Triggering effects of mobile video marketing in nature tourism: Media richness perspective     

Ari Alamäki  Juho Pesonen  Amir Dirin 《Information processing & management》2019,56(3):756-770

The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on participants’ behavioral intentions. The experiment involved three distinct test groups, each comprising 41 student participants. From the perspective of media richness theory, we observed that the different kinds of videos had quite similar effects in terms of triggering behavioral changes. However, the mechanisms explaining why triggers were present differed for each video. Further, the results reveal that the consumer's position in the information search process was the most significant reason for the triggering of any kind of effect. In addition, the instructionally designed videos were able to exert an affective triggering effect: the more participants liked the video, the more it affected their participation intention and recall scores. This study extends the media richness research by demonstrating that the effects of media richness can vary within technically similar videos, as they form different logical connections among non-verbal visual cues related to a video's storyline.  相似文献   

Iranian Scholarly Journals 2.0: An Updated Annotated Bibliography     

Golnessa Galyani Maghaddam  Amir Vafaeian 《期刊图书馆员》2017,73(2):127-168

This is an update of the authors’ annotated bibliography of Iranian peer-reviewed scholarly journals that was published in 2010 in the Serials Librarian. The total number of scholarly journals published in Iran increased from 503 to 1,176 journals in 2017. The forty top journals ranked by impact factor from eight different disciplines are presented in this article. The entry for each journal includes the following information: title, subject, date founded, frequency, editor, language, publisher, address, phone number, FAX number, web address, International Standard Serial Number, indexing/abstracting sources, impact factor, ministry, and an abstract/annotation.  相似文献   

The aging psyche and the question of artistic change: An examination of one career     

Amir Cohen-Shalev 《Interchange》1990,21(2):1-14

A long-time lover of music, I confess to having a bizarre penchant for trying to test my informally trained musical intelligence in situations which require quick recognition, be it a piece, a composer, a performer, or some such feature. In fact, this article originated with my failure to recognize a theretofore unfamiliar work and with the surprise I experienced upon learning it was Verdi's last opera,Falstaff, composed when he was nearly 80. For a listener familiar withLa Traviata orAida, it appeared quite strange and surprising. Moreover, as I found out later, the sense of puzzlement was not merely a matter of subjective impression but rather exemplified an overall stylistic departure in Verdi's late life work, its salient features being compression and urgency rather than spaciousness, flowing line, a pervasive use of biting irony compared to the straightforward lyricism of the earlier work, a retreat from psychological realism in favour of sketchy, abstract portrayals, an overall impatience with established operatic convention, and a symphonic rather than linear or melodic conception. Some of these characteristics have also been found in the late works of painters and sculptors (e.g., Arnheim, 1986; Clark, 1972; Munsterberg, 1983). Taken together these observations raised for me the issue of artistic change, an issue of considerable significance to the understanding of creative endeavour in general.  相似文献   

Going immersive in a community of learners? Assessment of design processes in a multi-setting architecture studio     

Hadas Sopher  Dafna Fisher Gewirtzman  Yehuda E. Kalay 《British journal of educational technology : journal of the Council for Educational Technology》2019,50(5):2109-2128

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Integrating Laptop Computers into Classroom: Attitudes, Needs, and Professional Development of Science Teachers—A Case Study     

Aviva Klieger  Yehuda Ben-Hur  Nurit Bar-Yossef 《Journal of Science Education and Technology》2010,19(2):187-198

The study examines the professional development of junior-high-school teachers participating in the Israeli “Katom” (Computer for Every Class, Student and Teacher) Program, begun in 2004. A three-circle support and training model was developed for teachers’ professional development. The first circle applies to all teachers in the program; the second, to all teachers at individual schools; the third to teachers of specific disciplines. The study reveals and describes the attitudes of science teachers to the integration of laptop computers and to the accompanying professional development model. Semi-structured interviews were conducted with eight science teachers from the four schools participating in the program. The interviews were analyzed according to the internal relational framework taken from the information that arose from the interviews. Two factors influenced science teachers’ professional development: (1) Introduction of laptops to the teachers and students. (2) The support and training system. Interview analysis shows that the disciplinary training is most relevant to teachers and they are very interested in belonging to the professional science teachers’ community. They also prefer face-to-face meetings in their school. Among the difficulties they noted were the new learning environment, including control of student computers, computer integration in laboratory work and technical problems. Laptop computers contributed significantly to teachers’ professional and personal development and to a shift from teacher-centered to student-centered teaching. One-to-One laptops also changed the schools’ digital culture. The findings are important for designing concepts and models for professional development when introducing technological innovation into the educational system.  相似文献   

