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61.
为了了解和掌握普通外籍人士对图书馆的利用及需求情况,项目组运用调查问卷法及SPSS对其进行了调查和统计分析,结果表明,他们阅读的主要目的是为了获取与就业、教育、社会福利和中国文化相关的信息。但语言和文化的差异在很大程度上影响了他们对中文图书资料的阅读。所以图书馆多元文化建设应照顾不同层次、不同背景读者群的具体需求,在地点设置、馆藏布局、资料采购、服务项目上不断调整和完善,为他们提供更好的有针对性的服务。 相似文献
62.
信息媒体数字视频图书馆(TheINFORMEDIADigitalVideoLibrary,简称IDVL)项目是美国数字图书馆创始计划(DigitalLibrariesInitiative,简~,DLI)最初的六个项目之一,由卡内基·梅隆大学于1994年创建。该项目一直在深入地开发数字视频及其相关技术和工具,致力于建立一个庞大的在线数字视频图书馆,为用户提供多媒体信息服务。文章对该数字图书馆的项目概况、资源组织、技术特征和服务特点等进行了综合介绍和评价。 相似文献
63.
Nan Li Himanshu Verma Afroditi Skevi Guillaume Zufferey Jan Blom Pierre Dillenbourg 《Distance Education》2014,35(2):217-233
Research suggests that massive open online course (MOOC) students prefer to study in groups, and that social facilitation within the study groups may render the learning of difficult concepts a pleasing experience. We report on a longitudinal study that investigates how co-located study groups watch and study MOOC videos together. The study was conducted with on-campus flipped classroom students. Our subjects reported an overall high satisfaction with the study group style. The research reveals that students like to stay synchronized in the group while watching MOOC videos. However, they have to find a balance between synchronization, video interaction, and the amount of conversation. Watching MOOCs on a shared display addresses the need of synchronicity, and the distribution of control can increase the video interactivities. 相似文献
64.
Lisa M. Chuang & John P. Hart 《Communication Studies》2013,64(3):183-201
This essay examines Green Day's “Jesus of Suburbia” as an artifact and reflection of suburban American punk culture. It looks at how music, lyrics, and the ethos of the performer interact to create a message that fostered identification between speaker and audience by using Sellnow and Sellnow's Langer-based illusion of life perspective. In this case it was found that music can be seen as an effective tool for expressing the suburban punk experience due to its ability to convey both linguistic and emotional content. 相似文献
65.
Research on the development of persuasive communication skills has described the emergence of four basic strategies in persuasive messages. This study includes two experiments to assess the role these strategies play in the process of gaining compliance. In both, college students received messages requesting they volunteer for an experiment and advocating compliance. Messages differed in the level of strategic adaptation of the compliance‐gaining appeal they offered. In general, form of request (supported versus unsupported) and content of specific message appeals influenced compliance, but level of strategic adaptation made little or no contribution to message effectiveness. 相似文献
66.
Neuliep and Hazleton have reported a significant negative relationship between a general measure of trait anxiety and interpersonal construct differentiation. The study reported in this paper failed to find a significant relationship between a more specific measure of interpersonal trait anxiety and interpersonal construct differentiation, and also found no significant relationships between state anxiety and construct differentiation, or either interpersonal trait or state anxiety and the production of messages considered more or less competent by constructivist conceptions in an anxiety‐producing interpersonal context. The study did find a significant positive relationship between interpersonal construct differentiation and the production of such messages. These results are discussed with particular emphasis on the lack of conceptual relation between notions of anxiety and construct differentiation. 相似文献
67.
Gregory J. Shepherd 《Communication Studies》2013,64(4):203-219
Persuasion, influence, and power have traditionally been defined as the fundamental features of rhetoric, communication, and discourse. This tradition of definition exhibits a masculine bias that has tended to exclude and negate a feminine view of communication as relational responsibility. This essay calls for the development of a transcendent definition of communication that will include and affirm both masculine and feminine views, leading to more favorable pragmatic, theoretic, and research consequences. 相似文献
68.
69.
Li Xiao & Judy Polumbaum 《亚洲交流杂志》2013,23(1):40-58
Analyzing news stories, commentaries, and readers’ discussions of a sensational serial murder case on China's two most popular commercial online portals, this study examines how the Internet's medium-specific characteristics of unlimited space and interactivity facilitate both reinforcement and challenges to dominant ideologies of crime coverage. The study finds that news accounts on the two portals, Sina.com and Sohu.com, to a large degree favored the interests of the powerful over the powerless, excusing the inefficiency of the police and portraying causes of crime as individual; while readers contributing to online forums on the case voiced concern about social issues underlying crime, expressed standpoints of the poor and underprivileged, and questioned the authority and intentions of the powerful. The result was that, even as news accounts generally reinforced prevailing social relations, readers’ comments upturned them with analyses of inequality, poverty and discrimination. The study lends additional weight to the assertion that the Internet's unlimited space and allowance for simultaneous interactivity among many voices are leading to qualitative changes in public communications as well as quantitative increases in information flow. Even within the context of Chinese information control, online forums open up new options for users that we characterize as exegetical, implying broad possibilities for explanation and exposition as well as for alternative ideological renderings. 相似文献
70.
Kendra Lancaster & Josh Boyd 《Journal of Applied Communication Research》2013,41(2):185-202
Animal welfare advocates have increased publics' scrutiny of the way animals are handled by everyone from pet owners to circuses to farmers. The case of farmer Gary Conklin illustrates a popular recent tactic of activists to secretly film working farms and then release videos that purport to show abuse. This essay uses the concepts of legitimacy and image restoration to examine how Conklin, with a small farming operation in Ohio, responded to allegations spread by social media. Two important principles emerged: first, an effective differentiation strategy for reducing offensiveness is “redefining the act,” a combination of image repair tactics where an undisputed fact is redefined and transformed with support from third-party affirmations. Second, even small organizations like this dairy cattle business face the same challenges and opportunities as larger organizational rhetors. The essay concludes with applications both for agriculture and for crisis communication scholars, asserting that agricultural enterprises will continue to face struggles over meaning that will require sophisticated methods of issue and crisis management. 相似文献