Triggering effects of mobile video marketing in nature tourism: Media richness perspective     

Ari Alamäki  Juho Pesonen  Amir Dirin 《Information processing & management》2019,56(3):756-770

The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on participants’ behavioral intentions. The experiment involved three distinct test groups, each comprising 41 student participants. From the perspective of media richness theory, we observed that the different kinds of videos had quite similar effects in terms of triggering behavioral changes. However, the mechanisms explaining why triggers were present differed for each video. Further, the results reveal that the consumer's position in the information search process was the most significant reason for the triggering of any kind of effect. In addition, the instructionally designed videos were able to exert an affective triggering effect: the more participants liked the video, the more it affected their participation intention and recall scores. This study extends the media richness research by demonstrating that the effects of media richness can vary within technically similar videos, as they form different logical connections among non-verbal visual cues related to a video's storyline.  相似文献   

Knowledge management: a neuro-hemispherical view of the field     

Sharif  Amir M 《知识管理研究与实践》2006,4(1):70-72

Knowledge Management Research & Practice - The definition and subsequent use of knowledge within and across organisational and social contexts has been a vibrant and evolving growth area over...  相似文献   

FRP材料在桥梁工程中的应用前景展望     

Amir Mirmiran  张金强 《石家庄铁路职业技术学院学报》2003,2(3):77-80

用以延长普通钢筋混凝土构件使用寿命的腐蚀控制措施不断失效,使人们对纤维增强聚合物(简称FRP)在既有结构的修补和修复,以及新建结构中的应用研究产生了极大兴趣.FRP材料的优点有抗电化学腐蚀性、高比强度、电绝缘性.现将对FRP材料在土木工程中的应用进程进行回顾,对FRP的应用前景作以前瞻,并将讨论FRP用于既有结构的修补.同时,还将介绍FRP应用于新建结构中,即作为原始承载构件、作为普通筋或者预应力筋用于混凝土构件中、作为混凝土的成型模板等几种应用型式.  相似文献   

Multiscale modeling of droplet interface bilayer membrane networks     

Eric C. Freeman  Amir B. Farimani  Narayana R. Aluru  Michael K. Philen 《Biomicrofluidics》2015,9(6)

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The aging psyche and the question of artistic change: An examination of one career     

Amir Cohen-Shalev 《Interchange》1990,21(2):1-14

A long-time lover of music, I confess to having a bizarre penchant for trying to test my informally trained musical intelligence in situations which require quick recognition, be it a piece, a composer, a performer, or some such feature. In fact, this article originated with my failure to recognize a theretofore unfamiliar work and with the surprise I experienced upon learning it was Verdi's last opera,Falstaff, composed when he was nearly 80. For a listener familiar withLa Traviata orAida, it appeared quite strange and surprising. Moreover, as I found out later, the sense of puzzlement was not merely a matter of subjective impression but rather exemplified an overall stylistic departure in Verdi's late life work, its salient features being compression and urgency rather than spaciousness, flowing line, a pervasive use of biting irony compared to the straightforward lyricism of the earlier work, a retreat from psychological realism in favour of sketchy, abstract portrayals, an overall impatience with established operatic convention, and a symphonic rather than linear or melodic conception. Some of these characteristics have also been found in the late works of painters and sculptors (e.g., Arnheim, 1986; Clark, 1972; Munsterberg, 1983). Taken together these observations raised for me the issue of artistic change, an issue of considerable significance to the understanding of creative endeavour in general.  相似文献   

Identifying core competencies to advance female professors’ careers: an exploratory study in United States academia     

Ga-eun Seo  Amir Hedayati Mehdiabadi  Wenhao Huang 《Journal of Further & Higher Education》2017,41(6):741-759

