微信平台在职业体育俱乐部品牌传播中的应用研究 ——以CBA东莞新世纪俱乐部微信公众号为例     

张德胜  周〓洁  李〓峰 《广州体育学院学报》2016,(1):7-10

微信平台为职业体育俱乐部搭建了一个"内容为王、个性有趣、互动沟通、增值盈利"的品牌传播平台.文章运用实证调查、文献分析等方法,以CBA东莞新世纪篮球俱乐部公众微信号为例,对其使用现状、现存问题以及优化对策进行了全面研究,提出了搭建服务平台、提高服务质量来优化传播的策略.  相似文献   

护理专业女生人际沟通技巧及不良品质的调查与评价   总被引：1，自引：0，他引：1  

高燕  张勤国 《襄樊职业技术学院学报》2002,1(4):41-43

为提高学生人际沟通技巧,笔于2000年2月至2001年6月对我院98级英语护理专业女生进行了《人际沟通》授课前后调查,以了解护理专业女生人际沟通技巧的现状以及人际沟通不良品质影响因素。结果表明：人际沟通技巧的13项调查内容除“交谈语言技巧”一项p＞0．05,其余各项技巧P＜0．01或P＜0．05,效果有显性差异;影响人际关系的不良品质出现率,课后与课前比较下降明显,其中前五项P＜0．01或P＜0．05有显性差异,教学效果较为满意。  相似文献   

S7-200 PLC与计算机的通信     

胡汉辉 《九江职业技术学院学报》2004,(2):36-38

PLC与计算机结合起来．可充分利用PLC的优良控制性能和计算机的友好人机界面、数据管理能力，组成高性价比的控制系统。本文介绍通过PLC自由口方式实现与计算机的串口通信。  相似文献   

Dialogue in conservation decision-making     

Jane Henderson  Tanya Nakamoto 《文物保护研究》2016,61(3):67-78

An analysis of the impact of stakeholder consultation during the conservation decision-making processes is presented. Defining and finding opportunities for stakeholder communication within conservation work is an ethical necessity when working with cultural heritage, but the limits and practice of this necessity are less clear. Case studies are used to explore which aspects of the conservation process stakeholders are most likely to be consulted about, and reviews the impact of their views. It asks whether conservators have a preference in which decisions they are prepared to share with stakeholders across three aspects of conservation: the initial appraisal, treatment and the display or storage. Where consultation relates to treatment, conservators are more likely to fall back on their own technical authority except when those consulted are regarded as fellow professionals. Other categories of stakeholder such as artists, originating communities, and religious groups were found to be more constructively consulted on the understanding of the object and on care related to display and storage. Conservators should be offered more explicit guidance on the ethics of consultation, the aspects of consultation that they should engage with and on the ethical ways to deal with conflict arising from consultation.  相似文献   

The Combined Effects of Instructor Communicative Behaviors,Instructor Credibility,and Student Personality Traits on Incivility in the College Classroom     

Brian Klebig  Joanna Goldonowicz  Elisa Mendes  Ann Neville Miller  James Katt 《Communication Research Reports》2016,33(2):152-158

This study investigated the combined role of instructor communication variables (nonverbal immediacy and self-disclosure), instructor credibility (competence, caring, and trustworthiness), and student personality traits (extraversion, neuroticism, agreeableness, conscientiousness, and openness) in predicting students’ uncivil behaviors in class. A total of 406 students completed online questionnaires regarding the instructor of the class they attended prior to the one in which the study was administered. Personality and instructor behavior variables contributed approximately equally to explaining variance in student incivility. Students’ conscientiousness and agreeableness had direct negative relationships with incivility, whereas instructors’ amount and negativity of self-disclosure had direct positive relationships with incivility.  相似文献   

Embracing the Opportunities Ahead: An Analysis of Communication Position Announcements for 2013–2014     

Rain Wuyu Liu  Joshua C. Nelson  Di Pei  Yiting Yang 《Communication Research Reports》2016,33(3):259-264

