Between freedom and futility: on the political uses of corporate globalizing discourses     

《Journal of Cultural Economy》2013,6(6):565-590

ABSTRACT

From frequent television advertisements to posters in jet bridges all over the globe, the public is continuously subjected to messages affirming the inception of a flat, borderless world. While these discourses suggest globalization is bringing humanity together into a globally connected, cosmopolitan world order, such corporate advertisements also seek to convey the desirability and inevitability of a borderless economy in which they may roam unfettered. To illustrate how these ideas are communicated, I investigate three emblematic cases: Emirates Airlines, HSBC, and Itaú. By interrogating their public discourses, this article elucidates how powerful actors seek to construct global (or regional–global) imaginaries for consumers by deploying esthetically pleasing (and, at times, seemingly ‘subversive’) advertisements. Their ultimate effect is to demonstrate the would-be futility of attempts to regulate the spread of global capitalism or their own profit-seeking behavior. Through showing how pop-culture artifacts attempt to ‘sell’ teleological global capitalism to audiences, this article contributes to the burgeoning literature on the cultural political economy of globalization. To conclude, I briefly explore how this analysis relates to important political debates concerning agency in globalization, the feasibility of state regulation of global capitalism, and the construction of alternative global imaginaries/orders.  相似文献   

The formation of the South Korean identity through national curriculum in the South Korean historical context: Conflicts and challenges   总被引：1，自引：0，他引：1  

Kyunghee So  Jungyun Kim  Sunyoung Lee 《International Journal of Educational Development》2012

This study explores how the South Korean identity has been formed and transformed by examining the Korean national curriculum in its historical context. The study first examines how the Korean identity, previously formed by traditional ethnic values, has been transformed during the period of national modernization. It then describes the efforts to form a Korean identity through national curriculum reform amid globalization, a phenomenon that has rapidly progressed in Korea since the 1990s. It also discusses the conflicts within and challenges to Korean identity in the Korean curriculum reform process.  相似文献   

Google and the “Twisted Cyber Spy” Affair: US–Chinese Communication in an Age of Globalization     

Stephen John Hartnett 《Quarterly Journal of Speech》2013,99(4):411-434

The “twisted cyber spy” affair began in 2010, when Google was attacked by Chinese cyber-warriors charged with stealing Google's intellectual property, planting viruses in its computers, and hacking the accounts of Chinese human rights activists. In the ensuing international embroglio, the US mainstream press, corporate leaders, and White House deployed what I call the rhetoric of belligerent humanitarianism to try to shame the Chinese while making a case for global free markets, unfettered speech, and emerging democracy. That rhetorical strategy carries heavy baggage, however, as it tends to insult the international community, exalt neo-liberal capitalism, sound paternalistic, and feel missionary. Belligerent humanitarianism sounds prudent, however, when compared to the rhetorical strategy of the US military–industrial complex, which marshals the rhetoric of warhawk hysteria to escalate threats into crises and political questions into armed inevitabilities. To counter these two rhetorical strategies, this essay argues that China's leaders deploy the rhetoric of traumatized nationalism, wherein they merge a biting sense of imperial victimage, Maoist tropes of heroism, and a new-found sense of market mastery to portray the US as a tottering land of hypocrisy and China as the rising hope for a new world order. The “Twisted Cyber Spy” affair therefore offers a case study of US–Chinese communication in an age of globalization.  相似文献   

Kairos as Indeterminate Risk Management: The Pharmaceutical Industry's Response to Bioterrorism     

J. Blake Scott 《Quarterly Journal of Speech》2013,99(2):115-143

The pharmaceutical industry's response to the threat of bioterrorism following 9-11 invoked the rhetorical notion of kairos as an urgent and ongoing opportunity not only to protect the nation but also to improve the industry's reputation and fortify its political power. Yet the notion of kairos as seizing an advantage—grounded in modernist assumptions about agency and control—is also complicated by the case history of big pharma's response, which left the industry vulnerable to heightened and additional risks. This case history suggests that kairos can be less about seizing an advantage than about indeterminately responding to shifting, unbounded, uncertain, unpredictable, and uncontrollable risks shaped by the processes of globalization.  相似文献   

全球化背景下的大学人才培养改革与创新——第二届中德高等教育论坛综述   总被引：2，自引：0，他引：2  

刘培 《复旦教育论坛》2009,7(3):86-89

2009年4月8日至10日,第二届中德高等教育论坛在浙江大学召开.本文对这次研讨会从大学人才培养模式改革、大学教师专业化和教学能力建设以及高等教育国际化与本土化这三个角度进行了综述.  相似文献   

全球化教育对中国教育发展的影响与启示   总被引：1，自引：0，他引：1  

黄慧心 《复旦教育论坛》2005,3(2):29-32

本文探讨了全球化对中国教育发展的影响与带来的问题及对策,包括怎样使我们的学科与毕业生更国际化,促进我国的学历在海外得到承认,如何面对跨国教育的挑战,文中进一步强调国际上对保障跨国教育的指数所做出的行动,例如联合国正在草拟的有关跨国高等教育的指南。  相似文献   

Globalization’s culture consequences of MBA education across Australia and Singapore: sophistry or truth?     

Jonathan Wee Pin GOH 《Higher Education》2009,58(2):131-155

A generally held view among international managers is that the cultural changes occurring in most modernizing societies may lead to similar outcomes and the erosion of cultural differences. Cultural convergence is posited to result from the homogenizing effect of technological transfers between societies. One major force which emerges from this technology transfer is the convergence of education (Webber 1969). The purpose of this study is to investigate the convergence of Masters of Business Administration (MBA) education along Hofstede’s (1997, 2001) five work-related cultural dimensions across Australia and Singapore. The pre-test and post-test quasi experimental design with control groups was employed. The findings revealed that there are convergences along Hofstede’s Individualism, Uncertainly Avoidance and Power Distance. However, the Singapore Chinese scored significantly higher on Long versus Short-term Orientation (or Confucian Work Dynamism) at both time points.  相似文献   

浅析全球化背景下的中华民族认同感     

王铭  赵建华 《和田师范专科学校学报》2009,28(1):4-5

在新的时代背景下,中华民族面对着全球化带来的政治、经济、文化等各方面的影响。本文从中华民族认同感的内涵入手,深入分析了全球化给中华民族认同感带来的挑战,阐述了增强中华民族认同感的必要性和紧迫性,并提出了增强我国公民中华民族认同感的几点对策。  相似文献   

全球化视野下我国传统体育文化自立研究     

孙鸿 《吉林体育学院学报》2010,26(2):15-17

全球化时代民族传统文化正面临着世界性与现代性的双重挑战。发展中国家只有走出封闭的自我,克服文化自卑,在融入世界文化的过程中,依赖中西体育文化冲突与融合、借鉴与再造,加速民族文化的现代转型,才有望真正走出一条民族体育文化的自立之路。  相似文献   

全球化与大学质量改进--全球化对大学服务质量和组织的影响     

阿瑞德·特捷达夫  罗丹  高晓杰 《复旦教育论坛》2004,2(3):60-65

全球化浪潮是怎样影响第三级教育的组织、管理、科研以及教学质量的呢 ?全球化既可以被理解为一个“贪婪的资本主义的蓄谋” ,也就是一个为组建“有效的世界”的有意识行为 ,同样也可以将它理解为一个中立的构架 ,作为分析全球化对文化、经济和技术影响的一个参考。在提出“中国是否面临同样的问题 ?”这一疑问时 ,我们是基于一个西方参考框架来分析大学发展的。  相似文献