多维视野中的受众研究   总被引：2，自引：0，他引：2  

蔡骐 《湖南师范大学社会科学学报》2003,32(2):65-70

在传播研究中，人们的受众观念经历了多种视野的变迁，受众曾先后被视作靶子、社会类别、消费、商品及解码等等。从总体倾向来说，这些视里的变迁体现了从强调受众的被动性到强调受众的主动性，从关注受众的社会因素到关注受众的化因素的特征。  相似文献   

变化世界中的科学素养:科技博物馆和科学中心能发挥什么作用？          下载免费PDF全文

埃里克·雅克敏  刘怡 《自然科学博物馆研究》2020,(4):62-68

当今世界正以前所未有的速度发生着各种各样的变化。一些大的趋向,即所谓的世界大趋势,在一定程度上影响每个人的生活。科学、技术和创新在这个不断变化的世界中发挥着重要作用。科学素养比以往任何时候都更加重要。科技博物馆和科学中心作为公众参与科学技术的重要角色,面临着一系列的机遇和挑战。在不断变化的世界里,它们在提高公众科学素养方面能发挥什么作用?如何使它们在提高科学素养方面更具相关性和影响力?本文通过分析当前世界在全球化、人口变化、技术变革、信息爆炸、可持续发展等方面的现实,论述科学素养的必要性以及科技博物馆和科学中心在变化的世界中应该如何发挥作用。  相似文献   

女性主义电影理论的三种批评模式   总被引：2，自引：0，他引：2  

严红兰 《江西教育学院学报》2011,32(5):128-131

自上世纪70年代诞生以来的女性主义电影理论,迄今为止主要形成了三种批评模式：一是研究电影文本中所塑造的女性形象;二是对电影的接受者,即受众进行研究;三是建构女性电影传统。这三种批评模式各有侧萤点,互为补充．共同构成了女性主义电影理论这种别具特色的电影批评理论。  相似文献   

解读“经验图式”在影视受众心理接受模型中的构建     

李明哲  杨东伟 《甘肃高师学报》2011,16(4):55-59

从心理接受层面上讲,影视受众的信息接受过程受到多种因素的影响与制约,而"经验图式"则是相关研究学者在研究了影视受众固有的接受意愿、审美倾向与主观价值选择等方面基础之上构建出来的一种分析模型。这种"经验图式"的存在对影视受众的心理接受态度具有强大的吸附力,要探究这种吸附力的强度与影响就要从源头上对"经验图式"进行解构。深入剖析"经验图式"的形成因子,并在相反的向度解构这种影视受众心理接受模式下的"经验图式"。  相似文献   

湖南卫视“低龄化”策略及利弊     

汪苏  胡碧潇 《郧阳师范高等专科学校学报》2011,31(6):21-25

湖南卫视常被称为娱乐台,却少有人研究其＂低龄化＂状况.通过对湖南卫视的发展历史以及节目设置上探讨湖南卫视＂低龄化＂的表现方式和基础,并结合其他卫视的发展状况,探讨在当今环境下,电视节目的发展方向.  相似文献   

浅谈科教电视节目的策划     

隋冰玉  李志友 《中国教育技术装备》2011,(27)

从受众角度指出目前的科教电视节目存在的问题,并在此基础上浅析科教电视节目策划的必要性,同时提出对科教电视节目进行策划的几点建议。  相似文献   

Cultural Trends of Audience Online Interaction with Vocal Talent Shows: A Comparative Study between China and the US     

Yafei Zhang  Andrea M. Weare  Heungseok Koh  Li Chen 《Journal of Intercultural Communication Research》2016,45(3):196-213

This study examined cultural reflections online of audience comments on social network sites regarding vocal talent shows in China and the United States. The study applied dimensions of cross culture to investigate audience comments on the official social networking sites of The Voice of China and The Voice. Findings reflect Hofstede’s dimensions as applied to social media and illustrate how individuals alter their “local” cultural norms in the new media environment. The study specifically enhances the exploration of cultural manifestations in cyberspace, which fewer cross-cultural studies have researched.  相似文献   

市场经济体制下我国体育新闻受众的需求特点及其与传媒关系辨析   总被引：4，自引：1，他引：4  

田海燕  钱建平 《山东体育学院学报》2006,22(1):54-56

处于市场经济大潮中的我国新闻传媒业正从往日的官办新闻不断地步入市场,开始接收市场经济的洗礼与考验。国内传媒业之间的竞争逐步加剧,新闻媒体与受众间的关系也在发生着微妙的变化。随着我国加入WTO,不仅会出现国内众新闻媒体间的拼争,更要面临国际传媒巨头的进入带来的竞争  相似文献   

“Stop sending your kids across our border:” Discursively constructing the unaccompanied youth migrant     

Mary Grace Antony  Ryan J. Thomas 《Journal of International and Intercultural Communication》2017,10(1):4-24

The recent migration of 65,000 children across the southwestern border, coupled with allegations of abuse by the U.S. Border Patrol, enables the investigation of an overlooked immigrant category: the unaccompanied youth migrant. Analyzing audience responses to news reports of the abuse, we find that established disparaging immigrant tropes apply, describing the children as an economic burden, disease carriers, and offspring of irresponsible families. We uncover two new themes: Youth migrants are channels whereby criminals may infiltrate the U.S., and manipulate legal authorities to remain in the U.S. Finally, we demonstrate how global compassion is strategically deployed to qualify harsh retaliatory measures.  相似文献   

Fifty Years of Super Bowl Commercials,Thirty-Two Years of Spectacular Consumption     

Matthew P. McAllister  Elysia Galindo-Ramirez 《国际体育史杂志》2017,34(1-2):46-64

Abstract

This article will explore the role and visibility of advertising during the Super Bowl over the years as a model for strategies of modern advertising and the resulting commercialization of US society. It uses the concepts of ‘spectacular consumption’ derived from Guy Debord and the ‘commodity audience’ from Dallas Smythe to frame the commercials’ cultural transformation and influence. The spectacular nature of Super Bowl commercials and the special commodity worth of its audience were not present in the early days of the event, but gained momentum with Super Bowl XVII and its airing of Apple’s ‘1984’ commercial that became mythologized in the advertising industry. After 1984, both the rising inflation-adjusted CPM (‘cost-per-thousand’) and the increased media coverage indicate an increased spectacularization. This also manifested in such phenomena as the influential, decades-long Doritos user-generated content contests and the Greatest Super Bowl Commercials TV specials, and was a forerunner of such post-millennial advertising strategies as branded entertainment and content marketing, all designed to integrate advertising as a legitimate form of entertainment culture and prevent the avoidance of advertising by audiences.  相似文献