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11.
以信任、感知风险和创新开放度理论为基础,构建影响中小企业科技服务购买意愿的概念框架并提出研究假设予以论证。以324家宁波中小企业为样本进行实证研究,结果表明:供应商信任(认知信任、情感信任)对企业科技服务购买意愿具有显著正向影响,而感知风险对企业科技服务购买意愿产生显著负向影响;供应商信任与科技服务感知风险之间具有显著负相关关系,且情感信任维度相关性更高;创新开放度对供应商情感信任、感知风险与企业科技服务购买意愿关系的调节作用显著。  相似文献   
12.
Companies are increasingly relying on social media brand communities to interact with consumers and achieve business values. Thus, it is essential to understand how companies can extract value from consumers in social media brand communities. We develop a model clarifying the dual concept of consumer value and illustrating how consumer-perceived value can be transformed into consumer-generated value from a trust transfer perspective. Specifically, we identify three types of consumer-perceived value: utilitarian, hedonic, and social. We capture consumer-generated value in terms of purchase intention and social media word of mouth. Using a two-wave survey, our results strongly support the research model. Specifically, the three types of consumer-perceived values positively affect consumer trust in social media brand communities, which in turn leads to trust in brand and in social media and, thereafter, consumers’ subsequent social media word of mouth and purchase intentions. Our study makes several contributions to the strategic information systems literature concerning leveraging social media brand communities into business strategies. Theoretically, our study expands the understanding of the dual concept of consumer value in social media brand communities through the trust transfer theory. Practically, our study delivers insights for companies into how social media brand communities can be used as a strategic tool for achieving business values.  相似文献   
13.
新型冠状病毒疫情为MOOC平台带来的机遇,但也面临如何继续留住用户的挑战。厘清高校大学生用户MOOC持续使用行为的影响因素,对MOOC平台优化服务、提升用户体验具有重要意义。本文基于ECM-ISC模型,结合考虑交互关系的承诺信任理论模型,对高校大学生MOOC持续学习行为的因素及各因素之间的关系进行了实证分析。研究结果表明:内在动机是学习者满意度的主要影响因素;信任是用户持续使用MOOC平台的重要影响因素;引入信任和承诺后的用户持续使用行为模型具有更强的解释力;信任与承诺在满意度对用户持续使用的正向影响中起到部分中介和链式中介作用。  相似文献   
14.
本文提出了一种新的P2P网络信任模型—层次化分布域信任模型HDRTM(Hierarchical and Distributed Region Trust Model),即将一定数量的分布域集合视为一个更大的分布域,在该域内选取所有分布域中超级节点信任度最高的节点为高层新分布域的外部超级节点。文章着重阐述了层次化分布域信任模型HDRTM系统的建立。  相似文献   
15.
This paper addresses the challenge of striking a balance between, on one hand, mitigating uncertainty through the existence of systematic processes and structures and, on the other, stimulating creativity through allowable variation in work processes and structures. Both objectives are fundamental aspects of product development work. Our main finding is that both objectives can be achieved simultaneously. We introduce trust as a mediating variable. We show first, that being systematic in the processes for obtaining information and applying explicit organizational rules and structures in product development work creates an atmosphere of trust in the organization. Second, we show that trust increases creativity. The paper contributes to an understanding of how and why trust is important in product development organizations and of how trust can be actively managed. Above all, the paper contributes to the understanding of how uncertainty and creativity should be managed in organizations conducting product development.  相似文献   
16.
Abstract

Prior cross-cultural research has produced models of police-civilian interaction that highlight the effect of officers’ communication accommodation and reported trust in police on attitudinal outcomes. The present study, conducted in Korea, Japan, Guam, and Canada and involving 684 university students, continued this program of research by testing a theoretical model exploring the influence of perceived police officer communication accommodation and reported trust in police on attitudes about compliance with police requests. Findings indicated that across study locations perceived police officer communication accommodation predicted trust in police which, in turn, predicted attitudes about compliance with police requests.  相似文献   
17.
As we can see in recent studies on mobile banking, there is an increasing number of papers addressing this new technology. Mobile banking contributes to the quality of life of people living in both developed countries, and also in emerging economies. In this context, we develop this paper in order to compare the determinants of mobile banking use between respondents from two countries with different levels of development: Brazil and the United States. Our theoretical model includes six variables as determinant factors of mobile banking use. In order to analyze path coefficients and test the six hypotheses, we employed a structural equation model. We also employed a quantitative test (multi-group analysis) to analyze the difference of path coefficients between the models of the two countries. The main results indicate similarities among the perceptions of the respondents that participated in the survey, but differences in coefficient magnitude.  相似文献   
18.
With the prevalence of social media and social networking, social commerce is becoming increasingly popular in both business and research areas. As in other types of e-commerce context, trust is also indispensable in social commerce. In this study, two types of trust have been discussed. This study represents an initial attempt to provide an integrated view of particularized trust in social commerce, including particularized trust antecedents, trust transfer and trust performance, so as to promote trust formation in social commerce. Using data collected from 614 social commerce users, we demonstrate that trust disposition, quality-assured shared information, familiarity and endorsement by other members are four antecedents of particularized trust. The results also indicate particularized trust can be transferred into system trust, and particularized trust only exerts positive effect on social WOM intention while system trust only exerts positive effect on social shopping intention. Furthermore, we prove perceived similarity can strengthen the relationship between trust disposition and particularized trust as well as the relationship between quality-assured shared information and particularized trust.  相似文献   
19.
ABSTRACT

Drawing on ethnographic observations and interviews, this paper examines the market work performed by real estate agents in a residential market. The research explores how agents are engaged in market work to sell themselves, the market and the products in order to sell houses. Agents first invest in the clients by self-presentation techniques (likeability, availability, appearance, taste). They also work to bring the clients in line with the market by making them accept the market and its hierarchies; and finally, they enable clients to conform with the market, by relying on prices as signals and taste hierarchies. They act as market devices contributing to market valuation as they are engaged in making residential choices emerge, balancing the cold reality of the market with warm relationships to foster clients' engagement in transactions.  相似文献   
20.
To survive in and adapt to dynamic, turbulent, and complex environments, organizations need to engage in learning. This truism is particularly relevant for army organizations in times of war and armed conflict. In this article a case of army operations during World War II is analyzed on the basis of ?rtenblad’s integrated model of the learning organization and Argyris and Schön’s theory of action approach. Among others, it is found that survival of and adaptation to combat conditions is possible through single-loop learning, provided that this learning takes place in an open and productive learning climate. This and other conclusions have important implications for theory and practice of organizational learning under conditions of hierarchy and discipline.  相似文献   
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