They’re good blogs,Brent: (Mostly) painless branding for information professionals     

Sarah E. McFadden 《Public Library Quarterly》2018,37(3):306-317

ABSTRACT

Social media is a powerful tool for building an online presence, but it asks a lot. While it affords plentiful opportunities for professional development and networking, building a professional brand in an online space is not without its drawbacks and risks. By working from a set of actionable principles and benchmarks, users can minimize frustrations and setbacks to build a useful professional presence, all while imbuing the web with the tenets of good information stewardship.  相似文献   

用设计思维建设,用连接战略发展——大阅读时代公共图书馆发展战略思考     

陈超 《图书馆杂志》2018,(1):4-7

以大数据、云计算、物联网等新一代信息技术引领的深度信息化阶段已经开启,这不仅让人工智能技术再次兴起,正在创造一个智慧时代,也正在深刻改变甚至颠覆人类的阅读行为,一个大阅读时代正在到来。在这样的大阅读时代,面临着创新转型发展的重大机遇与挑战,公共图书馆可以用设计思维进行建设,从硬件到软件都可以用以人为本的设计思维来建设;公共图书馆还可以用连接战略不断发展,把人与人、人与知识、人-空间-知识以及图书馆的实体空间与网络空间连接起来,公共图书馆可以实施阅读+和图书馆+战略的本质原因是阅读具有无所不在性。  相似文献   

An impulse to exploit: the behavioral turn in data-driven marketing     

Anthony Nadler  Lee McGuigan 《Critical Studies in Media Communication》2018,35(2):151-165

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.  相似文献   

浅谈教学目标的陈述   总被引：1，自引：0，他引：1  

王艳喜  杨志平 《黑龙江教育学院学报》2006,25(6):72-74

教学目标是预期的学生学习的结果。在教学目标实质的基础上,对教学目标陈述存在的问题和陈述教学目标的要求进行相应的分析,了解新的教学目标陈述策略,对教师陈述教学目标有一定的帮助,以提高教学质量。  相似文献   

Classical Chinese reading instruction: Current practices and their relationship with students' strategy use and reading motivation     

《Teaching and Teacher Education》2017

The study examined current practices in Classical Chinese (CC) reading instruction in Hong Kong and the relationship between different instructional practices and students' strategy use and motivation in CC reading. A total of 519 secondary students voluntarily responded to a questionnaire that measured their perception of CC reading instruction, strategy use, and motivation. The findings indicate while teachers frequently teach both the language and content aspects of CC reading, the teacher-centered approach they are now adopting is ineffective in facilitating students' CC reading development. Relations between different instructional approaches and students’ strategy use and motivation in CC reading are discussed.  相似文献   

Segmenting the audience of a cause-related marketing viral campaign     

《International Journal of Information Management》2021

This paper analyses the attitudinal effect of a cause-related marketing campaign which becomes viral through social networks. This attitudinal response is observed in three Internet user segments with different affinity levels: i) strong (familiar with the sponsoring brand and the promoted cause); ii) intermediate (familiar with the brand or the cause); and iii) weak (without previous experiences of either the brand or the social cause). To develop our experiment, 360 Internet surfers agree to participate. Their attitudes were measured before and after the showing of a viral spot in which a pet food brand encourages pet adoption. Our results show that a viral campaign works perfectly for the strong-affinity segment and adequately for the week affinity segment. On the contrary, this viral campaign leaves the intermediate-affinity segment indifferent.  相似文献   

Export market orientation behavior of universities: the British scenario     

Yousra Asaad  Geraldine Cohen 《Journal of Marketing for HIGHER EDUCATION》2015,25(1):127-154

This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey methods. A sample of British universities was studied and partial least-squares analysis was performed. The findings indicate that four export higher education-specific variables are important drivers of EMO in universities. The paper also confirms EMO's direct effects on university export performance and its indirect effects mediated through university international reputation. In light of these findings, a number of implications are advanced for university management. The study also makes important theoretical contributions: it contributes to a growing body of literature on marketing of higher education; it enriches the export marketing literature by examining EMO in a service setting and it adds to the EMO–export performance relationship by examining the mediating role of international reputation. The findings are limited to British universities. Therefore, they may not be generalizable to other geographical areas. In addition, the results of this study were obtained from a small sample size and generalization of the findings to other higher education institutions should be made with caution.  相似文献   

东南亚留学生动态助词“着”的学习策略     

丁雪欢  喻迎春 《云南师范大学学报(教育科学版)》2011,(6):79-84

本文是针对东南亚留学生动态助词＂着＂的学习策略的研究,以暨南大学华文学院留学生的中介语语料为主要材料,通过数据分析、访谈、调查问卷等实证方法,发现东南亚留学生在学习＂着＂的时候使用了母语时间认知方式迁移、概括、简化和回避等策略。  相似文献   

刍议“大西柏坡”的红色旅游市场营销策略     

王鹏 《武汉职业技术学院学报》2011,10(5):118-120

通过从产品、定位、价格、宣传四个方面分析西柏坡的红色旅游市场营销中存在的问题,找到制约西柏坡发展的瓶颈,从营销的角度为河北省的大西柏坡旅游项目的开发运作出谋划策。  相似文献   

改革开放40年高等体育教育资源优化配置的社会学审视     

张孔军  钱娅艳 《北京体育大学学报》2019,42(2):103-114

摘要：我国高等体育教育资源优化配置研究引入社会学视角理论与方法，理论与实践均取得专家的认同。运用文献资料法、专家访谈法和实地考察法等方法发现，在计划经济体制下我国高等体育教育资源配置主体单一性、手段行政化和政治倾向性强，凸显出高等体育教育资源配置缺乏激励机制和市场竞争机制的问题，造成高等体育教育资源配置成本最大化和社会效应的最小化问题较多。自改革开放以来,随着我国市场经济体制的建立为高等体育教育资源优化配置提供了难得的发展机遇，我国高等体育教育资源配置取得了明显成效，但仍然存在高等体育教育资源配置机制滞后、体制机制改革创新步伐缓慢、高等体育教育资源配置不合理以及民办普通高校体育教育资源配置严重不足等问题。据此，从社会学研究的视角，提出了构建多主体推动高等体育教育资源优化配置创新的发展模式、多元化高等体育教育资源优化配置资金投入的保障体系、高等体育教育资源优化配置均衡发展的运行机制和大学城体育教育资源“共建共享”的创新发展模式的新时代我国高等体育教育资源优化配置的发展策略，旨在服务新时代全民健身与全民健康深度融合发展，“推动构建人类命运共同体”发展目标的实现。  相似文献