Understanding the Holocaust: Some problems for educators     

Bauer  Yehuda 《Prospects》2010,40(2):183-188

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Analysing intellectual capital management and growth based on dynamic modelling     

Amir?Zakery  Abbas?AfrazehEmail author 《知识管理研究与实践》2017,15(1):101-113

The management of intellectual capital (IC) resources increases organizational value creation capacities. The aim of this study is to present an algorithm for analysing IC management with an emphasis on the recognition and modelling of growth mechanisms for strategic resources. Intensive interactions among different tangible and intangible assets turn organizations into complex systems of highly interrelated resources; therefore, a systems approach is adopted, and a causal loop diagram is used to model resource interaction feedback structures. The development and analysis of the resource interactions model is explained through a practical algorithm that reveals different dimensions of resource deployment, including the potential value of resources, utilization of resources in key business processes, and mechanisms responsible for the sustained growth of strategic resources. The proposed algorithm was used to examine a telecommunication company. We show that there are no growth mechanisms for certain strategic resources. To activate the growth of such strategic resources, several feedback loops are recognized and related initiatives are proposed.  相似文献   

FRP材料在桥梁工程中的应用前景展望     

Amir Mirmiran  张金强 《石家庄铁路职业技术学院学报》2003,2(3):77-80

用以延长普通钢筋混凝土构件使用寿命的腐蚀控制措施不断失效,使人们对纤维增强聚合物(简称FRP)在既有结构的修补和修复,以及新建结构中的应用研究产生了极大兴趣.FRP材料的优点有抗电化学腐蚀性、高比强度、电绝缘性.现将对FRP材料在土木工程中的应用进程进行回顾,对FRP的应用前景作以前瞻,并将讨论FRP用于既有结构的修补.同时,还将介绍FRP应用于新建结构中,即作为原始承载构件、作为普通筋或者预应力筋用于混凝土构件中、作为混凝土的成型模板等几种应用型式.  相似文献   

Extracting Latent Moral Information from Text Narratives: Relevance,Challenges, and Solutions     

René Weber  J. Michael Mangus  Richard Huskey  Frederic R. Hopp  Ori Amir  Reid Swanson 《Communication methods and measures》2018,12(2-3):119-139

ABSTRACT

Moral Foundations Theory (MFT) and the Model of Intuitive Morality and Exemplars (MIME) contend that moral judgments are built on a universal set of basic moral intuitions. A large body of research has supported many of MFT’s and the MIME’s central hypotheses. Yet, an important prerequisite of this research—the ability to extract latent moral content represented in media stimuli with a reliable procedure—has not been systematically studied. In this article, we subject different extraction procedures to rigorous tests, underscore challenges by identifying a range of reliabilities, develop new reliability test and coding procedures employing computational methods, and provide solutions that maximize the reliability and validity of moral intuition extraction. In six content analytical studies, including a large crowd-based study, we demonstrate that: (1) traditional content analytical approaches lead to rather low reliabilities; (2) variation in coding reliabilities can be predicted by both text features and characteristics of the human coders; and (3) reliability is largely unaffected by the detail of coder training. We show that a coding task with simplified training and a coding technique that treats moral foundations as fast, spontaneous intuitions leads to acceptable inter-rater agreement, and potentially to more valid moral intuition extractions. While this study was motivated by issues related to MFT and MIME research, the methods and findings in this study have implications for extracting latent content from text narratives that go beyond moral information. Accordingly, we provide a tool for researchers interested in applying this new approach in their own work.  相似文献   

Asia and the future of football: the role of the Asian Football Confederation     

Amir Ben Porat 《Soccer & Society》2017,18(7):1088-1090

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