Knowing what the Communication job market is can be helpful and informative when planning how to build a program of study or research. On the other side, those who are looking for a job or are preparing for future job hunting also need knowledge about the current job market to help make decisions and predictions. To facilitate these processes, this article surveys the entirety of job postings posted on NCA’s CRTNET service and Spectra publication over the course of 2013 and 2014. The analyses provide an in-depth look at what kind of positions are being offered, which have tenure-track options, what degrees are required, if and what research methodological experience is needed, what kind of institution is offering the position, whether grant and/or teaching experience is desired, and what kinds of topical specializations are sought after.  相似文献   

Religious Pluralistic Language in a Computer-Mediated Context: Effects of Intergroup Salience and Religious Orientation     

Jennifer Kienzle  Chad M. Wertley  Jordan Soliz 《Communication Research Reports》2016,33(4):281-287

This study investigated the degree to which religious pluralistic language varies as a function of the intergroup salience of a context and religious orientation. Based on a 2 (Religious Salience of Context) × 3 (Religious Salience of Topic) experimental design, participants (N = 239) were instructed to compose an e-mail to an interactional partner based on the randomly assigned condition. Messages were coded for religious pluralistic language, and participants completed measures of religious orientation and evaluations of the conversational partner. Modest effects were found for both intergroup salience of the context and topic as well as religious orientation.  相似文献   

A U.S.-Chinese Comparison of Affectionate Communication in Parent-Child Relationships     

Qin Zhang  Maggie Wills 《Communication Research Reports》2016,33(4):317-323

Affectionate communication is central to the maintenance of relational closeness, but it is also subject to relational, contextual, and cultural factors. This study was designed to examine the cultural effects on affectionate communication in parent-child relationships in the United States and China. Results indicated that Chinese fathers and mothers expressed less verbal, nonverbal, and supportive affection to their children than American parents. Both Chinese and American parents expressed affection to their children more through supportive behaviors than through verbal and nonverbal behaviors. In both cultures, mothers engaged in more verbal, nonverbal, and supportive affection with their children than fathers.  相似文献   

新浪微博替代计量指标特征分析   总被引：4，自引：1，他引：3  

余厚强  Bradley M.Hemminger  肖婷婷  邱均平 《中国图书馆学报》2016,42(4):20-36

通过对新浪微博替代计量指标进行统计分析,探索中文环境下替代计量指标的特征和规律。研究发现:新浪微博替代计量指标覆盖率不足1%,但由于追踪时间和追踪对象的局限,该数字可能被严重低估;新浪微博关注和讨论较多的论文来自"综合""生物化学、遗传学与分子生物学""保健科学""医学"及"生命科学"等学科;新浪微博替代计量指标的期刊分布满足对数曲线规律,除著名的综合性期刊如Nature等,预印本平台arXiv和开放存取期刊PLoS ONE等也获得了较多关注,生物学和医学的"明星期刊"最多;新浪微博主要关注最新论文,正式出版180天内受到关注的论文比例高达68.66%,同时也会关注经典论文;新浪微博发布者倾向宣传、推介和评论贴近生活、趣味性强、实用性高、涉及生命健康的学术论文,传递出引文无法体现的社会价值和学术价值;新浪微博替代计量指标呈现出显著的离散和集中分布特点,5.1%的学术论文获得了50%的新浪微博关注。此外,受新浪微博关注的论文在全球范围内获得远高于平均水平的关注度。  相似文献   

标记系统及学术文本处理的未来（一）     

詹姆斯·库姆斯  艾兰·瑞尼尔  史蒂芬·德罗斯  王晓光 《出版科学》2016,(5):13-21

标记事务影响着学者们对思考与写作系统的采纳使用。程序性标记和表示性标记会阻碍这一进程的发展,描述性标记则通过简化机械性任务,让学者们将注意力集中于内容上的做法,以加快这一进程。  相似文献