appleton‐Century Co., 1936; pp. xi + 191. $2.00.

Basic Speech and Voice Science. By L. S. Judson and A. T. Weaver. Madison: The College Typing Company, 1933; pp. iv + 218. $4.25.

Anecdotal History of the Science of Sound, to the Beginning of the 20th Century. By Dayton C. Miller. New York: The Macmillan Company, 1935 ; pp. xi + 114. $2.50.

Lucius Q. C. Lainar. By Wirt Armistead Cate. Chapel Hill: The University of North Carolina Press, 1935 ; pp. xiii + 594. $5.00.

Disorders of Speech and Voice, 4th ed. By Robert West. Madison: College Typing Co., 1935; pp. 144. $2.75.

Bibliography of Disorders of Speech and Voice. By Robert West. Madison: College Typing Co., 1934; pp. 21. $0.50.

Signals and Speech in Electrical Communication. By John Mills. New York: Harcourt, Brace and Company, 1934; pp. 281. $2.75.

Something About Words. By Ernest Weekley. New York: E. P. Dutton and Co., 1936; pp. 233. $1.75.

A History of the Philadelphia Theatre 1835–1855. By Arthur. Herman Wilson. Philadelphia: University of Pennsylvania Press, 1935 ; pp. 724. $6.00.

How to Develop Your Speaking Voice, By E. H. Baxter Rinquest. Denver: Frank J. Wolf Publishing House, 1935; pp. 228.

An Experience Curriculum in English. A Report of a Commission of the National Council of Teachers of English. W. Wilbur Hatfield, Chairman. New York: D. Appleton‐Century Company, Inc., 1935; pp. x + 323. $1.50. (To members of the N.C.T.E. $1.00.)  相似文献   

The rhetorical theory of isocrates     

Russell H. Wagner 《Quarterly Journal of Speech》2013,99(4):323-337

In the lexicon of contemporary liberal‐democratic legal practice, to “think like a lawyer” is to have mastered the fundamental, rational principles of “the law, “ a mastery which confers a technical, professional understanding of legal practices unavailable to ordinary, untrained people. This essay invites critics to take a different approach to jurisprudence, one that looks at the ways in which laws are negotiated within the broader rhetorical culture and then transformed into legal edicts. Using a case study of the “Separate But Equal” doctrine, the authors offer a set of characteristics that demarcate the rhetorical substance of legal practices within American rhetorical culture.  相似文献   

Consolidation and Transfer of Learning After Observing Hand Gesture     

Susan Wagner Cook  Ryan G. Duffy  Kimberly M. Fenn 《Child development》2013,84(6):1863-1871

Children who observe gesture while learning mathematics perform better than children who do not, when tested immediately after training. How does observing gesture influence learning over time? Children (n = 184, ages = 7–10) were instructed with a videotaped lesson on mathematical equivalence and tested immediately after training and 24 hr later. The lesson either included speech and gesture or only speech. Children who saw gesture performed better overall and performance improved after 24 hr. Children who only heard speech did not improve after the delay. The gesture group also showed stronger transfer to different problem types. These findings suggest that gesture enhances learning of abstract concepts and affects how learning is consolidated over time.  相似文献   

Utilizing Sociodrama in the Social Studies Curriculum     

Sheldon Marcus  Joyce Marcus 《Clearing house (Menasha, Wis.)》2013,86(6):272-273

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