Campus Recruiting: What the Recruiters Are Looking For     

《Journal of Marketing for HIGHER EDUCATION》2013,23(4):35-48

ABSTRACT

This article reviews findings from a survey of 111 campus recruiters concerning their perceptions and practices of campus recruiting activities. The results show that campus recruiters seem to agree that the interview is the most important method for their selection practices; verbal communication skills as well as character, work experience, and academic performance are the most important personal characteristics for selecting applicants. Campus recruiters of the present study also indicate that work-related expectations and attitudes are the most significant deficiency in applicants. These findings will enable placement and employment centers of colleges and universities to market their students effectively in the competitive labor market.  相似文献   

Encouraging Future Helping Behaviors: The Role of Student-Faculty Relationships in Higher Education Marketing     

《Journal of Marketing for HIGHER EDUCATION》2013,23(1-2):127-157

ABSTRACT

Extant literature on relationship marketing tends to focus on for-profit firms and their relationships with important stakeholders. However, higher education institutions face many of the same intense competitive forces that have made relationship marketing a practical choice for many for-profit firms. Therefore, it is not surprising that many are adopting relationship marketing strategies. In the context of higher education marketing, we examine the nature of the student-faculty relationship development process and its affect on helpfulness, which we define as a “state of mind” conducive to future helping behavior. Drawing on relationship marketing theory and identity theory, we posit that trust, relationship commitment, and identity salience are key mediating variables between three antecedent variables (shared values, communication, and opportunistic behavior) and helpfulness. Our results provide support for the roles hypothesized for trust, relationship commitment, and identity salience.  相似文献   

Depicting Experiences     

Britta Carlsson 《Scandinavian Journal of Educational Research》2013,57(2):125-143

This paper argues that photography is a helpful tool in understanding the ways people experience the world. Five arguments are presented in order to support this statement, each built on the methodological idea that respondents are asked to take, or produce, their own pictures related to a particular phenomenon under investigation. The arguments are: new unconventional methods enhance educational inquiry; photos can serve as communication bridges between strangers; photography makes it easier to represent a situation; photos can be regarded as complex expressions of the photographer's relation to the world; finally, photos enhance the expressing of feelings. These arguments are further discussed in the context of outcomes of a study, which used photography to probe ecological understanding. It is concluded that a deliberate use of the methodology will enhance not only the way photos might be used in research but also enrich educational research aiming at capturing the way people experience and relate to the world surrounding them.  相似文献   

Examining the role that personal,professional, and community relationships play in respondent relationship recognition and intended behavior     

Stephen D. Bruning 《Communication quarterly》2013,61(4):437-448

At a time when organizations are being structured to decrease interaction between organizational representatives and key public members, the findings from the current investigation suggest that organization‐public relationships play a role in influencing the behavioral intent of key public members. Specifically, key public members who identify themselves as in a relationship with an organization are more likely to intend to stay with that organization in the face of competition. Because self‐identification of being in a relationship with an organization can influence intended behavior, the investigation also sought to determine those relationship variables that best differentiate those who indicate they are in a relationship with the organization from those who feel they are not or are uncertain. Suggestions fin‐managing organization‐public relationships grounded in interpersonal communication strategies are provided, and arguments for measuring key public member relationship attitudes, evaluations, and intended behaviors are presented.  相似文献   

Developing and Testing the Anti-Drinking and Driving PSA     

Katheryn C. Maguire 《Communication quarterly》2013,61(4):415-432

This study examines uncertainty in long-distance dating relationships (LDDRs) from two different perspectives. While uncertainty reduction theory (URT) posits that uncertainty could be problematic for LDDRs, uncertainty management theory (UMT) recognizes that evaluations of future possibilities should be considered before determining whether or not uncertainty is problematic. Results indicated that participants who were uncertain about ever living in the same city as their partners were significantly more distressed, less satisfied, and rated communication coping strategies as less helpful than those who felt more certain about reunion. Uncertainty was not as problematic when evaluations about the future were taken into account.  相似文献   

Love Styles and Communication in Relationships: Partner Preferences,Initiation, and Intensification   总被引：1，自引：1，他引：0  

Timothy R. Levine  Krystyna Strzyzewski Aune  Hee Sun Park 《Communication quarterly》2013,61(4):465-486

The three exploratory studies reported here investigate the role of love styles in the early stages of romantic relationships. Study 1 (N = 108) had subjects rate and rank 14 characteristics of prospective romantic partners. As expected, individual's love style scores were related to the characteristics people report as desirable in a relational partner. Several of these effects, however, were moderated by sex. Study 2 (N = 173) revealed that scores on love styles were associated with ratings of opening lines and intensification strategies. None of these effects were moderated by sex. Study 3 (N = 137) investigated the association between love styles and ratings of secret tests among individuals currently involved in a romantic relationship. The results indicated that love styles were associated with ratings of secret tests. These data add to a growing body of literature suggesting that love styles are associated with individual differences in relational and communicative behavior across the life span of romantic relationships.  相似文献   

Sex and Gender Similarities and Differences in Communication Values in Same-Sex and Cross-Sex Friendships     

Amanda J. Holmstrom 《Communication quarterly》2013,61(2):224-238

This study extends research on sex differences and similarities in communication values by examining (a) the influence of sex of friend on ratings of functional communication skills in same-sex and cross-sex friendships, (b) the moderating role of friend's sex in sex differences in evaluations, and (c) the mediating role of psychological gender in sex differences in communication values. Participants (144 men and 148 women) rated the importance of communication skills for either same-sex or cross-sex friends. Results indicate that, although men's and women's ratings of communication skills are similar, participant sex, gender, and sex of friend do exert some influence.  相似文献   

Simmering on the Back Burner: Communication with and Disclosure of Relationship Alternatives     

Jayson L. Dibble  Michelle Drouin  Krystyna S. Aune  Robert R. Boller 《Communication quarterly》2013,61(3):329-344

The term “back burner” describes a desired potential romantic/sexual partner with whom one communicates with the intent of establishing a future romantic or sexual connection. Contemporary communication technologies (e.g., mobile phones, social networking applications) facilitate connections with back burners. Two survey studies (Ns = 347, 374) showed that back burner communication is relatively common among college students; however, college students also have many romantic or sexual interests that they do not consider back burners. Additionally, although most college students will not fully disclose their communication with back burners to their partners, approximately half fully disclose communication with romantic or sexual desirables to their partners. Therefore, the results of this study suggest that back burners can be distinguished from those with whom we would entertain having a romantic or sexual connection. Theoretically, they can also be distinguished from other types of casual sexual relationships.  相似文献   

数据仓库在商业银行CRM中的应用研究     

谭汉松  陈才  张宗盛 《科技广场》2008,(1):93-95

本文主要介绍了数据仓库的基本概念、国内外商业银行实施CRM的现状和商业银行实施CRM数据仓库的主要技术等。  相似文献   

3+1Cs理论模型及其应用——教练员与运动员关系的理论研究探析     

费郁光 《北京体育大学学报》2008,31(6)

近年来,国外研究者在3 1Cs模型基础上针对教练员运动员之间的人际关系进行了一系列的质性与量的研究,结果表明,以相互依赖理论为基础的3 1Cs模型有助于运动心理学工作者从亲密性、义务感、互补性以及相互定位四个方面来测量、描述、预测与干预教练员与运动员之间的关系。采用文献资料研究方法,通过对3 1Cs理论模型的分析,全面地介绍了教练员与运动员关系的概念、理论及应用情况,并进一步展望了该领域的研究与应用前景。  相似文献