排序方式： 共有24条查询结果，搜索用时 46 毫秒
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SEO在提高企业竞争力中的应用 总被引：1，自引：0，他引：1
搜索引擎优化(SEO)在现在这个网络迅速发展的时代也同时萌生并不断改进。一个网站以其核心关键词在主流搜索引擎中获得排名优先,在今天竞争异常激烈,信息过度膨胀的社会有着极其重要的意义。如何提升自身网站或者网页所代表的内容,如产品、技术、服务等等,在相关联的关键词搜索结果中的排名位置,就成为"搜索引擎优化(SEO)和推广(SEM)"的一门专业技术或学问。SEO的目标,从根本上说,是要为网站带来新的消费者。抉句话说,SEO要做的工作是如何让目标客户找到自己的网站。 相似文献
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针对当前OPAC网站缺少搜索引擎与用户体验优化而造成用户流失的现状,对OPAC优化的背景、现状与需求、搜索引擎与用户体验优化概况、用户体验与访问质量及优化策略进行研究.通过采用简短域名、提高系统访问速度、设计简洁大方的页面布局、编写简单明了的网页源代码、使用规范的Html标签、放置科学合理的关键词、设置尽量短的内部链接及提升用户体验等优化策略,并对OPAC与搜索引擎、活跃用户与流失用户、优化的影响与评价等关系进行详细分析,呼吁重视OPAC的搜索引擎与用户体验优化工作,以增加活跃用户,实现OPAC的核心价值.图3.表2.参考文献16. 相似文献
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ABSTRACTToday's learners operate in digital environments which can be largely navigated with no human intervention. At the same time, libraries spend millions and millions of dollars to provide access to content which our users may never know is available to them. Through the Open SESMO (Search Engine & Social Media Optimization) database project, Montana State University (MSU) Library applied search engine optimization and structured data with the Schema.org vocabulary, linked data models and practices, and social media optimization techniques to all the library's subscribed databases. Our research shows that Open SESMO creates significant return-on-investment with substantial increased traffic to our paid resources by our users as evidenced through analytics and metrics. In the core research of the article, we take a quantitative look at the pre/post results to assess the Open SESMO method and its impact on organic search referrals and use of the collection analyzing data from three distinct fall semesters. Returns include demonstrated library value through database recommendations, connecting researchers to subject librarians, and increased visitation to our library's paid databases with growth in organic search referrals, impressions, and click-through rates. This project offers a standard and innovative practice for other libraries to employ in surfacing their paid databases to users through the open web by applying structured and linked data methods. 相似文献
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搜索引擎优化技术是近年来发展较迅速的技术,在企业网站排名中有着非常重要的作用。通过搜索引擎优化技术的几个主要应用方面来予以说明。 相似文献
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《Journalism Practice》2013,7(4):462-477
This paper represents an exploratory study into an emerging culture in UK online newsrooms—the practice of Search Engine Optimisation (SEO), which assesses its impact on news production. Comprising a short-term participant observational case study at a national online news publisher, and a series of semi-structured, in-depth interviews with SEO professionals at three further UK media organisations, the author sets out to establish how SEO is operationalised in the newsroom, and what consequences these practices have for online news production. SEO practice is found to be varied and application is not universal. Not all UK news organisations are making the most of SEO even though some publishers take a highly sophisticated approach. Efforts are constrained by time, resources and management support, as well as off-page technical issues. SEO policy is found, in some cases, to inform editorial policy, but there is resistance to the principal of SEO driving decision-making. Several themes are established which call for further research. 相似文献
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《Journal of Web Librarianship》2013,7(4):525-547
ABSTRACT Search engine use is one of the most popular online activities. According to a recent OCLC report, nearly all students start their electronic research using a search engine instead of the library Web site. Instead of viewing search engines as competition, however, librarians at Binghamton University Libraries decided to employ search engine optimization strategies to make their Web site more visible on the search engine result pages. Although search engine optimization is used frequently by commercial Web sites, few libraries have attempted to optimize their own sites. This article describes Binghamton University's experiences in developing and implementing an optimization pilot project. The research presented in this article has importance for libraries who may be considering an optimization project for their own sites. 相似文献
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随着信息量的不断增长,搜索引擎在网站中所起到的作用显得越来越重要,如何通过搜索引擎获得丰富的信息,成为用户关心的重要问题。通过设计实现基于字典的中文切词系统,并对不同格式的文件进行数据挖掘,改进北京市精品课程平台的搜索引擎。 相似文献
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