Export market orientation behavior of universities: the British scenario     

Yousra Asaad  Geraldine Cohen 《Journal of Marketing for HIGHER EDUCATION》2015,25(1):127-154

This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey methods. A sample of British universities was studied and partial least-squares analysis was performed. The findings indicate that four export higher education-specific variables are important drivers of EMO in universities. The paper also confirms EMO's direct effects on university export performance and its indirect effects mediated through university international reputation. In light of these findings, a number of implications are advanced for university management. The study also makes important theoretical contributions: it contributes to a growing body of literature on marketing of higher education; it enriches the export marketing literature by examining EMO in a service setting and it adds to the EMO–export performance relationship by examining the mediating role of international reputation. The findings are limited to British universities. Therefore, they may not be generalizable to other geographical areas. In addition, the results of this study were obtained from a small sample size and generalization of the findings to other higher education institutions should be made with caution.  相似文献   

我国女性体育参与的文化解读与时代特征     

张韬磊  吴燕丹 《武汉体育学院学报》2017,51(4):21-25

我国女性在体育参与中相对于男性遭遇了很多不平等的现象，这些现象必然有其文化历史根源。通过文献梳理和逻辑分析，从意识形态层面的审美取向、形成意识形态的氏族制政治生态与形成政治生态的社会及人类进化论根源三个角度，对我国女性的体育参与特征进行剥离式解读，总结出女性参与体育的时代特征。同时从经济学的视角分析了女性体育参与的机会成本或许在短时间内不会降低到与男性相同的水平，但过去阻碍女性参与体育的桎梏将随时间一一消弭。  相似文献   

Green inclusion: biophilia as a necessity     

Alexandros Stavrianos 《British Journal of Special Education》2016,43(4):416-429

This article argues that there is a strong link between the pedagogy for inclusion and the pedagogy of environmental education and tries to identify any benefits that could be acquired by pupils when the school system tries to use environmental educational programmes to promote inclusion. The idea of promoting a school yard into a school garden is given as an example. The article suggests that outdoor education experiences can facilitate positive development of self‐esteem, peer to peer socialisation as well as teacher–student relationships and a positive attitude towards school. One might conclude that the rationale behind environmental education has much to offer to all of our pupils.  相似文献   

庄子摆脱社会之困的方法论探讨及其生态解读     

王素芬  丁全忠 《保定学院学报》2017,30(1)

庄子认为，人的一生都面临着命运、社会、自我以及环境等因素带来的难以摆脱的困境。其中，社会之困主要是指时势、儒家仁义等对人的限制或束缚。庄子对时势之困采取了安时处顺、无为而治的消解方法，对仁义之困采取了法天贵真、掊击圣人、以道释儒的化解策略。在庄子所采取的摆脱社会困境的种种策略和方法中所贯穿的都是顺物自然的生态学原则。  相似文献   

从潮汕文化视角看潮汕民众体育价值取向与休闲体育现状     

孙〓虹  张兴林  周进国 《广州体育学院学报》2017,37(3):55-58

文章采用文献资料法、问卷调查法从潮汕文化视角研究潮汕民众的体育价值取向与民众参与休闲体育的现状和特点,为开展休闲体育及非遗民俗体育活动的传承提供参考.结果表明:潮汕民众体育价值取向倾向于个人品质和素质的塑造,注重族群间的交流和沟通;倾向于稳定、知足常乐,调节生活娱乐身心的价值功能;潮汕民众年龄越大,参与体育锻炼的频率有减少的态势;青少年人群在小长假进行体育休闲比例很小;随着年龄越大,潮汕民众越倾向于参加家族性团体的休闲活动.  相似文献   

中国传统文化认知对欧美生态文学批评的建构研究     

史玉娟 《环球赛鸽科技》2013,(24)

当代欧美生态文学批评理论目前正处于理论建设的开放性阶段，本文试探讨中国传统文化认知对该批评理论在伦理与美学方面的建构意义。  相似文献   

小学语文阅读教学“标准”与“多元”探究     

陆伟伟 《江苏教育研究》2012,(25):31-33

本文概述了"多元解读"的产生及其必要性,以及在实施过程中,如何避免对"多元解读"的过分追求所导致的语文阅读教学的一些误区。同时,本文对"多元解读"的现状加以分析并提出了一些解决问题的策略。  相似文献   

城市绿地系统的生态功能理论探索与实践--以重庆茶园新城区园林绿地系统规划为例   总被引：4，自引：0，他引：4  

李和平  詹燕 《福建工程学院学报》2005,3(1):38-41

从城市绿地的生态机理入手，继而探讨了“绿心 绿网”的城市绿地布局模式，并通过重庆茶园新城区园林绿地系统规划实践，对城市绿地的生态学原理在绿地系统规划中的应用进行了探索。  相似文献   

试论高校学报的变革与编辑素质     

课题组 《河北师范大学学报(哲学社会科学版)》2001,24(2):141-144

高校学报作为学术交流、技术推广、信息服务的渠道，对推动我国教育事业及学术事业的发展起到了不可低估的作用。但随着市经济体制的逐步建立及各级高校的全方位变革，高校学报也面临着除弊革新的现实，其中，正确定位、办出特色及改变传统办刊模式中存在的弊端应成为高校学报变革的两个重要方面。同时，高校学报的变革对作为学报主体的编辑素质也提出了全新的要求。  相似文献   

The moderating role of cultural orientation in explaining temporal orientation of self-referencing     

Seungae Lee  Jun Heo 《亚洲交流杂志》2016,26(4):333-349

A psychological process called self-referencing justifies the use of ‘you’ statements in advertisements; the more an individual relates an ad to him/herself, the greater the likelihood of recall and favorable evaluation. Self-referencing can be differentiated based on the temporal dimension of the self being activated while processing advertisements: when people remember themselves in the past they engage in retrospective self-referencing whereas they engage in anticipatory self-referencing when imagining themselves in the future. The current study examined the moderating role of consumers’ cultural background (i.e. long-term vs. short-term orientation) on the effects of temporal orientation of self-referencing. A corollary of this premise is that the match between cultural time orientation and the type of self-referencing activated by an ad will increase the extent of viewers’ self-referencing as well as advertising effectiveness. Further, this study confirmed a mediating role of self-referencing in explaining the match effects. The findings inform the extant literature on self-referencing and also provide managerial implications for international advertising practitioners.  相似文献