Relationships among community interaction characteristics,perceived benefits,community commitment,and oppositional brand loyalty in online brand communities     

Ying-Feng Kuo  Lien-Hui Feng 《International Journal of Information Management》2013,33(6):948-962

To stand up for the brands they support, members of brand communities develop “oppositional brand loyalty” towards other rival brands. This study identifies how the interaction characteristics of brand community affect the perceived benefits of community members, and whether the perceived benefits cause members to develop community commitment, as well as the relationship between community commitment and oppositional brand loyalty. This study examined members of online automobile communities in Taiwan, and obtained a total of 283 valid samples. The analytical results reveal that interaction characteristics of brand community make members perceive many benefits, with “brand community engagement” being the most noticeable. Furthermore, hedonic, social, and learning benefits are the main factors to form community commitments. When members have community commitments, they will form oppositional brand loyalty to other rival brands. Based on the analytical results, this study provides suggestions to enterprises regarding online brand community operations.  相似文献   

文摘索引数据库增值功能研究   总被引：10，自引：0，他引：10  

韩丽风  杨毅  林佳 《中国图书馆学报》2005,31(5)

文摘索引数据库除具有基本的信息检索功能,还具有增值功能。数据库在内容的增值上表现为资源的联系与整合,包括基于多种类型数据库的集成,基于全文获取的资源链接以及基于网络资源整合;在服务上的增值表现为服务的拓展和配套完善。目前研究开发数据库的增值功能,对国内数据库的发展和文献机构而言有着重要的现实意义。表2。参考文献3。  相似文献   

我国高校图书馆网上参考咨询服务现状调查与分析   总被引：5，自引：0，他引：5  

黎军  王小婷 《图书馆学研究》2007,(7):62-65

本文对国内高校图书馆网上参考咨询方式与手段的现状进行了研究分析，并探讨了网上参考咨询服务的发展方向。  相似文献   

网络科技论文专家评价模型研究   总被引：2，自引：0，他引：2       下载免费PDF全文

刘锦宏  罗紫初 《中国图书馆学报》2007,33(3)

网络科技论文专家评价模型定量指标有:被访次数、被引次数、被下载和打印次数、被转载次数、引文数量、链接数量和相关成果获奖次数等;定性指标有:权威性、准确性、新颖性、全面性和便利性等。可按一定的规范流程对专家评价模型指标进行量化处理。应按确定评价对象、确定专家评价团、确定评分标准、进行数据分析、写评价报告和收集反馈信息的流程实施专家评价模型。表1。参考文献3。  相似文献   

网络新闻学历史与定义   总被引：2，自引：0，他引：2  

宋昭勋 《国际新闻界》2007,(3)

网络新闻学短短几十年的历史却陷入了说不清道不明的尴尬境地。本文在查证大量文献的基础上,总结出了网络新闻学历史研究中所存在的三种主要版本及其理论依据,同时根据网络新闻学历史的外延范围,在已有的网络新闻学定义基础上对其内涵予以了清晰的界定。  相似文献   

美国儿童网络隐私保护概况及其启示     

蒋玲 《四川图书馆学报》2009,(5):77-80

随着计算机和网络技术的发展,接触、使用互联网的少年儿童越来越多。少年儿童的价值观、判断力正处于建立的时期,所以必定会因为网络所呈现的不良内容,带来某些有碍他们健康成长的危险因素,使其身心受到不同程度的负面影响。美国在儿童网络隐私保护方面做了很多工作,文章从法律、网站自律和安全港模式方面分析了美国对儿童网络隐私保护的措施,以期为我国儿童的网络隐私保护提供参考。  相似文献   

试析现代远程教育、网络教育与E-Learning     

林丽霞  陈娬 《广州广播电视大学学报》2007,7(3):1-4

近年来,现代远程教育、网络教育、E-learning等相近的名词术语出现的频率越来越高,读者很容易将其混淆.清晰辨别这三者,有利于更好地把握我国现代远程教育发展的方向,对培养更加科学的研究态度具有重大意义.本文从阐述这三者的含义出发,试图对其进行辨析,指出三者的区别和联系,最后指出了辨析这三个概念的意义.  相似文献   

Improving aspect extraction by augmenting a frequency-based method with web-based similarity measures     

Shi Li  Lina Zhou  Yijun Li 《Information processing & management》2015

Online review mining has been used to help manufacturers and service providers improve their products and services, and to provide valuable support for consumer decision making. Product aspect extraction is fundamental to online review mining. This research is aimed to improve the performance of aspect extraction from online consumer reviews. To this end, we augment a frequency-based extraction method with PMI-IR, which utilizes web search in measuring the semantic similarity between aspect candidates and target entities. In addition, we extend RCut, an algorithm originally developed for text classification, to learn the threshold for selecting candidate aspects. Experiment results with Chinese online reviews show that our proposed method not only outperforms the state of the art frequency-based method for aspect extraction but also generalizes across different product domains and various data sizes.  相似文献   

科学家国际化识别研究   总被引：1，自引：0，他引：1  

孙坦  黄金霞  张建勇  黄永文 《图书情报工作》2015,59(1):17

[目的/意义] 面向国内科学家国际化学术交流需求的步步逼近,研究建立中国科学家国际化识别的解决方案。[方法/过程] 分析人名唯一标识符的发展特征和研究者识别国际规范的发展趋势,基于ORCID研究提出中国科学家的国际化标识服务方案。[结果/结论] 创建中国科学家在线--iAuthor,提供中国科学家"全球学术身份证"标识服务,并嵌入科研工作流的投稿、文章发布、存储等环节。iAuthor目前注册用户已超过15 000人。大数据时代下不同系统的信息精确识别和互操作,将依赖于更多重要中间组件,例如国际唯一标识符。iAuthor建立的中国科学家国际标识符服务,将可能支持更多来源的信息资源在研究型图书馆实现融汇和互操作。  相似文献   

Continuous usage of e-participation: The role of the sense of virtual community     

Mijail Naranjo-Zolotov  Tiago Oliveira  Sven Casteleyn  Zahir Irani 《Government Information Quarterly》2019,36(3):536-545

Local governments around the world are increasingly implementing e-participation platforms to involve citizens in consultation and decision-making processes. E-participation platforms usually succeed and produce positive effects in the community when adopted in the long-term scenario. The adoption of those platforms is still a challenge for local governments. The understanding of the factors that influence the continuous intention to use e-participation over time is critical for the design of diffusion and promotion strategies that motivate the citizens to keep using e-participation. This article explores the drivers that predict the post-adoption of e-participation platforms from the perspective of the sense of virtual community theory, that is the degree of affective attachment to a given community mediated by information technology. Specifically, our research model evaluates the association between the sense of virtual community with use behaviour and the continuous intention to use e-participation. Structural equation modelling was used to evaluate the data collected from 370 citizens who experienced an e-participation platform hosted by a European capital city. We found out that the direct association between the sense of virtual community and use was significant. Even though the direct association between the sense of virtual community and the continuous intention was non-significant, the indirect association sense of virtual community to use to continuous intention was statistically significant. This finding may indicate that the use behaviour is triggered by the influence of other members of the community for a short period of time, but it does not persist to influence the continuous intention over time.  相似文献