神经广告学:让广告不可拒绝   总被引：1，自引：0，他引：1  

张子旭 《国际新闻界》2012,(1):73-76

本文对传统的"间接式"广告效果测评方式所存在的缺陷进行了阐述,并指出了以脑成像技术为代表的"直接式"测评方式才能更准确的评价广告效果。在此基础上,首次提出了"神经广告学"的概念,并依据起源、学科性质及研究重点与"神经营销学"作了辨析;同时,对神经广告学的前景做出了展望。神经广告学相信消费者对广告刺激的反应和脑部特定神经活动之间都是有一一对应关系的,目标也是要逐步确认这些对应关系。在应用层面的远景是创造出符合受众大脑神经活动规律、使其无法拒绝的广告。  相似文献   

论学习共同体——教育新理念   总被引：8，自引：0，他引：8  

柳春艳  傅钢善 《现代教育技术》2006,16(3):13-16

学习共同体是当代教育的一种全新理念,本文分析了衡量学习共同体的几个纬度,并将学习共同体与传统教育进行了比较,最后,总结出了设计学习共同体的基本原则。  相似文献   

基础日语课程教学现状调查——以四川高校为例     

杜玲莉 《乐山师范学院学报》2013,(9):107-113

基础日语课是实现日语专业培养目标的核心基础课程,也是日语专业课程设置中所占课时最多的一门课程,在整个日语专业课程中具有不可替代的作用,因此对基础日语课程教学法的研究在日语教学中起着非常重要的作用.对基础日语课程的课堂教学活动进行问卷调查,通过定性和定量分析,发现并找出目前教学中存在的问题,对促进教学方法改革以及应用型日语人才的培养都将收到事半功倍的效果.  相似文献   

浅谈模拟教学在学前教育专业课程中的运用     

顾颖颖 《扬州教育学院学报》2013,31(1):81-83

模拟教学是学前教育专业课程的核心教学方法,在“幼儿园教育活动设计”这门课程中更有着举足轻重的作用。“幼儿园教育活动设计”课程的模拟教学一般分为三个阶段：临摹阶段、翻课阶段、自主创编阶段;教学程序为：成立小组、布置任务,理解消化或设计方案,活动准备、试教打磨,现场实战、模拟教学,视频再现、评议反恩,调整方案、展现新貌,模拟教学的成功实施可以有效提升教学效果。  相似文献   

Promoting Science Outdoor Activities for Elementary School Children: Contributions from a research laboratory     

Diana Boaventura  Cláudia Faria  Isabel Chagas  Cecília Galvão 《International Journal of Science Education》2013,35(5):796-814

The purposes of the study were to analyse the promotion of scientific literacy through practical research activities and to identify children's conceptions about scientists and how they do science. Elementary school children were engaged in two scientific experiments in a marine biology research laboratory. A total of 136 students answered a questionnaire about their previous habits towards science and carried out the following actions: (1) a guided visit to the laboratory, (2) a brief presentation of the research theme, (3) the development of two experiments, and (4) a questionnaire about the experiments and science conceptions. The research methods included observation, document analysis, and content analysis of the answers to the questionnaires. Additionally, each visit was video recorded in order to design learning materials. The results revealed that most of the pupils were able to follow every stage of experimentation. However, some of them misinterpreted results and conclusions. One implication of the study is that this type of outdoor activity is extremely important to promote meaningful science learning in children, but more care should be taken in practical science activities so that children can overcome some common difficulties when performing scientific inquiry.  相似文献   

变通与同一:中西方体育活动中“心性思维”和“身体思维”的文化差异   总被引：1，自引：0，他引：1  

杨军 《广州体育学院学报》2009,29(3)

中西方体育活动中的不同,更多体现出来的是一种思维方式的不同,概括而言,就是中国古代体育是一种"心性思维",而西方体育则是"身体思维".用心思考的结果是我们传统体育运动中的规则往往是一种变通的、灵活的、甚至于是因人而异的"柔性"规则;重在体验,衡量事物的标准是经验的积累与领悟;以个人问题为取向,讲求天人感应,因此规则随人的改变而改变.而西方体育则在以"身体"为视角的量度下,强调同一与平等,体现出一种"钢性"规则;重在分剖解析,考察事物的标准是层层相加,深入分析;以观念为取向,理性至上,因此规则是恒常的、不变的、同一的,直至发展成今天全球通用的体育规则.  相似文献   

论川滇桂回胞在抗战中的救亡活动     

周正龙 《宜宾学院学报》2006,6(1):41-44

抗战期间,川滇桂回胞以多种形式开展救亡活动:他们踊跃从军,疆场杀敌;节衣缩食,积极捐募;抢修公路,组织马帮驿运。川滇桂回胞以大量的人力、物力、财力支援前线,为抗日战争作出了重大贡献。  相似文献   

Now you’re making it up,brother: Paul Robeson,HUAC, and the challenge of institutional narrative authority     

Mark Andrew Thompson 《Quarterly Journal of Speech》2019,105(2):156-181

In the mid 1950s, the House Committee on Un-American Activities was a rhetorical colossus. Within the closed doors of a hearing, committee members displayed a rhetorical mastery of procedural, topical, and logical moves that left even the best-prepared witnesses sputtering. HUAC used institutional narrative authority as a major rhetorical resource. This strategy rhetorically produced a narrative “reality” conducive to achieving institutional goals. Having established the “official” version of events, the committee situated further argumentation within a value hierarchy that placed national security above “secondary” values that witnesses attempted to invoke in their defenses. A notable exception to the committee's rhetorical dominance came in the 1956 testimony of Paul Robeson, an African American singer and activist who had been called before the committee to answer for pro-Soviet statements he made while traveling abroad. Using a number of rhetorical tactics to disrupt the institutional narrative, Robeson was able to recontextualize his comments within an interpretive framework of racial justice in America – a debate the committee was less prepared to handle. This article contributes to ongoing studies of institutional rhetoric, especially rhetorical argumentation that takes place within institutional settings.  相似文献   

江西大学生"双休日"余暇体育活动的组织管理研究     

李学武  谢军  吴初竹  陈朝辉  王方雨  文武  刘根平  刘宇 《宜春学院学报》2005,27(4):117-120

“双休日”工时制实行,使在校学生余暇时间增多了,给健身锻炼及余暇体育活动开辟了广阔的空间.本文就如何组织管理好“双休日”余暇活动,教会学生合理安排余暇体育时间等问题,提出一些方法与建议.  相似文献   

以系列活动为载体搞好中学德育工作     

李映忠 《贵州教育学院学报》2004,20(1):84-85

开展班团队系列活动是搞好中学德育工作的有效方法，可以提高学生的积极性和主动性，培养学生的创新意识和解决问题的实际能力。这些活动主要有体验活动、探索活动等。  相似文献