This exploratory study aims to identify the core competencies necessary to successfully advance the careers of female associate professors in higher education. To ascertain these core career competencies, a critical incident interview technique was employed. One-to-one semi-structured interviews with six female full professors at a major research university in the Midwestern region of the United States were conducted. Based on participants’ career advancement experiences, the following competencies were identified: (1) making important connections, (2) fulfilling responsibilities in academia, (3) being politically savvy, (4) managing personal and professional obligations, (5) developing a sense of self-agency for one’s career, and (6) believing in one’s self in the work environment. The action-oriented findings of this research, rather than skill-based, can be easily adapted by faculty and institutions, both domestically and internationally, to improve current practices. These findings offer a unique contribution for improving the research and practice of career development among female faculty in higher education.  相似文献   

Preparing a Data Scientist: A Pedagogic Experience in Designing a Big Data Analytics Course          下载免费PDF全文

Daniel Adomako Asamoah  Ramesh Sharda  Amir Hassan Zadeh  Pankush Kalgotra 《Decision Sciences Journal of Innovative Education》2017,15(2):161-190

In this article, we present an experiential perspective on how a big data analytics course was designed and delivered to students at a major Midwestern university. In reference to the MSIS 2006 Model Curriculum, we designed this course as a level 2 course, with prerequisites in databases, computer programming, statistics, and data mining. Students in the class were mostly seniors or at the graduate level, and had a strong technical and quantitative background. We include details of concepts covered in the course, as well as summaries of four major sample course assignments used. Some of the concepts covered include large‐scale data collection and management using the Hadoop ecosystem, stream mining, visual analytics, and social network analytics. Besides Hadoop, the course also introduced various IBM and Teradata big data tools. We show how the course modules align with the intended learning goals and course objectives. A post‐course survey indicated that the structure and organization of the course helped students clearly and concisely assimilate the course content.  相似文献   

Iranian Scholarly Journals 2.0: An Updated Annotated Bibliography     

Golnessa Galyani Maghaddam  Amir Vafaeian 《期刊图书馆员》2017,73(2):127-168

This is an update of the authors’ annotated bibliography of Iranian peer-reviewed scholarly journals that was published in 2010 in the Serials Librarian. The total number of scholarly journals published in Iran increased from 503 to 1,176 journals in 2017. The forty top journals ranked by impact factor from eight different disciplines are presented in this article. The entry for each journal includes the following information: title, subject, date founded, frequency, editor, language, publisher, address, phone number, FAX number, web address, International Standard Serial Number, indexing/abstracting sources, impact factor, ministry, and an abstract/annotation.  相似文献   

The Usual Suspect: A History of Football Violence in the State of Israel     

Amir Ben Porat 《Sport in History》2016,36(1):98-116

Rather than hooliganism per se, violence here is examined both in its totality and the extent to which the history of football violence in Israel has been subject to a fluctuating social, political and economic context. Initially, footballers were ‘the usual suspect’ as violence was often incited by the players on the pitch. For political reasons, the Israel Football Association (IFA) was practically helpless. Over time, violent incidents on the pitch decreased as a change in the pattern of violence took place. Due to an increasing commodification of Israeli football, players and spectators switched places. The crowd was now ‘the usual suspect’ and later, due to the Israeli–Palestinian conflict, ethnicity-nationality became the major trigger for violent actions in Israeli football.  相似文献   

Social and emotional problems associated with integration in the Israeli junior high school     

Yisrael Rich  Yehuda Amir  Rachel Ben-Ari 《Int J Intercult Relat》1981,5(3):259-275

Teachers and pupils in 28 integrated junior high schools in Israel were interviewed and observed to determine the kinds of social and emotional problems encountered in integrated schools. Though these schools are mandated to achieve both academic and social goals, academic aspects of schooling are inordinately stressed while the social goal is neglected. This strategy has major implications for teaching methods, curriculum, tracking, extra-curricular activities and staff morale. Furthermore, while bright, achieving disadvantaged pupils tend to gain socially and emotionally from this strategy, most disadvantaged children sustain significant losses in the social and emotional spheres and meaningful ethnic integration in the school is not achieved. It is recommended that the school invest greater resources in enhancing pupils' social and emotional development and that there be a dual emphasis in integrated schools on academic and personal development. Implementation of this recommendation requires retraining teachers to provide them with concrete skills in both areas that can be applied in the heterogeneous class.  相似文献