The university brand and social media: using data analytics to assess brand authenticity     

James Pringle  Samantha Fritz 《Journal of Marketing for HIGHER EDUCATION》2019,29(1):19-44

Recent economic pressures have demanded higher education institutions respond with strong, authentic brand promises. This mixed method multi-case study explored the authenticity of common brand promises at three Universities in Canada through Twitter and Facebook postings from February to April 2016 using a cloud-based text and network analytic tool. Our study revealed the content shared on social media channels, while largely trustworthy, was fraught with shades of gray and revealed that sometimes brand promises were used against the university when they appeared disingenuous or threatened institutional norms around equity and social justice. Further, social media strategies are still largely limited to push notification suggesting universities are missing opportunities to strengthen their brand and counter negative messaging. For marketing managers it reinforces investments should be directed toward creating engaging and authentic content that can be expressed through multiple touch-points including social media and this can be monitored through low-cost analytic tools.  相似文献   

浅析网络流媒体实时传输技术     

王新颖 《内江师范学院学报》2004,19(6):29-31,36

流媒体(Streaming Media)又称流式媒体，它是指在网络中使用流式实时传输技术的连续时基媒体。本文从流媒体的基本含义和原理出发，分析了流媒体技术的优点、文件的格式以及在应用中存在的Qos问题。  相似文献   

打造传媒巨舰搏击市场风浪--记湖南省广播电视局党组书记、局长、湖南广播影视集团董事长魏文彬     

任理德  周忠 《湖南大众传媒职业技术学院学报》2001,1(2):62-66

魏文彬率先提出媒体产业化道路、电视台机制改革、资本运营和文化产业市场化。魏文彬成了“电视湘军”的领头人。他自写的一副对联“变比拼为联合，走出湖南，寻找新对手；由分散到集中，面向世界，冲刺新目标”，是在新世纪进一步打造湖南传媒巨舰的新思路。  相似文献   

Pedagogical and technological augmentation of mobile learning for young children interactive learning environments     

Yanghee Kim  Diantha Smith 《Interactive Learning Environments》2017,25(1):4-16

The ubiquity and educational potential of mobile applications are well acknowledged. This paper proposes six theory-based, pedagogical strategies to guide interaction design of mobile apps for young children. Also, to augment the capabilities of mobile devices, we used a humanoid robot integrated with a smartphone and developed an English-learning app that applied the design strategies to this environment. Our observations of children's one-on-one use support the promise of the strategies and the combined use of robots and mobile devices to be a viable option to help optimize mobile learning.  相似文献   

国内外媒介素养教育研究比较分析     

徐永贵  梁启冰 《中国教育技术装备》2006,(12):74-76,79

本文期望通过对欧美国家媒介素养理论和实践所取得成果的梳理，以及我国现阶段开展媒介素养研究的缺失的分析，本文为建设基于本土化的有中国特色的媒介素养理论体系提供了参考。  相似文献   

浅谈大众传媒背景下的文学     

丁光梅 《高校教育管理》2006,(2)

大众传媒对人类社会和人们的日常生活已经和正在产生日益深刻的影响,身处这样一种社会环境和传播环境,文学的存在现状和发展趋势受其制约和影响是不言而喻的。文学趣味、文学形式和文学语言都发生了变化。  相似文献   

大众传媒对我国群众性排球运动普及推广的影响   总被引：6，自引：0，他引：6  

汪焱  彭雪涵  黄衍存  张玲  罗青琴 《福建工程学院学报》2005,3(2):201-204

通过应用访谈法、问卷调查法和文献法对大众传媒对我国群众性排球普及推广的影响进行调查，初步了解媒体对排球运动的宣传现状；提出媒体的宣传导向对群众性排球普及推广的帮助和支持：形成一个“大众传播——辅导员宣传指导——活动参与者”的一个“二级传播”结构。促使形成由“二级”扩张至“N级”的传播机制，达到宣传、普及群众性排球运动的目的。  相似文献   

多媒体在英美文学教学中的应用   总被引：1，自引：0，他引：1  

史惠风  王纪东 《南阳师范学院学报》2003,2(2):112-113

用传统方法讲授英美学有两个难题：课时效益差和学生的阅读困难大。采用多媒体现代教育技术手段教学，可以有效地改善上述问题。教师必须做到：1．认真筛选教学软件；2．精心安排教学设计；3．提供个别化学习指导。  相似文献   

新信息技术新课程标准新语文变革     

解自忠 《中国教育技术装备》2003,(11):17-18

科学地阐述了新的信息技术的不断出现并得到运用，《语文新课程标准》的正式出台，引发了语文教学的新变革。  相似文献   

自聚焦克尔类电介质中非傍轴光束调制非稳的研究     

冯敏  薛云  卫青  施解龙 《上海大学学报(英文版)》2004,8(2):159-163

Propagation stability of non-paraxial beam in nonlinear Kerr media is investigated with a linear stability method.Both theoretical analysis and numerical simulation show that modulation instability(MI) gain spectrum has three different distribution features determined by the times of incident power P0 and the non-paraxial parameter a. Furthermore,the corresponding criterion is put forward to distinguish the three different distributions.  相似文献